

In order for you subsequent yr to be a hit, you first must deeply perceive the yr that was. That’s why, on this episode, I’m educating the Annual Snapshot. As a substitute of journaling about your yr, reflecting in your actions or making an attempt to determine how you bought in your individual method – you need to do an Annual Snapshot as a substitute.
Tune in to study what the Annual Snapshot is, why it issues and find out how to do it. No matter whether or not this yr has been profitable, irritating or a combination of the 2, this episode is a should pay attention for all perfectionist entrepreneurs.
You’re invited to affix us inside Perfectionists Getting Shit Finished for our annual assessment and 2026 planning calls which might be taking place this coming week. The 2 calls are taking place at 6pm EST on Monday 15 December and Wednesday 17 December with replays obtainable. You’ll then get to be supported inside PGSD long-term, with lifetime entry to the instruments and training that can get your perfectionist mindset in your facet so your small business can lastly develop.
To be a part of it, join PGSD by 6pm EST on Monday 15 December. To search out out extra and enroll as we speak, go to samlaurabrown.com/pgsd.
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FULL EPISODE TRANSCRIPT
Introduction
Hello and welcome to a different episode of The Perfectionism Mission. A podcast stuffed with perfectionism recommendation for entrepreneurs. My identify is Sam Laura Brown, I assist entrepreneurs launch their perfectionism handbrake, to allow them to get out of their very own method and construct a satisfying and worthwhile enterprise. I’m the founding father of the Perfectionists Getting Shit Finished group teaching program, which is in any other case often called PGSD. And for much more perfectionism recommendation that will help you with your small business, you’ll be able to comply with me on Instagram @perfectionismproject.
Sam Laura Brown
Okay, so in as we speak’s episode. Effectively, really in as we speak’s two episodes, as a result of this can be a little two half collection that I’m dropping suddenly. And I can do this as a result of I’m the boss, and I can simply resolve to place out podcast how and after I need. So there’s a two half collection. This episode known as the annual snapshot. The subsequent episode known as the annual forecast. And in these episodes, I’m bringing collectively greater than a decade of objective setting, reflecting being a perfectionist entrepreneur, after which teaching lots of of perfectionist entrepreneurs to realize their targets and to take action with out burning out or neglecting the issues which might be vital to them and placing a lot strain on themselves and all of that.
And what I’m doing in these episodes is sharing with you two ideas that I’ve created that can allow you to to know your self and the yr that was and create the outcomes you need within the upcoming yr in a method that I’ve been doing myself with out having phrases to place to it like what I’m sharing with you in these episodes is what I’ve been doing for years now to actually be capable of create huge change in my very own life and my enterprise that I’ve needed to perceive. To start with, get the snapshot after which do a forecast, and I’ll share precisely what this appears like. However first, I need to let you recognize that inside perfection is getting shit completed. We’re doing this work. We’re going to do two dwell calls. The primary one is at 6pm japanese time on the fifteenth of December, after which 6pm japanese time on the seventeenth of December.
We’re doing the annual snapshot that I’m nearly to speak about. We’re working by that collectively, doing all of the implementation, the teaching, and in addition then doing the annual forecast collectively within the second name. So every little thing that I’m sharing with you on this collection, I need to invite you into pgsd to do that work, to get coached by me, to be supported by the pgsd neighborhood, to only actually set your self up for such an unimaginable 2026 and never from this place of like, hopefully this yr will probably be totally different and, like, New yr, new me. However like, what I’m speaking about right here is find out how to really create a brand new me. And it’s not from it being the brand new yr and it ticking over to January. It’s from the work that I’m speaking about in these episodes. And I’m providing you with the the overview of the inspiration of however what we’re doing in pgsd Is that this work, and then you definately get lifetime entry to pgsd. You get to study energy planning and to set your progress objective and to do the entire unimaginable issues which might be going to help you, to have your perfectionist mindset in your facet, so you’ll be able to comply with by together with your plans, so you’ll be able to present up constantly with out burning out.
So that you’re not simply, like, impressed concerning the yr and you perform a little bit of labor, however then, like, you fall off. No, like, pgsd is the long run implementation help. We educate you find out how to implement, and we help you as you implement. And it’s simply the perfect neighborhood and simply the perfect place to be. And in the event you resonate with what I discuss, this, about this podcast, you need to be inside pgsd. So you’ll be able to be part of us inside this system we’ve opened the doorways only for, like a mini enrollment in order that, like, as I used to be creating a listing, I’m like, oh my god, I can’t discuss this. And be like, okay, however you are able to do it subsequent yr with us. So that you get to do it this yr with us, however it’s a must to be inside pgsd by 6pm japanese time on the fifteenth of December, and that’s why I needed to launch these episodes a bit of bit early, after which each collectively, in an effort to pay attention to those after which get your self inside pgsd to do that work with us as a neighborhood. I’ve been getting so many messages from our PGSDers about how excited they’re for these two calls and to come back collectively and to do that work. And I simply need to invite you in. So with that stated, let’s discuss what the annual snapshot is.
