You’re doing all the best issues – posting, exhibiting up and placing your self on the market – however your gross sales are inconsistent.
On this episode, Sam shares the important thing shifts that assist perfectionist entrepreneurs go from sporadic gross sales to constant, dependable earnings with out working extra or attempting to grow to be another person.
You’ll study why perfectionism makes promoting really feel tougher than it must be and tips on how to begin promoting in a method that works along with your mind as an alternative of towards it.
When you’re able to make constant gross sales with out having to work tougher, apply for 1:1 teaching immediately at samlaurabrown.com/teaching.
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FULL EPISODE TRANSCRIPT
Introduction
Hello and welcome to a different episode of The Perfectionism Mission. A podcast stuffed with perfectionism recommendation for entrepreneurs. My title is Sam Laura Brown, I assist entrepreneurs launch their perfectionism handbrake, to allow them to get out of their very own method and construct a satisfying and worthwhile enterprise. I’m the founding father of the Perfectionists Getting Shit Achieved group teaching program, which is in any other case often called PGSD. And for much more perfectionism recommendation that can assist you with your online business, you’ll be able to comply with me on Instagram @perfectionismproject.
Sam Laura Brown
Okay, so I simply needed to sit down down and file this to actually simply share with you about what are a number of the issues I do with my one on one teaching purchasers that enable them to go from sporadic, inconsistent gross sales of their enterprise to truly having the ability to make constant gross sales, to truly having the ability to pay themselves like an actual enterprise. And what’s that distinction? What’s that shift that occurs? And to actually simply offer you these sensible issues. So there’s a bunch of stuff that I might have talked about, however I simply jotted down three issues that have been high of thoughts, and I need to share them with you, as a result of I feel simply seeing the trail, seeing the roadmap, is so precious. I do know it may well really feel like in lots of my one on one purchasers and spots are open once more, sorry, my one on one purchasers, they actually need to have a dependable, regular, full time earnings. They need to really feel profitable of their enterprise.
They need to really feel like they’ll really contribute financially to their household in a extremely dependable method, and that they’ll rely upon themselves to truly present up for the enterprise. And the purchasers that I work with, one on one, are already following by way of with most of their plans, they’re exhibiting up, clearly, not completely. I’m not exhibiting up completely. Nobody is, however they’re, for essentially the most half, in a position to comply with by way of with the plans they make. However what they’re discovering is that that motion that they’re taking, the posting on social media, recording YouTube movies, pitching to individuals like all of that that they’re doing, like they’re doing the best issues, but it surely’s not really working. And in order that’s what we clear up collectively. And my one on one purchasers simply get unimaginable outcomes. And it’s often because I feel a giant a part of it’s the type of those that I work with, one on one, are perfectionist entrepreneurs.
So I’m simply going to imagine, for those who’re listening to this podcast known as The perfectionism challenge, that you just establish as at the least having perfectionist tendencies and patterns like a procrastination, all or nothing, pondering, burnout, individuals pleasing a worry of judgment, like that’s one thing that’s happening for you. And the one on one purchasers that I work with are good, they’re educated. They’ve been placing lots of effort into constructing their enterprise, and so they simply need to have it really feel prefer it’s really paying off. They need to even have that enterprise go from feeling like a interest to feeling like an precise, actual enterprise. And in order that’s what we do collectively, and it’s simply such unimaginable work. I’m so honored to have the ability to information my one on one purchasers by way of this course of, and to actually do it in a method that works along with your perfectionist mind as an alternative of towards it. So I actually need to discuss that as properly.
Truly, I’ll try this now, as a result of that’s type of just like the context for all of this. And one thing I actually need you to grasp is that perfectionism is your largest gross sales drawback, and that’s as a result of the best way our perfectionist mind works. It over complicates. It disconnects us, as a result of all we see is the imperfection. All we’re centered on is tips on how to repair, tips on how to make issues higher, tips on how to optimize. And that makes us freeze, or it makes us must work method longer than we should be working far more hours, which is exhausting, which implies it’s not sustainable to do this. And actually it has us, and this is among the key issues I do with my one on one purchasers. It has us not really doing the quite simple issues that work. And the those that I work with are sometimes individuals who promote by way of connection. They may not notice it, however they sometimes simply promote the very best after they’re exhibiting up as themselves, whether or not it’s on a YouTube video, whether or not it’s after they’re at a networking occasion, whether or not it’s happening Instagram tales and simply chatting and exhibiting up and sharing or a podcast, it doesn’t matter what it seems to be like, whether or not it’s phrase of mouth, that is so vital too.
Phrase of mouth is such a reputable option to construct a enterprise. I’ve so lots of my one on one purchasers suppose like social media is the one reputable option to do it, and that’s really not the way it works. Phrase of mouth is the gold normal of constructing the enterprise, and social media is an possibility that you’ve got, and pitching your self to others is an possibility that you’ve got, and doing platforms like YouTube and a podcast is an possibility you’ve gotten. So after we’re in that perfectionist mindset, you don’t must be completely different to how you might be to be able to make gross sales and have constant gross sales, you simply have to work along with your perfectionist mindset as an alternative of towards it. And so with regards to having the ability to begin making constant gross sales, we have now to study and perceive and see particularly for you ways that perfectionism is developing. And I’ll let you know I’m an skilled at recognizing that and having the ability to see what’s happening.
So working collectively, you’ll not be left guessing about what’s occurring there, however having the ability to not solely simply see that, however then having the ability to change your strategy in order that with out you having to be higher or be completely different or work longer or work tougher, that you may really make extra gross sales with out that. And naturally, after all, you up talent. And naturally, after all, you grow to be higher. However we need to have you ever really simply faucet into what’s already true, which is you’re onto one thing. You’re already making some gross sales. Sure, they’re sporadic. Sure, you don’t actually know tips on how to repeat them. It simply feels prefer it comes out of the blue, after which it’s crickets once more. However you’re on to one thing. There’s one thing that’s working there. And when you’ll be able to actually begin working along with your perfectionist mindset, as an alternative of towards it, with regards to gross sales, that’s when you’ll begin making constant gross sales.
