

In case you’ve ever sat right down to work on your corporation and thought “I don’t even know the place to start”, this episode is for you.
Not realizing the place to start isn’t a readability downside – it’s a perfectionism downside. On this episode, I stroll you thru an actual shopper story and the three easy steps that took her from “I don’t know the place to start” to getting began, following by means of and reaching her purpose.
In case you’ve been circling your concepts, second-guessing your subsequent transfer or telling your self you want a greater plan earlier than you begin then this episode will create an necessary shift for you. In case you’re a perfectionist constructing a enterprise, you wish to hearken to this episode at the moment.
READY FOR MORE?
If you wish to learn to plan correctly as a perfectionist so that you at all times know what to work on every week, be a part of the waitlist for The Energy Planning Course at samlaurabrown.com/planning.In case you’re prepared for teaching and assist to take constant motion and develop your corporation, be a part of the waitlist for Perfectionists Getting Shit Executed at samlaurabrown.com/pgsd.
Hear To The Episode
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FULL EPISODE TRANSCRIPT
Introduction
That is the Perfectionism Challenge, the one podcast created particularly for perfectionists who’re constructing companies. I’m your host, Sam Laura Brown, perfectionism knowledgeable and entrepreneur. I educate perfectionists the right way to plan correctly, constantly observe by means of and relaxation with out guilt to allow them to construct worthwhile and fulfilling companies with out burning out.
I’ve helped over a thousand perfectionist entrepreneurs do precisely that inside my program, Perfectionist Getting Shit Executed. In case you’re uninterested in procrastinating, overthinking and half ending your concepts, you’re in the precise place. Now, let’s dive in.
Sam Laura Brown
At the moment’s episode is on the place to start if you don’t know the place to start. That is one thing that I’ve heard lots of lately within the final week. So we have now simply wrapped up our most up-to-date launch for Perfectionist Getting Shit Executed.
We do an open enrollment for this system as soon as 1 / 4. And after I was speaking to individuals who had been keen on signing up after which did join, one factor that I heard so usually was this phrase, I simply don’t know the place to start. So this episode goes to be all on that subject, actually sensible that will help you know and have you understand precisely the place and the right way to start.
When you have been spinning, you probably have felt overwhelmed, you probably have a imaginative and prescient for what you wish to do, whether or not it’s a transparent imaginative and prescient or whether or not it’s a bit fuzzy, however you simply don’t know the place to start, you don’t know the right way to get began, you don’t know the right way to take these first steps, whether or not it’s for a giant mission, whether or not it’s for a brand new enterprise, whether or not it’s for a brand new activity that it is advisable to do that you simply haven’t accomplished earlier than. If you’re having that thought, I don’t know the place to start, this episode is for you. So let’s speak about why we as perfectionists have this thought, I don’t know the place to start.
Primary, there are such a lot of steps to take. Usually to do something, there are a number of steps required to have that factor truly be accomplished. We additionally as perfectionists have the assumption, have the identification that I’ve to get every little thing excellent for it to work.
So not solely are there a number of steps to realize what you obtain, whether or not it’s a activity, a mission, launching a brand new enterprise or a brand new enterprise, however we as perfectionists even have this customary, this requirement that every little thing must be excellent for it to work and for us to be ok with the work that we’re doing. In order that creates lots of stress and lots of overwhelm. We additionally really feel like we don’t have time to take all of the steps completely, as a result of who does, proper? If it is advisable to do a number of steps and so they all have to be good, that could be a very overwhelming prospect.
How are you going to have on a regular basis alongside your job or taking care of your children or taking care of your self or a father or mother or every little thing else that you simply’ve obtained in your life? How are you going to have the time to do this, that you simply’re already doing? Plus take all of those unsure a number of steps that have to be good. And we have now that every one or nothing perfectionist mindset. If I can’t do it completely, I’d reasonably not do it in any respect.
And so what tends to occur when we have now this thought, I don’t know the place to start, we find yourself researching and procrastinating and procrasti-researching, as I prefer to name it, as a result of we’re making an attempt to determine the place to start, the place to start. And I’m going to inform you on this episode, a narrative about certainly one of my shoppers, certainly one of our PGSDers inside perfectionist getting shit accomplished, as a result of she’s simply such an amazing instance of taking up a very massive mission of launching her enterprise, launching her acupuncture enterprise, a number of steps concerned, plus a mother of two, plus maintaining her present observe that she had. And he or she was capable of launch it and never similar to break it down into little steps, as a result of that recommendation sounds pretty, however then we’re like, oh my God, there’s so many little steps.