So the annual snapshot is actually the most straightforward and highly effective method that you would be able to perceive the yr that was. So on the time of recording this, it’s December, 2025 so I’m speaking about, for the context of proper now, reflecting on 2025 however not in this sort of like. And I’ve completed all kinds of reflections, and it’s useful to have journaling prompts concerning the yr and like and issues like, what labored, what didn’t work, what to do in another way. And I’ve talked about these earlier than, and and and excessive degree, what’s most vital isn’t doing that form of reflection, and oftentimes as properly, once we do this form of reflection, we simply find yourself with this laundry record of issues to do the following yr. And we are able to really feel like I’ve simply actually totally debriefed the yr. However when this occurs, in the event you don’t do the annual snapshot, you’ll be able to simply repeat the identical yr that you just had, and that may be one thing that’s helpful, since you had a terrific yr, and also you simply naturally proceed it, although oftentimes, and I’ll discuss that battle this episode, we’ve a terrific yr, however we don’t perceive what really made that occur, and so we don’t keep within the thought and feeling sample that created it, as a result of we simply don’t have the attention over it.
So I’ll provide you with a selected instance on this episode of when that occurred for me, one of many many instances. But when we don’t have this understanding of both how a terrific end result was created or how a end result that we didn’t need within the enterprise was created, then regardless of the way you method your objective setting, regardless of the way you method your totally different methods, or how a lot time you’ve gotten for your small business, or any of that you’ll maintain getting an undesirable end result, otherwise you received’t be capable of repeat a fascinating end result except you’ve gotten your annual snapshot. And because of this, after I’ve been reflecting on what I need to lead the PGSDers by with our annual assessment name, as a result of we’ve had up to now, like totally different prompts to undergo and issues like that, tremendous useful our PGSDers adore it, however actually, as I’ve had so many classes in the previous couple of years about find out how to create huge change, and in addition why issues keep the identical and why we find yourself in sure cycles and we’re not capable of escape of them.
Actually, this annual snapshot has been such a key instrument that I’ve been actually unconsciously, properly, consciously utilizing, however I didn’t have a solution to articulate it but. And so I’ve been in pgse. I posted within the discussion board about, how did you’re feeling about 2025 and what are you feeling about 2026 like? And what would you like assist with as properly for these two calls we’re having subsequent week, and simply studying by the entire responses from the PGSDers, the most important factor that got here up for me was that the entire questions everybody’s asking and that everybody’s speaking about is actually downstream from one thing that’s extremely vital, they usually aren’t conscious of and I wasn’t conscious of it for therefore lengthy. So I’m going to be telling you on this episode what the annual snapshot is and find out how to create your annual snapshot. After which once more, I need to invite you into pvsc to do that work you need to be inside to have your annual snapshot and to know what to do with it.
So with annual critiques, I already talked about a few of the problems with it’s simply prompts, and it simply has us have this, like, laundry record of issues that we have to do in another way, and all of that. One other subject, and that is simply that will help you have the context of why the annual snapshot is so vital. One other factor that may occur with doing an annual assessment and a mirrored image? Effectively, initially, let me again up. Most of us don’t even do this to start with. We don’t mirror. And I do know that when my perfectionism handbrake is on and I’m getting in my very own method, I skip issues like my weekly assessment. I skip doing issues like a quarterly assessment or an annual assessment. So even, like, when you’ve got the attention of what that’s, and possibly that is the primary time you’re even listening to that folks do this sort of factor, as a result of lots of people on the market on the planet don’t do this sort of factor or discuss that form of factor. It’s like, do you’ve gotten any new yr’s resolutions? Is about as detailed as that dialog tends to get. So possibly you simply haven’t even had any consciousness in any respect that folks even do an annual reflection.
