Episode 546: [PART 3] Inventive Overflow + How To Cease Overthinking Content material Creation

In Half 3 of this 5-Half Constant Content material Sequence, we’re speaking concerning the overthinking loop that perfectionist entrepreneurs get caught in with content material – and the best way to lastly break away from it utilizing Inventive Overflow.

If you happen to’re continually excited about content material however nonetheless struggling to point out up persistently, this episode will provide help to see why that’s taking place and what to do as an alternative. 

You’ll be taught what Inventive Overflow is, the way it builds consistency with out strain and the mindset shift that helped me cease ghosting my followers and begin exhibiting up recurrently in a method that felt like me. If you happen to’ve been spinning your wheels – that is the episode to hearken to.The Constant Content material Sequence will educate you the best way to create constant content material with out burning out. Then be a part of us inside Perfectionists Getting Shit Executed (aka PGSD) to do that work with construction, help and a like-minded neighborhood. Doorways open on 18 July for one week solely. To search out out extra about this system and join the waitlist, go to samlaurabrown.com/pgsd.

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FULL EPISODE TRANSCRIPT

Introduction
Hello and welcome to a different episode of The Perfectionism Venture. A podcast stuffed with perfectionism recommendation for entrepreneurs. My title is Sam Laura Brown, I assist entrepreneurs launch their perfectionism handbrake, to allow them to get out of their very own method and construct a satisfying and worthwhile enterprise. I’m the founding father of the Perfectionists Getting Shit Executed group teaching program, which is in any other case generally known as PGSD. And for much more perfectionism recommendation that will help you with what you are promoting, you’ll be able to observe me on Instagram @perfectionismproject.

Sam Laura Brown
Welcome to half three of the constant content material collection. So I’m taking a threat with this one. Liam is about to get up for a feed, however I simply felt like beginning to report it. In order that’s what we’re going to do. I’m in my workplace. If you wish to image me, in case you haven’t seen me on Instagram, I’m @perfectionismproject like in case you haven’t seen what my workplace seems like, you may not know, I’ve a very stunning, large whiteboard on one of many partitions in my workplace, and what I’ve accomplished is I’ve simply mapped out inventive spin versus inventive overflow, and that’s what I actually need to speak to you about at the moment. So I simply need to stroll you thru this, as a result of when you’ve got been spinning your wheels with content material creation, then that is going to clarify precisely why and the answer to getting out of that inventive spin and into inventive overflow, the place there’s ease, the place there’s a feeling of freedom and self expression and security to take action that may be a large theme of this collection, as a result of that’s so vital for perfectionists.

In relation to content material creation, you want to have the ability to really feel protected, protected to be seen, protected to precise your self in case you don’t do what I’m recommending or one thing related, that’s going to fulfill your private want for security, what you are promoting isn’t going to get the visibility that it wants for progress. And what we try to do as perfectionists who’re nice at pushing via and forcing particularly in case you’re the form of perfectionist you probably did rather well in class, like you understand how to get issues accomplished, in case you are actually desirous to push your self to do it, we expect, okay, I can simply do this with content material creation, and it doesn’t matter that it feels extremely scary to me. I’m simply going to push my method via it and put it out into the world. And in case you don’t create security for your self, you will be unable to try this persistently, as a result of you’ll hold pulling on that perfectionism Handbrake to maintain you protected. You’ll, go into overthinking, over modifying, going again to the drafting board, doing extra analysis and evaluating your self to others, and seeing like, effectively, this individual does this sort of reel, or that individual does that form of video on YouTube, and similar to, continually in thought mode.

