On this episode, I’m debriefing the April 2025 PGSD launch and strolling you thru precisely how I processed a disappointing end result with out making it imply one thing about me, this system or my skill to promote.
This isn’t a “what went flawed” breakdown from a spot of blame. It’s a real-time have a look at how I led myself by way of a launch that didn’t hit its targets with out spiralling into disgrace, burning every thing down or shedding momentum.
Within the episode I’m sharing:
- What emotional regulation really appears to be like like when the numbers don’t meet your expectations
- Learn how to inform the distinction between what wants tweaking vs what’s already working
- Why success doesn’t require good outcomes each time (and the way I’ve discovered to belief that)
- The thought processes that saved me grounded so I may take clear, calm subsequent steps
Whether or not you’re nonetheless engaged on displaying up constantly otherwise you’re refining your gross sales course of, this episode will assist you to keep out of the disgrace spiral and maintain constructing your enterprise in a means that’s sustainable, strategic and self-trusting.
When you’ve ever had a launch flop or a end result that didn’t replicate your effort – this episode is for you.
Be a part of Perfectionists Getting Shit Performed (aka PGSD): Inside Perfectionists Getting Shit Performed (aka PGSD) you’ll grasp our easy, confirmed course of for getting shit executed with out burning out so you possibly can lastly get your enterprise off the bottom. Our subsequent opening begins on 18 July for one week solely. To search out out extra and be a part of the waitlist at the moment go to samlaurabrown.com/pgsd.
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FULL EPISODE TRANSCRIPT
Introduction
Hello, and welcome to a different episode of The Perfectionism Challenge. A podcast stuffed with perfectionism recommendation for entrepreneurs. My title is Sam Laura Brown, I assist entrepreneurs launch their perfectionism handbrake, to allow them to get out of their very own means and construct a satisfying and worthwhile enterprise. I’m the founding father of the Perfectionists Getting Shit Performed group teaching program, which is in any other case referred to as PGSD. And for much more perfectionism recommendation that can assist you with your enterprise, you possibly can observe me on Instagram @perfectionismproject.
Sam Laura Brown (Intro to the episode)
Sam, Hello and welcome to a different episode of The perfectionism undertaking, a podcast stuffed with perfectionism recommendation for entrepreneurs. My title is Sam. Laura Brown. I assist entrepreneurs launch a perfectionism handbrake to allow them to get out of their very own means and construct a satisfying and worthwhile enterprise. I’m the founding father of the perfectionist getting shit executed group teaching program, which is in any other case referred to as PGSD, and for much more perfectionism recommendation that can assist you with your enterprise, you possibly can observe me on Instagram @perfectionismproject.
I couldn’t be extra excited than to be sharing at the moment’s episode with you. So this episode is a debrief of the launch that we did for my program, perfectionist getting shit executed in April 2025. So a few months in the past, on the time that I’m recording this introduction, and I really like sharing the behind the scenes, me processing my ideas, me within the expertise of rising my enterprise as a perfectionist entrepreneur, as a result of there are such a lot of classes that come from that, plus it’s all the time my favourite type of content material to devour if you’re not having somebody train at you, however you’re really attending to see them embody what they’re educating and listen to them undergo it in their very own methods.
So with this launch, there may be a lot that you just’ll have the ability to take from this, however I simply wish to give some context so I’ve acoaching enterprise. You don’t have to have a training enterprise to get loads from this. It’s not likely in regards to the launch technique or something like that. That is actually about promoting as a perfectionist entrepreneur, rising your enterprise as a perfectionist entrepreneur, being out of your personal means, and likewise, notably with this launch debrief, it’s about easy methods to be emotionally regulated when you find yourself not experiencing the outcomes that you just wish to expertise, and easy methods to take classes from that in a means that empowers you with out making your self flawed for having the end result you had, and on the identical time nonetheless having the ability to take out what did work, so you possibly can maintain doing that and what didn’t work, so you possibly can really clear up for it. But when we’ve disgrace in there, self judgment, self blame. We are likely to have a variety of insights of like, effectively, subsequent time I ought to do that and that, after which we don’t implement it.
So with this debrief, it’s actually me demonstrating all of these issues, easy methods to be emotionally regulated, easy methods to expertise a end result that isn’t the end result you wished, however what to truly do with it if you get it, and easy methods to not have that spin you out like once I first began my enterprise. If I had an expertise like this that I discuss on this episode, I’d have, and I did, spin out in, like a disgrace spiral for six weeks, months at a time, I’d simply discover it so onerous to get better fromexperiencing a failure by way of outcomes, and now, like simply with this, having the ability to document the day after we end the open cart, to have the ability to document and be in such a grounded place and in such an emotionally regulated place, in order that I’vebeen in a position to implement the insights from this launch. It simply to me, like this, debrief is such embodiment of that. There are such a lot of completely different rules as effectively that I discuss inside this episode that relate to each perfectionist getting shit executed and likewise what I train as effectively to my one on one, teaching shoppers with self belief, promoting. So there are bits and items for each folks if productiveness is your largest difficulty.
So usually, what occurs for perfectionist entrepreneurs with perfectionism and constructing a enterprise is the primary hurdle to beat is productiveness, due to perfectionism and fears that you just may need round visibility, being seen being profitable, being seen to fail, and all of these issues. Loads of instances, perfectionist entrepreneurs can have a extremely onerous time taking motion constantly with out burning out. So PGSD, teaches you precisely how to try this in a means that works on your perfectionist mind as a substitute of towards it. After which the factor to do after that’s learn to have your motion convert reliably to gross sales in a means that’s aligned with you and your values and your private life as effectively, that you just’re not burning your self out to make gross sales. You’re not promoting your soul to make gross sales, however you’ll be able to make gross sales due to the folks I assist are people who find themselves promoting one thing, whether or not it’s a bodily product, whether or not it’s a service, they’re promoting one thing that advantages different folks. And so we wish to have you ever promoting and we wish to have you ever having a enterprise that’s profitable and feels profitable.