So if that’s the case, welcome to listening to about it. Wonderful, wonderful episode to hearken to, if that’s you, in the event you do have consciousness round it, however and that being a factor, that you just skip it, that alone is one thing to be taking note of. And sometimes it’s as a result of we really feel like, properly, I already know the way the yr went anyway, so there’s no level, like, excited about it in additional element, or, like, I actually didn’t just like the yr, so I actually don’t need to must, like, take a look at it intimately. Or I had a reasonably nice yr and I be ok with it. I’m simply pleased to maneuver on. Or as properly. It might probably simply be like this. I simply, I don’t have the time. I’ve so many different issues that I should be doing. I similar to, you recognize, it’d be useful, however like, different issues can be extra useful, like posting on social media or writing an electronic mail or creating content material, or like pitching somebody or no matter it’s you do everyday in your small business, that as a result of this can be a excessive degree however non pressing factor that we are able to do, it’s very simple for our perfectionist mind, particularly if there may be ache related to doing a assessment the place you’re at the way you’ve been exhibiting up and what’s been taking place. In and possibly you don’t like what you see, that we could be fairly avoidant with it.
Or one other method perfectionists are likely to method an annual assessment is like, I would like a complete week, like a cabin within the woods scenario, to totally debrief, and like, to totally simply perceive each little bit, and like, write out all my plans. And if I can’t have that, then I’m not going to do it in any respect, or I’ve to do it that method, and I’m going to, like, exhaust myself with all of this time spent reflecting. And what I need to do with this annual snapshot is actually simply direct you to very merely, what’s the I consider the simplest solution to perceive the yr that was. And you may as well do that about previous years, like I’ve been doing quite a lot of this after I’ve mirrored on, for instance, why 2022 was such a profitable yr for me, regardless that, in quite a lot of like, the everyday, I felt like issues weren’t working. However that yr was very profitable, and I total felt fairly profitable in that yr as properly understanding, like what went on in that yr that I need to replicate, after which within the yr following it, that felt very irritating, and we had a lot decrease income, regardless that I used to be working more durable and like what went on as a result of I used to be doing quite a lot of the identical actions.
I used to be podcasting, we had been doing pgsd launches, like there have been a number of variations within the actions, however total, we weren’t doing that a lot that was totally different, however we had a dramatically totally different end result, and I had a dramatically totally different expertise. And so why is that the case? And the annual snapshot is the reply to that. And I’ve been doing these annual snapshots, and like, totally different years, and it doesn’t must be a calendar yr. It may be you possibly can have a quarterly snapshot the place you take a look at like, what was that quarter? You possibly can take a look at a yr, you possibly can take a look at per week, like, we do this in our energy planning. That’s one of many issues I’m doing, of like, what was the primary thought and feeling that I used to be in that week? What was the primary thought and feeling that I used to be in that yr, that quarter, no matter time interval it’s? So it might be a random interval, like 4 months from April to no matter. Like, have you learnt what I imply?
You may have this utilized to something, however I feel having it within the context of a calendar yr is extremely highly effective, and this method of the annual snapshot actually strikes us away from the method of actions and being motion centered and what labored was me posting on Instagram, and what didn’t work was me being on Tiktok, for instance. Like, what labored was me working three days per week, and what didn’t work was me making an attempt to squeeze in issues in my non work time. These insights could be useful. I’m not saying that they’re not useful issues to have insights on, but when we don’t perceive the thought and feeling and see and have consciousness over the thought and feeling that was behind the motion, then we both can’t replicate it. If we need to, like we simply occur to, we simply must get fortunate at replicating the identical thought and feeling that we had that created what we needed, or we’re going to maintain creating an undesirable end result, even when we alter our targets.
Considered one of our PGSDers we’re saying like I achieved my progress objective for the yr. That’s one thing we educate in pgsd, your progress objective. I achieved my progress objective, however I felt so I really feel so drained, and I felt so harassed about how I achieved it. And now I’m pondering for subsequent yr, I don’t need to have a monetary objective, as a result of I do know it was my ideas and emotions, however actually I feel, like, I may have a distinct form of objective that may assist me have higher ideas and emotions. And I get that and like, it’s form of like, that’s half of the best way there, however the full perception wanted is like, oh, like, What, was I pondering and feeling this yr that had me obtain my progress objective, however in a method I didn’t like? And might I actually perceive that? And an indication that you just actually understood that’s that we then, if we perceive it’s the thought and feeling and never the objective, we’re then prepared to have the identical objective, however change the thought and feeling and go, for instance, in that case, okay, subsequent yr, I’m going to set myself the identical objective.