And we need to have you ever in creation mode. We need to have you ever with the ability to create issues, put them out into the world, and have them construct what you are promoting. So this episode is de facto going to clarify rather a lot, and is once more, actually going to help you with creating protected visibility. And that’s what we’re going to be doing inside perfectionist getting shit accomplished with our inventive cocoon that you’re invited into we’re going to be doing issues like this that will help you, and we’re going that will help you implement this, however we’re going to be doing issues like getting you into inventive overflow, so that you simply really feel protected, to be seen and it’s very easy to persistently create content material, and to essentially really feel assured as a creator, to essentially really feel your personal experience or knowledge or expertise, no matter it’s you’re doing, the items that you’ve that you simply actually need to truly really feel such as you’re in a position to specific and to expertise your self via that expression. That’s what that is about. If you end up in that inventive overflow, you’ll be able to have such a distinct expertise of your self, which, in fact, will increase your confidence than when you find yourself in a inventive spin.

In order that’s what we’re going to be going via and the doorways to pgsd, simply so you’re absolutely conscious, as a result of I need to ensure that, in case you are resonating with what’s on this collection, you need to get your self inside. Perfectionist getting shit accomplished, significantly for this enrollment that we’re doing proper now, or about to be proper now. That begins on the 18th of July. You actually need to get your self inside when you’ve got been spinning your wheels with content material creation, in case you hold going again to the drafting board, you need to have the ability to remedy this so that you aren’t simply caught with this downside eternally, so you’ll be able to truly be creating constant content material in a method that feels actually true to you, and a method that builds what you are promoting as effectively. So in case you go to samlaura brown.com/pgsd, that’s the place you’ll be able to go to seek out out extra. You’ll be able to be a part of the wait checklist and prepare to affix us inside when doorways open on 18 of eight. Oh, my goodness, the 18th of July for one week solely. I really feel like I’m attempting to hurry as a result of Liam goes to be waking quickly, as I mentioned, however I’ll take your breath. So let’s get into it.

What’s a inventive spin? In order I speak via this, I simply need you to mirror by yourself content material creation expertise, it doesn’t matter what platform you’re desirous to create on, or you’re creating on, or what number of of them you’re creating on, regardless of whether or not you haven’t but created content material, whether or not you’re an skilled content material creator, however is simply inflicting you a lot psychological drama each time you do it, or possibly you’ve gotten been doing it for a short time, however you’re. That have. But no matter the place you’re at, I would like you to be reflecting by yourself experiences as I speak via this. So once more, we need to get out of inventive spin and into inventive overflow. So what’s inventive spin? That is what it seems like and I’m speaking via I’ve a picture on my whiteboard. It says inventive spin within the center. It’s a circle with just like the arrows that go round, in an effort to see the circulate of what’s taking place, just like the cycle that that is.

So to begin with, you’ve gotten an excellent thought. You will have an excellent thought for a chunk of content material that you simply need to create. Possibly it’s sparked by listening to one thing, seeing one thing that another person did, your personal expertise, a dialog you’ve gotten, however you’ve gotten an excellent thought for a chunk of content material, then you definitely query if it’s good or strategic sufficient to have the ability to create. So that you go into this strategic evaluation of the content material. Is it value your time creating that? What would it not appear like? What would possibly the hook be? What would the title be? You begin going into this evaluation of whether or not you need to even create the content material to start with, then you definitely discover the thought with fixed nitpicking and judgment of the thought. So you’re beginning to mess around with it. If it bought via that first stage the place you questioned if it was ok, then you definitely would possibly begin mapping out, okay, what would I say? What would this appear like? How may I create this? However as you’re doing it, you’re continually refining the thought, tweaking it, sprucing it.

That’s the way it seems after we are choosing and judging ourselves, that we’ll continually simply be questioning, like, Is that one of the best ways to do it? Or ought to I do it extra like this? Or that individual I do know, or I’ve seen on-line. They do it like this. So it’s plenty of shoulds. It’s simply, it’s actually simply plenty of shoulds. You then would possibly create your thought with plenty of sprucing and high quality tuning. So that is the place you will get caught in that modifying section that you’re then stepping into and attempting to tidy up the content material to make it ok. And there’s additionally, usually when this occurs, as you’re creating it, there’s plenty of rigidity, like in your physique, you may be very, like inflexible or stiff, or like dashing rather a lot. You may be simply actually like in your physique, since you’re not feeling protected, due to all of the judgment that got here earlier than this concept even bought to the purpose the place you might create it, you’re feeling all like, I’m I want you might see my physique like simply the the tenseness of it after I’m attempting to articulate, you’re simply feeling like you’ll be able to’t truly be relaxed. You’ll be able to’t be relaxed.

