Hey there! I’m Brooke Scott, COO, Integrator & On-line Enterprise Proprietor.
I serve ladies entrepreneurs, coaches, course creators, consultants, and women-owned businesses throughout varied industries within the on-line house by creating the swoon-worthy, environment friendly enterprise programs and processes of their goals.
Lengthy story brief, with the assistance of my inner crew and their crew of contractors and staff, I handle their inner and exterior operations in order that they’ll get again to doing what they love of their zone of genius.
I completely dwell my greatest life after I’m working behind the scenes in my shoppers’ enterprise operations, programs, and funnels.
My mission is to assist my shoppers optimize and restore their enterprise operations basis with out losing money and time.
My method to finishing initiatives is centered round lean fundamentals and the general purpose to maintain issues streamlined from A to Z whereas reducing out wasted steps in order that all the things that’s occurring, is including worth to the method.
My shoppers usually come to me searching for assist streamlining their enterprise operations or to assist clear up, repair, audit, and automate the processes that after served them however now after they’ve scaled their enterprise, not serve them.
In this time period, they’ve quickly grown their enterprise and their crew and aren’t within the place to pause what they’ve happening now to troubleshoot and restore what is going on behind the scenes. The price of halting their operations to repair it’s a lot larger and that’s the place I step in.
I acquired began within the on-line house in September of 2020 and commenced my entrepreneurial journey as a digital assistant.
Over the course of the final close to 3 years, I’ve expanded my enterprise and transitioned into and out of varied roles: from a digital assistant to a web-based enterprise supervisor, a launch supervisor, a funnel specialist, an operations supervisor, and now a COO and integrator (or an operations and integration specialist).
Whereas it might look like hopping round from one position to the following, it was really a fast however easy interval of development from mastering one focus to desirous to be taught and develop abilities in different areas that complimented one another.
From my first day till now, I’ve actually leaned into permitting the circulation information me to find the place I’m actually aligned, and I’m joyful to say that I really feel extra aligned in what I do every day.
After ending faculty with a bachelor’s diploma in finance and a grasp’s diploma in enterprise administration in 2019, the second I discovered this world and the chances that got here with it, I knew that I used to be in the suitable place.
Now, 4 years later I’ve grown from being a solo part-time entrepreneur (whereas nonetheless full-time within the company world) to working a enterprise full-time at dwelling, bringing my husband on the crew full-time, and just lately hiring our first contractor to start out increasing the enterprise in additional methods. It’s been a rollercoaster of success and failures however essentially the most rewarding journey.
The fantastic thing about the entrepreneurial world is that you simply’re allowed to make these shifts, function a life-first enterprise, and redefine success for your self. The second I let go of the company world and the stress that got here with it was the primary time I felt house and ease and located it doable to really take pleasure in what I do for a dwelling. We solely dwell as soon as, so why not do it whereas chasing what you’re keen on in a means that feels good to you?
My days look utterly totally different each single day, week, month and so forth, however I attempt to observe the identical method to organize myself for what can occur in order that I can hold myself in a circulation state to be able to resolve points and supply the transformation that my shoppers come to me for.