For instance, I’m going to set myself the identical monetary objective, however I’m going to realize it in a method that I like that feels very sustainable, as a result of it’s not the objective that was the issue. It’s not the objective that harassed me out. It was my thought and my feeling that I used to be working in like excessive degree, there’s plenty of totally different ideas and emotions, in fact, all year long, however excessive degree, I used to be in a thought and feeling that had me obtain that objective in a method that didn’t really feel in alignment with what’s vital to me. And as soon as you actually perceive, like, oh, the thought and feeling was what created the end result, not the deal with the funds or having a monetary objective, that’s when you’ll be able to actually begin to create unimaginable leads to your life, since you’re really centered on the factor that creates outcomes, which is the thought and feeling, not the objective itself, and like making an attempt to get your self to really feel a great way or to really feel a sure method by having a sure form of objective.
As a substitute, we need to simply actually perceive the position that pondering and feeling performs in achievement and in achievement in a method that we like, like that’s what we’re all the time doing inside perfectionist getting shit completed. We’re attaining our targets in a method that’s in alignment with our values. And generally it occurs, the a part of figuring that out is you obtain the objective in a method that’s not in alignment, after which you’ve gotten one other go, and you alter your pondering and feeling, and also you obtain it in a method that’s in alignment, as a substitute of claiming, Okay, properly, I can’t have that objective once more. So we need to be centered, not on once we’re debriefing a yr on, listed here are the actions I took, and listed here are the actions I didn’t take. And I need to do extra of this motion and fewer of that motion, however actually, what’s the pondering and feeling behind it?
And simply to present yet another instance that I’m simply going to put out precisely what the annual snapshot is, I’ve already been speaking round it when it got here to earlier this yr for me, a realization I’ve had in my enterprise, or one thing that I’ve had consciousness over, is that one thing that can assist the enterprise develop is having extra individuals come into my world. So some individuals name this lead era. Different individuals name this viewers progress, different individuals name this advertising and site visitors, so many alternative phrases for it. However what I spotted had occurred due to a thought and feeling sample that I had been in, is that earlier in my enterprise, I used to be very centered on lead era and site visitors and having individuals come into my world, however I wasn’t but promoting. I didn’t but have the emotional capability to promote. It simply my perfectionism break got here on like nothing else. I used to be simply so fearful of rejection and judging myself and all of the various things.
So I wasn’t but ready the place I used to be prepared to promote, however I used to be prepared, and I had developed the willingness to be seen, to be seen, to construct an viewers, to create my very own ideas, to be saying issues. And so I used to be constructing an viewers right here, on the podcast, on my electronic mail record that I’ve, on my Instagram account, I had a YouTube channel at one level, I used to be on Snapchat. Like I’ve completed all kinds of various issues, Pinterest at totally different instances, I’ve completed all alternative ways of doing it, after which at a sure level, I made a decision, okay, I I’ve found out that bit, and now I’m going to determine promoting and find out how to promote, and really feel comfy promoting, and really even love promoting, and I need to do this work. And so I did. And so after I married the 2 collectively, I had constructed an viewers, after which I discovered find out how to promote. I then went into the a number of six figures per yr of income.
However then what occurred was, due to my ideas and emotions, so vital due to my ideas and emotions, that I didn’t proceed doing the issues that had been producing site visitors for the enterprise and new individuals in our world, and other people listening to about pgsd and the podcast and all of that. So it meant that regardless that I used to be persevering with to promote, there have been simply much less individuals to promote to. So all of that to say earlier this yr, I used to be within the thought and feeling sample that my thought was, I must do lead era, and I must reinstate lead era, as a result of I spotted, like, I do know find out how to do lead era. I’ve completed it very efficiently, and I used to be doing all of it these alternative ways it labored, after which I ended doing that. And what I simply had this sample of, like, one thing’s working, then I cease it. So I had this consciousness over a sample. After which I used to be like, Hey, I simply must reinstate lead era. However I used to be discovering myself simply, like, not with the ability to do it. I used to be like, Hey, I used to be on Pinterest, so possibly I can do Pinterest once more. And I used to be exhibiting up on Instagram, so I’ll present up on Instagram once more. I used to be doing new podcast episodes, so I’ll do this once more. Like simply and I had an choose in for this, and I’ll do this once more, like making an attempt to do every little thing, and, in fact, my perfectionist mind wanting to only attempt to optimize it, make all of it higher similtaneously reinstating it.