And that was positively the journey that I needed to go on. I used to be attempting to do all the best issues and do all the pieces larger and higher. I do know, for instance, for having my first 10k month, which was such a giant aim that I had, like, on such a pedestal, I actually simply needed that 10k months, it felt like such a giant deal. And naturally, my perfectionist mind made it into one. I felt like I needed to actually do one thing huge, I had to do that large launch. I needed to promote one thing with the proper messaging to the proper area of interest. And like all this perfection was required as a result of it was such a giant deal, and after I was really in a position to lean into what I now name self belief promoting, it is a talent that I train my purchasers. After I was ready to do this, I used to be in a position to make gross sales with what I already had, and that meant, that’s why, a giant purpose why I’m now in a position to work three days every week, if that I’m nonetheless completely breastfeeding my son, Liam, who’s 5 months outdated.
I’ve 4 children beneath the age of 5, together with twins, and I’m in a position to have a enterprise that works as a result of I’m self belief promoting, as a result of I’ve found out what that appears like, and I enable myself to do it. And if I wasn’t, if I used to be within the perfectionist promoting, if I used to be within the having to have all the pieces be excellent in order that it may well work, that’s so time consuming. You positively can’t try this in three days every week. And what I’ve discovered, what I’ve discovered the laborious method, is it doesn’t work. It doesn’t really convey within the gross sales. If in case you have had the expertise, say you’re attempting to put in writing an Instagram caption, for instance, or perhaps it’s an e mail or file one thing like a YouTube video or a podcast, in case you are writing or speaking and then you definately simply begin getting your self am I saying the best factor? Do I have to say it extra like this? This individual mentioned to say like that, like if that’s the chatter consistently going in your thoughts, you aren’t connecting with the individual on the opposite finish, you aren’t within the power that they want you to be in, to have the ability to have them purchase, to have the ability to have them really feel secure, to make a shopping for resolution, in case you are so in your head, you might be disconnected.
And this promoting comes from connection to your self, connection to what you promote, and believing in that. That’s one other large factor that I work on with my purchasers. I’ll get to the three issues in a second, however that’s one which I’m not going to be speaking extra about on this episode, however actually believing within the worth of what you do, the precise work that we do collectively, to have you ever not simply intellectually perceive that it’s precious, however like deeply feeling compelled and convicted about what you Do and about what you promote, and generally a couple of little tweaks are wanted to be made to what you promote, and we establish precisely what they’re, and have you ever make them with out it being this overwhelming, large challenge, this overhaul that we are likely to suppose in. However while you’re related to that, you’re related to the individual on the opposite finish, you’re related to your craft. If you’re in that connection, that’s what’s magnetic. That’s what actually, actually sells. And in order that’s what we have now you do. And it’s a six month container, a six month teaching expertise, as a result of it’s a course of. Sure, you’ll have fast wins. Quite a lot of my purchasers make their funding again or are properly on monitor to take action inside the first 30 days of working collectively. It simply depends upon, clearly, what they promote, however to simply know that, like, you don’t must be completely different.
You don’t have to do that large, loopy factor, you’ve gotten been doing the best issues, however with the fallacious mindset, and oftentimes simply following guidelines that such as you’re utilizing inspiration towards your self. And seeing another person do issues in a sure method, after which your perfectionist mind goes, that’s the best way I’ve to do it, as an alternative of being like, that’s an possibility I’ve. So I need to discuss three issues that I actually constantly work on with my purchasers. It makes such a distinction to having them go from making these sporadic, random gross sales and simply feeling like, primarily, it looks like a interest, as a result of when that’s occurring, it’s actually laborious to have the ability to pay your self constantly and depend on your online business. So it does actually really feel like you’ve gotten a interest, to having the ability to pay themselves constantly, to having the ability to have the sensation of really having a profitable, actual enterprise, and never simply feeling that method, however really having that virtually talking. And so I’m simply going to share a few of these issues with you.
So to begin with, what we do and what I work with with my what I work on with my one on one purchasers, is making gross sales with out working on daily basis. So most of my purchasers, really, I might say just about all of them are both working half time hours or, like myself, have a restricted period of time that they need to work. And so what we’re actually right here is creating leverage and determining for you what the gross sales system is that has you making constant gross sales with out you having to be, like, posting on tales each single day, except you need to be, however posting on tales each single day, or having to be on each single platform, like simply doing all of the issues, doing essentially the most, we perfectionists are fairly good at, like, doing essentially the most, after which it will get so irritating while you’re working so laborious and it isn’t working, and that’s simply since you’ve been approaching gross sales in a method that’s making your perfectionism, hair break, activate.
It’s making you freeze. It’s making you go tense. It’s making you suppose that weekly content material must be making gross sales for you, as an alternative of really seeing there’s advertising and marketing and content material that’s going out. And and then you definately really have to have a course of for making gross sales that goes past posting weekly or posting each day or posting twice a day, like that. Advertising exercise isn’t really going to make you gross sales. It would make you some sporadic gross sales, but it surely’s not going to make you constant gross sales. In order that’s a extremely vital factor, and a distinction my purchasers want to grasp as quickly as they arrive in, is like, sure, we need to have you ever, and we do that work in pgsd like exhibiting up in your spark and sharing and like permitting your self to be seen and to truly put your self on the market. Wonderful, so vital. That’s the inspiration. And we don’t need to have you ever anticipating that you just sending an e mail publication each week ought to end in you making constant gross sales. That truly isn’t how enterprise works.
It’s essential to have your advertising and marketing, after which you must have your gross sales. And we might be on this mindset of like, if I simply write the very best publication and I’ve a name to motion on the finish of it, then I’m going to make gross sales. That truly isn’t the way it works. However our perfectionist mind thinks that as a result of it thinks, Okay, I’m not making gross sales as a result of my content material isn’t ok, as an alternative of really having the ability to see, oh, I simply really don’t have a gross sales course of right here. I’m advertising and marketing, and I’m letting individuals know I’ve one thing, however I’m not really actually making a easy gross sales course of. In order that’s one of many key issues that we do collectively. We we establish. And that is, I say we, I imply me. I study from you what’s happening your online business, however what I do for you, and this occurs on the primary name, so that you get this instantly, is I pinpoint. I’m so nice at recognizing this. I pinpoint what has quietly been working within the background to get you these gross sales, our perfectionist brains have such a tough time seeing what’s working, particularly when it’s quietly working or it’s working sporadically.
