

On this episode I’m sharing a lesson that I needed to study the laborious approach. In case you’ve received a giant life change arising – whether or not it’s having a baby (or two), transferring throughout the nation, beginning a brand new job or one thing else – you wish to have teaching on the similar time. Even when you’re ‘not engaged on your corporation’. In case you’re a perfectionist and also you’re constructing a enterprise, you wish to take heed to this episode at this time.
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FULL EPISODE TRANSCRIPT
Introduction
Hello and welcome to a different episode of The Perfectionism Challenge. A podcast filled with perfectionism recommendation for entrepreneurs. My identify is Sam Laura Brown, I assist entrepreneurs launch their perfectionism handbrake, to allow them to get out of their very own approach and construct a satisfying and worthwhile enterprise. I’m the founding father of the Perfectionists Getting Shit Achieved group teaching program, which is in any other case generally known as PGSD. And for much more perfectionism recommendation that can assist you with your corporation, you possibly can comply with me on Instagram @perfectionismproject.
Customized Intro
Okay, so at this time I’m sharing with you an episode that was initially a part of a collection known as the self belief promoting collection that I shared with our PGSDers, and I simply wish to go away that episode intact as and as it’s. So I’m simply doing this little intro to let you recognize that within the episode, I speak about my one on one teaching, and I’m now absolutely booked, in order that isn’t presently obtainable. If you wish to work with me, you wish to be inside perfectionist getting shit carried out. We’re doing our subsequent open enrollment. So thrilling. Our subsequent open enrollment is going on on the thirtieth of January, 2026 for one week solely. So that you wish to get your self on the pgsd waitlist and get your self inside so we are able to help you to get out of your individual approach in your corporation and launch your perfectionism handbrake and present up the best way you wish to be exhibiting up in your corporation, so you will get it off the bottom and try this with out burning out. So simply doing this little preamble to let you recognize that this episode shall be speaking inside it about my one on one teaching and that, yeah, as a substitute you wish to be inside pgsd, as a result of that’s what’s on supply for work with me in 2026. So with that stated, I hope you discover this episode extremely, extremely useful.
Sam Laura Brown
Okay, so I used to be simply speaking to one in all my one on ones about this. I wish to share with you concerning the worth of getting help while you’re touring, while you’re resting, and on vacation, while you’re and this has been such an expertise for me, like the worth of getting enterprise help while you’re pregnant and postpartum. I’ve now been by way of having 4 children, together with twins, been by way of three pregnancies, three postpartums. They’ve all been wildly totally different, and having help in place is all the time extra useful than not having help in place. And I simply wish to speak about this as a result of it’s simple in enterprise. I’ve simply seen this with my purchasers and my previous self as properly. It’s simple to be on this mentality that if I’m not like actively engaged on my enterprise, then I don’t must have enterprise help. And I wish to speak about an expertise that I had with this as a result of I did it in another way, this post-partum to how I did it beforehand, and it made a world of distinction.
So the primary time, let me suppose the place to start out this the primary time I used to be pregnant, I had my daughter, Lydia, and I didn’t have any teaching. Was I in a program or something throughout that? Not after I gave start. I wasn’t I had been beforehand, however then, just about perhaps, like two months after, I signed as much as work with a coach who was supporting me with exhibiting up on social media and various things like that, particularly Instagram, as a result of I simply felt known as to identical to, present up and share on Instagram. So I labored together with her. Tremendous useful to have help. After which I signed up for a mastermind, which was Stacey Boehman’s 200k mastermind when Lydia was 4 months previous, 4 months previous. Yeah. So then with that I did, I mainly did a deep dive into all of the issues. There had so many breakthroughs. After which I had the largest launch of pgsd, when Lydia was six months previous. We had 51 individuals join pgsd and made a number of six figures in that launch. And I had, I had covid, I had a six month previous, all of that.
And simply from having help. As an alternative of being like, Nicely, I’m not likely working proper now, which I wasn’t. I used to be sort of simply chilling, hanging out with buddies, taking it simple. I nonetheless was engaged on my enterprise a bit bit, however like, I used to be actually on this, like taking it simple mode. And I simply felt nonetheless like I nonetheless wish to be rising the enterprise, I really like having a container a course of to comply with, so that is why, as properly, with the one on one teaching that I do, there’s additionally a curriculum like a the self belief promoting course of that you’ve got entry to, so that you simply don’t simply have to attend for calls to study issues that you’ve got. You’ll be able to binge it instantly, in order for you as many purchasers. Do you’ve the total self belief promoting course of to be able to work on that at your individual tempo as properly. You’re not having to attend for me to sort of like, unlock, like, right here’s what to work on. You are able to do that.
