Do It The Unfancy Means

Typically we perfectionists have a tough time following by with our enterprise plans just because we’re attempting to market and promote within the ‘fancy’ approach. And since that’s so laborious to do constantly, with out burning out, we don’t do sufficient advertising and promoting to make the gross sales we wish.

On this episode I’m sharing why you wish to construct your small business the unfancy approach. And why this doesn’t imply you need to come throughout as unprofessional. 

For those who’re a perfectionist and also you’re constructing a enterprise, you wish to hearken to this episode at present.

WANT MORE?

Save your seat for my upcoming reside workshop to discover ways to plan your week correctly as a perfectionist so you possibly can constantly observe by on your small business plans. Join now at samlaurabrown.com/workshop.

Take The Perfectionism Quiz to higher perceive your perfectionist mind and why you get in your individual approach your small business. Take the quiz now at samlaurabrown.com/quiz. 

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Be a part of my teaching program Perfectionists Getting Shit Performed to begin working together with your perfectionist mind, as an alternative of in opposition to it, so you may get out of your individual approach in your small business. Discover out extra and join at present at samlaurabrown.com/pgsd.

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FULL EPISODE TRANSCRIPT

Introduction
That is the Perfectionism Venture, the one podcast created particularly for perfectionists who’re constructing companies. I’m your host, Sam Laura Brown, perfectionism professional and entrepreneur. I train perfectionists learn how to plan correctly, constantly observe by and relaxation with out guilt to allow them to construct worthwhile and fulfilling companies with out burning out.

I’ve helped over a thousand perfectionist entrepreneurs do precisely that inside my program, Perfectionist Getting Shit Performed. For those who’re uninterested in procrastinating, overthinking and half ending your concepts, you’re in the precise place. Now, let’s dive in.

Sam Laura Brown
Okay, so welcome to at present’s episode. As we speak I wish to discuss to you about doing it the unfancy approach. That’s what I’m calling it. That’s what I discovered myself saying to so many purchasers and PGSDers, and this can be a philosophy that I’ve had for therefore lengthy in my enterprise that has been extremely useful for me as a perfectionist entrepreneur. And so I wish to share it with you and share it on this approach, as a result of I’ve shared it in numerous methods on the podcast through the years. It’s simply such a cool lesson. However the best way I’m going to say it at present may hit in another way, and I’ll most likely say some various things to what I’ve mentioned earlier than. So I’ve simply had latest expertise with this at present, which is why it’s so high of thoughts and necessary for me to speak about and to share with you.

So what I’ve discovered myself arising in opposition to is friction with the podcast. And that’s a part of why this episode is a few days late due to how I’ve been considering, how my perfectionist mind has been desirous about the podcast. So what my thought has been, and no matter whether or not your podcast or not, this will probably be related. What my thought has been, my perfectionist thought has been that now that I’ve determined that I’m going to be filming for YouTube similtaneously recording the audio for the podcast.

Now I have to ensure that I’ve acquired a very good setup. And despite the fact that I haven’t made my workplace into a flowery studio or something like that, it must look good. I have to look good. I simply want to verify the lighting’s all proper and it’s not tremendous grainy. And like all of these things I didn’t even have to consider when it was simply audio solely. I discovered myself desirous about after which desirous about on this perfectionistic approach of, properly, if I’m going to do it, then I’ve to do it correctly, and doing it correctly means doing it. Fancy doing it in the best way that I see everybody else doing it. And naturally, everybody else isn’t doing every little thing the identical approach. Perfectionist brains similar to to be all or nothing and like everybody does it this manner when like there’s no scenario the place everybody does one thing the identical approach.

However anyway, this considered like, properly, everybody does it this fancy approach. And so for me to let it’s recognized to the people who I may help, that I can really assist them with what I assist them with, then I want to verify I’m in a setup that communicates that I’m skilled in what I do and like all of this sort of stuff. And in order that produced lots of friction to taking the motion of recording my podcast. And when my podcast was audio solely, there wasn’t as a lot friction as a result of I didn’t have to consider something when it comes to what issues appear like. There simply wasn’t even that that got here up as a result of nobody might see me. Nobody might see the workplace, nobody might see that what time of day it was, what the lighting was like, what I regarded like, something like that.

It simply felt extra free for me as a result of I had much less to consider and it felt slightly bit safer as properly, within the sense that like, nobody’s me as I’m sharing these things that I’m sharing. In order that helped me to point out up. I’ve over 600 podcast episodes, however I do wish to share on YouTube, and I wish to have extra folks discover out about what I do to allow them to get out of their very own approach of their enterprise. However does this friction round, properly, I have to do it fancy. And even when I don’t do like a correct podcast studio or no matter, I nonetheless want to verify I look good within the background, appears to be like good. After which all these guidelines as properly in my head of like, and I should be trying straight on the digicam after I’m recording, I can’t similar to do what I’m actually doing proper now. So I’m filming this and I’m in my workplace and wrapped up in a blanket. I’ve my UGG boots on. It’s chilly for Brisbane climate.

And sometimes as I do a podcast episode. So for like this, I don’t have any notes. I’m simply form of trying across the room, swiveling on my chair, like that’s what I’m doing as I sometimes document a podcast episode. However one of many guidelines in my head was that now that I’m recording it on video, I’ve to be trying into the digicam and I’ve to be not trying across the room and never simply recording in the best way I usually document it. And I’m capable of be taught that new ability slash. It’s not likely even a brand new ability as a result of I try this on a regular basis. Once I’m on teaching calls. I’ve accomplished plenty of face to digicam issues the place I’m trying into the lens of the digicam, however there was simply all of this friction arising and all of those friction factors. So not only one friction level, however inside me doing video, a number of friction factors. After which additionally, how do I get the video to exit on gamers like Spotify and Apple Podcasts and YouTube. Does it go to my video editor first after which my podcast producer? Or like, what’s the workflow of that?