So a number of the rules I’m speaking about inside this episode relate to that. A few of the rules I’m speaking about inside this episode relate to PGSD. And I feel finally, only for perfectionist entrepreneurs, it’s so necessary to learn to be emotionally regulated by way of an expertise of failure, and I hope that by me demonstrating that and embodying that, it helps you to do the identical. After which I invite you, in fact, to affix PGSD to learn to try this. And in the event you’re have already got overcome, and possibly you’ve been in PGSD earlier than, you could have overcome that productiveness hurdle, you’re now in a position to take motion. Query that I invite you once I subsequent open my one on one teaching to enroll and work with me to do the following degree of labor relating to promoting and self belief promoting, as a result of having the ability to navigate the ups and downs of enterprise is crucial. And I simply love additionally sharing outcomes like this that we’ve with this launch publicly on my podcast, as a result of so many individuals, in the event that they do doc issues, they solely doc issues going effectively, and share issues going effectively. And we type of find yourself within the entrepreneurial house with this distorted view of entrepreneurship and that you need to simply have success after success after success.
And I’ve so many pals that I’ve met by way of having a enterprise which have all ranges of enterprise, seven determine companies, a number of seven determine companies, six determine companies from all completely different levels. Everybody has the ups and downs, and I do know myself once I was on this perception of prefer it ought to simply be up and up, like your income ought to simply improve yr after yr after yr, and if not, you’re an entire failure. When we’ve that type of distorted view of entrepreneurship, it will probably have us stop once we’re really doing very well and having a really regular expertise. In order all the time, like, I do that loads inside PGSD and with my one on one shoppers as effectively. Like having regular experiences, normalized is so necessary as a result of it should cease you from unnecessarily quitting or going right into a disgrace spiral, such as you really simply have to know that sure issues are regular in entrepreneurship, and that can cease you from turning your perfectionism handbrake on to be like, Oh, really, everybody has like, between these highs, everybody has the lows by way of outcomes, issues not going to plan. And it’s so, so so, so necessary to simply have that mannequin. So I hope that this episode additionally helps on that entrance.
And I don’t suppose I’ll say an excessive amount of extra, besides that this episode that you just’re going to be listening to this debrief, was one which I recorded for my crew and only for our inner podcast that we’ve for me to speak issues. So I pay attention again most of it like I’ve reduce out the tip bit the place I’m simply sharing like updates of like particular issues we have to do, that’s simply very like operational and logistical, however I’ve shared the general debrief on what labored effectively, what didn’t work, and what to do in another way, however a little bit of context as effectively for this launch. So I’ve a training program that I promote and that I created that has had so many individuals rework their enterprise of their life, and so we’re promoting that once I say a launch, it’s not that it’s open for the primary time, however we do solely open it periodically. So this was a gap of this system, and we had a podcast sequence exit. You may scroll again and see it on the podcast. We had a 5 half podcast sequence. Now we have emails that exit to our e mail subscribers. Now we have Instagram posts. It’s a quite simple launch course of. It’s one which I do know converts. It’s been confirmed to transform very effectively for me and my enterprise and the way I do issues, and so that you’ll hear me discuss that on this episode as effectively, as a result of this launch didn’t have the end result that we wished, and but it wasn’t an issue with the precise launch itself, essentially.
There are some things to be tweaked, but it surely was really one thing that wasn’t through the launch interval that brought about the end result that we had for this launch. So I hope you get pleasure from listening to this episode, and likewise I simply wish to rapidly point out as effectively, that is the roughly fifteenth time that we’ve opened PGSD for enrollment. I created this system in 2019 it has been by way of many iterations and evolution since then, but it surely’s been in a really comparable kind to how it’s now, since about 2021 so I’ve a variety of expertise with promoting PGSD, and I feel identical to additionally exemplifying that, simply because we had the end result we had for this launch, it doesn’t imply there’s one thing flawed with this system. It doesn’t imply that it doesn’t create outcomes. It doesn’t imply we’ve to fully change how we do the launches. The way in which that we do the launches are a part of self belief, promoting and having a quite simple course of that aligns with you and your strengths and your values and the way you want doing issues.
And it’s been confirmed to work for us time and time once more. So as a substitute of the perfectionist factor, of like, I have to scrap every thing, rebuild it from scratch, and like, I’ve been in that headspace earlier than. It’s not a enjoyable place to be, neither is it a productive place to be. So as a substitute of being in that, it’s like really, I do know these issues work very well, and I do know the launch is working effectively too. There’s simply a few issues to tweak so we are able to get the outcomes to the place they wish to be. However what I’m sharing on this episode is me at a sophisticated place with promoting, speaking in regards to the classes that I’ve discovered. So in case you are opening one thing for the primary time, in case you are new in your entrepreneurial journey, I’ve been making a number of six figures for not less than 5 years now in my enterprise, and I’m coping with a sure degree of downside. So I simply wish to point out that simply since you hear me saying that one thing is an issue. Precedence for me to work on. That doesn’t imply that it’s your precedence so that you can work on proper now.
And for this reason, inside PGSD, one of many issues we train you easy methods to do is establish the needle transfer is for your enterprise and to truly observe by way of with them, utilizing your momentum undertaking and energy planning and clear relaxation that basically assist you to take motion with out burning out by getting a perfectionist mindset working for you rather than towards you. So that you must know your personal needle movers for your enterprise, and they’re distinctive to your enterprise. For this reason it may be so dangerous once we with our perfectionist mind, are what everybody else is doing of their enterprise, what everybody else is specializing in, after which as a substitute of actually figuring out the choice making processes or the ideas and like, Okay, I’m going to take that. We are saying I have to make the identical resolution they made, regardless that they’re in a really completely different place, or engaged on various things and having completely different priorities based mostly on the place their enterprise is. We are saying I have to make the identical resolution they made, and we use it towards ourselves, after which we take ourselves off the trail of success by having another person’s needle mover turn out to be our personal, as a result of we expect they know higher, and we don’t belief ourselves to know our personal needle movers.
In order that’s a serious focus inside PGSD, as a result of it’s so important to constructing a profitable enterprise that truly feels profitable too and is aligned with the strengths that you’ve got and the presents that it’s a must to provide. So don’t suppose simply because I’ve mentioned on this one thing is my needle mover to deal with after this launch, in between the following one, that which means that you must deal with it as effectively. Perhaps that’s the case, however possibly it’s not. So simply be listening to take the gems you could take. There may be a lot on this episode so that you can be taught from, and I feel the most important takeaway is round easy methods to keep emotionally regulated, simply by listening to me really being in that place, and listening to the way in which that I’m occupied with the end result that we had for this launch and the way I’m then troubleshooting that and what I resolve to do and what I don’t resolve to do. So with that mentioned, I hope you get pleasure from this episode.