And it simply had me spinning that thought and that feeling of strain and feeling flawed, as a result of I had my thought was like, I ended it and I shouldn’t have stopped it, after which after I was capable of zoom out and really see for me, the factor that labored wasn’t Pinterest as such or Instagram as such or podcasting as such. The factor that labored, and that made every of these issues work for me was that I felt clear as a result of I had the thought, I do know what I’m doing, and it’s not like. I do know what I’m doing, and I’m an knowledgeable at this. The thought was, I’m clear on what I’m specializing in. I’m centered on getting determining find out how to have individuals see my Pinterest pin, for instance, again within the day, see my Pinterest pin, after which they go to my weblog publish, and there’s a pop up there with an choose in, after which they join the choose in, they usually’re on my electronic mail record. And I do know what I’m doing. I’m centered on that or after I was doing my day by day YouTube video. I do know what I’m doing. I’m doing a YouTube video every single day. I report them similtaneously I’m doing my make-up. I add it per week after I really did it. So like, if I miss one, it’s not an enormous deal. So I used to be simply very clear on I do know what I’m doing, as in, I’ve a plan that I can really comply with every time I’ve been within the thought. And because of this energy planning exists, as a result of it helps that a lot I’ve a plan that I can really comply with.
That has me feeling clear. And when I’ve that considered I do know what I’m doing, I’ve my plan that I can comply with, and I really feel clear the best way I present up and I troubleshoot, as a result of it’s not like that plan all the time effortlessly works, however the best way I present up after which I troubleshoot, and I get supported, like as a result of I’m clear on what I’m making an attempt to do and the place I’m making an attempt to go, I’ve a transparent objective of what I’m making an attempt to realize and after I’m making an attempt to realize it, and I would like that. I’m not doing it as a result of I ought to. I’m doing it as a result of I need to when that’s all in place. These issues for lead era labored, nevertheless it wasn’t as a result of it was some form of technique magic that I’d fallen upon. It was as a result of I used to be in a thought and feeling sample that had me keep it up and determine it out. And sure, I did change to different methods, however then I stored that pondering of like, okay, properly, I’m going to determine this factor out, and so long as I’m clear, I figured it out and it labored.
So as a substitute of me having to attempt to reinstate every little thing, I’ve been capable of like, oh, really what works for me? And that is actually, like a current, that is, why am I capable of educate what I’m educating now on this episode? As a result of I used to be like, oh, like, actually, it was the thought and feeling that had me have individuals come into my world, was I do know I do know what I’m making an attempt to do, and I understand how I need to do it, and I’m going to determine find out how to do it the best way I need to do it. And so I may simply suppose that once more after which see what totally different actions stream from that, as a result of it may not be the identical as final time, nevertheless it’s the pondering and feeling that creates a end result, not the motion. So it’s okay if it doesn’t imply I’m on Pinterest or it doesn’t imply I’m on YouTube or wherever it’s, that I can simply take the pondering after which see what motion that generates on this period of enterprise for me, and on this period of like, the place advertising is at and the way algorithms have modified and all of that, like taking that into consideration, I don’t must attempt to like retrofit or like drive this previous technique onto my present enterprise, however I do need to have the identical pondering and feeling that created success for me.
And I’ve seen time and time once more {that a} key piece of that pondering is I do know what I’m doing. I.E. I’m clear on what my plan is, and I’ve a plan I can really comply with and work out, and that plan could be very and we’re going to do that inside pgsc for the annual forecast. That plan could be very constrained. It’s quite simple. It’s very clear. There’s a to not do record connected to it. Of right here’s all of the issues I’m not going to be specializing in. I’m not making an attempt to be all over the place without delay and do every little thing without delay, and like working very quick time period, I’ve zoomed out, I’ve an total plan, and I’m executing it. That’s what creates a lot success for me and my purchasers as properly. And so we need to take a look at with this annual snapshot, what was the primary thought and feeling sample that you just had been on this yr, and what we’re going to do it in pgsd once we undergo this, I’m going to be teaching on totally different examples.
So you’ll be able to see this taught, like from all totally different examples, of people that had a terrific yr, individuals who had a yr that felt not so nice, individuals who achieved their objective, nevertheless it was irritating, individuals who didn’t obtain their objective, however beloved being of their enterprise, like all of the various things. So you’ll be able to actually see this, and you may as well perceive precisely what yours is, your annual snapshot, however understanding together with your yr excessive degree, there was a dominant thought you had that created a dominant feeling that then created a set of actions and inaction, after which created a end result. And since I like to take a look at income as a extremely tangible method to do that, since you may take a look at all types of various outcomes and issues like that, however such an unimaginable a part of enterprise is the tangibility of income like you’ll be able to really take a look at a quantity that tells you one thing vital.