What do I do with the little steps? In case you’ve heard that recommendation earlier than, this is the reason I speak about working in a method that works along with your perfectionist mind as an alternative of in opposition to it. As a result of once we hear issues like simply break it down into little steps, our perfectionist mind goes, okay, let me break down all the issues I want to do this I’ve to do completely to a stage of element that I’m now so overwhelmed that I’m not capable of take motion. So it’s not truly useful to method it that method.
And on this episode, I’m going to inform you what to do. However that is what occurs once we are in that thought, I don’t even know the place to start, that we don’t start. And we proceed not realizing the place to start, as a result of once we’re in that mindset, we’re approaching analysis and studying in a method that doesn’t truly assist us know the place to start.
Oftentimes, in the event you’re listening to numerous completely different recommendation and plenty of completely different folks’s opinions, otherwise you’re studying a really intricate course of to do one thing, it simply feels just like the extra you study, the extra you notice there’s to do, the extra you’re feeling such as you don’t know the place to start. So inside perfectionist getting shit accomplished, we educate you the right way to start. This is without doubt one of the expertise that we educate inside this system, as a result of it’s so important for constructing your corporation.
In case you don’t know the place to start, it will be unattainable to construct your corporation since you received’t start. And whether or not it’s launching your corporation for the primary time, or whether or not you’ve already launched your corporation, and there’s a brand new mission you wish to begin, whether or not it’s a activity that it is advisable to do. If you’re not realizing the place to start after which not starting, or you’ve a burst of inspiration, you begin taking motion for a couple of days and it fizzles out, then you definitely wish to be inside my program perfectionist getting shit accomplished.
So this is the reason it’s so onerous for perfectionists to start. Listed below are three causes. Primary, we don’t like doing issues imperfectly.
We don’t like witnessing ourselves being imperfect. And each time we’re working, particularly if it’s one thing we’ve by no means accomplished earlier than, we’re risking seeing ourselves do one thing imperfectly, after which being very self-critical, and judgmental, and nitpicking, and feeling insufficient. And we wish to keep away from that feeling.
We already, as perfectionists, the way in which we predict, that perfectionist considering and mindset, we already really feel insufficient. So we don’t need any further inadequacy on prime. So it is sensible that if you watching your self working completely brings on self-criticism and inadequacy, that you simply put it off, that you simply don’t start.
That makes a lot sense. Quantity two, stress goes on as soon as we get began. So what occurs is we have now these, and I’m going to inform us in quantity three, we have now this hope that every little thing goes to be wonderful as soon as we lastly do start.
And what occurs is as soon as we do start, we then begin telling ourselves a narrative that now we have now gotten began, it must be good. Whereas once we haven’t gotten began but with one thing, say for instance, my shopper that I’m going to inform you about, when she hadn’t began but constructing her acupuncture enterprise, she didn’t have the stress to do it completely. I’m positive she did expertise stress, however not practically as a lot as as soon as we get began with issues, our perfectionist mind is like, okay, now’s the check.
Now let’s see in the event you’re adequate. And that stress can really feel so onerous to handle that we once more, keep away from starting within the first place. And quantity three that I discussed is that once we start issues, the hope is gone.
The optimism is gone. And what we do as perfectionists to attempt to escape the inadequacy we really feel is we prefer to image our future self doing issues completely and that we can have all our geese in a row and we’ll have the ability to get every little thing excellent. And it’ll work straight away.
And so once we start, once we begin taking motion and once we begin taking motion constantly, we’re then shattering that phantasm that our future self goes to be good. So that may really feel very uncomfortable. If you’re escaping your present inadequacy by dreaming about future you being so a lot better, in fact, you don’t wish to start and doubtlessly see that future you isn’t that a lot better.
So all of it is sensible. When you have been on this sample of, I don’t know the place to start after which not starting and spinning your wheels. And that is so irritating.
In case you’re a sensible particular person, you’re very succesful. Our shoppers inside PGSD, a sensible, succesful school and college educated, sometimes working in careers, very profitable. However in relation to their enterprise, they really feel like they don’t know the place to start due to this perfectionist considering that I’ve been speaking about.