Sam Laura Brown
Okay, so I’m calling this half one of many PGSD 2504, launch debrief, as a result of I really feel like there’s nonetheless debriefing to do, notably across the content material going out between the launches. In the present day, I began my overview, so the launch completed yesterday, which was the twelfth of April, and at the moment, the children are at their grandparents place. And I simply felt actually compelled to begin doing the launch debrief. I simply really feel with the way in which that we method this launch, with having our PGSDlaunch recipe that we’ve created, after which with this launch, as a substitute of attempting to leap in and save the day or issues like that, we really actually clear up for issues at a methods degree, and created repeatable options to implement and establish when there are methods points the place we haven’t really clearly outlined issues or mentioned what’s going to occur, and an execution difficulty the place one thing is definitely clear what must be executed, but it surely simply wasn’t executed. And fixing for these, not only for this launch, however each launch that has made an enormous distinction, and having the identical emails exit with the gross sales, the identical gross sales web page and a podcast sequence that we’d already used earlier than that had, I feel it was 21 or 22 signal ups once we did that launch in July 2022.
It was so nice to simply have a lot of it stayed the identical that when it has come to the launch end result, which was one join, I feel it was on the second day of open cart. So we had one join and the identical content material, very comparable content material that we had within the final launch. We had 9 signups, and there have been some various factors as effectively. With that launch, comparatively to this one, there’ll all the time be some elements and context that’s completely different. However to simply see like, oh, it’s not simply was the podcast sequence good? That’s the place my mind has gone each time there’s simply been a brand new podcast sequence or new emails or a brand new gross sales web page that it goes to love, was that good? And this time, I really feel like I can really have a look at the launch a lot extra objectively. I really feel just like the work I’ve executed on creating emotional security as effectively by way of funds and issues like that, has actually had me identical to, not have any spin out, not have any type of, like, emotional activation round it, and to simply, I simply really feel so curious and intrigued and like, okay, let’s work out what occurred. Let’s clear up for that. Let’s make sure that we see all of the sufficiency, as a result of there may be a variety of sufficiency in the way in which that we did this launch, and likewise one of many couple of issues that should be adjusted.
So I simply wish to discuss by way of on this my insights from what I’ve executed up to now with the launch, and an enormous a part of that’s simply going with my hunch, and my hunch has simply been that the pre launch content material, just like the demand construct part of the launch, which is from when the final earlier launch ended, to simply earlier than we started, like actually going into this launch, that like what was taking place in that time frame has such a huge impact, additionally lead era, and I haven’t but this iswhere there’s extra to return. I haven’t but checked out like, what number of new leads, like new folks we really had enter our world in that point, however I do know from a fast overview that I’d executed that I feel it will be round 100 or so, like, not a excessive quantity by way of eager to have the conversions that we’ve that that quantity wouldn’t, you wouldn’t anticipate that to provide like 20 signal ups from 100 new e mail subscribers. So anyway, the place the this launch has so many, I really feel like there’s so many alternative issues I may say about it. Like, for one, we didn’t actually have a transparent launch objective that was mentioned. That could be a downside, and that may be a downside that’s going to be solved. I feel the way in which we’ve executed launch targets up to now has simply been like, I don’t know. There’s been completely different ways in which we’ve executed it the place it’s both like, what can be the perfect objective to attain after which considering of it that means, or like what’s cheap to anticipate and considering of it that means.
And I actually wish to simply have a extra I don’t know you can nonetheless simply be choosing a quantity, however like to simply actually be dedicated to it, as a result of we didn’t even have a objective that we had been fixing for. And so, for instance, the objective that I had in thoughts for this launch was 15, however I wasn’t feeling dedicated to that. That was identical to, I ought to have a objective, so I’ve a objective, and we didn’t focus on it as a crew. After which additionally when it got here to fixing for that objective, we weren’t through the launch fixing for that objective. It was like, Okay, effectively, we’ve 9 signups final time, and it is a tough sample that it was in. We didn’t actually keep in mind an excessive amount of like what we thought the affect of various issues had been. Although, Daisy did an estimate of what the objective, what the result can be, and it was like three was conservative, like a conservative variety of signal ups based mostly on all of the stats we had. After which possibly it was like 5, after which seven, or like, mainly it was between like three and 7 signal ups was the estimate. And so we had that, however then we didn’t go okay, however the objective is 15. So how are we going to resolve for that?
So there’s that a part of this as effectively, and I’m simply going to talk to no matter’s high of thoughts. A part of this as effectively, is that whatI’ve realized with my maternity depart and the plans for that, and so they’ve since adjusted, that I’m not going to be having an outlined mat depart. It simply felt so restrictive to try this once I didn’t even have the need to try this. It was extra like a societal like you need to have that as a substitute of like. However what I really wish to do, particularly with this child, it feels extra like and clearly, as soon as I’ve him, I’m 35 weeks pregnant at the moment. As soon as I’ve him, and we all know what he’s like, and all of that, that shall be data we are able to keep in mind. However at the moment, I’ve had a daughter who’s solely 4, then twin sons. I had three children beneath the age of two, after which having we’re gonna have 4 beneath 4, but it surely feels a lot simpler to consider simply having one new child. I identical to doing all of the issues simply as soon as, as a substitute of doing it twice each single time, and likewise simply to shift from three to 4. Feels identical to mentally and I’ve executed a lot self teaching and getting coached, personally, like life teaching on this from my coach, about how I’m occupied with it, and I simply really feel prefer it’s extra for this time round, like life continues on, as a result of we’ve three children who very a lot are, like, energetic and like sufficiently old that they’re actually concerned. And we’re not simply type of like educating them, however they’ll’t reply like they may discuss, they may do loads.
