Episode 544: [PART 1] Protected Visibility + My Content material Creation Journey

In Half 1 of this 5-Half Constant Content material Collection, I’m sharing my private story with content material creation – together with all of the ups and downs. I speak about what it was prefer to deeply need to present up on-line however really feel utterly paralysed by my worry of placing myself on the market. And the way I overcame the perfectionism that was making me cover, procrastinate and endlessly polish my content material.

This episode additionally introduces the thought of Protected Visibility. As a result of your drawback isn’t lack of motivation or willpower or not having the proper content material calendar or the proper area of interest. The issue is that you just haven’t realized the right way to really feel secure being seen because the truest model of you – in order that’s what I’m right here to show.

When you’ve ever instructed your self “I do know what to do in terms of content material creation however I’m simply not doing it” then this episode is for you.

On this episode, I share:

• The invisible stress perfectionists really feel when creating content material
• Why conventional advertising and marketing recommendation made issues tougher, not simpler
• How I lastly began creating content material persistently (with out forcing it)
• What secure visibility means – and why it issues a lot
• How this sequence will information you towards content material that feels pure, aligned and self-expressed

The Constant Content material Collection will educate you the right way to create constant content material with out burning out. Then be a part of us inside Perfectionists Getting Shit Accomplished (aka PGSD) to do that work with construction, help and a like-minded neighborhood. Doorways open on 18 July for one week solely. To search out out extra about this system and join the waitlist, go to samlaurabrown.com/pgsd.

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FULL EPISODE TRANSCRIPT

Introduction
Hello and welcome to a different episode of The Perfectionism Venture. A podcast stuffed with perfectionism recommendation for entrepreneurs. My identify is Sam Laura Brown, I assist entrepreneurs launch their perfectionism handbrake, to allow them to get out of their very own approach and construct a satisfying and worthwhile enterprise. I’m the founding father of the Perfectionists Getting Shit Accomplished group teaching program, which is in any other case referred to as PGSD. And for much more perfectionism recommendation that will help you with your corporation, you’ll be able to observe me on Instagram @perfectionismproject.

Sam Laura Brown (Customized Introduction)
Welcome to half one of many constant content material sequence. So I’m simply going to do a fast intro right here in order that we will dive proper into the episode. However it is a 5 half sequence for perfectionist entrepreneurs who need to present up persistently, who need to be posting constant content material to construct their enterprise, however you retain getting caught. If that’s you. This sequence is for you, and it’s going to be such a aid, as a result of there may be nothing improper with you. And I’m going to share all of my struggles that I’ve had with content material creation, how I overcame these struggles, and the precise course of that you need to use, that may be match to you uniquely, with out you having to guess and undergo all of the trial and error that I did, however you’ll truly be capable to create constant content material. As a result of what we’re doing with this sequence, and I’m going to speak about that partially one, what we’re doing is, as a substitute of getting you attempting to have the right hook and to try to do all the pieces to get it proper, what we’re doing is shifting the main focus. We’re shifting it from posting persistently as a purpose to secure visibility, secure self expression, creating content material that feels such as you, that looks like coming house, after which you’ll be able to’t assist however be constant.

You may’t assist however keep it up, even when there may be that inevitable interval the place you’ll have low engagement, the place you’re going to really feel such as you’re speaking to a brick wall if you end up creating spark content material, which we’re going to speak about partially two, if you end up doing that, you’ll be able to not solely construct a profitable enterprise, however really feel profitable within the means of doing it. So whether or not you might be overthinking each publish, it takes you perpetually to put in writing it. When you’re ghosting and also you keep constant for a number of days, and then you definitely utterly abandon it, after which attempt to encourage your self to get posting once more, otherwise you’re always struck attempting to experiment with like, what’s the correct of content material, or who’s the proper viewers, or what’s the proper area of interest, or what’s an ideal system I can have in order that I can publish this like, what a unique classes, like, when you’re caught in all of that, when you’ve been caught on the content material treadmill, that is going to be such a aid, such a present. It’s me instructing content material creation like I’ve by no means heard anybody else educate it, and that’s as a result of I had a really distinctive expertise as a content material creator with a lot worry of visibility, crippling ranges placing myself on the market. I used to be so fearful of doing that, so I had to determine this consistency drawback I had.