And in different areas of life, put it aside’s like simply, you recognize, your common satisfaction is it’s rather more like esoteric, more durable to love, put your palms on and price and perceive and have that measurement round. However in enterprise, it’s not that income is the one factor that issues, however it’s the oxygen of the enterprise. It’s the the factor that enables the enterprise to be alive. It both wants money stream from the enterprise itself, or it wants money stream out of your job or an inheritance or your partner’s earnings or like money, there must be money stream. This is the reason charities get donations. Additionally they want money. So whether or not you’re revenue or non revenue, or no matter your views are on that like money is required and income is required. And if we take a look at your end result that you just created this yr, after which reverse engineer, okay, what actions created that end result and what inactions?
After which, okay, what was the sensation behind them? After which, what was the thought behind that? And once more, you’re going to have so many alternative ideas, so many alternative emotions. We’re searching for what’s like, the dominant total, like if the yr was a guide and it had us had a title on it, on the entrance cowl, what was the title of your guide? Was it I’m behind? Was it I ought to have already got a full time enterprise and I don’t? And then you definately felt insufficient, after which every little thing you tried was from a spot of inadequacy, so that you most likely didn’t then create an ample end result. Or in the event you did, you actually didn’t like the way it felt to do this. So we need to perceive what that dominant thought is that created a dominant feeling that then had you taking motion and never taking motion in sure methods, which then created the end result. And we need to perceive as properly within the context of that.
So in the event you take a look at the circumstance that you just’re having, the thought of this comes earlier than the thought there’s a circumstance on the planet that you just had been excited about. It would simply be your small business typically. It may be that you just did have a selected have a selected objective, like in the event you’re inside perfectionist getting shit completed, and you’ve got a progress objective, and even when you’ve got a momentum venture, that you’ve got one thing you had been excited about. So we establish as properly, and in pgsd will do this, as a result of oftentimes our perfectionist brains, like I’ve ideas, I don’t know precisely what I’m excited about after I suppose them, however I’ve ideas. I simply don’t know find out how to separate out the ideas, just like the drama, the story, from the actual fact. So we are going to do this collectively. I received’t go into that on this episode, because it’s not important to this for me to show this proper now.
So we need to actually perceive that what was your essential thought and your essential feeling that created the end result, and the actions and inactions are actually a lot of a muchness, as a result of if we take a look at what creates outcomes, and I’ve been speaking about this, I imply, since day considered one of this podcast, however I’ve been speaking about it extra explicitly in the previous couple of episodes as properly, that your ideas are what create your outcomes, and the sensation that comes from these ideas that then impacts the best way you are taking motion. And considered one of our PGSDers on that thread that I posted about, how did you’re feeling about 2025 and the way are you excited about 2026 and he or she had shared about, and possibly I discussed this within the final episode too, however she had shared about, I used to be simply studying it this morning, that she was doing the identical technique this yr as earlier than, which was posting on LinkedIn 4 instances, inviting individuals to love a meet and greet name. She’s a profession coach, after which signing purchasers. She had been doing that earlier than, nevertheless it hadn’t been working, after which she modified her essential thought and feeling about it, and he or she has been to quite a lot of teaching calls watch replays, like being doing the pgsd course of and getting help.
And so her dominant thought and feeling has modified. And so her identical technique that she was doing that hadn’t been working began working due to the thought and feeling behind it, as a result of she’s feeling a lot extra related and convicted and compelled. She then says various things within the publish, not from a spot of, I must say the fitting phrases, or, like, I gotta say the hook, after which I gotta say a bit of story, after which I gotta say the CTA. Like, that’s how we predict once we’re in that making an attempt to get it proper cycle, once we’re in that insufficiency of I’ve to get it proper and optimize, however then we find yourself taking inadequate motion and creating inadequate outcomes. I talked about that within the episode on find out how to get right into a sufficiency cycle. We need to be within the sufficiency cycle, which is what my consumer that I’m speaking about bought into, the place she shifted her pondering and feeling after which may simply execute the identical technique and create a distinct end result.
And it’s the identical for me. When you take a look at my enterprise, I’ve had this podcast since 2017 however I’ve bought wildly totally different outcomes by way of income primarily based on how I’m pondering and feeling after I report the episode. And doesn’t imply I’m all the time feeling optimistic. It doesn’t imply I’m all the time feeling impressed, however after I’m feeling related, after I’m feeling convicted, after I’m feeling clear, after I’m feeling compelled, that’s when it interprets, after I’m making an attempt to get it proper, after I’m making an attempt to say the fitting. Factor after I’m making an attempt to be extra articulate, after I’m making an attempt to be extra strategic, after I’m making an attempt to optimize, that’s when the episodes don’t join and don’t create the end result. Regardless that I’m working, it’s a lot more durable for me to create that form of episode. It’s a lot more durable for me, like a lot extra work to attempt to be strategic about it and optimize it, than to only let myself chat like this episode.