So it’s extra type of like child becoming into our present life. And the identical with it seems like enterprise that as a substitute of simply stopping the enterprise, it simply doesn’t make sense. So anyway, all of that to say, not having to seek out mat depart interval. After which relating to and like, simply trusting myself to evaluate on per week to week, everyday, hour to hour foundation, of like, what I wish to do, I really feel like my my clear relaxation skills and talent to mentally change off is at such an awesome place that I’m not frightened about, like, overworking, or if I’m doing any work, which means I’m solely occupied with the enterprise I’m not in that time like I’ve I really feel like superior past that with my clear relaxation and my self belief. So. So with that mentioned, one thing that has actually impacted the launch end result, or performed a task, is that the considering that I actually had going into this launch was like, I’m not going to be round for the following launch as a result of I’m going to nonetheless be on my mat depart, which was deliberate to be three months. And so we have to clear up for easy methods to have this launch achieve success with out me, and we have to plan for easy methods to construct the enterprise with out me and with out my presence.
And I’m simply seeing now how that query, whereas good intention, was really not tremendous useful, or as useful as asking, how can we systemize issues in order that it amplifies my voice and amplifies my presence, even when I’m having day off, and likewise the roles that I play. So I’m the CEO, I’m the advertising and marketing supervisor, I’m the content material creator, I’m the coach. There’s a variety of different roles as effectively, like I’m HR, I’m the janitor, issues like that. So all of that to say, with this launch, we didn’t have a look at like, Okay, if the like, how can we systemize the Launch Supervisor position? So for instance, one factor that I actually need us to implement is having benchmarks and like resolution guidelines. For instance, if engagement is beneath x, then we are going to do Y. Issues like that, that it was revealed by way of this launch and the execution of it, that we’re actually lacking a variety of that, and I’m actually excited to offer that. But additionally we are going to all the time have a advertising and marketing supervisor working throughout a launch. And so as a substitute of it being okay, how can we do it when the advertising and marketing supervisor is just not accessible, we wish to say, how can we have a look at the advertising and marketing supervisor position in order that we’re within the we’re doing a launch, even when the conventional Advertising Supervisor, which is me, if the conventional advertising and marketing supervisor isn’t accessible, another person can nonetheless step into advertising and marketing supervisor position and try this. Versus the considering that I had was like, okay, the advertising and marketing managers away.
So how can we do a profitable launch and mainly, like, plan out the advertising and marketing supervisor in order that they’re not concerned, however 100% is simply so clear, if we had a separate advertising and marketing supervisor to me, they’d undoubtedly be working throughout a launch, and if and in the event that they weren’t accessible, another person would undoubtedly be stepping in to be the advertising and marketing supervisor, not simply being like, Okay, effectively, they’re not right here, so we have to simply not have a advertising and marketing supervisor. So an enormous win from this launch was the advertising and marketing supervisor oversight from myself, as a result of in mainly each different launch, I’ve by no means executed what I did with this launch earlier than, which is I really was simply sitting again listening to what was taking place. We did a day by day stats report, which I feel works very well. It advanced loads. There’s nonetheless much more qualitative information and context that’s wanted so we’ve bought sure numbers. However for some issues, we had been lacking benchmarks, like gross sales exercise that we didn’t have benchmark to truly have the ability to clear up for like, is zero signal ups at the moment an issue or not, issues like that. But additionally, we simply want much more context across the information and much more a qualitative information, for instance, like, what questions are coming in from folks, even when it’s not many, like, what are these questions?
So for instance, somebody requested what my involvement shall be in PGSD, as a result of I’m on mat depart, and that may have been an awesome factor to handle in an e mail, relatively than us not really incorporating that. And I did see that, after which I didn’t write an e mail about it, and but it surely wasn’t in that report. And so I feel having that in that report can be actually useful. After which simply having, I feel, much more context across the launch, like, what different world occasions are taking place?What are folks occupied with? So for instance, a recession, or probably recession, was introduced through the open cart interval. So as a substitute of ignoring that, or not having a pulse on that, or having zero communication about that, I feel it’s nonetheless necessary for us to truly begin being like, is something main taking place within the information, in order that we may write, for instance, an e mail or do a podcast episode or one thing about like, Right here’s how PGSD makes your enterprise recession proof, as a substitute of not likely coming into that dialog in any respect.
So I feel there’s a variety of that context and different stuff that’s wanted round a launch to essentially convey it alive and to have us not being like, Okay, effectively, final time we had X quantity of individuals, I belief that that can occur. We nonetheless having that belief, however a part of the belief is being engaged. Like, in the event you belief your companion, like your romantic companion, husband, spouse, no matter, it’s not like, Okay, I actually belief them, and so I’m simply not paying any consideration to what they’re doing. You’re stillleaned in, engaged, dedicated, linked. Having conversations, issues like that. So I feel that I may see as effectively withthis launch that I really needed to distinguish at the start of the launch, like, oh, simply because every thing’s already created doesn’t imply I’m not concerned on this launch. As a result of that had been my earlier like, I had simply been so busy with emails and every thing like that that I didn’t actually even have the bandwidth to even be overseeing the launch as advertising and marketing supervisor. I used to be simply actually considering as, like, content material creator.
After which with a number of the launches that we did the place we ready the content material forward of time, I used to be extra so simply in thislike, entitlement. So for the April 2022 launch, this entitlement, of like, okay, we bought every thing ready forward of time, so they need to join, and I used to be nonetheless within the drop. Like, possibly the, it’s the messaging, and possibly it says, And at the moment, to be truthful, we had been nonetheless determining the messaging, the PGSD, the completely different angles and issues like that. So we’re in a really completely different place now with that. However that is actually the primary launch the place I used to be like, Oh, really, I’m the advertising and marketing supervisor, and I should be engaged. If I had a advertising and marketing supervisor that I had employed individually that wasn’t me, I’d 100% be like, It’s essential to be paying consideration to what’s taking place with this launch. It’s essential to be checking in on it each day, having that prime degree view, seeing what’s really taking place, fixing for issues, and never only for this launch, however creating repeatable options, figuring out issues, fixing them various things like that.