A Day In The Life Of A COO and On-line Enterprise Proprietor
Morning Focus & Routine
Relying on the day, I usually hit the bottom working between 4:30AM and 6AM CST. To be able to put together me energetically for the day and get me in the suitable mindset, I be sure that I’ve time to completely get up, prepare, drink water, and pour myself a cup of espresso.
What I’ve came upon is that the primary hour or two of my day actually determines how that day goes. If I get up and instantly soar on my pc and induce a way of rush and stress, then I’m going to be caught in that sample all day and often find yourself working into the late night time. (I’ve realized this over time by trial and error.)
So, the way in which that I set myself up for a busy day with a number of shoppers and communication with crew members is permitting myself time within the morning to ease into waking up, take my time preparing, get some gas and water into my system, and ease into my day. Approaching the day in that relaxed state ramps up my productiveness stage and I’m often capable of finish the day early within the afternoon, relying on what initiatives we’ve got happening.
To be able to obtain that, typically which means waking up sooner than I wish to but it surely’s the last word reward of getting my work days be centered round productive vitality particularly after I’m engaged on initiatives and duties that require extra intensive focus and troubleshooting. In my case, it’s not often an issue to get up early for that further time since I’m going to mattress round 9PM. (Insert your previous grandma jokes right here!)
Day Planning & Prioritization
The second most vital piece in figuring out my productiveness is the primary half-hour to 1 hour of my work day. Every day I take time to concentrate on what’s going to be precedence for the day by taking a look at my name schedule first after which figuring out what time I’ve left to perform duties. That point outdoors of calls is what gauges my capability and what I can actually get executed throughout the day.
Usually Mondays are a heavy name day and I solely have just a few hours within the afternoon for productiveness so in figuring out that I be sure that to prioritize the heavier lifting of labor all through the remainder of the week. In any other case, I ensure that after assessing time capability, I’m specializing in what’s a precedence for every consumer.
I often define 3-5 precedence focuses or duties for every of my shoppers and make my means down the checklist primarily based on turnaround precedence throughout the board. This helps me keep balanced and dealing on every consumer whereas conducting what’s to be accomplished that day or week.
I’ve discovered that by approaching my workload this manner, I’m capable of hold that steadiness longer versus solely engaged on one consumer for an prolonged time period. If I’m chipping away on the increased precedence, the benefit of circulation will increase over the week’s time.
I not solely method every day this manner, however I do that as soon as firstly of the week as an summary planning session after which I “re-do” it every morning to account for any adjustments which have occurred.


Workflow, Shopper Calls, & Communication
From there, I’m capable of get within the zone, keep heads down and concentrate on the issues that must get executed externally for my shoppers and internally for my very own enterprise. Within the mixture of “doing-the-things”, I’m often speaking backwards and forwards with my shoppers and crew over Slack.
Whereas this will trigger interruptions throughout the day, I take into account that point productive as a result of I’m within the second with my shoppers and crew. A very powerful factor you possibly can do as a web-based enterprise proprietor is prioritize communication whereas holding your work hour boundaries after all.
The extra I’m in fixed and essential communication with my shoppers and crew, the extra belief, consolation, and cohesiveness are shaped. Creating this surroundings with shoppers and crew members not solely advantages your relationship with them but it surely retains you in a ahead movement and rhythm of specializing in what’s vital NOW versus what’s simply on the checklist for the week.
Whereas the precise “issues” I do throughout the day are often by no means the identical, the way in which I present up is and that’s what is my particular person precedence. Sustaining a circulation that retains me exhibiting up and performing for shoppers, my crew, and myself.
Day by day Recap & Reprioritization
After a protracted work day, I revisit my activity and precedence checklist that I made firstly of the day and do a fast de-brief session that often solely takes a couple of minutes. I search for areas I achieved, areas I made progress in, and areas that I didn’t get to the touch. It will assist me within the planning section throughout the subsequent day as a result of I’ll know what’s most precedence in order that I can hold issues transferring.
What Issues & Why You Ought to Focus On Your Circulate
Being an entrepreneur who manages a number of shoppers and groups the world over, and totally different industries and zones of genius, the one factor that retains me going and thriving in what I do, is my circulation state.
Specializing in my circulation and my vitality each day is what has allowed me to develop, shift, triple my yearly earnings, develop my crew, develop new abilities and a lot extra. In the event you permit your self to prioritize how issues really feel first, then you definately’ll know the place you’ll want to apply your abilities second.
Shift your mindset from what your position is or what duties to do, to the way you present up greatest. In the event you’re specializing in simply getting issues executed, issues received’t really feel rewarding or such as you’re making an impression. Give attention to how you use greatest and also you’ll begin working even higher. Whereas holding that mindset, it’s vital to additionally let your self be guided into new areas and lean into the uncomfortable. In fact, there isn’t a “bodily” motion to really really feel however when you begin opening up your days to what really issues and the place issues really feel proper, you’ll begin permitting that to circulation again into your world.






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