You’ll be able to’t truly be your self. You need to be another person for this concept, for this content material, to really be ok. You would possibly even end up speaking like somebody aside from your self. You would possibly end up saying issues that you simply wouldn’t truly ever say in actual life, however you had been attempting to say them in an effort to create ok content material, then you definitely would possibly put together to publish whereas persevering with to dodge the content material. So that you may be doing the ultimate factor say, if it’s a YouTube video. You’re deciding on the title, you’re placing the outline collectively that you simply’re gonna have underneath the video. You’re doing a thumbnail and issues like that. However you’re continually being like, Ought to I do it like this? Ought to I do it like that? Or possibly, possibly this concept, I shouldn’t even do it in any respect. What if I truly did this one? Possibly I may simply, like, go away this right here and begin one other video, and then you definitely possibly you even get a very impressed thought, and you permit that one 80% full and by no means come again.

But when we proceed on with the standard inventive spin cycle, you’ll both publish that piece of content material after which continually test your engagement stats, otherwise you don’t publish it in any respect, and it finally ends up both 100% end, 80% completed in some stage of completion, however you don’t even publish it in any respect. And in case you do publish it, as I mentioned, You’re continually checking again to see what number of views, what number of likes, what number of shares, what number of feedback are individuals saying something about it? And also you then really feel insecure as a creator when you find yourself creating this fashion, as a result of that fixed checking is you feeling prefer it’s not ok. It’s you desirous to get that validation that it was truly ok. So even sarcastically, if individuals like your content material, in case you do do one thing that really does get plenty of views, it doesn’t provide help to really feel assured. You would possibly get this enhance of like, oh my god, individuals like me, however you don’t truly really feel assured. You’re feeling insecure.

And also you surprise in case you can sustain that stage of engagement, that stage of getting individuals like what you create, you continue to really feel insecure if you’re within the inventive spin, even in case you get a excessive stage of engagement. However what occurs when you find yourself in a inventive spin like that is that you’re inconsistent, as a result of you’ll be able to see as you undergo this cycle, it’s so onerous for something to even make it to the creation stage and to then make it to the publishing stage and really get printed. So it’s very onerous to be constant. You will have low confidence, as a result of all your concepts are getting squashed by you from the get go. So very onerous to really feel assured. And you’ve got a low stage of talent as effectively, and to not be confronting about it. However when you find yourself on this inventive spin, since you aren’t truly creating very a lot your stage of talent, even in case you’re a really good individual, even in case you’re a really gifted individual, like plenty of my shoppers, are, your stage of talent relating to content material creation will truly be fairly low, simply since you aren’t doing very a lot of it.

The identical method, if you consider going to the health club, in case you go to the health club as soon as per thirty days, even when you’ve got plenty of potential to be somebody who may be very match and wholesome, in case you’re going as soon as per thirty days, that’s simply not sufficient to have the ability to get that end result. And it’s simply not sufficient to have the ability to develop any expertise you would possibly have to develop to have the ability to get the outcomes you need. So in case you’re on this inventive spin, you should have a low stage of talent relating to creating content material, purely since you haven’t been doing a lot of it in any respect, however sarcastically, it’s all you spend your time excited about I ought to be posting one thing. You will have nice concepts on a regular basis. You will have possibly a notice in your iPhone. Possibly you’ve gotten a notion desk. Possibly you’ve gotten a complete system developed out to try to seize concepts as a result of you’ve gotten so many nice concepts, and but you aren’t in a position to truly get your self to publish them, otherwise you publish them with plenty of checking, with plenty of disappointment, in the event that they get very low engagement, simply due to what’s occurring right here with this inventive spin.