Such a tough time our perfectionist mind simply sees imperfection, the issues to be fastened, the issues to make higher, the issues different individuals are doing that I must be doing, and I’m so behind, and I must be additional alongside by now, and all of that drama. So it’s actually laborious to truly establish as a perfectionist in your individual enterprise. What’s that factor that’s quietly working? And let’s create a extremely easy system to double down on that. This is the reason, with my purchasers, they’ll work lower than they’re already working and have a lot larger and extra constant gross sales outcomes. Is as a result of we establish the 20% of what’s occurring that’s creating 80% of the outcomes, if no more, of their enterprise, and we simply concentrate on that. So as an alternative of it quietly working and simply occurring to work and so they don’t actually know or perceive, like, for those who’re like, I do know one thing’s type of working as a result of I’m having some gross sales randomly, however I can’t really repeat it.
Prefer it looks like a fluke, it looks like I’m not answerable for my gross sales. I can’t forecast what gross sales will probably be coming in within the subsequent 12 months, as a result of I’ve actually no thought, like, what, what I try this creates gross sales when that’s occurring. We need to have you ever really transfer from being on this place of simply feeling powerless and helpless. And when my purchasers come to me, they’re typically on this like one thing’s working, however I can’t really make it work. Like, I don’t know tips on how to get it working extra with out working lots tougher, and even then, I’m unsure that it wouldn’t be a waste of effort, as a result of I don’t actually perceive it. So I pinpoint precisely what’s quietly working. We simply have, you’ve gotten a extremely easy gross sales course of. I work with every kind of entrepreneurs in all completely different industries, however we have now you’ve gotten a extremely easy gross sales course of that you just love, that performs to your pure strengths that you’ve got with regards to promoting, and we have now you double down on that. And once more, for those who’re a perfectionist, it’s simply so laborious to identify that, as a result of our mind is prefer it’s simply so hooked up to all of the shoulds of however I must be posting on daily basis on this platform, and I ought to have this launch with this completely different e mail sequence that I’ve.
After which this must go to this touchdown web page, after which this goes right here, after which it upsells that, like our perfectionist mind loves all of that. And what we do is we strip it away and make it painfully easy and have or not it’s what works. And this simply works like magic. So it’s why, when my one on ones are available, we’re in a position to get actually nice outcomes. Since you’re doing one thing that’s working, you your perfectionist mind actually simply can’t see it. And if it does, it actually simply doesn’t assist you to concentrate on it and never be so busy doing all of the issues and consistently questioning, like, what ought to my area of interest be? What ought to my technique be? What like ought to I do? What this individual is doing? This individual says you’ll be able to’t do it like that. And like all of these guidelines that we perfectionists have, what we do within the one on one teaching collectively is we have now you create new guidelines that really make sense for you and that you just and that you just really need to comply with after which really get you outcomes, as a way to be engaged on your online business and truly have that repay. That’s what we need to have occur. We don’t need to have you ever protecting on feeling prefer it’s this interest the place you’re feeling so unappreciated by your self. You are feeling like you need to justify it to your associate, of like, right here’s why I’m placing a lot power in and please, please consider in me that someday I’ll really be capable to make a big monetary contribution to our household.
We actually need to have that behavior. I do know for me, after I was within the technique of constructing my enterprise up and actually determining for myself, like, in regards to the perfectionist promoting and why that actually didn’t work, and it was so irritating and so laborious to do, and it was so not efficient. And earlier than that, even after I was simply consistently on this, like, but when I’m doing nice. You recognize, advertising and marketing, content material advertising and marketing, I must be making gross sales to truly having the ability to change into actually stewarding the enterprise. I’ll discuss this in a second with paying your self. It’s one other key factor that I work on with my purchasers, as a result of that’s such an vital shift. However I do know what it’s like when you’ve gotten this perception, this deep perception in what’s potential with regards to your online business. You recognize that you may have a profitable enterprise. You recognize you’ve gotten the intelligence to do it. You recognize you both have this talent or can develop the talent. You see different people who find themselves doing and suppose, Properly, if they’ll do it, certainly I can do it. You even have the doubt questioning of your self, like, perhaps I can’t perhaps I’m simply fooling myself. Possibly I’m not reduce out for this.
And actually, it’s similar to understanding that the factor that’s stopping you is the perfectionism and dealing towards it as an alternative of with it. And after I began to work with my perfectionism as an alternative of towards it, that’s after I stopped having to attempt to persuade Steve to consider that, like, sure, it’s value it for me to maintain simply reinvesting all the cash again within the enterprise, as a result of, belief me, someday I’ll be capable to pay myself. I keep in mind there was this time. It in all probability would have been round 2018 and we simply moved into our home a couple of months previous to that, or perhaps a yr prior. We moved in in 2017 we purchased our home. And Steve was like, So when are you going to cease simply placing your a refund into your online business? And we’d like, like, we need to have a greater driveway. Like, when? When are you really going to, you recognize, make that shift and type of, like, not acknowledge it’s not working, however be like, Okay, let’s have some sense right here. And I used to be like, by no means, I’m by no means going to do this, as a result of I consider on this, and I do know I haven’t but obtained the funds, the like monetary statements to indicate for it, however like having these troublesome, awkward conversations the place you need to be convincing, and like, Steve is so supportive of me and deeply believes in me.