And yesterday I used to be similar to, you recognize what? I’m not gonna do it anymore. I’m not gonna movie for YouTube anymore as a result of that is simply stopping me from even recording the podcast in any respect. And I’ve a lot to say. And me now desirous to movie it and have it exit on YouTube is simply stopping me from having the ability to say it. So let me take away the entire friction level by eradicating video. And that’s initially what I did do. I began out, I believe, initially, so I did had a weblog, then I went on to Snapchat and was doing that as properly. I used to be additionally on Instagram, however I don’t assume Instagram had video but as a result of they acquired that concept from Snapchat. It was simply static posts. There wasn’t tales but, which is loopy to even take into consideration, however I had Snapchat after which I didn’t soar on the tales bandwagon straight away. I don’t assume I finally did. Um, however then I had a YouTube channel and I did a day by day vlog referred to as 300 and sixty 5 Days of Private Progress, which you’ll nonetheless discover lots of that on my YouTube channel.

After which as I used to be doing that and I began filming my podcast to exit on YouTube, I used to be like, let’s simply have this be audio solely as a result of I simply love podcast audio solely. I don’t watch the video. So I’m simply going to do audio solely take away that entire friction level. And I believe that may be a large a part of why I’ve been capable of be so prolific on the podcast and have so many episodes, is as a result of it was a clever transfer for me at the moment to only take away an entire friction level by saying, I’m simply not going to do video, and I’m simply going to concentrate on audio solely and make it tremendous straightforward in order that I can try this. And other people had been telling me, I listened to your day by day movies, similar to there are podcast episode.

So I used to be like, okay, let’s simply transfer on over totally to the podcast. Video podcasting wasn’t, I imply, it was a factor then, however it wasn’t an enormous factor the best way that it’s now. And so I discovered myself yesterday wanting to enter like, let’s simply lower the entire video factor and I’m nonetheless going to do my vlogs, which I’ve been actually loving doing, however I’m not going to do podcast episodes. It’s too laborious. After which actually at present, as I used to be doing my vlog and simply chatting as I’m now wrapped up in a blanket, simply letting myself discuss, I used to be like, this actually doesn’t must be totally different for the podcast as a result of the vlog, how I try this and the podcast is so related. It’s not likely like a distinct model, if you’ll. Each. I’m simply sharing my high of thoughts ideas and issues that I do know will probably be actually useful after I’m doing it in a vlog. It’s extra of like, right here’s what I’m doing at present.

After which as I’m doing that, I’m like, oh, and I helped a shopper with this. Oh, and right here’s this factor to pay attention to. Like I naturally try this. And a podcast episode generally is like that, like a private replace. And generally it’s simply extra like this of like, hey, right here’s one thing I’ve been desirous about that I believe could be tremendous useful to share with you. And I’ve constructed a really profitable enterprise that’s very fulfilling to me from doing that. And so I used to be like, I can simply, I can simply do the identical factor, however do it for YouTube and movie it and never must have these actual guidelines. So as an alternative of eradicating the friction level by simply reducing it off altogether, I can really simply change how I’m considering and have a look at someplace that’s straightforward for me to point out up, which is the vlog.

Like my present subject with the vlog is I’ve a lot footage as a result of it’s really easy for me to speak and simply, oh, I wish to share this, or I wish to share that, or I wish to share that. it’s then getting that edited collectively and getting that out. And I’ve a course of for that. And that’s within the works to have that exit each week. However it’s simply so fascinating with the podcast, which could be very, very related, simply further guidelines I’ve had round it. As soon as I began filming it of like, properly, now I can’t do it how I really like doing it. Now I’ve to verify I’m, I’m assembly all of this standards of like what a correct podcast does, despite the fact that that isn’t how I constructed my podcast.

So I hope that’s useful to, to listen to a few of the insights I’ve been having about it as a result of it’s the epiphany I simply carry on having, which is that my perfectionist mind to attempt to cease me from placing myself on the market will create all these guidelines in order that it’s very laborious to truly do all of the issues I have to do to place myself on the market, and subsequently I don’t must put myself on the market. So for instance, with this podcast and with filming it. If it’s then okay, properly, I’ve to have a pleasant background. I’ve to look good, after which I’ve to verify I’m trying proper on the digicam. I can’t simply stare across the room as I collect my ideas. And I’ve to this and I’ve to that then that every one like having all of it be good in that approach is a good excuse for me to not must do it, as a result of now it’s so laborious to do it that after all, then I run out of time to do it. I don’t have the power to do it.

It’s not fairly the precise lighting to do it. There’s simply the extra standards we’ve got, the extra made up guidelines we’ve got for issues, then the tougher it clearly is to satisfy all of these, and the better it’s to get in our personal approach. And our perfectionist brains are doing that simply because, after all it needs to do this. The entire thing with perfectionism, it’s much less about attempting to do every little thing completely, and it’s extra about avoiding doing something imperfectly in order that we will keep away from disgrace, judgment, and blame and all of these emotions. So perfectionism isn’t like, okay, you might have the proper podcast. It’s is produced each single week. Some perfectionists do it that approach. Most do it okay, do it that approach for 3 weeks. It’s unsustainable as a result of they’ve so many made up guidelines and I’ve made it so fancy.