So that you’re gonna have a low stage of talent, a low stage of engagement, as a result of, once more, you’re not you’re not very expert, since you aren’t doing a lot of it, additionally since you’re not creating spark content material, and as an alternative, you’re creating content material that’s, you’re attempting to be creating the great content material, helpful content material, skilled content material. And that has you not been very partaking. You’re not very engaged with your self, and it’s onerous so that you can be very partaking with the world when you find yourself very in your head. So that you’re going to have a low quantity of engagement taking place additionally, since you simply actually aren’t posting fairly often. So in case you aren’t posting a lot, you’re not growing a physique of labor or a model. And so even when somebody did come throughout you they usually do like what it’s a must to say or what you’re creating. There isn’t actually a lot there for them to interact with. It’s not likely established as a result of there’s not sufficient quantity of it, they usually can’t get sufficient of a vibe of it, or they’ll’t binge it.

And they also go elsewhere, simply purely as a result of there’s not sufficient to interact with, and in addition since you’re not absolutely engaged with it once more, regardless that, sarcastically, you’re spending a lot time excited about content material, writing down these nice concepts, doing analysis, listening to issues about creating content material. However on this inventive spin, which is attributable to not feeling protected, on this inventive spin, you’ll have low engagement. It’s additionally very, very, very time consuming to be on this inventive spin. So there may be extra spinning occurring about effectively, I have to have time to really ship what I need to promote, or I want to really have time to develop what it’s I need to promote, like, determine the opposite elements of the enterprise, or do my funds regarding the enterprise, or something like that. Since you’re on this inventive spin content material creation takes so rattling lengthy, it’s exhausting. And once more, low engagement, low stage of talent, inconsistent, the entire thing simply turns into very disheartening.

And whilst somebody who is sensible and gifted with a lot potential, you find yourself feeling very insecure, very insufficient, and simply questioning in case you ought to even hold going a lot drama about it. You would possibly then be, like, pivoting, or possibly I ought to do that as an alternative, or that as an alternative. Possibly you’ve thought of giving up on what you are promoting, or, like, I want to rent somebody so I can have extra time for this. Or I simply have to, like, go full time in my enterprise, as a result of I actually don’t have any time to even create sufficient content material to get this enterprise off the bottom. As a result of every bit of content material, when you find yourself on this inventive spin, takes so lengthy to create. It takes so lengthy as a result of you aren’t feeling protected. And so what we need to have you ever do is get into the inventive overflow cycle that I’m going to be strolling you thru. That is what we’re going to have you ever do in some facet perfectionist getting shit accomplished. We’re going to be speaking via all of the logistics.

It’s quite simple to do it, however we need to ensure that it’s personalised to you and works with you, relying on the stage of enterprise you’re at, additionally relying on how a lot time you’ve gotten for content material creation, what sort of enterprise you’ve gotten, what sort of content material you need to create. So we’re going to be Spark content material as effectively. I talked about that partially two, however going via precisely what that appears like for you. So we’re going to have you ever on this inventive overflow cycle so that you simply really feel protected to create. And that is going to have you ever being constant as a content material creator. Having a excessive stage of confidence, a excessive stage of talent, a excessive stage of engagement with that content material. And it’s fast and simple to create content material when you find yourself in inventive overflow. So for instance, for me proper now, I do know I’m speaking a bit quick and I really feel like simply subconsciously I’m ready for Liam to get up.