And the identical with lots of my purchasers, they’ve a associate who actually does consider in them, and so they’re additionally like, Okay, and let’s be sensible about it. And it may well really feel like, and this is among the issues I coached on. Like, what comes up all through that is like, actually having the ability to navigate as you grow to be the one that is ready to make constant gross sales and pay your self constantly, and have that be your literal actuality, tips on how to navigate these sorts of conversations in a method that doesn’t maintain knocking your confidence and making you suppose, okay, perhaps I ought to get a full time job. And like, perhaps it is a little bit of a joke. And like, it’s regular to have these wobbles as you might be navigating this journey, and to simply be capable to have the assist with that, and like, to have the ability to lean on my perception, in case your perception will get shaky as a result of your associate is, like, okay, however like, let’s be sensible. Like, when are you going to get a job? Or, like, when are you going to surrender on this factor? Or, like, Are you certain it’s well worth the effort?
Possibly it is best to have this sort of enterprise, or what for those who did that as an alternative, like, to simply be capable to not solely lean on my unwavering perception, however to have the ability to get teaching, like you’ll be able to simply actually WhatsApp, voice message me, or WhatsApp textual content me and say, like, that is the dialog I simply had, or what my associate simply requested me. And like, what do I how do I take into consideration that? And like, ought to I am going and search for a job? Like, any of that, simply because it comes up, you’ll be able to, like, get teaching it proper there, as an alternative of getting it take up a complete month since you’re simply on this disgrace spiral about, like, my associate doesn’t suppose that I really contribute, and so they suppose I’m losing my time. And like, I need them to consider in me, and I’m unhappy that they don’t, and I don’t consider in me both. And like, how do I consider in me after they don’t consider in me? And like, having me consider in you, having me there to assist you is such a easy, straightforward reply to that that’s obtainable to you.
So we establish what’s working, double down on that, and we get you out of this. I don’t have sufficient time loop. So for those who’re discovering that you just’re consistently in overwhelm about not having sufficient time to construct your online business, as a result of both you’ve gotten issues that impression your power, perhaps you’ve gotten a well being situation, perhaps you’ve gotten private life stuff happening, perhaps you’ve gotten simply you need to work shorter work hours, or stuff retains occurring. You retain getting sick or no matter, in case you are consistently discovering your self on this I don’t have sufficient time loop and feeling overwhelmed, after which, like, you need to simply spend your time getting your self out of this overwhelm. And like, not understanding what to do along with your time since you don’t have a lot so you need to use it tremendous properly. However then, due to that strain. You don’t use it properly, like, that could be a actually key factor that comes up as properly. So for those who simply really feel that, like, I simply don’t have sufficient time, that’s one thing that we clear up in order that you recognize, and I’ll discuss this with quantity three, along with your needle movers, however in order that you recognize precisely what to do along with your time.
I don’t need you guessing. Like, ought to I concentrate on this or that? Or I simply had this concept? Do I act on that? Or like all of that, we don’t need to have you ever guessing. We simply need to have you’ve gotten a transparent path and take these steps. And that’s what we do collectively within the one on one teaching so we get you out of that loop. The second factor I need to discuss is paying your self. This can be a key factor that I work with, with all of my one on one purchasers, that they’re ready the place they need to have a full time earnings, whether or not that’s on, sometimes on half time hours, they need to be making a full time earnings, which is 100% doable. I’ve been doing that myself, personally, for a lot of, a few years now, when even only a full time earnings on full time hours felt so far-off. Now I’m doing that on half time hours with 4 children and twins and all of that. So it’s positively potential to do this.
I simply need you to know that like as a result of some individuals will say that may’t be finished, and sure, it may well, while you’re working along with your perfectionist mindset as an alternative of towards it, while you cease battling towards your self and truly do issues in a method that’s painfully easy. It’s straightforward. It really works with the you, who you might be immediately, as an alternative of like your ideally suited self, all of it will get a lot simpler. So with regards to paying your self, we need to have you ever be capable to begin paying your self constantly. That’s only a aim that lots of my purchasers have after we start, and that’s one thing they need to do. So we really have you ever try this and so collectively, after we are working, what we undergo is a course of that I’ve to have the ability to pay your self, and we are typically on this all or nothing mindset with it.
So two issues I see I needed to let you know about. So primary is I see purchasers who, after they come to me, they’re not paying themselves in any respect. They’re in that, like, I’m simply going to consistently reinvest till the enterprise is making sufficient that I will pay myself precisely what I need. So whether or not that’s 50k 60k 100k they’re simply on this mentality. And I get it, it’s simply that traditional perfectionist, all or nothing, simply on this mentality of like, properly, as soon as the enterprise is completely in a position to assist me, then I’ll let it accomplish that, and till then, I’m not going to pay myself something in any respect. And and sometimes there’s additionally, like, I simply actually don’t have the funds for to pay myself, and so I can’t really pay myself even when I needed to, as a result of the cash actually isn’t there. So there’s that. Or the opposite factor that I see is when entrepreneurs are paying themselves with what’s left over. So it’ll type of be like a handbook deposit, perhaps as soon as each two weeks, perhaps as soon as a month, perhaps as soon as every week. Usually. It’s very sporadic, as a result of it’s similar to, Okay, what’s left over? Right here’s my type of tough aim of what I need to pay myself.
And if there’s cash left over, then I’ll pay myself that amount of cash. And what we have now you do is definitely shift into the place you’re in a position to get to the place the place you’ll be able to pay your self constantly. So after all, as I discussed, we have now you make extra gross sales, and we have now you make constant gross sales with out having to work on daily basis. In order that’s a giant, a giant piece of it, like, that’s a lever that we pull as a way to have cash to pay your self, and we don’t need to have you ever on this, like, all or nothing mindset with paying your self, as a result of it doesn’t actually make it simpler to pay your self. Right here’s what’s what occurred for me after I was in that each one or nothing mindset of like, okay, I’ll pay myself. I need to change my accounting earnings that I used to be making after I was working as an accountant, and so I have to have this large launch, after which after I make that cash, then I can I, you recognize, I would like to simply make what I’d make in a yr, after which I’ll be capable to pay myself.