So having that day by day report actually helped with that. As an alternative of like I’m gonna go in and have a look at the numbers on the again finish to simply establish really, there’s completely different numbers we want that we haven’t ever saved monitor of earlier than. And me havingthat day by day dialog, or like report from Daisy in Slack, allowed us to be having extra conversations about it and dealing as a crew, even when it was like an async replace, the place she was giving an replace on the identical time each day,after which I used to be reviewing the replace. Some days being like, no notes, no feedback. Different days being like, Okay, this, this, this, and this. In order that was actually useful as effectively. After which by way of that day by day report, we iterated loads like, Hey, I really want this information. Like, inform me extra about this. Or I can see you’re considering that, however really, that is my ideas on what would wish to occur. In order that was nice to have that, and simply having that advertising and marketing supervisor hat on to have a look at every thing as effectively. Tremendous useful. Such an enormous breakthrough. A pair different issues to say. After which I wish to discuss, like, my hunch about it being the demand construct interval content material, and what’s taking place there.
However one factor that occurred with this launch that didn’t work was that we had, we knew we had been going to be repurposing just about the entire content material from earlier launches. So emails we despatched out, I feel the identical ones because the PGSD 2501, launch, which is the PGSD 2025, January launch, and the e-mail the podcast sequence and issues like that. However we really didn’t have a variety of that content material arrange till the day earlier than the launch, or the pre launch podcast sequence started, after which with the open cart content material, we had been nonetheless getting that going, like scheduled and out through the pre launch, into the open cart interval, I consider. So we had the power to have the ability to, like, a month out, get all of it arrange. And that may have given me as effectively, doing it that means and this manner, I need it to alter going ahead, doing it that means would have allowed me as advertising and marketing supervisor, and now I’ve the attention to know this as advertising and marketing supervisor, to truly go in and overview. Like, listed below are all of the emails. Sure, they had been nice final time. However like, is there something that’s lacking contextually for this time of yr, any new insights we wish to add? Like, not revamping the entire thing, however like, right here’s the bottom and what changes are there like for me to truly have the ability to visualize that is the expertise we’re about to ship somebody by way of. What wants to alter, or what does that appear to be? That’s actually necessary.
So for this subsequent launch we’ve in July, what we actually should be doing, and I’m going to be a little bit of a stickler for this, is that we have to have the undertaking in Asana arrange the week after. So this coming week is like, type of just like the launch debrief week, however have the undertaking in Asana arrange the next week. After which as a substitute of claiming, Okay, we’re gonna get every thing prepared just a few weeks earlier than the launch, it’s we’re gonna get all of the launch stuff collectively ASAP, after which we are able to overview it excessive degree. We will see what’s coming in order that we are able to additionally feed. That into the demand construct interval content material that it must not be like, Okay, we’ll do it proper earlier than it’s wanted. However really, that basically is a precedence to have that in order that because the advertising and marketing supervisor, or if I’m like, I wish to create a brand new podcast sequence that I can create that with the complete context of the launch, as a substitute of like, okay, we’re ready for Sam to know what messaging she needs to do or no matter, for it to essentially be like a transferring loads ahead, extra ahead timeline clever, in order that as advertising and marketing supervisor, I can have oversight of that as effectively. In order that’s a extremely necessary factor.
After which additionally we are able to make sure that we get the the deadlines we have to in order that every thing is scheduled a number of weeks prematurely, that we’re not as a crew. And that is a part of with the priorities or like initiatives we’re engaged on that we’ve had within the again finish. Not a variety of readability about what the initiatives are. We haven’t actually had a system for prioritizing initiatives, conserving monitor of initiatives. Now we have that in Asana, however we haven’t had like, an general system, which we’re now creating. However due to that as effectively, it was like having type of as a crew being extra in like, job execution mode. It’s attempting to get shit executed, as a substitute of like, hey, this launch, we really have to prioritize that, and never simply because now the launch has began and we’re in it, however even then, the plan had been going into the launch, like will match within the launch stuff round every thing else, so simply really figuring out the way in which, or fixing for the way in which we method initiatives as a enterprise and cleansing that up, which we’re at the moment doing. However that’s actually necessary in order that these items can really get executed. And we’ve that clearly as a precedence, not like we slot in a launch round every thing else.
So there was just a few, like, thought errors like that, of like, proper up till the launch, we’re considering we slot in round every thing else. We have to to systemize it in order that we are able to do it with out Sam and actually, like we want so we are able to do it with out a advertising and marketing supervisor. And I feel the way in which that for me just a few issues. One, the way in which that I’ve been occupied with content material has been from this, like, how do we’ve it exit like this, content material for content material sake. How do we’ve the content material exit with me being absent, as a substitute of actually occupied with, how can we amplify my voice and the message and get it into as many palms as doable and be sure that it’s like really a message that creates gross sales and that helps folks rework Am I not identical to, right here’s some suggestions, do it your self, as a result of we all know that doesn’t result in the transformation that it finally may if they’d the breakthroughs and joined PGSD and bought the teaching and bought the assist and had the complete course of and had the neighborhood and all these various things in there. So with the with that, I feel simply that being a main query I used to be so centered on within the lead as much as the launch, needing to systemize issues wanting on the again finish.
I do wish to applaud myself for figuring out I have to cease being within the weeds of the operations, and I nonetheless wish to be engaged and linked with what’s taking place in operations. It’s not like this abdication, but additionally as a result of I used to be the one actually like being the operations lead and holding all these initiatives in my head after which delegating duties, it was making it tougher for me to be in my zone of genius, which is recording issues like this and creating the mental property like all of that type of stuff. In order that has now been handed to Daisy, which I’m pleased with, and all of the progress that we’ve been making. After which relating to the content material between the launches, or like this type of, like methods freeze, if we wish to name it that, that I went into this like, I can’t create something new till we’ve the right system for the stuff I’d create to enter. And I feel finally simply subconsciously attempting to create emotional security for myself, of like, if I’m going to have elevated visibility and a profitable enterprise, then I have to have methods to maintain me protected, and I should be the one to create the system, or to orchestrate that.