After which I’ve instructed myself I’ve to do it, fancy or under no circumstances, that I then fall off the wagon after three weeks and I simply can’t maintain it. After which there’s the burnout. And there’s inconsistency that occurs due to these made up guidelines and attempting to do it fancy and optimally. And simply even like that is the opposite factor too, when folks discuss like having issues iterate and enhance as you go, I’ve had that thought actually precipitated some issues as a result of then I’ve been like, okay, properly, I’ve 600 episodes now. Now’s the time to do it fancy. As an alternative of like, properly, really, if I’ve 600 episodes and so they’ve labored rather well, perhaps I simply have to maintain doing what I’m doing. Like perhaps I’m on to one thing and one thing that I’m doing is working.

So is the reply that I have to all of a sudden do it fancy or is the reply that I simply have to get what I’m presently doing in entrance of extra folks? And I’ve shared this earlier than, however Graham Stephan or Graham Stephan, in case you have the the US pronunciation, not the Australian pronunciation of the title is he simply mentioned one thing in an interview that was like, I’m simply doing the identical factor I’ve at all times accomplished in entrance of extra folks. And that simply, that simply landed with me so deeply as a result of I had been within the mindset of, properly, as soon as I’m doing one thing and it’s working, then I’ve to do a distinct factor to have the ability to get extra folks to see it, however to only have him and his very profitable on-line to say, I’m simply doing the identical factor I’ve at all times accomplished simply in entrance of extra folks was similar to such an aha for me.

And it’s the aha that I carry on having. So now I’m doing this podcast episode the best way that I do it, which is I simply let myself discuss. I do know precisely who I’m speaking to. I do know precisely what I’m speaking about, and I do it from a spot of self-trust. That’s the technique plus enterprise first ideas. Understanding how a enterprise grows, understanding why folks resolve to purchase issues or not purchase issues. Like all of that’s baked in. However then with that, I can simply riff round and let myself discuss and belief that by letting myself converse freely, I’m going to be much more compelling and magnetic than after I do, after I’m simply in my head attempting to get it proper and say the precise factor and, and look good and be good and have a pleasant background and all of that form of perfectionist stuff that we will get so caught up on.

After which I believe as properly, prefer it’s, it’s such slightly echo chamber that like everybody else sees everybody else doing it fancy. And it’s like, okay, properly, that particular person’s doing it that approach, so I ought to do it that approach. And we undertake folks’s personal software of enterprise first ideas because the precise first ideas as an alternative of seeing that’s their very own software, that’s their very own technique. And like, what’s the precise basic? The basic is to be compelling and related and convicted and to have one thing on the market and to promote it and to say it. And all of these issues which are simply core throughout each business. It’s why I like learning so many alternative industries and serving to entrepreneurs with perfectionism in so many alternative industries, as a result of the basics are the identical and our perfectionist brains simply wish to do stuff so fancy. So right here’s the opposite space.

This has come up for me just lately that I used to be making it fancy, after which I needed to make it fancy. And now it’s going once more is with Instagram. So an replace on this as properly is that I posted in March saying, hey everybody, I don’t submit right here anymore. Like I, I’m not going to be posting on Instagram. I haven’t been constant. It’s simply taking over all of this psychological load in my head. Come discover me on my podcast. Come discover me in every single place else that I do stuff, however I’m not going to be exhibiting up right here anymore. And I simply shut that tab mentally. I took Instagram off my cellphone as a result of I don’t use it that a lot as a client. I favor YouTube personally in podcasts. So I took it off my cellphone and I simply fully disconnected from it for a few months.

After which after I was doing the newest PGSD launch, and it was the final time that individuals had been going to have the ability to get lifetime entry to this system, I used to be like, properly, I’ve acquired to inform everybody on Instagram about it. Like, this doesn’t make sense that I’m not telling folks on Instagram about it as a result of I do know there are individuals who solely observe me there, and if I don’t point out it to them, they’re they’re not going to find out about it. And if I observe somebody on Instagram after which one thing like this occurred and so they didn’t inform me, I’d be irritated as a result of I’d wish to find out about this system and what’s taking place as a result of I’ve been desirous about signing up for it. So I simply archived that submit and resumed posting. I didn’t do like a. Really, I did one submit that was like, hey, I’m exhibiting up right here and sharing about this. Um, I didn’t have any like clarification of why I used to be again.

I didn’t have folks being like, oh my God, you’re again. It was similar to enterprise as traditional. I simply returned to posting. So for anybody, for those who haven’t been posting, simply return as for those who’ve at all times been there. It’s approach higher than simply being like, now I’ve to announce it and clarify the place I’ve been. And such as you don’t. You’ll be able to simply maintain going as for those who’ve at all times been going. So I, I’ve that submit after which I simply began posting once more. After which I discovered myself as a result of I used to be working with an editor for YouTube movies for my vlog and for the podcast as properly. I seen that I used to be like, okay, properly, perhaps I can do reels. And I’m now recording all of this footage in order that I’ve a lot to work with for reals. And I can like have this entire system and simply attempting to make it not even fancy, however like simply form of making it a bit extra elaborate than it wanted to be.

And so the place I’ve ended up attending to, and that was a number of weeks in the past now the place I’ve ended up getting to love at present, I created ten reels in about an hour. I filmed them after which I edited them in Inshot, which isn’t a flowery. Like there are all these totally different editors. Inshot is simply what I discovered to make use of after I was creating household movies. It’s similar to I purchased a thirty {dollars}, like what’s the title of the course? It was actually good. It was similar to, make household movies or one thing that teaches you simply learn how to make a extremely easy household video, learn how to do the edits, like learn how to movie it. So it appears to be like fascinating, however not feeling like you need to movie the entire time if you wish to seize a second.