And that meant I put a lot strain on attempting to determine this like large factor that I might do that will work, that it froze me and made me overthink something that I used to be really placing out or sharing or doing, so I used to be really doing lots much less promoting and even advertising and marketing than I wanted to be. After which it stored that aim of having the ability to pay myself additional and additional and additional away, as a result of I used to be simply ready for this, like miraculous occasion, primarily, to occur. However due to my perfectionist mind, having that type of strain to tug one thing like that off, really made me freeze or simply go into busy work like that type of practical freeze, the place you’re, like, doing issues, and oftentimes for my purchasers, it will appear to be lots of like again finish methods and like content material planning, and similar to spending time engaged on your online business, however not on the needle movers. And once more, I’ll discuss needle movers in a second, as a result of that is simply tremendous key, and I need you to know this about needle movers, however to simply follow the ache your self for a second. So for me, I. What I had to determine is tips on how to really take off the safety blanket, if you’ll.
As a result of what I spotted is that having that type of strategy and like as a result of my half time job, so for those who don’t know my story, I’ve a legislation and a finance diploma, after which I labored in insolvency accounting, so liquidations and bankruptcies. That’s why I do know lots as properly about companies and the way they work. Even earlier than I used to be in a position to be full time in my very own enterprise, I used to be serving to run different companies by way of being in that job, after which I left that job and went to being a component time receptionist. I simply labored afternoon in order that I might have the day to work on my enterprise. And what occurred with that was that I didn’t must pay myself. And also you may end up on this place, whether or not you’ve gotten a component time or full time job, whether or not you’ve gotten a nest egg of financial savings, and also you gave your self a runway with entrepreneurship, in that sense, whether or not you’ve gotten a associate who’s paying a husband or spouse who’s paying the lion’s share of the bills, and your no matter you pay is only a good to have, whether or not you’ve gotten an inheritance, whether or not you’ve gotten issues on a bank card, no matter it’s, in case you have this exterior supply of funding, it’s very straightforward to be on this mentality of, okay, Properly, like, I don’t really must promote, I don’t must be doing sure issues.
And for me, I spotted like, and I keep in mind that day so clearly, I used to be driving to my half time job, and I used to be listening to a podcast, and I simply keep in mind, like, I actually keep in mind precisely the place I used to be sitting close to the Brisbane River on the freeway going to my job. And I used to be similar to, it’s a safety blanket at this level, as a result of there was a time for me the place, and that is why I went to a component time job. After quitting my full time job, I used to be like, I really really feel like, if I put strain on the enterprise at this level to pay me, I’m going to make myself freeze with that strain. So I have to have one thing else give me that earnings in order that I’ve the power to suppose long run about my enterprise. And so like lots of my purchasers, after they come to me, they didn’t have monetary strain on their enterprise. And that may actually be stunning at a time limit.
And for lots of my PGSDers so our purchasers inside perfectionist getting shit finished, who’re similar to getting their enterprise off the bottom and getting that confidence to simply submit and to simply present up and to simply share, that may be such a wonderful factor. After which there comes a time the place not having to pay your self turns into this safety blanket, prefer it turns into this excuse to not must do issues. And I spotted for me, like I wiggled and wormed my method out of promoting and, like, actually exhibiting up and actually telling individuals about my story and what I did and the way I might assist them. I obtained out of that by telling myself, properly, it’s okay if I don’t do it as a result of I don’t must pay for, like, the mortgage. My a part of the mortgage was popping out of my half time reception job, the identical with any hair appointments, brunch journey, like all of that was popping out of my half time, like wage that I used to be getting.
So I didn’t want, quote, unquote, I didn’t have to make any cash from the enterprise, however as a result of I wasn’t really paying myself something in any respect, and I used to be simply ready for this large windfall of money to return in from me immediately determining some magical factor that it meant that I then was on this cycle of as a result of I didn’t must promote, as a result of I didn’t want any of the cash from the enterprise to assist myself, then I wasn’t promoting, so I wasn’t making gross sales as a result of I wasn’t promoting, after which or I simply promote tremendous sporadically, so I wasn’t making constant gross sales. After which that meant that it was like I used to be by no means going to be within the place the place the enterprise might really simply be in that place of constructing 100k and immediately be capable to pay me. And so I needed to break that cycle. And with my one on one teaching purchasers. I train that actual course of, and we do the maths on the precise numbers for you, irrespective of the place you reside on the earth, we do the maths on precisely what that appears wish to create constructive strain for your self. And have you’ve gotten this is among the issues we’ll do collectively. Have you’ve gotten your full time earnings plan.
In order that it’s not simply as far off someday, sometime, perhaps dream. And likewise, so it’s not like I ought to have finished that yesterday, and I’m so behind. We even have you’ve gotten a correct plan that you just really feel nice about. It could at all times be up to date, however a plan to have the ability to pay your self a full time earnings that’s math based mostly. That isn’t similar to vibes or like, I simply need to change my earnings, however like, we really do the precise math for you, and that’s so transformative to do this and have you ever really begin paying your self as properly. So that’s such a shift for all my purchasers after they begin doing that, and has a large compound impact for me, for instance, after I really made that shift that I helped my purchasers make, it was. Solely, like, I don’t know it will have been positively in, like, the subsequent six months after that was when, like, I used to be in a position to make huge shifts in my enterprise and be capable to be within the place of constructing 150k so I used to be in a position to pay myself constantly, like I used to be being profitable constantly, constant gross sales.
After which I used to be in a position to pay myself constantly, and I used to be in a position to confidently go away my half time job, not similar to I hope I’ll be capable to assist myself, however like, actually, actually having the ability to try this, and truly shifting how I strategy paying myself was a type of key shifts that wanted to occur so as to have the ability to have the concepts that I ended up having, to have the ability to make the earnings that I used to be making, I needed to begin, like, really placing myself on the hook somewhat in a constructive method. And that’s why as properly, having teaching, after all, having my assist and accountability and all of that alongside the best way, is so highly effective. As a result of when you’ve gotten these wobbles, all these moments of doubt, like, you don’t must be alone in them and, like, spiral due to them. Or similar to, Okay, I’m gonna return to not paying myself as a result of the cash isn’t there. And, like, I don’t know what else I might do. Like, we really troubleshoot all the pieces collectively, and also you simply get to return to me messy with no matter’s happening for you.