However regardless, that is simple content material for me to create. Proper earlier than this, I went to my whiteboard, and it took me about possibly 10 minutes to attract up these totally different cycles and to then hit report and begin recording. I’m truly recording on my iPhone in order that I may be strolling across the room. I’ve my lav mic in my hand like I’m somebody on TikTok, and I had been simply strolling round and chatting. And this, for me, is spark content material, and I’m in inventive overflow. So regardless that the podcast collection that I’m recording now’s an extremely helpful asset for my enterprise that is essential in constructing my enterprise. I’m in a position to do it shortly and simply and is ready to be very, very efficient as a result of I’m on this inventive overflow. I’m in plenty of security. I’m in protected visibility due to what I’m speaking about on this episode, and different issues as effectively that I’ve accomplished to create security for myself so I can let myself simply be.

And that is me being probably the most magnetic model of myself that I may be, as a result of I’m probably the most in tune with myself. I really feel the most secure. I’m going to maintain saying security, as a result of it’s crucial I really feel probably the most comfy, I really feel probably the most relaxed. I really feel probably the most relaxed after I’m creating in a sure method. And as an alternative of constructing myself unsuitable for that, and as an alternative of attempting to be higher, I simply truly let myself be. And it has labored wonders after I’ve been in a position to truly create that security for myself. So inventive overflow is an important method and a quite simple method to create security for your self, to create that protected visibility. So let’s undergo what this seems like. So if you’re in inventive overflow, you’ve gotten concepts, good concepts, unhealthy concepts, mediocre concepts, you simply have a complete lot of concepts. You then discover these concepts with out strain, as an alternative of like in inventive spin, the place it’s good to have an excellent thought to warrant exploring it. If you’re in inventive overflow, you simply are prepared to discover all of the totally different concepts.

And this truly has you creating the most effective concepts, as a result of so lots of the greatest concepts you’ll ever have are sparked by having a shit one after which exploring this shit thought. However in that inventive spin, we don’t enable ourselves to even be aware actually of an thought till we expect it’s nice. We truly subconsciously, we now have an thought, and subconsciously, earlier than it even makes its method into our consciousness, into a light-weight bulb second, we now have squashed that concept so we don’t have that many concepts. And when you’ve got been in inventive spin, and also you suppose you’ve gotten plenty of nice concepts, simply wait till you’re in inventive overflow.

And partially 4, I’m going to be speaking about what we achieve this that you simply aren’t overwhelmed with the entire wonderful concepts that you’ve, and also you’re in a position to actually confidently publish a excessive quantity of top quality content material in little or no time, as a result of we’re creating spark content material, and we now have energy publishing and a publishing rhythm that basically helps you to have the ability to publish spark content material at a constant tempo and at a excessive quantity with out plenty of work from your self. I do know that may sound too good to be true, as I say it like that, however I’ve been in a position to determine this out. I’ve helped so many individuals determine this out. It’s very simple to do, and never many individuals speak about it. So I’ll be speaking about that partially 4. However you’ve gotten concepts, good, unhealthy, not so good, and also you discover these concepts with out strain, then you’ll be able to create and specific these concepts freely with out overthinking. That is what occurs if you’re in inventive overflow. You then add these creations to your spark content material financial institution, and you’ve got permission to not publish something you don’t need to.

So that is key what I’ve simply mentioned, when you find yourself in inventive overflow, you’ve gotten permission to not publish one thing. And that is ironic, as a result of in inventive spin, you’ll create issues that you simply don’t publish. However if you’re within the course of of getting the thought, questioning it, exploring it, creating it, and doing all of that, it’s underneath this premise that you need to publish it, this ought to be printed, and that creates strain, which shuts down creativity what we need to do, and on this inventive overflow with having security, what we do is we launch strain, which will increase creativity, which makes it a lot. Simpler to point out up and share. It makes it a lot simpler to be constant if you even have the choice to not publish, and also you’re going to permit your self to not publish with out making your self unsuitable for it.

