[Unfreeze Yourself Series] Why You Cannot Resolve What To Focus On

In Half 2 of the Unfreeze Your self Sequence, I clarify why you retain altering your thoughts about what to promote, who to assist and methods to get clients. I reveal the easy factor you’re lacking that, after getting it, will make each enterprise determination 10 occasions simpler.

If you happen to’ve ever felt like all the things is so essential that you simply don’t know what to work on subsequent, this episode is for you.Perfectionists Getting Shit Completed (PGSD) is opening for enrollment on 17 June 2026 for one week solely. That is your last alternative to safe lifetime entry to PGSD once you enroll. To seek out out extra about PGSD and be the primary to know when doorways open, join the waitlist as we speak at samlaurabrown.com/pgsd.

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FULL EPISODE TRANSCRIPT

Introduction
That is the Perfectionism Challenge, the one podcast created particularly for perfectionists who’re constructing companies. I’m your host, Sam Laura Brown, perfectionism skilled and entrepreneur. I train perfectionists methods to plan correctly, persistently observe by means of and relaxation with out guilt to allow them to construct worthwhile and fulfilling companies with out burning out.

I’ve helped over a thousand perfectionist entrepreneurs do precisely that inside my program, Perfectionist Getting Shit Completed. If you happen to’re bored with procrastinating, overthinking and half ending your concepts, you’re in the suitable place. Now, let’s dive in.

Sam Laura Brown
Welcome to half two of the Unfreeze Your self sequence. It is a sequence for perfectionists who’re constructing companies. And on this sequence, I’m going to be instructing you methods to get unstuck and begin taking constant, sustainable motion in what you are promoting in order that it will probably develop to being a full-time enterprise sooner or later.

So let’s get into what I’m going to be sharing with you as we speak, which is all about enterprise technique and why you’re actually having proper now a tough time deciding what to do. So let’s speak about why you don’t truly know what to concentrate on. So at the moment, what occurs is that you simply sit down, it’s Monday morning or possibly it’s Sunday night, and also you’re attempting to determine what do you even do together with your week.

You haven’t bought that a lot time, you’ve got possibly a full-time job, youngsters, you’ve bought heaps in your plate as most of us perfectionists do. And also you need to make the most effective use of your time, particularly since you’re attempting to make up for previous procrastination and placing issues off. You actually need to cease being behind and really begin getting forward.

So that you’re sitting down, you’re attempting to determine what to do together with your time, however all the things feels essential and also you don’t know the place to start out. You’ve so many concepts, you’ve seen what different individuals are doing, you need to do a few of these issues too. You’ve your individual concepts, you’re artistic, you’re an entrepreneur, you’ve got so many belongings you need to do, however you don’t truly know the place to start out.

So then what finally ends up occurring is you spend what you are promoting time attempting to determine what to do with what you are promoting time as an alternative of really attending to work and constructing what you are promoting. This will get actually irritating over time since you really feel like on a regular basis you spend in what you are promoting is simply attempting to determine what to even do, you then really feel increasingly more behind each week merely since you run out of time to get issues carried out. And there’s a really particular cause that this occurs for perfectionists.

So your perfectionist mind needs certainty earlier than making choices. So as an alternative of deciding, you simply carry on considering, you retain on attempting to determine what’s crucial factor to do, particularly as a result of all the things feels so, so, so pressing. So right here’s the place we perfectionists can go improper with this.

What we then do if we’re on this state of affairs is we predict, okay, I want extra concepts, I want extra methods, I want like extra, extra, extra, extra data. So that you may then go to YouTube and watch movies, go to podcasts and take heed to ought to I be on Instagram or ought to I be in TikTok? You simply get extra data. I name this procrasti-learning.

And this is likely one of the indicators that you’re getting frozen relating to making enterprise choices and creating what you are promoting technique. So what you need to do if that is you and you may relate is that you simply need to truly create a full-time marketing strategy. Whether or not you need to have a full-time enterprise within the subsequent 12 months, or should you’re just a little bit earlier on and that simply feels so out of attain and also you need to have a full-time enterprise, say two years from now, three years from now, you need a enterprise that may pay you a full-time earnings.

You need to have a plan to truly be capable to get there as a result of when you’ve got that plan, you received’t then be attempting to determine what to do on a regular basis. Upon getting a full-time marketing strategy, you’ll know what to concentrate on together with your time. You’ll know what choices to make and be capable to confidently make them.

You’ll know what your technique is. All of that comes from having a full-time marketing strategy. And this is likely one of the issues that you’ll do inside perfectionist getting shit carried out.

What I need to do as effectively is let you know a narrative about me and my full-time marketing strategy. In order you may know, I began my enterprise as a blogger in 2013 after I was simply 22 years outdated. And despite the fact that at that cut-off date, I didn’t have the arrogance to imagine that I might sooner or later have a full-time enterprise, I all the time knew that that was my aim, that I needed to have the ability to have my very own factor and never must work for anybody else.

And I needed that factor to be one thing that I actually cared about, that I may very well be self-expressed. It truly felt like me. So it was tremendous, tremendous, tremendous essential.

And but it took me six years to have the ability to get from that start line to having the ability to have a full-time enterprise as a result of it wasn’t till in the direction of the tip of that six years that one thing actually essential clicked for me. And that was that I wanted a full-time marketing strategy. My perfectionist mind that wishes to try to do all the things abruptly and continually thinks I’m behind, it wanted readability and it wanted course.

So after I had obscure targets, like I simply need to have the ability to change my full-time earnings, I would like to have the ability to simply have a giant launch after which have this large amount of cash are available after which I can give up. I wasn’t truly capable of provide you with the concepts and to have the ability to know what to do with my time in order to go full-time. However as soon as I had a full-time marketing strategy that truly labored with my perfectionist mind as an alternative of in opposition to it, I used to be then capable of create a full-time enterprise.

So there are three components to a full-time marketing strategy. Your development aim, that’s a 12-month income aim designed to work in a manner that works on your perfectionist mind as an alternative of in opposition to it. Then we now have your needle movers.

So these are the duties and initiatives that may get you to your development aim. These are the issues that you’re going to be specializing in together with your time. After which the third is making momentum choices.

These are choices about your area of interest, pricing, what you’re providing, what you are promoting mannequin. We train all of this inside perfectionist getting shit carried out in a manner that works on your perfectionist mind. So you’ve got your technique, your plan and you may truly observe by means of on it as a result of it’s all designed in a manner that works together with your perfectionist mind that wishes to second guess and overthink and get it good.

You simply have to method these issues in a manner that works together with your mind. So you’ve got a full-time marketing strategy that makes it straightforward once you sit down on a Monday morning to determine what to work on that week. As an alternative of being overwhelmed with concepts, you truly know what to get carried out.

And partly three of the sequence, I’m going to be speaking to you about why you don’t persist with your plans as a result of it’s effectively and good to have a full-time marketing strategy. However then what should you’ve all the time had bother sticking to plans? That’s what I need to speak about within the subsequent episode. So keep tuned.

Outro
If this episode resonated with you, you need to be inside Perfectionist Getting Shit Completed, aka PGSD. PGSD is the enterprise program for perfectionists, and inside you’ll study enterprise technique, weekly planning, and methods to observe by means of together with your plans in a manner that works on your perfectionist mind, which suggests you’ll be capable to construct a satisfying full-time enterprise with out burning your self out. The doorways are opening on the seventeenth of June for one week solely, and that is your last alternative to hitch PGSD with lifetime entry.

To affix the waitlist and discover out extra, go to samlaurabrown.com/pgsd.