And so I really like providing that, as a result of that’s how I personally like to study. I like to have ongoing help, and I like to have like, right here’s the lay of the land, right here’s the excessive stage view, right here’s the method to comply with, in order that, within the case of self belief promoting, to be able to make gross sales in an aligned approach that’s inside your preferrred work hours that has you actually shining and rising, not from a spot of making an attempt to pressure your self to be higher, however rising within the sense that you’re lastly permitting your self to letting your self be, to let your self shine, to let your self do issues the best way you do issues, and never need to do issues the best way everybody else does issues. And so I’ve a complete course of for that that you simply get entry to, and a part of that’s after I signed up for that mastermind, I didn’t even have to attend for any of the calls. I simply, like, watch like, totally different bits. I used to be identical to, I’m gonna get precisely what I must get after I must get it.
And I did, and I had key breakthroughs that allowed me to belief myself and identical to, make up my very own plan for a launch. I didn’t study, like, right here’s the what to do. What I discovered was, there’s some fundamental first rules, after which simply do it nonetheless you need. I used to be like, Okay, properly, I’m simply gonna do it the best way that’s best for me. Had nice success with that. After which, in order that was like, that have that I had, after which I had in 2022 I continued to be in that mastermind I had. I made $600,000 that 12 months. Grew to become pregnant with the twins in the course of the 12 months, after which when it got here to being about to offer start, Lydia was 19 months previous when the twins had been born, so I used to be going to have three children underneath the age of two, and my mind I used to be like, I don’t know what that’s going to be like.
My want to work didn’t go away after I had Lydia. I beloved regardless that I used to be like, I ought to have a mat go away and I shouldn’t do issues and no matter, which I’ve now, I do know in these ideas anymore about postpartum and all of that, however on the time, I used to be however then Steve and I had been like, let’s begin this different enterprise. And like, my mind, identical to, desires to be engaged on one thing. So when it got here to truly permitting myself to work and to do issues like I had when it was that first postpartum, I nonetheless needed to do stuff, however when it got here to the twins postpartum, I simply felt like I’ve, there was simply a lot uncertainty, like I don’t know what it’s going to be prefer to have twins and a toddler on the similar time, as a result of Liddy was 19 months previous, she couldn’t actually converse but, apart from saying, like, Mama Dada, these sort of issues. So I’ve three children who, like Lydia solely simply began strolling, and nobody can discuss and like all of that, and identical to closely dependent, and I don’t know, due to this fact, how a lot I’m going to wish to work throughout that interval.
And I wish to set issues up in order that I don’t have any stress to work. And so what I did as a part of that, what I did was I the help I had that was working very well for me, which was that mastermind. I didn’t join it once more, and a part of that’s as a result of nobody had but informed me concerning the worth of constant to have enterprise teaching, as long as you’ve a enterprise, and I nonetheless had a enterprise, and regardless that I wasn’t understanding how a lot I used to be going to be working, I simply employed a full time advertising and marketing supervisor. So I had my first full time worker. I had pgsd, which had lots of of purchasers in it, and folks getting coached each week. And like my enterprise was nonetheless very a lot alive, and I wasn’t placing it on pause, even when I used to be personally having time away. I’d set issues up in my enterprise in order that it might continue to grow. However I used to be like, I don’t, I don’t wish to have stress to maintain, like, working and like going after massive issues after I’m on this season.
So due to this fact, it’s not an excellent time for me to truly have teaching and that sort of help due to the season I’m in. And I’m so grateful that I used to be capable of shift into a special perception. So after I had Liam, who’s now six months previous, I received myself a lot help. As a result of after I didn’t have help, not solely was I then postpartum in probably the most like largest life, shift, transition, id disaster, feeling just like the world had turned the wrong way up. However it additionally appears to be like precisely the identical, as a result of I’m in, like, the identical home, the identical garments, like doing just about the identical issues, however I really feel like, like the inspiration has been rocked from underneath my toes, if that’s the identical. However I then, how was navigating that, plus additionally the enterprise stuff and never having after I wanted, like, had a call to make, or was guaranteeing choices, and simply making an attempt to, like, do issues greater and higher.