It wasn’t truly that I had a security drawback. I didn’t really feel secure being seen, placing myself on the market, being seen. So I needed to clear up for that. And I solved for that via creating content material. I’m going to show you on this sequence precisely how to do this so as to present up persistently in the way in which you like. You don’t need to do something you don’t need to do, and it may be extremely profitable for your corporation at this level, my principal platform is my podcast that you just’re listening to proper now. I’ve over 3 million downloads. I’ve remodeled $2 million from this podcast, and I’ve achieved it doing precisely what I’m instructing you the right way to do on this sequence. You don’t need to be a podcaster. You positively don’t need to have a training enterprise. I’m simply saying that as a result of that is an instance of what I educate, and it’s an instance, as are my purchasers proof. It’s proof you can create content material that feels such as you you are able to do it your approach and have it’s insanely profitable.

So in right now’s episode, we’re speaking about, or I’m sharing about my story with content material creation, what that has appeared like through the years, the troubles and errors and points that perfectionists have in terms of creating content material. Why that perfectionism handbrake comes on? Find out how to launch that handbrake and this sequence isn’t simply theoretical. Inside perfectionist getting shit achieved. We’re going to be doing this work collectively via the artistic cocoon that we’re going to have in PGSD, which is a 3 month course of to rebuild your self belief, to create content material with ease and eventually, be constant with out burning out. So the doorways to pgsc are opening on the 18th of July, proper after this sequence is full for one week solely. So I need to invite you inside samlaurabrown.com/pgsd is the place to go to search out out extra and be a part of the wait checklist so that you might be prepared to affix us as quickly as doorways open. So let’s dive into half one of many constant content material sequence.

Sam Laura Brown
So this podcast sequence, that is half considered one of it. This podcast sequence is one thing that has been greater than a decade within the making, and I really feel like what I’m going to be sharing with you on this sequence, after which what we’re going to work deeper on inside perfectionist getting shit achieved. This isn’t my life’s work as such, however my enterprise’s work, my my factor that I actually struggled with probably the most and have overcome and I now get to share with you. So I couldn’t be extra grateful to have the ability to share this sequence with you and to have the ability to invite you into PGSD to do the work that I’m going to be speaking about on this sequence. So 5 components, one half launched each different day, after which on the 18th of July, we might be opening pgse For one week solely, after which doing a little unbelievable, unbelievable work collectively on this matter. And I’ve been telling our PGSDers about it. They’re so excited. And naturally, they get to be part of it. It’s a lifetime entry program, so that they get to all do that as nicely, and you are able to do this too with us.

So what I need to share on this first episode is a bit about my story round content material creation and constant content material specifically. That’s what this sequence is about. I need to share about the place perfectionists have a tough time, the place I’ve had a tough time with content material creation. Why that’s particularly while you’re good. You recognize what to do. You recognize what it may seem like to be exhibiting up persistently, however you’ll be able to’t get your self to both begin doing it. You retain on the point of prepare, researching or deciding on a reputation on your podcast or what sort of movies to do on your YouTube account. You simply can’t get your self to get began, or possibly you might have began and you’ll’t get your self to create. You retain pushing aside the precise creation part of the content material. Or you will get your self to create, however modifying is the place you get caught. You actually battle to say one thing is full, after which publishing, getting it out into the world, in entrance of others, even whether it is full, and it was stated, Okay, this is able to go, you’ll be able to’t get your self to push publish, to hit that button, and even if in case you have a VA, you’ll be able to’t get them to do it.