You don’t must put your self collectively. You don’t must have an ideal query about it. Identical to, oh my god, that is what’s happening for me immediately. Or I maintain discovering myself pondering myself eager about this, or, like, what about that? And like, I obtained you, I’ve obtained you. In order that’s such an vital shift as properly. And we really get you, like, having been on monitor to have that full time earnings with that full time earnings plan. And naturally, as I discussed, we’re having you already at the 1st step, having you make gross sales constantly with out working on daily basis, by way of figuring out me, pinpointing for you what’s been quietly working that your perfectionist mind like actually simply can’t see, and doubling down on that in a extremely easy method inside the time you have already got to work on your online business. So we’re positively not going to have you ever attempting to be working extra. We’re having you’re employed extra successfully and never from this like strain of like, okay, now you must do the proper factor and use your time completely. No, we simply really lean into your power that you just didn’t notice you had, as a result of your perfectionist mind, you.
Are telling you that you just’re not ok and you ought to be so significantly better and all of that, and it simply works so properly. So quantity three, that I need to discuss, a key factor that I do with my purchasers is simply pinpointing needle movers. I consider in you. I do know you may get there. I’ll maintain that perception for you even while you don’t consider it. That alone is value it, for my part. Like I’ve invested in a lot, in a lot teaching and assist, and I similar to wanted to have another person consider in me when my perception was wobbly. That’s why I nonetheless pay coaches and do teaching like get coached, it’s simply such a precious factor. So I consider in you deeply. I consider in what’s potential even while you don’t. And I can see the larger like I can see type of like all the pieces is just like the system and the transferring items, and like the way it all incorporates collectively, and like what you must do subsequent.
And likewise, as a result of I’ve coached so many entrepreneurs at this level, I do know as properly. Even it doesn’t matter what type of enterprise you’ve gotten, it’s similar to, the core first ideas of enterprise, like, what the levers are, what are the issues to concentrate on, and the sequencing of what order to do them, is the place lots of perfectionists get caught, and that is the place as properly. I simply need to make it easier to launch a little bit of disgrace. When you’re like, I understand how to construct a enterprise, like, why can’t I really do it’s as a result of there’s extra than simply information required. You want to have the ability to implement you want to have the ability to regulate your self and have the emotional capability to comply with by way of and to not get caught up in that I don’t have sufficient time loop or like, be so centered due to your perfectionist mind on all of the imperfections that you just simply cease doing the issues which can be working since you’re so busy attempting to repair the issues that you just suppose are happening. So I’m simply in a position to, like, pinpoint. It’s my favourite factor to do, simply tremendous pinpoint for you, like, what the precise want.
And we’ve raised to be centered on and simply at all times maintain you related again to the aim. When you really feel such as you set a aim, and then you definately type of overlook about it, after which three months, I’d be like, Wait, what was the aim? Like? We’re consistently in contact with that and related to that in such a supportive method, and I’m simply at all times eager about tips on how to get you there extra rapidly, extra simply, extra sustainably, in a method that’s so aligned along with your values that you’ve got. Quite a lot of my purchasers are dad and mom, or they need to spend time with their household or with their canine or with their cat, happening holidays and touring and all of that. And so having the ability to simply have the precise needle mover recognized for you, after which having assist and accountability as you implement that, having the ability to have that, it simply speeds all the pieces up a lot. It simply takes out, like, any disgrace you is likely to be having about like, I’m not good at enterprise, like I don’t know what I’m doing. Why am I not far sufficient? Like, additional alongside? Why am I so behind? Like I must be making extra gross sales by now? Like, all of that’s typically similar to you not having the correct assist.
You doing issues that don’t really work in your perfectionist mind, like taking an strategy that turns your perfectionism handbrake on and makes you freeze and makes you tense up in your promoting or such as you’re doing the issues, such as you is likely to be, like writing the e-mail or no matter it’s, however such as you’re so in your head and attempting to get it proper that you just’re really disconnected from the individual on the opposite finish, which disconnects the sale. We need to have you ever related, and we try this work collectively, to have you ever be related, and to have you ever making these gross sales, to have you recognize precisely tips on how to pay your self, what that plan seems to be like. Have or not it’s doable. Have or not it’s one thing you’re enthusiastic about, that if you’d like, you’ll be able to even share along with your associate, so that you just don’t must maintain having these like, so while you’re going to start out paying your self and like, I assumed you have been going to pay your self this month, or, like all of that, you’ll be able to simply get out of that, or even when that’s simply with your self, and also you’re, like, I assumed I’d be paying myself by now, there’s that.
And simply, you recognize, in precisely in any second, what to concentrate on. And so you’ll be able to simply not have the noise of like and the guilt of like. Properly, I must be doing this, and I assumed I wanted to be doing that. And like all of that, similar to you recognize precisely what the needle mover is at any given second, the compound impact of that’s wild. And I imply, I really like my one on one teaching purchasers, and it’s such an honor to be guiding them and main them. And similar to, significantly as a perfectionist, as a result of so lots of a lot of the best way that gross sales is taught, and this isn’t intentional, however for those who’re a perfectionist, and also you have a tendency in direction of individuals pleasing and eager to be appreciated, particularly for those who really feel such as you’re bothering individuals while you sense like emails or like for those who have been promoting to them or and like, that will be too annoying for them, or, like, that typical perfectionist stuff, simply procrastination, like all of that type of factor.
When gross sales is taught on this, like, there’s a proper method and a fallacious method, and like, right here’s precisely tips on how to do. And that is unintentional, as a result of there are such a lot of individuals who found out formulation at work and need to share it, and that’s. Such a wonderful factor, and generally unintentionally, in the event that they don’t perceive how the perfectionist mind works, it’s taught in a method that makes it straightforward to have these perfectionist ideas and suppose like, I’ve to do it that method, or it’s not going to work in any respect, and it’s going to be such a waste of effort, after which I’ve to get it precisely proper, and I’ve to simply do precisely what they are saying. However I can’t try this due to this. And so it simply creates this spiral that doesn’t should be occurring. So I’m simply so honored and privileged to have the ability to have found out a lot about perfectionism, having coached so many perfectionists now, and having, after all, my very own journey and expertise with that myself, and clearly, as a result of I quote so many perfectionists, I’m simply in a position to, like, see the perfectionist patterns actually clearly, and similar to how the perfectionist mind works.