So I wish to inform you a bit about certainly one of our PGSDers as a result of it’s simply such an amazing story and such an amazing instance. After which I’ll stroll you thru the three steps that she adopted or truly it’s 4, it’s three primary steps with a bonus that’s actually necessary. They’re all essential, however I wish to stroll you thru what my shopper, what her expertise was with going from, I don’t know the place to start to going into, I’m starting, I’m doing it, I’m succeeding at it.
I did it. And he or she did that inside perfectionist getting shit accomplished. So when my shopper, Shiopei and you’ll see her success story on the PGSD web page at samlaurabrown.com/pgsd.
When she signed up for PGSD, she had the purpose of opening her personal acupuncture clinic. She had signed the lease and he or she had three months earlier than she might start working in that house. So she had a protracted record of issues to prepare.
And he or she was additionally persevering with to run her present observe and studying to do social media as properly, starting to construct out an expert community for referrals and a mum of two and having a traditional life happening as properly. She was very scared and felt very overwhelmed as a result of there was a lot to do. And he or she was saying that she was a primary in her instant household to be an entrepreneur.
So she wasn’t capable of have, I’m positive her household was supportive usually, however she didn’t have anybody else round her in her life who truly obtained it, who truly understood what it’s like, not solely virtually talking to construct a enterprise, but additionally emotionally to actually go for it, to danger having it not work out. That’s a part of entrepreneurship. That’s a part of what it is advisable to learn to deal with is a few danger, not being reckless, but it surely’s not the identical type of state of affairs as in the event you’re working in a job and issues are extra assured.
So she was scared, the primary in her household, and he or she had delayed it by six months because of the worry that she was having, because of the perfectionist fears of what if I fail? What if that is so embarrassing and so shameful and it proves that I’m not adequate. She was saying every little thing felt so necessary in the beginning. All the pieces simply felt prefer it was completely important to do and all of it wanted to be accomplished straight away.
And her sample was to hurry issues to the final minute after which do it properly, however burn herself out within the course of. And I see this so usually with our PGSDers, and it was my story as properly, that I and our PGSDers would simply be on this cycle of procrastinating after which dashing after which procrastinating after which dashing, which created lots of burnout. In order that was the place she was at, and I wish to stroll you thru the method that we guided her by means of in PGSD.
That allowed her to, six months later, and I used to be going again by means of her persistence log inside PGSD to get all these particulars, in order that’s the place it’s from. She opened her clinic doorways, she had all of the furnishings arrange, all of the tech arrange, she employed an worker, she did interviews, then she employed her first worker, after which they needed to go away, after which she needed to discover two new staff. So she did all of that.
She constructed up her referral community with native professionals, she launched her social media advertisements, she obtained a print deal within the native paper, and as I discussed, she’s a mother, so she was taking care of her children, she was being current at residence and caring for herself and private life as properly. So these are the steps that we have now you observe in PGSD, as a result of it really works, however these are the steps to observe in the event you don’t know the place to start. In case you simply really feel like, I’ve this purpose, I’ve this dream, I’ve this imaginative and prescient, and perhaps even like Shiopei, I’ve began taking steps in direction of it, like I’ve signed the lease, the wheels are in movement, I’ve began, however I don’t actually know the place to start with all the subsequent steps that I have to do.
And so how do you navigate that? So I’m going to stroll you thru three steps plus an additional one. So step one is to set a progress purpose. So all the issues that I’m going to say in primary, two, and three are all very particular and for, let’s be actual, every little thing on this podcast is restricted to you as a perfectionist entrepreneur, however every little thing that we educate inside PGSD and that I speak about on this podcast is designed to work along with your perfectionist mind as an alternative of in opposition to it.
So step one, the very very first thing that she did when she got here into perfectionist getting shit accomplished was setting a progress purpose. So it is advisable to have a excessive stage have a look at the place you’re going, and never simply on this obscure, I wish to open my very own clinic type of method. As I discussed, she had procrastinated for six months when she didn’t actually know the place she was going.
In case you had been having a tough time realizing the place to start, a giant a part of that’s that you simply don’t fairly know the place you’re going. It’s very onerous to know the right way to get someplace that you simply’re not even positive the place you’re making an attempt to get to. So having readability on the place you’re stepping into a method that works along with your perfectionist mind as an alternative of in opposition to it’s extremely, extremely necessary.