So sarcastically, in inventive overflow, you’ve gotten that permission, however you’ll publish plenty of what you do in inventive spin, you don’t have that permission from your self, as a result of that might be a waste of time to spend all this time creating one thing and never publish it. However then, due to the strain that creates, and since you’re not creating fairly often, it signifies that you are feeling like all the things you do create must be so good, so that you’re a lot extra valuable about your creations. And so if you’re in that you simply gained’t find yourself publishing plenty of what you create, you’ll have this complete Google doc with all these items which can be in 80% completion, and also you gained’t be capable to publish them simply due to the way in which you aren’t feeling protected to create and share and be your self on the planet. So coming again to Inventive overflow, you add that content material to a spark content material financial institution with permission to not publish something you don’t need to. Then the subsequent step is you publish a excessive quantity of Spark content material.

So I’ll speak about this extra partially for what this seems like, in order that you recognize precisely what I imply after I say that. However you’ll do this even when you’ve got a full time job, as plenty of our PGSDers do, even in case you’re a guardian like myself, I’ve 4 little ones, it is possible for you to to have a excessive quantity of Spark content material going out, even when you’ve got a well being situation and also you don’t have entry to constant vitality, or for another purpose that you simply don’t have constant vitality. I need to share this too, as a result of I’m somebody that I don’t truly create persistently. What I do is I create not even what’s the most effective phrase. I create in overflow. I create in inventive overflow, after which I’ve occasions the place I’m not creating in any respect, after which I am going again into inventive overflow.

I create rather a lot, after which your expertise in your finish is that I’m constant in creating, as a result of after I create in inventive overflow, I create sufficient time like sufficient content material for that point interval, plus future time durations the place I don’t really feel inventive and having that rhythm and never having to have strain to all the time be creating each single week, that helps me much more to be in that inventive overflow. So I simply need to say, no matter circumstances, in case you’re simply somebody like me, the place one week you’re like, oh my god, I’ve a lot to say. I’ve a lot to share. I simply need to say all of it. After which different weeks, you’re like, I’ve nothing. I’ve zero concepts. I’ve nothing I need to share with the world. If you happen to’re like that, which is like me, you’ll be able to create constant content material actually simply with inventive overflow, as a result of you can be creating a lot that it’ll simply make up for any occasions the place you don’t truly need to be creating in actual time. I actually need to suggest that you simply aren’t telling your self that it’s good to create in actual time.

So for instance, if you wish to create a submit day-after-day, let’s say on Instagram that it’s a must to do this posting day-after-day. What individuals then say is, okay, you’ll be able to batch create. We don’t need to do this both. Both we need to be in inventive overflow, which is the cycle we’re speaking about right here. And that may have you ever batch creating, however it’s on this very totally different method in comparison with, in case you’re like, I want to take a seat down. I want to jot down 30 posts at the moment that’s very very similar to this inventive spin of, okay, then I have to have 30 nice concepts and ensure they’re strategic, and ensure they match within the several types of content material I have to create. Like, that’s the place we are inclined to go along with batch creating with inventive overflow, you simply naturally find yourself batch creating without having to attempt to batch create. It’s simply inherent on this course of. In case you are on this in case you’re in protected visibility, in case you’re creating spark content material, you’ll then additionally be capable to have inventive overflow.

So your batch creating wants will likely be met with out you having to work at batch creating. After which, since you are publishing a excessive quantity of Spark content material, you’ll really feel assured as a creator since you’re experiencing your personal creativity. You’re feeling a lot extra expressed, as a result of a part of expression isn’t just expressing issues which can be good, however if you wish to, like me, have the liberty to be self expressed. That features having the liberty to precise all types of concepts, all ranges of high quality of concepts, and once more, we now have permission to not publish them. So in case you are pondering, effectively, if I simply did that, if I simply let myself discover unhealthy concepts, after which I’m not going to be creating excessive sufficient high quality content material to have the ability to construct my enterprise. However the opposite is what’s true. It’s having that permission to discover unhealthy concepts that results in the most effective ones, and having permission to not publish issues, which lets you calm down and be like, Okay, I’m simply gonna report the podcast episode. If it’s shit, I don’t should publish it.