After which my expertise in entrepreneurship. I’ve been an entrepreneur for over 10 years now. I’ve remodeled $2 million in sale. It’s in my enterprise, and I additionally labored in insolvency, accounting and working companies like earlier than I even have my very own enterprise, I did that, and likewise simply my sheer love of non-public improvement and like supporting you and cheering you on, and I really feel like the very best day for me in my life are the times the place I’ve helped somebody consider in one thing about themselves that they didn’t have the braveness to consider and simply assist them step into the model of them that they know that they are often. However is a bit scary as a result of different individuals of their life may not get it or like aren’t in a position to assist them in the best way that they actually need to have the ability to try this, as a result of that individual has their very own fears and doubts and issues like that. And similar to to have the ability to create chance, and never simply that, not simply inspire individuals, however to have the ability to create that chance after which assist by way of the execution and thru the ups and downs and just like the wobbles that come up alongside the best way, that’s my, my biggest reward and pleasure, and it’s the very best.
And I really like this work, and it’s so highly effective, so unimaginable. And in case you have simply been feeling like, such as you’re doing, particularly this, for those who’re doing all of the weekly advertising and marketing stuff, and you might be posting and also you’re sharing, and also you’re doing all of that, and also you’re not making gross sales. To begin with, after all not, since you’re doing advertising and marketing issues, not gross sales issues, and simply because you’ve gotten a name to motion in your submit doesn’t make it even have you’ve gotten gross sales. So I simply marvel for those who’ve been feeling unhealthy that your weekly e mail publication hasn’t been creating gross sales for you want, after all it hasn’t, since you’re really lacking a key mechanism in your online business, which is gross sales, and also you’re doing advertising and marketing. And simply since you’re advertising and marketing so good, that doesn’t imply it’s going to make all of the gross sales for you, at the least not constant gross sales. So let your self, like, let your self really soak into that. You’re not fallacious. You’re not doing it fallacious. You’ve simply been lacking the gross sales piece.
And lots of instances with perfectionism, we’re so scared to promote like, that worry of rejection, that worry of different individuals seeing us promote like, all of that perfectionism comes up and makes us need to not be salesy, and it makes us need to to not really let individuals know what we have now to promote to them, that they’ll purchase from us. And it truly is like, when you can begin working along with your perfectionist mindset as an alternative of towards it, it unlocks constant gross sales. And yeah, for those who can relate to what I say to simply really, like, get like, oh, it’s not that I’m not ok or not succesful. It’s actually I simply have to learn to promote in a method that works for my perfectionist mind and with it, as an alternative of towards it. It’s simply it, it. I’m so grateful that I used to be in a position to determine it out by way of a lot, a lot, a lot, a lot trial and error. And that is what I need to invite you into your individuals. They need to be offered. They need you to promote them. And I’ll simply wrap up with a fast story. And I feel I’ve shared this earlier than on the podcast in some unspecified time in the future, however after we
So, we renovated our home in 2021, the yr that we had my daughter, Lydia, who’s 4, we renovated the home, and we now have in our you might need seen on Instagram, like what my home seems to be like in our eating room, in our significantly our eating room, we have now this stunning raked ceiling, like simply and all this glass and like huge we took out these small little sliding glass doorways we had earlier than, and put in these large sliding glass doorways. We stay on acreage with stunning timber and bushes and like all the pieces round and we actually needed to see all of it. And so the problem we had, the issue we needed to be solved, was that we would have liked curtains as a result of we didn’t need to have a lot, like coming in on a regular basis. We needed to have the ability to, for watching TV, be capable to pull the curtains shut and simply create a little bit of atmosphere. Now with the children, I mentioned, like, let’s put the house on cozy mode. You didn’t shut the curtain. So, like, we needed to have the ability to have curtains, we needed them to actually elevate the area.
Like, we’ve watched so many renovation exhibits and we’d seen like, curtains can actually make or break a room. Like, in case you have little curtains which can be the precise dimension of the window, that simply really makes the entire room look smaller. However in case you have stunning ones that, like, go proper to the ceiling and like, sure sorts of supplies, it may well really make the area look a lot extra elevated and put collectively and like, simply create such a temper. And we needed to do this, so we had a curtain and blind firm, like a marketing consultant come out to tell us, like, what could be finest for our area, assist us pick curtains, pick materials, pick blinds. Like our rest room state of affairs was a bit difficult, as a result of it’s all tiled, so, like, we didn’t actually have and all of the home windows are within the bathe, so we didn’t know what to place there. And the one that got here out she didn’t need to promote, she didn’t need to promote.
And it wasn’t like she wasn’t withholding info, like, we requested questions and he or she answered them, however she simply gave recommendations of, like, Properly, I feel perhaps you possibly can do that, or you’ve gotten this feature, or you’ve gotten that possibility. And I needed to be offered. I needed her to say, Oh, my God, you aren’t going to consider these curtains. Take a look at this. And likewise that helps me as properly. Simply go, oh, like, that’s a no from me. I need this one as an alternative. However she was simply wishy washy. She wasn’t like, she needed to ensure it was our selection. And so due to that, it was such a foul expertise, we nonetheless purchased, however I wasn’t offered. And since I purchased, as a result of we would have liked curtains and blinds, we ended up really not shopping for any blinds, as a result of she was like, I don’t actually know, despite the fact that she had all of the choices obtainable that anybody else would, we purchased the curtains.
And since she didn’t promote, and as an alternative I purchased, however I wasn’t offered. Then I used to be consistently like, oh my god, I feel we’ve picked out the fallacious shade. Like, I simply, I’m not feeling assured in regards to the shade. She didn’t give me any purpose to really feel assured about it. Like, oh, you possibly can do that, or you possibly can try this, or I didn’t actually know. Possibly you recognize. Like, no, I need to be led. I need to be helped by you. Promoting is a method that you just assist me. So I then discovered myself simply consistently second guessing what it was going to appear to be. And I used to be like, oh, like, are we even going to love it? After which when the curtains got here and we have now them in each room, within the bed room, we have now 4 bedrooms, we have now 5 bedrooms, we have now 5 bedrooms, all the identical curtains and the identical we like, need a consistency on this, like, cohesive type of vibe, so that they’re all the identical all through the home. So lots of curtains, I feel it was perhaps like $15,000 so like, a really important funding within the curtains.