I simply was like, actually half-hour earlier than recording. How may I educate this idea, like, what identify may I give it? How can I deliver this collectively? I did a bit of little bit of excited about it. I wrote out three bullet factors, after which I chat like that. For me, is what works. I do know what I’m doing. I understand how to ask you into pgsd. I understand how to speak about mindset in a method that resonates with you. I understand how you suppose like there’s a lot I do know, and after I’m in sufficiency, I’m actually centered on what I do know. And if I don’t know one thing, I simply fill the data hole. It’s not a dramatic factor. I simply get the data wanted. I don’t spin, I don’t procrastina-learn and procrastinati-research similar to, oh, there’s this factor I don’t know. Let me simply remedy for that. So that’s what we’re going to be doing within the annual snapshot name. We’re going to have you ever establish your annual snapshot, and it’ll be essentially the most illuminating factor you’ve gotten completed all yr.
As a result of I do know I do that with PGSDers on calls, like each name we’ve, we’re performing some model of this, only a totally different context. And it’s simply going from feeling like it’s a must to strive more durable and be higher and be extra motivated and get the fitting technique, and eventually, like, nail the area of interest and all of the various things, to love, Oh, I get it, and I do know, and right here’s how I simply shift, which can also be what we educate inside PGSD, is like, properly, yeah, you’ve gotten consciousness, however then, like, how do you get into I’m going to speak about partially two, the annual forecast. How do I get into the pondering and feeling I would like, however simply having the attention alone, which most individuals by no means have, we’re not taught this, that it’s your ideas and emotions that create the end result. It’s not simply the actions that after getting the attention that alone is usually sufficient to create the shift.
And if it isn’t, we are able to then simply do very particular, easy work to have you ever shift into a distinct thought and feeling sample, like I used to be saying with my consumer, who was like, Oh, I’m actually doing the identical actions, however I’m getting extremely totally different leads to my income and in what number of purchasers I’m signing and the way I really feel about my enterprise, simply due to precisely what I’m speaking about, her with the ability to perceive, oh, that is the pondering and feeling that has been working my LinkedIn technique. Oh, and now that is me shifting into the totally different pondering and feeling. And it, it really works. It’s like, it’s, it’s what I need to say, like psychology, just like the regulation of the universe, basically, like your ideas are a self fulfilling prophecy. And so in the event you don’t know what your thought was, that self fulfilled in 2025 then both in the event you favored the way it’s self fulfilled, you’ll be able to’t actually replicate it, or in the event you don’t like the way it’s self fulfilled, then you’ll unconsciously simply repeat it.
And for me, like in 2022 as a result of I stated I’d give this instance, then I’ll wrap up. In 2022 my essential considered I do know what I’m doing, regardless that I didn’t really feel everyday like issues had been working, however I had that clear, as I discussed, like I do know what my plan is. I had the entire launch dates for pgsd mapped out. I knew that I’m simply promoting pgsd. I’m not doing anybody on ones. I’m not doing I had all this like stuff I’m not doing. All I’m doing is promoting pgsd by the podcast and Instagram and electronic mail, with the primary precedence on the podcast, I’m doing a 5 half podcast collection. I made that up. Nobody advised me to do this. I simply individuals already listened to my podcast. Why didn’t I simply do a 5 half collection to ask them in discuss a subject I’m actually excited to speak about? So I simply made up my plan. I didn’t go trying to find this good technique. I made it up. I caught with it. I troubleshot it from the considered, I do know what I’m doing.
After which in the direction of the tip of 2022, with the truth that that is so vital to love, a part of my circumstantial change was I used to be about to present start to twins, and I already had a toddler, and so all of that uncertainty, like the best way that a part of the best way that I tolerated that was by creating, basically, like making an attempt to maintain the enterprise small, unconsciously as a result of I consciously needed to develop, and making choices that then made it laborious for the enterprise to enter a interval of uncertainty. It similar to, stored issues small and sure. And a part of that pondering was, I don’t know what I’m doing relating to advertising and gross sales. Regardless that I actually had my most profitable yr ever in promoting, my thought was, that is simply why it’s so vital to know. Like, simply because, like, when individuals like, when individuals like, oh, you recognize, when you’re profitable, then you definately’ll and I talked about this final episode I feel. When you’re profitable, then you definately’ll really feel assured. Effectively, no, or imposter syndrome wouldn’t exist, however there are such a lot of individuals who have quite a lot of success and don’t really feel assured. It’s not a given. That’s simply not the way it works.