And some actually nice methods have come out of that. Eager about the PGSD gross sales system as a system, not simply we’ve a launch or we do batch creating of content material, however I actually have by way of that course of such a greater understanding of the pgse gross sales system, which incorporates me speaking with my voice, and the magnetism and aliveness of that being such an necessary, necessary a part of the gross sales system, but additionally the content material within the demand construct interval after the final launch ends like that stuff, it’s not we had been simply in like content material for content material sake, we have to publish constantly. We have to on the podcast. We have to publish on Instagram. However we weren’t really ever like, what the content material of that podcast was. Was it a nurture episode, a requirement constructing episode, a gross sales episode, what’s the CTA? Are we gathering leads from that for podcast for the Instagram account? It was identical to publish for posting sake, and that objectively, particularly with Instagram, I really feel prefer it’s simply clearer. And I do know it is a key perception too, from this launch of like, once I’mdisconnected from Instagram, it’s typical that I’m the identical means with the podcast. And once I’m actually into Instagram and displaying up there, and I don’t need to be the one to create the Canva graphic. However once I’m actually engaged with Instagram, I’m additionally am with the podcast.
And I can’t really consider a time the place I used to be actually totally engaged with the podcast, however not additionally considering that with Instagram. I feel it’s identical to the mindset. And once I’m in that linked move with the podcast, I naturally wish to share on Instagram, after which once I’m not that means with the podcast, means with the podcast, I don’t wish to share on Instagram. However anyway, I hadn’t been really wanting on the content material, having any type of overview of it. We hadn’t been actually any stats. It was simply type of like, did stuff get posted, and I didn’t oversee the distribution of it. So we had Daisy repurposing issues, however I didn’t give a repurposing standards, and I additionally then didn’t oversee the repurposing, andI didn’t say something as effectively. Once I may see the Instagram content material seemed actually flat, and I may see with a few of thepodcast matters that they aren’t ones that create demand for PGSD, like getting on high of life admin doesn’t create demand for PGSD, however I hadn’t, once more, given repurposing pointers, and I wasn’t overseeing or giving suggestions on the distribution of it. And I do know now that as advertising and marketing supervisor, I should be actively engaged with, not the creation of just like the carousel, essentially, however I do have to have an enter into what phrases go in that carousel, after which additionally with the way it performs, and the way the general like really feel of the podcast and the account is like, there’s simply these issues the place I can’t really, like, articulate precisely why, however I simply really feel the like aliveness of it, or whether or not one thing feels magnetic and like it will draw folks in, or whether or not it’s like, sure, scroll, scroll, scroll.
And so when it has been in that scroll, scroll, scroll vibe, I didn’t say something, as a result of I used to be so busy attempting to repair up the again finish and create higher methods in order that I could possibly be able to share. So that’s one factor that has actually been a serious breakthrough. I’ve had a variety of breakthroughs in the previous couple of months, however a serious one has simply been and I’ve seen it in a number of seasons of the enterprise, once I simply retreat into behind the scenes stuff, and it feels very easy to justify, and that’s what CEO would do. However actually coming to love my voice, is such a driver of this enterprise, by way of the podcast, by way of Instagram, I don’t need to be the one to personally hit publish on the podcast or to personally create the slides in Canva, however having that vitality, like when I’ve bought essentially the most is once I had one thing to promote. So I’ve been in that vitality pre having one thing to promote, and didn’t make that a lot cash as a result of I didn’t have one thing to promote, however now that I’ve one thing to promote and that individuals can purchase and that individuals need, however then speaking it simply as me letting myself be linked, be engaged. I’m not saying the right issues, however I’m simply sharing my trustworthy, uncooked, actual, mainly, what I’ve been doing from day one, with various levels of self belief and, like, attempting to get too strategic was an enormous difficulty for this launch, attempting to have, like, methods of processes and being so polished and no matter, and I simply, like, polished out the me from the launch, and like, what occurred between the launch.
So actually bringing that again and having that be an precise metric for the launch and the demand construct. And never simply like, did a publish get posted, however like, what was the content material of that publish? What was the spark of that, the vitality of that and has been actually useful as effectively to have a look at with ChatGPT, like, what metrics, or how may we are able to have a look at one thing that has been created in additional of a subjective like, Spark isn’t like a quantity you possibly can have a look at, however like, what are the type of issues that affect that, or that resonance, and the way can we measure that and simply overview that and have a pulse on what that’s? So there’s that. And so I simply wish to result in, we’re going to wrap up in a minute. I wish to result in what I’ve been at the moment with the launch debrief. So a variety of these insights I shared got here from the launchdebrief at the moment, but additionally my hunch in regards to the demand construct interval content material and like what’s taking place. I didn’t have a time. Have time. Have time to have a look at e mail. I didn’t have time but to have a look at Instagram.
However what I’m planning to take action I had ChatGPT overview the podcast. And so what I did was I bought a doc I screenshotted in our air desk view of the episodes that went out throughout that demand construct time. This time for this launch, we solely had six episodes earlier than the lastlaunch. We had 12 episodes within the demand construct interval, which can also be context that we hadn’t taken into consideration. However the six episodes, I bought the transcripts from the episodes and put all of them collectively and had ChatGPT overview for spark, resonance, magnetism, that type of factor additionally for, like, is there by way of resulting in PGSD as the following step? Is that clear?Is that not clear? Like, what was the extent of CTA? Does this naturally lead folks to need pgse and to enroll or not? And so I bought collectively for this launch, after which the earlier launch, andhad ChaGPT overview that, and that was so attention-grabbing, even simply and for this reason it was my hunch, as a result of I understand how I’d been occupied with content material in another way in these durations. However with this launch that we simply had, there have been six podcast episodes. 5 of them had been better of the podcast episodes.
We didn’t have, like, a transparent repurposing standards. I used to be simply, like, abdicating, actually, of like, simply publish one thing as a result of I’m busy. And there was one episode I recorded that was, I’d say, my typical recording model of like, having a beginning an idea primarily develop on a pgse teaching name about completion avoidance after which sharing that. However the different episodes would simply repurpose ones with out and it’s not a difficulty with having a better of the podcast episode, however with out a clear standards as to what that episode must do to nonetheless be creating gross sales. So it was simply attention-grabbing to have ChatGPT primarily say, like, these episodes, just about all of them had been simply actually, like nurturing episodes. There wasn’t a transparent PGSD CTA, and that is the place it will get, like the excellence is so necessary the episode nonetheless, on the finish, we’ve an outro that claims, join PGSD. So, like, it’s a thirty second outro or no matter. So there’s nonetheless a point out of it, but it surely’s not like woven into the episode that that’s the apparent subsequent step and so they wish to be inside, and right here’s why, and right here’s what it’s like, all of that type of factor. It was identical to, by the way in which. So like this type of episode that’s nonetheless helpful, however isn’t really promoting so that individuals can really join and create the change.