So anyway, I discovered Inshot by doing that and I used to be like, as an alternative of me having to be taught a distinct modifying platform or have another person edit it, after which I want to offer all this suggestions and all of that. Like after I’ve, I’ve had it’s the best is after I simply let myself discuss after which that will get edited. However I’m not having to get this clip with like this tremendous polished modifying and I can simply let it’s out. And it’s extra of a quantity method. And I train this inside perfectionist getting shit accomplished. Now we have a constant content material creation course referred to as the Artistic Cocoon, and a part of that’s about spark content material, stepping into inventive overflow and having the next quantity of content material.

So that you’re much less valuable as a result of after we attempt to create much less however higher as perfectionists, we then simply go into a lot overthinking and perfectionism about, okay, like I’m creating much less. So like each piece of content material must be good, in any other case it gained’t work. Whereas for those who create the next quantity of issues for me particularly, this has occurred for therefore a few years as properly, who’ve gone by it that you just really create higher stuff since you’re much more unfastened and relaxed and simply letting issues circulation, but additionally simply by having a lot extra quantity, you get to check so many extra totally different angles. Such as you simply get to actually get suggestions about issues as an alternative of simply doing like 5 good posts after which it’s unsustainable and you then goes.

So my method has at all times labored finest for me. And my perfectionist mind has been to create the next quantity of content material and be much less valuable with it. So I used to be noticing for me, it was a friction level to have an actual be edited after which for me to offer suggestions as a result of the purpose wasn’t getting throughout sufficiently. And so it didn’t really make sense the best way it had been lower collectively. Like somebody watching it wouldn’t perceive the purpose. There’s a distinction between like, oh, you recognize, can you chop that little bit the place like, I don’t look good or no matter it was like the best way that it had been constructed, the purpose of it wasn’t going to be communicated and it wasn’t going to make sense.

And I used to be similar to, okay, what if I’m going again to doing what was simply tremendous straightforward for me after I did it the flowery approach, which is I simply go round the home and document stuff. And in addition if I had longer clips, I’d simply let myself clip it and like clip a few sentences I do know rather well, like simply as I’m expert in advertising and gross sales, how do I establish a hook, learn how to establish an entire thought? Like all of that stuff. I understand how to do this. And at the same time as I’m speaking now recording this podcast, I’m like, oh, that’s, that’s an actual that’s a second. Like, I do know, I do know, it’s like, oh, that’s a quote I can have or a perfectionist. Like my mind is simply continuously like, oh, that, like, as I say it, I discover it.

And so I can simply let myself use Inshot, which isn’t fancy, however it does placed on an auto caption, and it additionally does AI lower the place it is going to simply lower out silences. If I’ve like a 3 second silence, which is okay for podcasts, however on a reel that tends to really feel like 20s. So it simply cleans that up. However in any other case I simply let myself discuss or I clip one thing actually simply. I add it to Planoly, which isn’t most likely one of the best scheduling like app or no matter, however it’s what I do know, and it’s sufficiently works as a result of I can simply drop issues in there and have them prepared. After which and that is once more, I train this within the inventive cocoon is in case you have inventive overflow, it’s not like I’ve ten reels and I’ve to publish all ten. Now I’ve ten reels and I can then go, as with my advertising supervisor hat on, go, okay, I wish to schedule this one for this present day, this one for this present day, this one for this present day.

These three I’m not going to do for now. I’d depart them for a future week and I simply find yourself having the ability to constantly create stuff, to speak simply and have it’s created simply. Once I do have somebody modifying, for me, it’s far more easy than like, hey, I’m simply gonna depart it as much as you to enter this and discover this second. Like, oh no, I do know the second. Take from this to this and do it on this actually easy format. So I hope that is making sense as I’m simply speaking stream of consciousness, however I’ve simply been going by figuring that out and simply reinstating techniques that undoubtedly don’t really feel optimum or my mind hasn’t like, properly, you shouldn’t be doing the modifying otherwise you shouldn’t be doing this or like several of that. However the important thing factor is like, am I advertising and am I promoting?

And this is among the issues that’s been arising loads just lately inside perfection is getting shit accomplished. When a PGSDer will get on a name and so they’re like, I’m not making gross sales. Like I’m not making the variety of gross sales I wish to be making. I’ve been like, properly, have you ever been promoting? Like, are you really promoting? And so typically, particularly when persons are earlier of their enterprise. So, so, so, so typically it’s like, oh no, I haven’t really been telling folks about it or I haven’t, I’ve like instructed folks about it as soon as or like, no, I’m not really doing something presently to market and promote. When that occurs, we don’t make gross sales until you might have some form of both. Like for those who’ve been say for me, for instance, with the podcast, I’ve 600 episodes, so I don’t must document a brand new episode for somebody to spend the entire day listening to me and being like, oh my God, that is so useful. The identical with YouTube.

Like, there’s so many platforms with Instagram, wherever you’re creating, like you possibly can have a physique of labor that you would be able to have advertisements. It’s not saying you need to be working on daily basis, however we wish that physique of labor to be promoting and to be telling folks about what the following step is to take. And no matter you promote, whether or not it’s a services or products, like why that? Why they wish to take that step at present. Why it issues, why it’s necessary, why it’s value overcoming any friction or impediment in the best way of that, or like being resourceful and determining the cash. Like all of that must be within the content material that’s being created. And that is one other shift as properly, desirous about not like content material creation, however content material advertising as within the content material is doing advertising. It’s not similar to content material for content material sake.