And in that point I used to be like, I must be a greater CEO. I must be a greater chief. I must be, like, to have, like, greater like, every thing was identical to considering I must do every thing greater and higher and do it much less like how I used to be doing it earlier than, as a result of I actually simply had not acknowledged that I I knew what I used to be doing and that I used to be on to one thing. So having not having that help meant that it I made choices which have taken me about three years to get well from, and I’ll share extra about this in a special little episode, nevertheless it has taken me a very long time, and I really feel like I wanted to study the teachings and issues like that, however, however, however, however simply not having that help. I wanted all of the help I might get. However my mind, my perfectionist mind, goes into this over functioning like, No, I simply must do all of it on my own. And in addition, I don’t wish to be pressured by anybody.
And if I’ve a enterprise coach that may put stress on me to, like, do massive issues after I’m not feeling prefer it, as a substitute of really, and that is what I do with my purchasers who’re navigating all totally different levels, together with purchasers who’re pregnant, who’re postpartum, who I simply love supporting them a lot as properly that truly that’s after I want probably the most help, after I navigate in a life transition, when I’m touring loads, when I’ve issues happening. Like, I want much more help after I’m not in my each day life. Not I want much less help, however I want much more help to assist me navigate the ups and downs that inevitably come, the choices, the shifts, the like, all of that like, simply not even from this place of like, and I’m fucked if I don’t have it, however from this place of like, I wish to care for me, I wish to help me like, the identical approach I wish to help my children, the identical approach I wish to help my husband, like I deserve help, and I deserve a sure sort of help as properly, and never having to have all of the help for my enterprise.
And I talked about this in a special episode, I don’t wish to have all of the help in my enterprise, come from Steve or come from a buddy, like, I wish to even have devoted help that I can go to and share no matter’s on my thoughts and any struggles that I’ve and any disgrace that I’m feeling, and know that they’re not going to be within the pool with me, they usually’re not going to be saying, properly, yeah, perhaps you’re proper. Like they’re going to truly have the ability to assist me course of the emotions, assist me navigate what’s happening, and never from this place of like, making an attempt to repair me or make issues higher, however like, really having someplace to go that’s grounded within the values that I additionally share, and that I can have that help the place issues are robust, like I want extra help, and so a part of what I did for this postpartum with Liam was that I received myself a lot help.
So within the lead as much as after I was pregnant with Liam, I signed up for enterprise teaching. I additionally signed up for all times teaching as a result of I knew I had, like, life stuff. I wanted to course of lots of what I do with my purchasers as properly. We do some, like, life teaching throughout the enterprise teaching as properly. However I knew there was, like, help wanted in each of these, and there have been so many different issues I did to help myself as properly. Like, I actually wanted an iron infusion, however I didn’t meet the standards that the general public hospital I used to be going to for them to do an iron infusion. They had been like, Oh, you’re fantastic, regardless that it positively was not even near optimum. They’re like, Oh, properly, you’re not, like, completely anemic, so that you’re okay. As an alternative of, like, all the opposite well being professionals I talked to had been like, Yeah, you’re not anemic, however you positively might use lots of help together with your iron.
So like advocating for getting an iron infusion, like simply little issues like that, like, I actually began to shift into seeing the worth of help, particularly after I’m going by way of a life transition, particularly when I’ve extra on my plate. It’s not, oh, I’ve extra on my plate, so I want much less help. It’s really I want help to assist me navigate having extra on my plate and persevering with to have a enterprise. And in addition, even when meaning having a time the place you’re working much less, navigating that it’s not simply okay, I’m simply going to work much less and like, see what occurs. However like, how do I powerfully wish to navigate being pregnant and postpartum. How do I powerfully wish to navigate whereas having a enterprise? How do I powerfully wish to navigate touring? How do I powerfully wish to navigate taking care of a dad or mum whereas working a enterprise? How do I powerfully wish to navigate discovering a associate or like going by way of a breakup, or something like that, whereas constructing the enterprise.
So I simply wish to say as a result of I want somebody had stated it in a approach that I might actually hear it after I was in that that if you end up going by way of massive issues in your life, as long as you continue to have a enterprise, having that help is such an act of self care and permitting your self to soundly create momentum. I used to be simply speaking about this with my one on one consumer, that there’s like a pair issues that I do with my purchasers. A kind of issues is we create momentum. And have you ever going from sporadic gross sales to constant gross sales. Then whenever you’re in constant gross sales, which is the place my consumer’s at, then we’ve to do the work of getting you’re feeling protected in that momentum, having you’re feeling protected in that consistency across the gross sales. If we’ve been within the wrestle, within the scramble, within the feeling behind for thus lengthy. When you cease feeling like, when you cease being in that circumstance, your mind will wish to pull you again into incapability simply to be per who you’ve been previously.