As a result of the worth on a podcast isn’t identical to I had an awesome perception, after which I saved being the identical worth on a podcast is I had an awesome perception, I took motion on that perception, and I created the transformation. And so with what I do as a coach, that that basically is having wins alongside the way in which, for certain, as a listener, after which getting your self inside and signing up and having the complete transformation so that you’re not identical to consuming inspiring content material about productiveness and enterprise as a perfectionist, and consuming that for years and years and years and nonetheless having the identical points. So having that type of perception, as a result of we’ve been in content material for content material sake, on the podcast and in every single place, however notably with the podcast, as a result of we haven’t really, for me as a advertising and marketing supervisor, had a overview loop of like, okay, what was that episode like? Did we’ve? What was the precise goal of it prefer to have folks join the perfectionism quiz or for one thing else, or the wait listing? What number of of these signal ups did it really produce doing any type of overview like that, that it simply has been like, Okay, effectively, if I really feel good recording it, it’s episode. If I don’t really feel good, it’s not episode. Like, there, as a result of there hasn’t been that suggestions loop. My mind simply goes to love, how I felt through the recording, after which it’s simple to be like, effectively, if I don’t really feel good, then I received’t document, regardless that I do know a variety of episodes I document however I’m not feeling good are actually resonant.
However at this level the suggestions loop too. I don’t actually get suggestions from folks on episodes. We not often get DMS about episodes or folks tagging episodes that resonate. I used to get much more of that. A part of it’s in all probability only a shift in the way in which folks use social media. A part of it’s simply having decrease variety of downloads per episode, or like folks assuming that I wouldn’t care to listen to that, which I accomplish that I haven’t had that suggestions loop. But additionally then evaluating it tothe PGSD 2501, demand construct interval, we’ve 12 episodes. I feel eight of them had been new episodes I recorded with newconcepts and concepts. Two behind the scenes launch episodes, which curiously ChatGPT was like they’re essentially the most compelling from a gross sales perspective. As a result of it’s actually you embodying that work and sharing it in a means that basically builds belief, and is an instance in all of this stuff, such as you’re not simply intellectually speaking in regards to the content material. I did a lotof these episodes in 2022 once we had essentially the most signal ups and issues like that, that we had 125 folks join that yr throughout 5 launches that we did, and I used to be simply sharing a variety of like, right here’s the behind the scenes. Like I wasn’t attempting to be strategic.
It’s simply nonetheless such a warning signal to me, if I’m attempting to be strategic, an alarm bell must go off that I’m out of my my zone of genius, and I’ve gone into my head to try to like, be higher that I don’t like. If, mainly it’s me not trusting myself to not say that another person can’t have that thought, and it’d be actually useful. However for me, once I’m attempting to attempting to be strategic, that’s only a very nice means of attempting to say, I’m attempting to get it proper. I’m attempting to love, be higher than I’m, as a result of I’m not adequate, and that type of factor. So anyway, simply seeing the distinction in that content material, I do know for certain with Instagram as effectively, that the content material that we had for PGSD 2504, between the launches that we didn’t like, there was no seeding of the clear relaxation sequence is coming, possibly like one publish about it like that’s not practically sufficient quantity that we weren’t promoting, PGSD between the launches that we had been sharing issues. Once more, that was me abdicating and saying, Daisy, are you able to publish issues and repurpose it, however with out a clear repurposing standards?
And the identical with the e-mail, with out a clear repurposing standards that it wants to satisfy, and with out me reviewing the outcomes past, did it get posted, or what was the open price for the e-mail? And so it simply being like contents going out, however even once I may learn the emails that had been going out, like this, e mail isn’t going to create gross sales. And I knew that instinctively, that it’s not really constructing demand. However I used to be so busy like attempting to be protected behind the scenes, and I simply need to have compassion with myself for that. Of simply feeling like being pregnant, there’s a variety of uncertainty that comeswith that, and simply I can once I undergo a extra unsure interval in my private life, my mind needs to create extra certainty and like security in my enterprise than it in any other case would possibly, as a result of I really feel like there’s, like, extra uncertainty than regular. So my tolerance for uncertainty has already, like practically, been reached by my private life, so it’s decrease in my enterprise life, and so I’m simply increasing my capability for uncertainty so I can really feel unsure in each as a result of that’s going to be dwell for everybody, as a result of uncertainty and having that management doesn’t really give me extra certainty, simply the phantasm of it. So what I wish to do, I’ve executed an evaluation of the podcast, and I’d additionally like to check it simply with 2022content, or just like the 2021 content material I created once I had Lydia mid 2021 after which I simply bought again within the move by way of posting on Instagram and happening Instagram Reside and sharing on the podcast.
And it wasn’t strategic, however I used to be simply sharing stuff. After which we had our largest launch with 50 signal ups after that. After which that yr, it was nonetheless like using that momentum, regardless that, on the time, I used to be considering, I don’t know what I’m doing, however I used to be nonetheless displaying up posting issues. We didn’t have a system for Instagram, so that’s one thing that must be solved, that I can simply be a prolific creator for any platform, and we simply have that exit as a substitute of what we’ve been doing, which is attempting to have the system, after which I match my content material into the system. It’s not going to work that means.Anytime we deal with doing it that means, we have to simply flag it, as a result of that isn’t like we want a system that simply catches what I create, as a result of I’ve a lot to create. And I even have cycles, in order that as a substitute of it being like one episode per week, some weeks, I simply have this move of issues I wish to say I wish to do, like, 20 podcast episodes. Different weeks, I’m like, I’ve nothing to say, and I’m simply in a extremely introspective week the place I’m not wanting to truly vocalize something.