I believe so many people, after we’re on this like content material creation form of considering, and for those who observe lots of people who train content material creation, it may be form of misplaced that that is really a type of advertising. It’s not similar to creating content material for the web. Some folks as properly, that is, I assume, a little bit of nuance, however some folks, they may have a content material creation mannequin the place they earn a living. You’ll want to be desirous about this as you’re understanding and like evaluating to different companies, what their precise enterprise mannequin is. As a result of some folks, once they create content material, they aren’t really promoting any product inside that. They’ve advertisements. So for instance, Tim Ferriss. He isn’t promoting a Tim Ferriss program. He might need books or issues like that, however he makes cash from the advert spots on his podcast.

And so his content material technique goes to be totally different to somebody who is definitely promoting with their content material, promoting one thing particularly inside the content material, if that is smart. So only for everybody, once you, once you’re evaluating what another person is doing to what you’re doing, simply take into consideration like, what sort of enterprise mannequin have they got? How do they earn a living? As a result of in the event that they earn a living from advertisements and also you earn a living from promoting a product and never advertisements, you then’re going to wish to do issues in another way and have it’s mirrored. However anyway, so I’ve simply been going again to different occasions when enterprise was the simplest, I felt essentially the most self-expressed we had been having essentially the most advertisements are available. Like what, what was happening then? And I’d simply let myself converse and submit it.

And I used Planoly to similar to drop issues into there and submit it from there and have that visible structure of what was going out as an alternative of similar to, I don’t know, there’s one thing about the best way it’s organized in there, and I can simply see all of it at a look. That makes it for my mind approach simpler than having all of it in. Like after I’ve tried to make use of meta, um, meta enterprise scheduler, similar to, I don’t know, it simply you bought to determine what works on your mind and having that structure simply works rather well for mine. And so simply letting myself edit it, simply seeing how fast it’s after I’m like, oh, I’m going to be making a bunch of stuff. So the way it began at present, me recording these reels was I used to be like, I’m simply going to, as I believe my lunch was within the microwave, my rooster, or it was that or the kettle was boiling for a cup of tea.

So it was like one thing actually fast that was taking place. And I used to be like, I’m simply going to document a one minute story about this query of what wouldn’t it appear like if it was straightforward and the way. That’s one in all my favourite questions and doing it the flowery approach. So I recorded that and it was fast and brief and I used to be like, really, that may be a extremely good reel. So then I simply went into Inshot. I edited it three minutes later, actually as a result of I didn’t must do a lot cleansing up. I discover I usually must similar to drop the primary 20s the place I’m like, I’m gonna inform you about this. And I’m simply form of like warming up into it. I let myself say that, after which I simply lower that bit and begin on the level.

So I simply edited that was tremendous fast and I used to be like, huh, I’m wondering what else I might say at present. I talked to my coach, one in all my purchasers this morning. What was one thing that I used to be saying to her? After which I used to be like, okay, I’m simply going to do a reel on that. And I simply talked for I used to be like, I’m going to maintain it to a minute and simply take into consideration the primary level. File it, edited that. Okay, I’ve acquired one other reel. Okay. What else did I say to that shopper? Or like, what did I coach a pig’s ear on at present? After which there was one thing I coached a PGSDer and I used to be like, okay, I’m going to do a reel on that and that every one or nothing considering? After which what else is like? What are a few of the key issues I say about perfectionism?

Okay, I’m going to do a reel on procrastinating as a result of like each time folks come into PGSD, we’ve got an consumption type that goes out that helps us to help you as finest we will. And one of many questions on that’s like, what, what within the messaging resonated with you essentially the most? And so typically it’s like this procrastination and procrastination and like, okay, I’m going to do a reel about that. And what does it imply to work together with your perfectionist mind? Like, what are a few of the core issues I say in that I’m simply going to love, have that be mentioned? After which I used to be like, okay, properly, the clip I recorded this morning for my vlog, I might really feel as I used to be doing that, that there are going to be little snippets that I might simply take and submit. So I’m simply going to go discover these little snippets and it’s like a twenty minute clip. However I used to be like, I really feel like if I simply watch the primary jiffy, it’ll be in there. So I did it was there. I really acquired two clips from that that form of related concepts. However that’s okay. I can simply submit them like not one after the opposite and have two clips from that.

So inside about an hour, I had ten reels created, able to be revealed, and I’m simply going to add them into Planoly after which publish them, like schedule them out from there in order that I don’t have this preciousness of like every little thing I say, if I document it, I’ve to publish it in order that I don’t even wish to document stuff as a result of I don’t, I do know if I document it, it has to exit. It’s similar to I can document a bunch of stuff and by no means publish it. However however however however however however that is actually necessary. They usually discuss this within the inventive cocoon as a result of it’s so necessary. And I additionally did really on the podcast, a free sequence, a content material creation sequence or constant content material sequence that went out in July 2025. So I launched it to lots of the concepts in that sequence. So go and discover that.

However we don’t wish to simply be like training content material creation, by no means with the intention of publishing it, as a result of then it’s so straightforward to get in your individual approach with it as a result of your perfectionist mind will probably be like, properly, that wasn’t ok. Effectively, that wasn’t ok. Effectively, I have to observe {that a} bit extra. And also you by no means really get suggestions from the true world about what really lands and what doesn’t. As a result of what you can find and what I’ve discovered and what our PGSDer is use is once you really let your self publish stuff and publish it, like extra than simply three issues, you can find that the stuff folks like is totally different to what your perfectionist mind mentioned was good. And in order that’s why I can do a podcast episode like this the place as I’m recording it, my mind is like, this isn’t good. This isn’t making sense. However I do know from a lot expertise with publishing my work that my mind, my perfectionist mind isn’t really one of the best choose.