So I’d had my most profitable yr, after which my thought was, I’ve gotten us so far as I can take us. I must have a advertising supervisor who really is aware of what they’re doing, as a result of I don’t know what I’m doing, and similar to that, with that thought like, that was my dominant then thought and feeling for 2023 was, like, downstream from that was okay. We now have to determine the messaging, we’ve to determine the launch format, and we’ve to, like, simply all these have tos and shoulds from this thought error of, I’m not the individual to guide the advertising and gross sales anymore. As a substitute of, like, oh, wow, I simply had a killer yr. Perhaps I’m the perfect individual to maintain main it, and possibly I do know what I’m doing. However I had simply gone from like one line of pondering with as a result of I didn’t see the pondering that created that yr and that end result, I then switched into a distinct taste of pondering, which felt true. I simply want to determine the messaging. Regardless that I had actually figured that out, I had actually found out the messaging the pgsd in 2022 and I spent the entire of 2023 making an attempt to determine the messaging and making an attempt to determine find out how to launch after I actually figured that I simply didn’t have my annual snapshot, and so it’s solely doing quite a lot of reflection on that interval and making an attempt to be like, what went on there that I can see, oh, that is how I used to be pondering and feeling in 2022 for essentially the most half, the dominant thought and feeling.
And that is how I used to be pondering in 2023 and that’s what created the distinction. After which now I’ve simply been capable of change again with that consciousness into the pondering that I had earlier than. And that is what we’re going to be going by within the annual forecast. Is when you recognize what you’re doing once more, it’s not, I’m an knowledgeable at it. I’m good at it. It’s like, I’m clear on the place I’m going, and I’m clear on what I’m going to do to get there, and I’m clear on what I’m not going to do. So vital, you’ve bought to have a to not do record. You’ve bought to have an choose to do record. When you’re a perfectionist, your mind will need to latch on to each little Oh, this individual’s doing that, oh, this individual’s doing that. And also you’re an entrepreneur, so you’ve gotten 1,000,000 concepts. So having that constraint creates readability. That’s so vital, we need to have your annual forecast, and I’ll stroll you thru what that’s within the subsequent episode. And we do the work in pgsd, so be part of us. However you need to have your annual snapshot, after which do your annual forecast, after which from having the annual forecast, an motion that can stream from you doing that’s that you’ll then set your progress objective for the yr.
And in pgsd, we educate you find out how to set your progress objective, however that comes after you establish the thought and feeling that’s going to create the end result that you just need to create. So I invite you to hearken to that episode, the annual forecast, and I need to invite you into pgsd to do that with us. Oh my god, I’m so excited to show this to have a reputation for it, to information everybody by this, and to actually have this simply fully shift how possibly you haven’t been debriefing on the yr, so this alone goes to be a recreation changer, however possibly you’ve gotten, and also you’ve simply been doing a bunch of various journaling prompts, and it’s it’s so pretty to mirror, and I get it, and, this annual snapshot is essentially the most tangible method that you would be able to fairly shortly as properly. It doesn’t take a complete day to do it. Probably the most tangible method that you would be able to actually seize and get a snapshot of tangibly talking, the way you created, the outcomes you created in 2025 in order that subsequent yr, we are able to use that very same instrument to have the ability to create a forecast, so that you’ve got the thought and feeling in view that you just need to have, so you’ve gotten consciousness over precisely what that appears like. It’s simply, it’s every little thing. It’s similar to the core of of what I do.
It’s the core of how change is created. It’s the core of find out how to go from being in a scenario your small business that you just don’t need to be to being within the scenario you do need to be. If you wish to have a full time earnings or hit 100k or 1,000,000, or no matter it’s that you just need to do in your small business. And for the individuals I work with, they need to do this, sometimes. Partially time hours or constrained working hours. They produce other stuff they need to do of their life. You don’t need to burn out. You don’t need to do issues that aren’t in alignment together with your values such as you need to really be you need to be you as you construct your small business. You need to really feel extra such as you, not much less such as you. In order that’s what we do in pgsd, and this, I’m simply so excited to show it and to educate our PGSDers on it and implement it and have this be such a strong guiding drive for the approaching yr, and it’ll be one thing we proceed to speak about as properly. So with that stated, be part of us in pgsd. Doorways are closing at 6pm japanese time on the fifteenth of December, so like very quickly. And likewise hearken to half two on the annual forecast, which goes to element find out how to do your annual forecast for 2026 what that’s, why it issues. And yeah, I’m going to stroll you thru that in that episode. So with that stated, I hope you’re having a stupendous day, and I’ll speak to you within the subsequent episode.



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