So she went by means of the method of setting her progress purpose, which is a 12 month income purpose, which is designed and arrange in a method, as a result of we perfectionists with out all or nothing considering, we both wish to have this like loopy, loopy, loopy massive purpose, or we don’t wish to have any purpose as a result of we don’t wish to be disillusioned, otherwise you wish to have 17 completely different objectives. And all of these approaches are simply going to show your perfectionism handbrake on. Ask me how I do know.
I’ve been there. I’ve accomplished all of that. And I’ve coached at this level.
We’ve had over a thousand perfectionist entrepreneurs inside PGSD. So I’ve seen all of it. So many PGSD is coming in with all completely different purpose setting strategies they’ve used up to now, and the way that method has made them procrastinate and overthink.
It has introduced up that every one or nothing considering. It has unnecessarily, it has introduced up the worry of judgment that perfectionists have. It has put them right into a sample of burning out as a result of the way in which the purpose is about up, when you’ve a large purpose, that’s simply type of this fairytale purpose that’s so onerous to attach with, or you’ve a purpose, like three objectives for each space of your corporation, otherwise you’re like, fuck it.
I’m accomplished with objectives. I’m accomplished with disappointing myself. I’m simply going to belief the universe and see what occurs.
And I like manifestation.
I like manifestation a lot. It’s onerous to manifest in the event you don’t know what you’re manifesting and so that you set your progress purpose which is designed so that you simply develop into it. It’s a bit above what you consider is presently doable for you so that you simply develop with a purpose to be the one who can obtain it.
That’s what we do in Perfectionist Getting Shit Executed. We assist you and your corporation develop, not simply keep the identical and do what’s sensible which is constant to be in your present actuality. We wish your corporation to really develop.
That’s what we assist you do inside this system. So your purpose goes to develop you with out turning your Perfectionism handbrake on after which inflicting you to enter that evaluation paralysis and overthinking and procrastinating after which burning your self in and out all of these Perfectionist patterns. In order that’s the very first thing that she did.
She set her progress purpose. Quantity two is she began energy planning. So if you be a part of PGSD, you’ll start energy planning straight away.
It’s a easy course of to study. You can begin doing it the identical day that you simply be a part of this system. So there are 3 ways that is so useful on this state of affairs.
Primary, it offers you construction on your work week particularly if you’re doing issues aside from your corporation. However even when your corporation is your full-time factor and also you don’t have many different commitments, in the event you’re simply in a season of like I’m all in on my enterprise, then having construction for when is on and when is off goes to actually assist you have the ability to begin having all of it be a lot extra manageable as a result of when each minute of day-after-day is time that you’re telling your self I needs to be engaged on my enterprise, you’re going to have lots of resentment, lots of bitterness in direction of your job, in direction of your mates, in direction of your loved ones, in direction of figuring out, in direction of issues which might be very supportive for you. For instance, after I didn’t have energy planning earlier than I developed it and earlier than I approached issues this manner, even after I was meal prepping wholesome meals for the week, I felt responsible that I wasn’t engaged on my enterprise.
Actually after I was doing one thing that was so supportive for me and would assist me work on my enterprise throughout the week, I used to be feeling responsible. So energy planning offers you construction on your work week and takes under consideration every little thing that you’ve got in your life. It’s going to be included into your plan in a method that you may truly observe by means of on in order that you understand when is on and when is off as a result of it’s a must to cease interested by I needs to be engaged on my enterprise each minute of day-after-day.
That’s simply going to exhaust your mind and when your mind is exhausted, it is rather onerous to start one thing new. As I discussed, the way in which our perfectionist mind works, once we are doing one thing new, you probably have the possibility to witness your self being imperfect, that’s one thing that we try to keep away from. So we have to have each assist doable as a result of once we start taking motion, there are going to be some feelings that come up which might be going to be uncomfortable.
So we’d like every little thing working in our favor to have the ability to proceed working with these feelings current. So quantity two, if you end up energy planning, you’ll establish your needle movers. These are the issues that can transfer you to your purpose.