Then you’ve gotten a lot extra entry to your knowledge and your creativity as you report it, as a result of the strain isn’t there, so that you’re so more likely to publish it, and that has you feeling assured as effectively, since you are creating momentum. You’re creating the motion you’re even when nobody is watching but, and also you might need we’ll speak about this in pgsd and partially 4 as effectively. Once we speak about publishing, I’ll point out this that you simply would possibly resolve that you simply need to publish your content material to a personal account. We have to have you ever publishing the content material out into the true world. It may possibly’t simply reside in draft mode, however you’ll be able to select to publish it someplace the place nobody you recognize will truly see it, that’s okay. We’ll speak about the best way to know what to do to your state of affairs. However we need to have you ever publishing that, and if you do, you should have momentum. You’ll be feeling assured as a creator. And with the three month cocoon, the inventive cocoon, that we’re doing inside PGSD, that’s there to essentially provide help to navigate.

I’m going to speak about extra about this partially 5 that’s actually going that will help you to navigate that it will take a minute if you’re in inventive overflow to start seeing the engagement that you simply need to be seeing. You need to keep engaged with what you’re doing earlier than anybody else goes to interact with it. I do know that we’re like, in the event that they interact with it, then I’ll be engaged with content material creation. No, it’s a must to be engaged. And that’s why spark content material, protected visibility, inventive overflow. That’s why that’s so vital. You’ve bought to go first. You need to be the one who’s extra engaged together with your content material first, for anybody else to then change into extra engaged with it than you’re. So we need to be on this inventive overflow cycle. And have you ever creating with ease? Have you ever been relaxed? Have you ever having plenty of Spark content material going out into the world, understanding that in case you create one thing and also you don’t need to share it, you don’t should, however then you’ve gotten that permission to share it. You will have that freedom to share it.

So that’s what we need to have you ever shifting in the direction of. I hope it’s been actually useful to listen to about and simply reflecting on for your self. Are you in inventive spin, the place you’ve been spinning your wheels with content material creation? It’s inconsistent. You will have a low quantity of confidence, a low quantity of talent, simply from like not having sufficient follow. Low engagement is time consuming. You’re disheartened. You will have plenty of drama about it. Possibly you resent content material creation, regardless that you truly actually really feel known as to it. You resent it due to this inventive spin. And we need to have you ever within the inventive overflow, the place you’re constant. You will have excessive confidence, excessive talent, excessive engagement. It’s fast to create it. So when you’ve got circumstances that imply you don’t have a lot time for content material creation, inventive overflow is ideal.

And I do know it’s very counterintuitive, as a result of in case you don’t shift the way in which you consider content material, and also you’re simply nonetheless excited about it within the inventive spin form of method, the place it must be this good strategic content material, which truly I lined partially two, why that doesn’t actually work very effectively, then it could appear to be, oh my god, I positively don’t have time for any of this inventive overflow enterprise. However what we’re doing is we’re creating spark content material with permission to not publish, and it is possible for you to to really feel a lot extra expressed, linked with your self, assured. You get to really feel your self in momentum, and as you navigate the time interval, like as you watch for that point interval to cross, and it’s good to be exhibiting up with that point interval. So the three months, three months goes to cross anyway. If you happen to’re within the inventive spin for that three months, it’s very painful, and you’ll really feel so behind.

However in case you are in inventive overflow, you’ll start to really feel that momentum even earlier than the engagement stats are reflecting that again. However anytime you’re doing something new, anytime you’re creating content material, even in case you’re not new at it, however you’re newly dedicated to it, that there will likely be a interval the place nobody is engaged with it, and you’ve got to have the ability to navigate that interval with out psyching your self out, with out going into area of interest drama of, oh my god, possibly nobody needs what I’m creating. Possibly, truly, if I do that different form of content material, then extra individuals will prefer it, or if I do that different format of content material, then extra individuals will prefer it, and then you definitely simply keep in that inventive spin eternally. You truly don’t want to alter what you’re doing almost definitely, like, as soon as we now have you into this framework, it’s good to simply be capable to hold at that for 3 months, and we’ll help you to try this.