And so we have to have a system that additionally honors and makes essentially the most of these rhythms, relatively than it being like, Hey, do six episodes this week, then six the following week, and have or not it’s on this sure theme, on this sure subject, or no matter that I simply at this level, I wish to say I’ve discovered that that isn’t the place I’m at my strongest and that we’re not going to maintain attempting to even when I really feel emotionally unsafe and wish to try this, that we’re not going to let me strive to try this and have this good content material creation system that I then match myself into. That really, I can simply create content material, after which wehave a system that helps the distribution of that, after which, as a advertising and marketing supervisor, I oversee that. However what I need us to do is, for Instagram, do an evaluation of what went out earlier than the launch with the Instagram content material, like, screenshots of like or right here was the carousel copy. Right here was the caption for it, like all of that. Right here had been the variety of tales we did, as a result of I do know we didn’t, like heat folks up, that we weren’t promoting PGSD between it.
After which, like, I simply, I simply know that so intuitively from having checked out it and seeing it going out, and that we weren’t posting on tales, actually in any respect about something, that I wasn’t clearly current on tales with the emails, even I wasn’t like, that notably, and that I don’t really feel like flawed about that. I simply really feel like that is such an apparent space for enchancment, and to truly have the message that we share unfold, as a substitute of simply type of, like attempting to systemize it and, like, take away me from it, that we have to have it amplify what I’m saying and the like, realness of the message, and to not have it simply turn out to be a watered down, polished carousel. That’s a couple of idea. Like, there must be the story component to it. We haven’t had, not simply essentially Instagram tales, however like, on an awesome podcast episode, there’s a narrative,and I feel that’s a part of why the launch debrief episodes are so liked. It’s just like the story of the launch, as a substitute of identical to, right here’s an idea, right here’s 5 ways in which I simply naturally know and from my very own expertise as a creator, like once I’m in that story mentality and sharing issues, it’s a lot extra participating than when it’s like, right here’s an summary idea that individuals is perhaps like, Oh yeah, that’s me, but it surely doesn’t resonate, doesn’t stick in your reminiscence.
So we have to really overview like, what are all of the emails that went out throughout that interval? What number of waitlist emails did we ship? What number of new subscribers did we’ve? What number of new followers did we’ve? Even when our general following has gone down, what number of new followers did we’ve in that point interval? What number of new subscribers? What number of like, what? After which have all of these piece like, these belongings. It’s not identical to, Okay, we created content material constantly, so they need to have signed up. Like, no, what was the precise content material? Was it simply nurturing content material? Was it participating content material? Was it gross sales content material? Would they really even know what energy planning, what’s like, that is such an enormous piece of it too, that if I have a look at our Instagram for 2504, that pre that, like, clear relaxation sequence going out, we weren’t speaking about, like, that is energy planning and that is clear relaxation proper? It’s identical to, common issues about perfectionism thataren’t really particular. And there’s a lot of 101 content material lacking the place, assuming folks already know what perfectionism is, what the indicators are that there’s that lacking, that base degree content material of like, listed below are the indicators you’re a perfectionist.
We’ve reintroduced the perfectionism quiz, however like, I’ve nonetheless been, or was nonetheless caught in like, we have to have the right information to trace to get it arrange. However like, really, we do have to make updates. And we simply have to, like, have a date the place I am going in and make these updates, after which we are able to simply say, Cool, that’s good, and roll that out. So what I most wish to do with this launch is make sure that, and I’m not attempting to, like, how do I say this? I don’t wish to go into, like, over indexing on this, if you’ll. However what we have to do is definitely have or not it’s like, it’s not about, okay, let’s get every thing prepped for the following launch. So it’s nice, like, the in between launch stuff issues greater than the precise launch itself, as a result of we all know we’ve a launch course of that converts if we’ve an engaged and rising viewers that’s interacting with and seeing that launch.
Outro
I hope you discovered that debrief extremely useful to hearken to. There are such a lot of takeaways within the episode about being a perfectionist entrepreneur, operating a enterprise, and likewise key rules, like, in the event you aren’t promoting, then you definately’re not going to make gross sales. In order that was one of many massive issues between the launches for us, that we weren’t really promoting pgse between the launches. So the much less you promote, the much less you promote. In order that was an enormous factor. I had polished myself out of the launch. I had eliminated the spark, eliminated the magic of the content material, simply by way of abdication, by way of specializing in different issues, by way of having a predominant query for the enterprise of like, how do we’ve the enterprise succeed with out me having to be there that had me really optimizing for one thing that didn’t assist the enterprise to develop? So there have been so many key insights for me, so many highly effective reflections that we’ve since been implementing within the enterprise.
So I hope you loved it. And likewise, I wish to point out that we’re opening enrollment for perfectionist getting shit executed on the 18th of July for one week solely. So to seek out out extra about this system and to prepare to enroll go to samlaurabrown.com/pgsd. I actually wish to invite you inside in the event you took away loads from this episode. Or in the event you’re simply somebody who finds your self procrastinating because of concern of failure, you procrastinate on displaying up on-line. You procrastinate on promoting you had been simply scared to be seen. You’re scared to place your self on the market, or in the event you’re somebody, you might be placing your self on the market, and then you definately fully spin out in a disgrace spiral if you’re not getting the engagement you need, you’re not getting the outcomes that you really want by way of gross sales in your enterprise, you usually really feel such as you’re a failure. You are feeling like possibly you aren’t reduce out for enterprise, that you just’re not going to have the ability to achieve success, regardless that, deep down, you recognize, you could have a lot potential and there’s no cause that you just wouldn’t have the ability to succeed, you end up questioning whether or not to stop your enterprise, whether or not to maintain going.
Is it actually definitely worth the effort when there’s no assured payoff? I actually wish to invite you into PGSD to learn to take motion constantly and sustainably, easy methods to keep emotionally regulated, easy methods to really feel protected displaying up and placing your self on the market, on-line or in individual. That’s what you’ll grasp inside PGSD, there may be a lot assist, and we’ve had so many individuals fully rework their enterprise, and so they had been on monitor to not have a profitable enterprise due to perfectionism, not as a result of they weren’t sensible, not as a result of they weren’t gifted, simply due to perfectionism. As soon as they discovered easy methods to get their perfectionist mindset working for them as a substitute of towards them, that was the unlock. They had been in a position to begin succeeding of their enterprise. So I wish to invite you inside once we open enrollment. So samlaurabrown.com/pgsd is the place to go proper now to affix the wait listing and prepare to affix us inside.
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