So I discussed with Shiopei that she had so many various issues she needed to do. With having her personal bodily house, there was the furnishings and tech to arrange and having that, portray the partitions, doing all of these issues with that, plus hiring group members, plus constructing out the advertising aspect with advertisements and a referral community of pros in her native space. So it’s onerous to know the place do I start as a result of there are such a lot of necessary issues to do proper now.
If you study energy planning, you’ll learn to establish your needle movers and the issues that can truly transfer you to your purpose. When every little thing feels necessary and every little thing feels pressing and when your perfectionist mind can solely see imperfection and desires every little thing to be accomplished, like simply will get so centered on all of the little particulars and desires every little thing to be accomplished excellent, it may be simple to lose sight of the larger image and the issues that really transfer the needle. So it is advisable to have your needle movers recognized and if you end up energy planning, certainly one of your needle movers may very well be analysis.
It’s to not say analysis is a nasty factor, however if you’re simply researching since you don’t know the place to start, it’s not useful. However when you’ve your progress purpose and your energy planning, you may then say, okay, right here is my needle mover. I have to analysis this particular factor after which I’m going to take motion on it.
In order that’s the place it would slot in, however it is advisable to have your needle movers. That’s going to mean you can have one thing that really goes from simply being this massive hope and dream to one thing that you may truly do. It’s good to know what’s necessary.
After which self-study. So if you’re energy planning the way in which it really works, it is possible for you to to determine what does work and what doesn’t give you the results you want in relation to structuring your week, in relation to what sorts of issues to place the place, all of that you’ll study from planning out your week, following by means of sufficiently. We purpose for 80% observe by means of, resting with out guilt, which I’ll speak about in a second, after which making changes every week.
So it’s simpler and simpler each week to observe by means of in your plan as a result of each week you’re studying increasingly about your self and also you’re implementing that into your planning in order that, and that is the entire level with planning correctly as a perfectionist with energy planning, is that you may truly observe by means of in your plans. What you are promoting requires observe by means of for it to develop. Constant motion is a requirement for enterprise progress.
So it is advisable to know the right way to take constant motion, which is what we’re speaking about right here, which is what I educate perfectionist entrepreneurs to do. The expansion purpose offers you the route and the readability and your energy planning is versatile construction on your week and a versatile plan on your week that’s clear and that takes under consideration the purpose you’re working to, the time you even have, what’s most necessary, what’s not necessary, so that you simply’re not doing what I prefer to name consolation work since you don’t know the place to start and so that you attempt to consolation your self by doing one thing productive to really feel higher. So having that planning technique there to assist you to really observe by means of on the needle that get you to your progress purpose is what will construct your corporation.
In case you aren’t capable of take motion constantly and to observe by means of on the plans that you simply make, then you definitely’re not going to have the ability to construct your corporation. Motion is a requirement. Constant motion is a requirement.
To take constant motion, you want to have the ability to try this in a sustainable method with out burning out and the way in which I educate our PGSDers the right way to do it and I educate you this podcast is to work along with your perfectionist mind which is why the expansion purpose and energy planning and clear relaxation are all actually bearing in mind in methods which might be too nuanced and superior to clarify on this episode. It takes your perfectionist mind under consideration in order that as an alternative of doing for instance basic time blocking the place you’ve a calendar and you intend out your very best week, you place in every little thing that must be accomplished and you intend it right down to the T, it’s stunning, you’re able to go after which by Tuesday afternoon you’ve fully forgotten about it as a result of it was so unrealistic. You fell behind throughout the first few hours of making an attempt to observe by means of on the plan.
You forgot to consider the truth that there’s a commute or you’ve lunch or it is advisable to sleep and so energy planning offers you readability plus construction plus flexibility in a method that helps you and a suggestions loop, the self-study in a method that works along with your perfectionist mind so you may have your purpose after which truly observe by means of on it as an alternative of getting a purpose and then you definitely surrender on the purpose a month or so later or actually a few weeks later as a result of it’s a must to be so motivated and disciplined to get there. With energy planning, you don’t should be motivated, you don’t should be disciplined. It’s actually supporting you as you’re at the moment to have the ability to observe by means of on the issues that have to be accomplished to get you to your purpose.
So, Shiopei was energy planning after which getting clear relaxation. So, clear relaxation is guilt-free relaxation. It’s time that you’re getting relaxation on your mind.