There’s construction, there’s help, there’s like minded neighborhood, in addition to serving to you virtually implement all of those ideas that I’m speaking about to your distinctive enterprise, that you’ve the stage of life, you’re in your personal expertise set, that you’ve your personal talent set, that you’ve your personal experience, that you’ve and the knowledge that you simply need to get out into the world, no matter that appears like, we’ll help you to really. Get via that three months popping out the opposite facet, feeling so assured in your self as a creator from the momentum you constructed. As a substitute of spending three months in inventive spin, you spent that three months in inventive overflow and having that permission to not publish issues, to have unhealthy concepts like simply feeling a lot extra linked with your self. That’s what I’m inviting you into. After I’m inviting you into PGSD and our inventive cocoon and into this fashion of content material creation, my getting out of the I have to do it proper.

I should be strategic. It must be helpful. That turns our perfectionism handbrakes on and we don’t submit in any respect, or if we do, it’s very nerve-racking, it’s very time consuming, and sadly, it doesn’t work, so it appears like a waste of time. So then we really feel ashamed and aren’t questioning ourselves. As a substitute, let’s get you into inventive overflow. So that’s what I’ve for you for Half Three, that’s what we’re going in the direction of. And partially 4, I’m going to be speaking about energy publishing and having a publishing rhythm that basically helps you together with your inventive overflow, together with your spark content material, and with having you be in protected visibility. As a result of keep in mind, the safer you are feeling personally, the safer you are feeling personally as you’re creating content material, even in case you’re surrounded by family members and individuals who help you, when you’ve got fears of judgment, fears of getting laughed at by different individuals, in case you’re laughing at your self, we now have to have you ever feeling protected.

We have now to have you ever feeling protected. As a creator for what you are promoting to get its want of visibility met, it’s a must to really feel protected. We will’t simply have you ever powering via and attempting to encourage your self and attempting to be much more strategic. We have to have you ever coming residence to your self, being true to your self, taking the strain off in a very supportive method, having help round you that basically lets you present up the way in which you need to, to navigate the ups and downs, to navigate the occasions the place you may be like, Oh my god, I did this, and now I do know what to consider it, that will help you get via that as an alternative of getting you off in your personal world by your self, you don’t know anybody else who’s doing this, otherwise you don’t know anybody else who can actually help you in doing this, so that you simply find yourself sucking your self out. And we don’t need to have you ever doing that. So Half 4, get able to pay attention when it comes out, it’s going to be all about publishing, and I’ll speak to you then.

Outro
If you happen to can relate to what I share on this episode, then I would like you to know that that is the precise work that we’re going to be doing inside my program, Perfectionist Getting Shit Executed, aka PGSD. So from July 18, which may be very quickly, from July 18, for one week solely, PGSD goes to be open for enrollment, and through this opening, those that be a part of and people who are already inside will likely be going via a inventive cocoon expertise collectively, which is a 3 month course of the place you’re going to rebuild your relationship with content material. Cease ghosting your self, cease ghosting your followers. You’re going to be lastly in a position to present up persistently in a method that feels pure and aligned and sustainable, you’re not going to burn out. That is the reply in case you’ve been spinning your wheels, when you’ve got been feeling so responsible on a regular basis that you simply aren’t exhibiting up persistently, regardless that you have to be doing that, regardless that you technically know the best way to do it, that you simply simply can’t get your self to do it. This expertise inside PGSD, the inventive cocoon, it’s precisely what you’ve gotten been lacking. We’re going to have you ever creating protected visibility and protected self expression in an effort to present up the way in which you need and have it create the outcomes that you recognize it might. So I need to invite you inside samlaurabrown.com/pgsd, is the place to go to seek out out extra about this system and be a part of the wait checklist so you’ll be able to be a part of us inside as quickly as doorways open on July 18.