As a result of what my perfectionist mind is considering is do I sound sensible? Do I sound good? Do I prefer it’s all about me. As an alternative of desirous about you, like my perfectionist mind is principally simply asking the query, am I doing a ok job? AM I doing a ok job? AM I doing a ok job? And that doesn’t essentially correlate to the particular person on the opposite finish, what their expertise goes to be. However it’s solely by publishing your work and publishing that constantly over time that you’ll begin to really see that your perfectionist mind, what it thinks is top of the range, isn’t really the stuff that’s going to resonate and construct the enterprise. So it could be very polished and really fancy. And what looks like perhaps it’s an off the cuff factor or a random thought, or like one thing you felt like wasn’t succinct, that persons are like, oh my God, that that was so good. Like, oh, okay.

And that’s why like this entire idea to carry all of it collectively, of doing issues the unfancy approach, like that’s how I’ve arrived right here is as a result of I let myself publish issues the unfancy approach and over time noticed that that really, after I do issues from this mindset of I’m simply going to do it the unfancy approach, like what wouldn’t it appear like if it was easy? What wouldn’t it appear like if it was straightforward? After which have the emotional capability to take a seat with these emotions of feeling uncovered and feeling insufficient, and all of these emotions that include publishing as a perfectionist. If I can simply let it’s straightforward after which have the emotional capability, I create a extremely compelling physique of labor. But when I simply hearken to my perfectionist mind, that’s like, do it fancy or it gained’t work, then I both don’t do it in any respect as a result of doing it fancy takes time. Lots of time prices some huge cash. There’s lots of friction to do it fancy.

So it’s very laborious to do it sustainably or to do it constantly. So I simply needed to do that episode actually to share about this entire philosophy of doing it the unfancy approach. And that doesn’t imply sloppy. That doesn’t imply reckless. That doesn’t imply that you need to do what I’m doing, which is sitting in my workplace with out contemplating the lighting and simply I’m in a blanket chatting away. That doesn’t imply it has to appear like that for you. So be actually cautious. And this isn’t simply once you’re listening to me, however to anybody to not assume, okay, properly, that’s the best way they’re doing it. It’s the one option to apply that philosophy. Like, no, this philosophy might be utilized to so many alternative issues and it could actually have you ever produce one thing that, from the surface does look fancy and does look polished and does look skilled, however it’s with out you having all of this standards and friction and perfectionist drama about like, right here’s the way it must be. And if I can’t do it that approach, it’s not value doing it in any respect as a result of it gained’t work in any respect.

Like that’s not how enterprise works. Enterprise. Isn’t this all or nothing? If each single aspect isn’t accomplished completely, then nothing works. It’s. It’s. If each single aspect isn’t accomplished completely. However they’re accomplished sufficiently. And perhaps a number of issues accomplished insufficiently, then general some issues will probably be working and you may be making progress. And it’s only a recreation of troubleshooting issues as you go alongside, and taking issues from insufficiency to being ample and bringing as a lot to sufficiency as doable. And generally it would make sense to do one thing optimally, however the recreation is rather like, are you able to get are you able to do issues sufficiently?

And so for me, crucial factor and for any enterprise is, are you doing a ample quantity of promoting and promoting exercise? As a result of it’s higher approach higher to do a ample quantity of unfancy advertising and unfancy gross sales than to do an inadequate quantity of fancy advertising and fancy gross sales, as a result of folks want to listen to about what you’re promoting loads to be able mentally to know what it’s and why they need it, and to truly take that step, as a result of they’ve acquired lots of stuff happening of their life. They’re not simply spending all day desirous about nothing, after which they hear you say one thing as soon as like, oh my God, that’s it. Like which may occur generally, however very not often. So it’s, it’s about having a ample quantity.

And for those who attempting to do one thing, the flowery approach is stopping that quantity from taking place sufficiently, then it doesn’t matter how fancy it’s. And that is the place it will get so irritating, particularly for those who make investments lots of money and time and power into doing it fancy. However the quantity isn’t ample sufficient to have the ability to talk to the particular person on the opposite finish why they need it, why they need it at present, and for them to love, maintain listening to that message repeatedly and once more till they’re prepared for it, that then it doesn’t matter if it’s fancy as a result of it’s not going to work. It’s not going to truly allow you to construct your small business. It would look skilled, however the easiest way to really feel like you might have a passion Enterprise is to be doing an inadequate quantity of promoting and gross sales, however doing it fancy as a result of you then’re simply going to really feel like, oh my God, like I’m such a fraud as a result of I’m doing it so fancy and it’s not working.

So there have to be one thing improper with me as an alternative of it’s really sometimes a quantity subject that’s coming from perfectionism, stopping you from taking a ample quantity of motion across the advertising and gross sales particularly, is the place it comes up lots of occasions with supply of companies and merchandise due to our the best way our perfectionist mind works, we’re so terrified of letting others down and disappointing people who we are likely to not have a problem with taking motion in that we are likely to take an excessive amount of motion. However in terms of advertising and gross sales, with out perfectionist brains, it could actually simply be very straightforward to not take sufficient quantity of motion to have it really work, after which to attract these conclusions that you just’re not ok, when really you simply haven’t been doing it sufficient. Like, for instance, for those who needed to get match, for those who go to the gymnasium as soon as a month, it’s simply not really a ample sufficient quantity of understanding to have the ability to construct muscle tissue, regardless of how fancy that one exercise is.

And in case you have one of the best gear and you’ve got like precisely the precise workouts and prefer it’s within the actual proper sequence and it’s on the most stunning gymnasium ever with one of the best gear, it doesn’t matter as a result of one exercise per thirty days is simply not sufficient quantity of understanding. It’s higher to do like going for a run in your again yard, like, or working up and down your steps 100 occasions in no matter garments you might have, as long as we don’t get injured. However like in no matter garments you might have and doing that six occasions per week, you’re going to be approach fitter than one fancy exercise per thirty days for those who similar to it’s nearly quantity and understanding. That doesn’t imply having to work on a regular basis. And for me, after I do issues on fancy, I create a excessive quantity with lots of ease and lots of circulation.