You might be recharging your mind so that you could maintain taking constant motion long run. Your mind, whether or not you’ve a brick and mortar enterprise, whether or not you’ve a web-based enterprise, irrespective of your corporation, your mind is the engine for the enterprise. Even you probably have programs in place, your mind is such an necessary a part of rising the enterprise.
We wish it to be functioning on the highest stage doable. In case your mind is exhausted, it might probably’t operate on the highest stage doable. So, if you’re energy planning, and I educate you this in PGSD, you can be placing clear relaxation in your energy planning and following by means of on it with the identical seriousness as following by means of on a enterprise activity.
It’s the gas for the observe by means of. It’s not the reward on the finish, it’s the gas. After which the fourth factor that I discussed, which is admittedly necessary, and this was one thing that Shiopei actually leaned on loads, which is unbelievable, is teaching and assist, particularly round perfectionist fears.
So, Shiopei used the persistence log within the PGSD discussion board, and he or she additionally obtained coached on teaching calls and listened to replays of different perfectionist entrepreneurs getting coached on their perfectionist fears, on their struggles with taking motion, on their struggles with realizing what their needle movers are, and them getting coached and having the shifts they wanted to have, so they may truly see, okay, I do know precisely what my needle movers are. Okay, I do know precisely the right way to take the subsequent steps I have to take. Okay, I can see my worry and I truly now consider one thing completely different.
Not simply I intellectually perceive one thing completely different, however I truly really feel completely different. So, now as an alternative of getting stopped by that perfectionist worry, I’m capable of take motion. So, that was such an instrumental a part of with the ability to obtain what Shiopei achieved.
So, she had her progress purpose, her energy planning and clear relaxation, in addition to teaching and assist together with her perfectionist fears, and in addition somebody, many individuals there to cheer her on, to have a good time her, for her to share her wins, particularly as the primary entrepreneur in your loved ones, which I’m for me, that in the event you don’t produce other folks round you who get it, you actually aren’t capable of even have a good time absolutely, particularly when you’re reaching sure sorts of objectives. It will possibly really feel, it might probably convey up perfectionist fears to have a good time with folks in your actual life, that you simply’re going to alienate them, or that you simply’re bragging, or that you simply’re making an attempt to get consideration. And so, having a secure place, a supportive place, the place we get you and we’re following your journey to have the ability to share the wins and to share.
And I used to be simply studying the submit earlier than I recorded this, as I used to be placing this collectively, to share like, I opened the doorways to my clinic, and right here’s all the opposite issues I did. And like, simply sharing all of it’s unbelievable. It’s so necessary.
That’s a very necessary a part of normalizing the expansion and normalizing going from somebody who isn’t getting shit accomplished, to somebody who’s getting shit accomplished, and doing that with out burning out. Celebration helps to lock that in. And so, you want someplace to have a good time.
So, that’s the right way to go from not realizing the place to start, to starting, to doing it, to having it truly be accomplished. And so, I wish to invite you into perfectionist getting shit accomplished. And I even have one thing actually particular to share, a particular announcement.
We haven’t accomplished this for… When was the final time? September 2024. So, we haven’t accomplished this for principally a 12 months and a half, which is we’re opening the doorways to my course known as the Energy Planning Course, the place you may study energy planning. You’ll be able to study as properly the right way to set your progress purpose and the right way to get clear relaxation.
So, there’s additionally going to be a particular bonus with some teaching and assist as properly to go together with the Energy Planning Course. So, I received’t but announce once we are opening the doorways for the Energy Planning Course, however you don’t wish to miss it. So, the place you may go to affix the waitlist is samlaurabrown.com/planning. I’ll go away the hyperlink within the present notes beneath.
So, go and click on the hyperlink and put in your identify and your electronic mail deal with and you can be on the Energy Planning Course waitlist and also you’ll be the primary to know when enrollment goes to be occurring and when we’re going to be opening the doorways to enrollment. And you probably have been having a tough time starting and taking the subsequent steps, in the event you maintain getting caught in overwhelm and in procrasti-researching, you’ve desires, you’ve potential, you’re sensible and you’re succesful and but you’ve been spinning your wheels and simply caught in not realizing the place to start, then I wish to invite you to affix the Energy Planning Course once we open. So, samlaurabrown.com/planning is the place to go to enroll.
I hope you loved this episode. I hope you’re having a gorgeous day and I’ll discuss to you subsequent time.






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