And I used to be telling this to my consumer like she’s on monitor for 100k this 12 months, her first 12 months ever having the ability to try this. And I used to be, like, within the subsequent six weeks, your mind, like, it’s going to be working like loopy to take you off monitor for this 100k purpose when her mind desires to be in like, Okay, now I’m like, on monitor. So I. I can identical to, go and do it myself as a substitute of seeing that is so worthwhile, particularly if you’re a coach, and also you coach purchasers, to have the ability to see like whenever you’re on monitor, it’s so worthwhile to have help to maintain you on monitor, to create that being on monitor as regular, to have that develop into what’s acquainted to you and your nervous system. And I used to be utilizing the analogy as properly, of like, after getting that momentum and you’ve got constant gross sales, particularly when you’ve been in a state of affairs with your corporation the place, like having constant gross sales, or like making 100k or a full time revenue on half time hours, like when NAT has felt like miles away to lastly be in that actuality is it’s going to take work and shifts to have the ability to have that really feel protected.
So the analogy I used to be saying is like, if you’re driving a bicycle, and if you consider when you’re a dad or mum, in case you have children, once they’re driving a bicycle, like, to start with, they don’t actually need a helmet as a result of they go so gradual, like they’re not likely needing any sort of security from that perspective, like they only really can’t go quick sufficient to want the protection mechanism of a helmet. After which, when you’re driving on a motorcycle actually quick down a hill, you wish to have a helmet. You additionally wish to have talent as properly that can assist you navigate that momentum. And what we are able to do if we don’t have and if our nervous system can sense that if we don’t have the protection in place to have that momentum, we decelerate and return to the tempo the place it’s okay to not have a helmet, which goes for most individuals, to imply being in a spot the place you’re not making a full time revenue in your corporation, and also you’re nonetheless in that pastime mode. That’s going to be the equal of sort of like a toddler on a bicycle, they usually’re simply sort of figuring it out, to not diminish that stage, however like, it’s nonetheless that security.
There’s a sure stage of security required, and it isn’t that you want to have the helmet within the full 12 months as you’re constructing as much as like 100k and past that, and also you’re having extra momentum, and also you’re having extra purchasers or extra clients, and extra individuals that may be offended at you or wish to refund or you’ve extra visibility, and all of that we wish to try this have that help and have that construction and that course of that I educate my purchasers round it as properly. They’re very particular issues we do to have you ever be protected within the momentum, so that you simply don’t sabotage it, so that you simply don’t get in your individual approach and take your self off monitor as a way to remain protected. So when you’re in that momentum, we then do the work of getting you’re feeling protected in that momentum, so you possibly can keep it after which create much more momentum.
Having help and like for me, having after I gave start to Liam, I had on the similar time enterprise teaching and life teaching obtainable to me, and it made such a distinction even after I, like, wasn’t utilizing it and I didn’t know after I’d have the ability to do requires issues or something like that, like simply understanding I had help there that I might use, made such a distinction to how protected I felt to be in momentum and the way protected I felt to make choices and create a enterprise that was massive, and I made some actually daring choices in that point. And I used to be ready to do this as a result of I had put help and security mechanisms in place fairly than considering, okay, I’ve received massive life stuff happening. And due to that, I want much less help, as a substitute of, like, what if I had help that helps me navigate this in a approach that’s in alignment with my values, which embody spending time with my household, getting a lot of relaxation, having the ability to do what I would like after I need, like, all of that, I’m not going to enroll in one thing that’s going to be like, Okay, it’s important to be doing this, this and this that you simply don’t wish to be doing. I wish to have that help that provides me.
And that is what we do within the one on one teaching, and that is how I really like so when you’re in pgsd, you’d already be acquainted with this. The best way I really like working myself and with purchasers is a mix of masculine and female. So we’ve masculine construction, which is the expansion purpose, momentum, tasks, energy planning, instruments like that, to be able to be in your move and female inside them. As a result of if we don’t have that construction, and it’s identical to, do no matter you need, everytime you need, like, it finally ends up being, particularly with perfectionism, it finally ends up simply being, it looks like we really feel untethered after we don’t have path, after we don’t have a sure stage of readability. So we wish to have issues just like the Development Purpose, momentum tasks, and there’s different issues I educate my purchasers as properly. Within the self belief promoting course of. We wish to have constructions just like the launch experiment construction, the gross sales experiment construction we’ve. There’s issues that we wish to have in place so that you’ve got construction that creates path and readability and groundedness. You are feeling tethered. You are feeling clear. You’ve got a path, however you will be versatile inside that.