And I used to be like, Oh my God, they’re too peaky, like, they only the colours off, and it was all and I might have modified them, if it wasn’t such a giant problem to, like an expense to take action. However all as a result of she hadn’t offered me on why the colour we picked was gonna look superb. I used to be going into it I’d already purchased i It was like impacting my expertise as a consumer, as a result of I used to be now going into this expertise being like, Oh my God. Like, I I’m unsure about this, as a result of she didn’t need to promote, as a result of she needed it to be my selection, however I wanted assist to see that my selection was one which I needed to make it even this jogs my memory. The opposite day, I used to be going out with a few of my actually shut pals for lunch. We went and had a picnic lunch with all our infants, and I went to choose up salads from this place, and I used to be feeling drained. I’d had a tough evening of sleep, and I hadn’t been to that place earlier than. I didn’t comprehend it was widespread, and the salads are all a bit uncommon.
And what occurred was I used to be like, I simply needed to be offered. I used to be shopping for salad. I like, had the issue of, like, we have to have lunch. We’d chosen to go to that place to convey the lunch to the picnic. I used to be the one to do it. So I used to be like, Are you able to like, let me know what to get. Like, I need recommendations from you. Are you able to please assist me pick some salads? And he or she simply stored telling me, Oh, this one’s actually widespread, and this one’s actually widespread, and this one’s actually good. And I actually needed to say to her, Are you able to please inform me what one to get. And even then she mentioned, Properly, this one’s actually widespread, after which so is that this one. And like, I she simply stored telling me, like, right here’s what’s widespread, however giving me so many choices, I simply needed to be offered the salad. Like, simply promote me the salad. And your individual desires that, like, they need to be offered. It’s a part of and never simply, like, a part of an awesome shopping for expertise, however a part of an awesome buyer expertise. Of then, like, with the salad, if I’m like, Okay, properly, then I’ve to decide on, as an alternative of having the ability to be like, Oh my god, like, this salad goes to be superb, she instructed me, like, it’s going to be like, such an awesome salad. Everybody loves this one.
It was like, properly, she was fairly wishy washy about it. So now I’m extra so in that mindset of like, I don’t know if that is going to be good or not, and my mind’s type of in search of like, this may not be good, and my perfectionist mind into like, I might need made the fallacious selection. Will everybody else prefer it? No matter? As a substitute of being like, everybody at your picnic goes to like this one. Everybody loves this one. Like, thanks. Inform me that. Please promote to me. Particularly, I’m shopping for anyway promote to me. So I’ve lots of I’ve lots of ideas about promoting that make it straightforward for me. And people are a number of the the issues that I’ll impart on you as properly, that you’ll naturally begin to see, like, oh, individuals really need me to promote. It really doesn’t really feel good while you purchase with out being offered, or while you don’t purchase since you weren’t offered, and since that individual was so in their very own perfectionism and worry of rejection that they weren’t keen to truly inform me totally and immediately about how this was going to be the very best factor ever for them.
So I really like promoting. I really like that can assist you. Love promoting and actually simply having the ability to go from that like sporadic, random, inconsistent, like, I simply hope someday, sometime I will pay myself and truly depend on it, however I would like to determine, like, you bought this lengthy checklist of all this stuff you must do to have the ability to pay your self a full time earnings, and that simply feels exhausting, and also you’re already fearful of burning out, not to mention with this lengthy checklist of stuff, after which we have now, you’ve gotten constant gross sales, fixed assist, needle movers, you recognize precisely in a given second what to concentrate on. If life occurs as it can, you’re going to go on trip and have issues like that occuring that each one is the proper time to be engaged on this talent and growing that and entering into constant gross sales. We don’t need you to be ready till some magical time sooner or later that doesn’t exist, when life isn’t going to be occurring, when all the pieces’s sure and you don’t have anything developing that isn’t even a superb time to study it.
You need to learn to make gross sales when life is lifeing, as a result of life will life and also you need to learn to try this on the hours that you’ve got that you just really need to work, and when you’re taking trip, that is among the issues we work on collectively. Quite a lot of my my one on one purchasers come to me and so they’re like, I don’t take any break day except I’m sick. We work on that. We have to have you ever getting some relaxation and truly letting your mind have a break and totally recharge, and having you’ve gotten a private life exterior your online business and all of that. So with that mentioned, if you wish to grow to be one in every of my one on one purchasers, I might completely like to work with you, and for those who resonate with this, I do know 100% goes to be insanely useful and simply such an unlock to have the ability to begin working and promoting in a method that works along with your perfectionist mind as an alternative of towards it, and similar to letting go of lots of these ideas that aren’t serving to you, like, Properly, my my weekly or each day advertising and marketing must be making me gross sales constantly. It’s simply not how enterprise works.
So we need to have you ever really paying your self, doing all these issues, having you’ve gotten an actual enterprise that makes constant gross sales. You may make it a contribution to your loved ones and having you’re feeling profitable and such as you really you’re on the trail you need to be on. So you’ll be able to go to and we’ll put the hyperlink within the present notes. Samlaurabrown.com/teaching, that’s the place you’ll be able to go to seek out the main points and the place you’ll be able to apply to work with me. I’m usually totally booked with one on one teaching. So if this has resonated with you, I extremely, extremely encourage you, in your personal profit, to use ASAP. If in case you have a query, attain out and and ask that. You’ll be able to ask that by way of the applying type as properly. I’d love to ask you to work with me and to actually begin getting these constant gross sales in a method that feels straightforward and pure and such as you’re not working towards your self anymore. So with that mentioned, I hope you’re having a wonderful day. I hope to see your utility to work with me privately, and I’ll discuss to you within the subsequent episode.
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