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Introducing Counter (Beautycounter is Again) • Kath Eats

Shahzaib by Shahzaib
June 26, 2025
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Introducing Counter (Beautycounter is Again) • Kath Eats
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Beautycounter is again – however this time as Counter! Listed here are all the main points on the brand new firm and the merchandise obtainable to buy right now!

Till I can get my palms on precise new packaging, right here’s me “holding” the brand new bottle!! 🙂

Counter will look somewhat completely different this time beginning with fewer merchandise. Think about this to be a tender launch of the best-sellers. There are solely 19 merchandise launching right now with a number of previous favorites and some new merchandise. They’ve mentioned the product line will develop to about 50 of the most well-liked merchandise plus some new ones too (fingers crossed for perfume!)

One factor that can stay the identical: Counter stays utterly devoted to scrub, clear, and secure merchandise. Advocacy for these will proceed to be a spotlight of the community-driven motion that Beautycounter based in 2014. The By no means Record of elements remains to be part of the product formulation, and they’re within the means of re-applying for B Corp standing as Counter.

Listed here are the merchandise you should purchase right now:

Counterglow (previously Countermatch)

  • Silky Pores and skin Cleanser – A creamy, skin-softening cleanser that dissolves make-up and impurities whereas replenishing hydration.
  • Hyaluronic Moisture Mist – Twin-purpose system with micro hyaluronic acid works as each a toner and day by day hydrator.
  • Tri-Luronic Hydrating Serum – A triple dose of hyaluronic acid delivers skin-plumping hydration that improves texture, elasticity, and bounce.
  • Adaptive Moisture Lotion – Light-weight lotion with a skin-smart system that adapts hydration ranges for tender, radiant pores and skin. (Upgraded system – COMING SOON. Search for the older product in Classic Clear right now)

Countertime

  • Lipid Protection Cleaning Oil – Crafted to take away impurities whereas preserving barrier lipids, that includes plant-derived Retinatural™ Advanced.
  • Mineral Increase Hydrating Essence – A classy mix that enhances pores and skin’s moisture barrier for a hydrated, luminous look.
  • Retinatural+ Superior Tremendous Serum – Formulated with highly effective elements at most purposeful ranges to visibly agency and revive the look of pores and skin. (That is the upgraded one!)
  • Antioxidant Delicate Cream – Formulated with plant-derived Retinatural™ Advanced and nasturtium flower extract for visibly revitalized pores and skin.
  • Tetrapeptide Supreme Cream – That includes Retinatural™ Advanced, it helps elasticity, visibly companies contours, and smooths texture – revealing well-rested, even, glowing pores and skin. (SO GLAD that is again!)
  • Extremely Renewal Eye Cream – A focused system with Retinatural™ Advanced rejuvenates eye contour and visibly reduces shadows and crow’s toes.

Boosters

  • All Vivid Vitamin C Serum – Powered by two ultra-stable types of vitamin C to ship immediate luminosity and a renewed glow. (SO GLAD that is again, however why not the gorgeous yellow bottle?!)
  • In a single day Resurfacing Peel – A multi-acid complicated that safely exfoliates to disclose refined and radiant pores and skin.
  • Lotus Glow Cleaning Balm – A multi-purpose cleaning balm crafted to cleanse, hydrate, and take away make-up with out stripping moisture.
  • The Brightening Facial Oil – A light-weight, quick-absorbing citrus facial oil that hydrates and brightens.
  • Every day Sheer Protection SPF 25 – A weightless, hydrating SPF 25 sunscreen, crafted with non-nano zinc oxide for broad-spectrum safety. (New packaging coming quickly,)
  • Clear Pore Cleanser – An invigorating exfoliating cleanser, formulated to take away impurities whereas defending moisture.

Make-up

Classic Clear

There are a number of Beautycounter merchandise which are listed in a Classic Clear part together with a number of make-up gadgets. Simply an FYI to search for them! Sugarbuff Physique Polish is my favourite physique product.

The New Counter

Counter has been very thoughtfully rebuilt as Gregg took the time to look at each layer of the enterprise – from the product formulations and packing to how associates can share hyperlinks and proceed to be a group based mostly message of safer magnificence for all. I feel a lot of the enhancements are going to be nice – together with free transport and new loyalty construction.

How a lot will transport value?

GREAT NEWS! It is going to be free over $50, at all times!!

Will there be Band of Magnificence?

There shall be a loyalty program (that shall be free to hitch) to earn product credit ($15 credit score for each $200 spent). There are additionally additional perks coming, like to your birthday month, so because it’s free to hitch it is best to!

Are the merchandise precisely the identical however in new packaging?

Sure and no – many merchandise are the identical or have small enhancements for efficiency. Lots of the Counterglow merchandise are new – HQ is already raving concerning the new Counterglow Hyaluronic Mist. I feel Countertime stays largely the identical (don’t mess with a great factor!) The web site can have notes on what’s new and what isn’t.

Is my favourite product coming again?

Gregg has mentioned that the brand new firm goes to area of interest down and concentrate on skincare and make-up for girls over 35. I DO assume that a number of the huge merchandise (like mascara and Mighty Plump) will come again in time. However I don’t assume the smaller sellers (like shampoo or physique sunscreen) shall be.

Ought to I nonetheless store by way of your hyperlink?

One factor that can stay the identical for me: I very a lot respect you procuring by way of my hyperlinks! Search for “You might be procuring with Kath” at checkout.

I’ll proceed to earn fee on gross sales by way of my hyperlinks. The brand new mannequin is extra of an affiliate mannequin and fewer of an MLM, which I feel is all good!

Can I enroll as a Counter affiliate too?

For the tender launch on June 25 solely former consultants are invited as associates. However after the primary month, anybody can be part of as an affiliate. And guess what – it’s FREE! Like prior to now, associates earn fee on gross sales (20-40%), and there shall be methods to earn perks like product credit score and free merchandise. If you happen to’re , e mail me: kath (at) katheats.com!

Which product have you ever been lacking probably the most?!



Tags: BeautycounterCounterEatsIntroducingKath
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