You simply really feel prefer it’s not able to be seen by the world. And I simply have a lot to share, a lot knowledge on this matter, and what I’m going to be sharing isn’t any of the everyday stuff that you just hear on these subjects. That’s why I’m so excited to be sharing with you, and so grateful to have the ability to accomplish that, as a result of I actually had to determine all of the stuff that I’m going to be sharing throughout this sequence at inside PGSD, I actually needed to determine it out the arduous approach and the stuff that I’m sharing. If I had recognized it at first of my journey, it could have saved me plenty of disgrace and plenty of time simply spent spinning my wheels, feeling pissed off at myself, feeling like, why couldn’t I simply get myself to do one thing that appears straightforward sufficient to take action a lot drama round it? I’ll be speaking as nicely about current drama I’ve had round content material creation, but it surely was truly solely very just lately that. And I imply, like the previous few days just lately, I used to be like, oh shit, I truly am somebody with lots to share on this matter due to my perfectionist mind being like, nicely, you don’t present up completely right here or right here.

So you’ll be able to truly educate this matter like, it is a matter that, as a result of what I’ve realized has come from my very own experiences, my very own struggles, and I’ve coached so many PGSDers on this matter, and but I hadn’t let myself see that I truly know sufficient to have the ability to say that is one thing that I educate. That is one thing that I’m an professional in, as a result of it positively didn’t begin that approach in anyway. So I’m actually excited to be doing this sequence, to be sharing this with you, and to simply be relieving plenty of disgrace you might need had otherwise you would possibly carry right now round this matter, if in case you have been when you simply know that when you have been in a position to present up persistently, your corporation could be extra profitable, however then you’ll be able to’t present up persistently when you’re in that loop, this sequence is for you, and as I discussed, it’s not going to be like something you actually hear on this matter. It’s not going to be this like stress rule guide. Right here’s what you need to be doing. You need to have a hook. You need to do that. So the algorithm likes it, like all of that form of stuff. That is actually about the right way to create content material in a approach that looks like coming house to your self, in a approach that has it feeling such as you don’t you are feeling a lot like your self as you’re doing it you can’t assist however be constant. You may’t assist however need to share it, and in addition I’ll be speaking about all through this sequence.

That doesn’t imply that you just may not have some dread on the similar time or some resistance to doing it. I nonetheless in with this very podcast sequence. I nonetheless have that feeling of dread or resistance, despite the fact that that is one thing I completely adore doing, and I really feel a lot like myself and so seen on my own after I report my podcast, however my mind nonetheless, to some stage, is like, that’s dangerous. Let’s simply do again finish stuff within the enterprise and, like, replace this technique, and there’s that. And likewise what I need to assist you do is what I’ve been in a position to do, which is to have a enterprise that’s profitable. So it’s not that, such as you do that, and it is a good little passion, however like, when you truly wished to have content material that constructed a enterprise, then in fact, that you must take into consideration the hook. In fact that you must say the proper factor, and take into consideration your viewers and what do they need, and what’s your area of interest, and, like all of that. However like, I’ve taken a really totally different strategy, and it has been wildly profitable for me.

And it’s constructed on self belief. It’s constructed on being prepared to take that strategy with out it, needing to get prompt engagement and like, the way in which that I’ve achieved issues it wasn’t. I positively am not this individual, and I really feel like this is for that reason I used to be I that is what I’m right here to show. And if I had had, okay, I made a YouTube video, after which I acquired, you already know, 10,000 views, after which, you already know, the remainder is historical past. That’s not my story. My story is basically about crippling worry, placing myself on the market, exhibiting up, maintaining it a secret from family and friends for a 12 months, some family and friends for for much longer than that. I used to be so embarrassed on my own to suppose I may, even after I began again in 2013 that I may even have something to share with the world. It simply felt so embarrassing, so like I felt ashamed that I even thought I may try this and present up in that approach and be that form of individual. I used to be so afraid of what my associates would suppose, and I’ve plenty of supportive individuals round me in my life. I do now. I did then, however I used to be simply so afraid of the laughter as a result of I used to be laughing at myself.