And my notion is that it’s low effort after I’m attempting to do issues fancy. It takes a lot extra time, a lot extra effort. It’s a lot extra irritating as a result of it’s tougher to do a ample quantity. So I’m having to work loads tougher and loads longer, or I’m not doing that, after which I’m not seeing the outcomes of that. So it feels prefer it’s all for nothing. After which it’s like, okay, properly, I’ve to strive one thing totally different altogether. So these are simply a few of my ideas about doing it on fancy. And my podcast typically is simply one of the best instance. However in every single place that I’ve excelled in my enterprise is by letting myself do it on fancy and seeing how that’s really ample. My perfectionist mind, this concept that my mind has about like fancy {and professional} and doing it correctly is only a option to attempt to maintain me protected. And simply it actually feels so reliable.

There’s so many individuals who will say like, no, you actually must be sure you come throughout as knowledgeable. And I nonetheless come throughout as knowledgeable. I do know what I’m doing. I assist folks, I’ve helped over a thousand folks inside perfectionist getting shit accomplished. Like I’m a, I’m knowledgeable at what I do. That doesn’t imply I have to have the proper background to be knowledgeable. And it doesn’t imply you don’t. You’ll be able to’t have one both. Once more, like this, isn’t this all or nothing? Like, okay, so now I can’t have a background like now I can’t do all these things. No, I’m not saying any of this. So that you make up guidelines of like, now, now, Sam mentioned, I can’t do that or that. What I need you to take residence with you is what wouldn’t it appear like if it was straightforward?

And that doesn’t imply like, okay, if it was straightforward, I’d simply do one submit as soon as a month and I’d have ten purchasers join. Like, that’s not what the query is. It’s if it was easy, if it was uncomplicated, if it was un on fancy, like if I simply did it within the simplest way I understand how, in order that I can really do what must be accomplished. What would that appear like? What have I already created that I might perhaps repurpose into this or like take concepts from or like, was it an space in my life or in my enterprise the place I discover issues straightforward? And what’s it about my considering there that makes that straightforward? And may I transplant that considering into this space like I did with the podcast and my mind being like, oh, we will’t document the podcast anymore, like movie it.

And like, really, if I simply give it some thought like a vlog or if I simply let myself have permission from myself to only actually pop on my digicam, however then document how I usually document, not having to take a look at the digicam and simply having the ability to look across the room and like, perhaps lookup on the ceiling and up at my gallery wall in my workplace, then I can do it. It removes the friction after which I’m really getting the message out. So I hope this has been actually useful and liberating. I do know it’s, it’s like counterintuitive and never what is commonly taught. What is commonly taught is for those who don’t do it fancy, it’s by no means going to work. And like simply lots of perfectionists, lecturers, educating different perfectionists learn how to do issues in a approach that appears skilled.

And I’m not saying that’s not reliable to have issues look stunning and all of that, but when it’s creating a lot friction that you just’re not really capable of do a ample quantity of promoting and gross sales, then you actually need to check out the way you’re approaching it, as a result of I need you to have the ability to market and promote constantly and sustainably with out burning out. Ideally, in a approach that really feels such as you, that you just really take pleasure in. In any other case, you form of could as properly simply be in a job working for another person. So what wouldn’t it appear like for those who might simply do it the best way that you just really needed to do it, and have that as a place to begin as an alternative of, okay, right here’s what I’ve to do, as a result of I’ve seen everybody else do it this manner. And enterprise.

It simply isn’t like enterprise is the wild, wild West within the sense of everybody’s simply figuring stuff out as they go. There’s no, there’s like the primary ideas of enterprise and the way a enterprise works. However past that, everybody’s simply making use of the primary ideas of enterprise and the the basics in their very own alternative ways. So for those who see somebody doing it such as you’re seeing me do it in my very own approach, that doesn’t imply that must be your approach. However I hope by me demonstrating what it appears to be like like to only take the primary ideas of enterprise and apply it in your individual approach. You can begin to consider, okay, what would that appear like for me to use that in my very own approach? And the place am I making issues fancier than it must be? And I’ll wrap up with this last instance, which is that for the podcast, I’ve a editor, a video editor who I’ve been working with for the vlog.

Lengthy story brief, I used to be going to make use of descript to edit the vlogs collectively. It seems, as a result of there’s so many clips, it was simply going to create lots of backwards and forwards that I didn’t wish to have. So I employed a video editor to assist, after which I used to be like, okay, you are able to do the podcast as properly. However then what ended up taking place is the podcast. The best way that I do it. Like for this episode, there are actually going to be no edits that I want to offer for my podcast producer. It’s actually Eloisa simply placing every little thing collectively, placing the intro on it, placing an outro on it, and getting it out onto the platforms. There’s no precise modifying. It’s provided that I like am coughing or issues like that. Like I don’t actually say stuff. I simply let myself roll with it. And so then for the podcast video, then we had been having like all these edits.

So it might be I had this concept in my head of like, properly, for video on, on YouTube, it must be like extra snappy and extra like clipped collectively. And I can’t similar to let myself take into consideration one thing for 3 seconds and, and have a pause or no matter. Prefer it must be lower out. And that really isn’t how I do my finest. As a result of then it simply created this friction of like then needing to evaluation it or like even simply the friction within the sense of then I’m paying for somebody to edit it. And that’s capital. That’s cash that may’t be then used for one thing else within the enterprise when really, and that is what I’m going to be doing going ahead.