You’ll be able to comply with your instinct inside that you could find your move inside that. So I simply wish to actually advocate usually for getting help, and particularly having greater ranges of help if you end up navigating transitions and if you end up on monitor our perfectionist mind, one is usually on this mentality of like, if I can do it on my own, I ought to, as a substitute of like, what would it not seem like to be absolutely supported with this? What help would I like to have? And for me, like a dream come true when it comes to help is I all the time have somebody I do know I can go to them with something and like for me, for instance, after which I’ll wrap up in 2019 I used to be like, Hey, that is the 12 months that I wish to go to 100k and I would like to have the ability to go away my job, my half time job, and go full time In my enterprise. Like, massive 12 months, massive transition, massive purpose that I had, and I signed up for teaching, and it was a giant funding.
I signed up for teaching as a result of I used to be like, I simply must have somebody in my nook always, and I must have somebody in my nook who can information me with out forcing me to do issues, with out making an attempt to have me do issues that don’t work for me, however that may actually assist me be in tune with myself and help me with that at any time that I’m spinning. So for instance, I’ve talked about this story earlier than. I did a podcast interview with fairly a giant like podcaster, YouTuber, and I assumed went very well. After which after that interview, she stated to me, I Is it okay if I provide you with some suggestions? I used to be like, positive, identical to, you didn’t actually let me ask the questions that I had, such as you simply talked and talked and like, and simply gave me, like, a minute or so of suggestions. And the disgrace I felt in that second after having felt like I aced it and like my particular person, 100% in the event that they take heed to this, shall be like, Oh my god, that’s so useful. To get that suggestions of such as you didn’t do it correctly, and particularly from somebody who had extra expertise, extra followers, like all of that, I felt so ashamed.
And so what I did, and that is what my purchasers get to do, is I WhatsApp, voice messaged my coach, and I shared together with her how I used to be feeling and what I assumed my plan was, which was I must go and get, like, do some coaching. I must go and, like, join Toastmasters, or, like, learn to be extra articulate or no matter, and simply having the ability, in that second to get the precise teaching I wanted saved me what would have been weeks, if not months, of spiraling simply from having the ability to have like that alone was price the entire worth of it. And I additionally, at the moment, did my first ever in particular person, paid talking, and I had no thought what to even cost for that, and simply to have the ability to have somebody that I might go, Okay, are you able to assist me work out what to cost? As a result of they stated, inform us what your what your payment is, what your fee is like. I don’t have a fee, so having somebody in my nook always, and having the ability to navigate, not identical to setting a purpose, however like having the ability to keep engaged with it, replace the purpose, like all of that sort of factor that we had as we went on.
A lot of it advanced as I used to be evolving, and to have the ability to maintain having that help constantly alongside the best way was such a giant motive, was such a giant motive that I used to be capable of make that transition and take that leap and go full time in my enterprise, having somebody in my nook always with a course of to comply with that allowed me to be in self belief, not a right here’s do it, proper, however let’s have you ever be supported, and help your instinct and help your move, and have construction in place and parameters, however like in a extremely supportive approach, so that you simply really feel like you can really obtain the purpose simply by being your self. That’s what I’ve my purchasers do. They’re not making an attempt to be we don’t get them to attempt to be higher or totally different. We get them. We’ve them attaining their targets by being themselves and letting themselves be and letting themselves shine, as a substitute of stopping themselves from shining, so that’s the work that we do. Having help in place is the most effective factor you are able to do. Hope you’re having a phenomenal day. I’ll discuss to you within the subsequent episode.
Outro
In case you take pleasure in this podcast, I like to recommend signing up for the waitlist for my program known as perfectionist getting shit carried out, aka pgsd. This can be a program designed that can assist you get out of your individual approach in your corporation, you’re going to learn to launch your perfectionism handbrake by setting a progress purpose for your corporation. Planning correctly as a perfectionist with energy planning and getting common, guilt free, clear relaxation, you’ll study the talents required to get out of your individual approach and be supported each step of the best way to do it. To search out out extra about this system and be a part of the waitlist at this time, go to samlaurabrown.coms/pgsd.






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