I don’t actually assume any modifying is required for the podcast. It might probably actually simply exit as one as one large file, as a result of additionally that’s most according to my philosophies and what I’m educating, but additionally like, it’s not a needle mover at this level to have that friction and to have the like video be slightly bit snappier when if somebody listens to my precise podcast, they’re going to listen to it with me having the pauses and issues like that. I believe we lower out perhaps like lengthy pauses, however it’s not snappy. For those who’re listening to this, such as you’re listening to it very, very, similar to how I really discuss. And I really feel like on this episode, I’m speaking a bit sooner than I usually would, however it most likely doesn’t come throughout that approach. Um, who is aware of? However anyway, I simply have been like, okay, in my enterprise these days, like, okay, reinstating all these various things which have labored rather well and bringing all of it collectively.

Type of like a chef on a type of cooking exhibits the place they’ve all of the glass bowls of various components which are simply all able to be combined collectively. That’s how I really feel, which is sweet, but additionally, like has been irritating. I’ve simply needed to sit with my frustration of like, I’ve had all of the components and I haven’t combined them collectively, however I’ve, and I’ve been determining the recipe and I’ve additionally been profitable within the strategy of it. However anyway, so I’ve simply been reinstating issues after which like, my mind needs to make stuff fancy after which making it fancy so I can really do it and do it constantly in a approach that. That looks like me and likewise in a approach that basically connects. So that’s what I’ve been doing. And in addition on that be aware, whereas we’re discussing this. So what I’m going to be doing is educating a reside workshop.

It’s going to be a ninety minute workshop for perfectionists who’re constructing companies, as a result of that’s who I assist about learn how to plan out your week correctly as a perfectionist and why to do lists don’t work for perfectionists, despite the fact that we love them. And what else am I going to be sharing? The three easy steps of energy planning and learn how to plan out even essentially the most unsure week so to really observe by with out procrastinating, overthinking, burning your self out. As a result of I’ve simply discovered time and time once more, and from my very own expertise, that the observe by issues we’ve got as perfectionists are just like the procrastination, the overthinking, for instance, that’s simply coming from setting ourselves up in our companies in a approach that makes it very easy to procrastinate and overthink.

However we’re not clear about the place we’re really getting into our enterprise, what they want and weavers are to get there after we’re really going to get them accomplished, what we’re going to do if there’s a change of plans, how a lot time we have to give for issues, particularly if it’s one thing we haven’t accomplished earlier than and we don’t know the way lengthy it’ll take, or we are likely to overthink it. Like there’s a lot observe by, so many observe by points that perfectionists have that may be solved simply by giving your self versatile construction for the week that works together with your perfectionist mind. In order that’s what I’m going to be educating you within the workshop. It’s free. You’ll be able to go to sam dot com slash workshop to join the workshop. For those who can’t be there on the time I’m educating it reside, you’ll get the replay, however you’ll solely get it for those who’re registered. So go and join that.

In order that’s the primary factor I needed to say as properly on the finish, since that’s one thing that I’ve been educating for therefore a few years now, and there are such a lot of individuals who nonetheless aren’t planning their week correctly as a perfectionist and having all of those points with following by on enterprise stuff, just because they don’t have a option to arrange themselves that works for his or her mind. And so I wish to maintain getting the message out. I don’t must maintain reinventing the wheel on what I’m saying and what I’m sharing. And in addition I’m going to maintain saying it in so many alternative methods and sharing so many alternative issues as properly. However the core device energy planning that helps perfectionists get out of their very own approach.

I’m going to must maintain speaking about it and maintain telling an increasing number of folks about it, and maintain telling you about it till your your energy planning out each week and having the ability to actually work together with your perfectionist mind in that approach. I wish to maintain telling you about it and welcoming you to begin energy planning and simply getting a perfectionist mind in your aspect so you are able to do the issues you recognize it’s essential do to construct your small business. So with that mentioned, be a part of me on the workshop. Actually excited for that. And I hope this has been actually useful to only hear about this fixed epiphany for my perfectionist mind of like, simply do it on fancies so I can get it accomplished.

And I’m fancy really actually connects. And there’s, there’s simply a lot good, good about it. I’m simply a lot extra me after I’m doing it that approach. As an alternative of attempting to be like newsreader me and like skilled me, it’s form of like once you go to a job interview and such as you’re attempting to be so skilled, you get a bit bizarre since you’re not really like the way you’d really be within the office after you’ve labored there for a month and also you’ve relaxed a bit. So the easiest way to do a job interview is, is from a extra relaxed place of like, I do know what I’m doing, I belong right here. As an alternative of like, oh my God, I hope you want me. However we are likely to take that job interview power into advertising and promoting.

And the extra you might be extra like the one who’s walked within the job for a month or three months or a 12 months, and it’s similar to, hey, how are you going? Like, that’s a lot extra the power, no matter what sort of enterprise you might have. That’s a lot extra connecting and magnetic as a result of there’s a lot extra certainty that that particular person has and a lot extra confidence in comparison with after we’re within the job interview model of ourselves. And similar to, oh my God, I hope they like me and I’ve to get this job.

And like, I’ve to say the precise factor. After which we simply form of giggle humorous or I don’t know. That’s what I used to do in job interviews. Prefer it’s not likely how I’m in actual life after I’m in a job interview. So and so they name it placing your finest foot ahead in a job interview. However I really feel like my finest foot ahead isn’t really a job interview. It’s like me after I’m not attempting desperately to be appreciated and to get a job. So anyway, with that mentioned, I’ll wrap up this episode. I hope you discover it extremely useful. I hope to see you reside on the workshop or to be sending you the replay hyperlink will probably be within the present notes and I’ll discuss to you quickly. Bye.