I used to be so, so afraid of anybody stumbling throughout my weblog. That’s how this all began. A weblog known as Smart20s, about the right way to take advantage of your 20s. I wasn’t even sharing any form of precise opinion on something. I used to be simply sharing like, Hey, I believe this weblog publish is cool, or I believe this YouTube video was attention-grabbing, and I didn’t share it with anybody I knew personally. So I used to be simply sharing it like into the web. I had single digit web page views. I when individuals have been like, you already know, simply inform your family and friends about, you already know, what you’re doing. Put up it in your private Instagram web page. Like, Instagram, Fb, like, Oh my God, no approach, no approach. I simply can not think about something worse than having to share this with individuals who truly know me, like so so many individuals who educate on this matter, they’ve various things to show. That factor to show isn’t right here’s the right way to overcome this insane worry of placing your self on the market and exhibiting up. And so after I’ve realized about content material from individuals who by no means had that worry, I didn’t get the teachings I wanted to get on the right way to truly create security for myself, to indicate up, to place myself on the market, to inform people who I liked about it, and to danger them not loving me anymore, is actually what it was about I used to be pondering like, not consciously, however no less than subconsciously, like, if I share this, they received’t love me anymore, as a result of that is so embarrassing that I believe I can do that.

Now, I do know so many individuals who, despite the fact that they’re doing like, can do such a fantastic job with content material in the event that they apply themselves to it, they don’t apply themselves to it due to this worry of, like, turning into somebody totally different to everybody in your life is aware of you as and to who you’ve recognized your self as. And so that you would possibly really feel this pull to create content material, this pull to be a pacesetter and be somebody who shares issues, even when, like me, you had this like, insane stage of self doubt. And like, I don’t know if I may truly try this and if it could work, and if it could be so embarrassing. And on the similar time, you simply really feel plenty of perception about it too. Like, I all the time felt this contradiction between, like, I’ve a lot self doubt and a lot self perception. And like, how do I reconcile that? And actually the self doubt. Was simply attempting to maintain me secure as a result of I knew that I may do one thing like what I’m doing right now. I knew that I may be capable to lead on subjects, and I didn’t know the way or what that might seem like. I didn’t even know at the moment that teaching was a factor, however I simply had this sense as soon as I had been launched to the world of content material via podcasts.

That was how I acquired into all the pieces. I began listening to psychology podcasts on the drive to my job, after which I listened to all of that that I may discover, and like TED Talks and issues like that. After which it urged enterprise podcast. I had no need to start out a enterprise, however then I used to be listening to individuals who had began them. I used to be like, Huh. They have been sharing their fears and doubts and like, actual issues. I used to be like, Oh, possibly I may try this. Perhaps I may have a weblog. Loads of them had a weblog. I began a weblog. I had a number of totally different makes an attempt. Truly. I used to be like, I’ll do a baking weblog, as a result of I actually favored doing baking. However I did one publish. I used to be like, I don’t care to speak about this matter. I actually have no real interest in, like, making a recipe or any of that. And I used to be going to do one on at college. So I’ve a regulation diploma and a finance diploma, a Diploma of French as nicely. So I used to be going to do a weblog that was particularly for individuals at my college on a stats topic that was fairly arduous, however I like had found out how to consider it in a approach that meant I did very well.

So I used to be going to do a weblog actually nearly that, and what I additionally did. So simply earlier than that point was that I my brother, he urged a guide to me known as the Go Giver, and I can’t keep in mind the creator’s identify on the time I’m recording this. I didn’t look it up, however I learn that guide, and I used to be like, Oh my God. Like, it launched me to the world of private improvement. After which I used to be like, it is a factor. Like, it is a entire factor. And rising up, I all the time liked, like, watching Oprah and stuff like that, however I didn’t understand the non-public improvement world was an precise factor. In order that opened my eyes, like, possibly I may do a weblog round issues about that, and in addition this query for me, of like, I used to be 22 on the time I began this weblog that I used to be like, The place are the people who find themselves similar to me, who they’re not like, oh my god, I’m so broke. Why am I the place? And so they’re like, take a look at my excellent life. However the people who find themselves like, I’m actually attempting to determine this out, and I’m additionally actually struggling to determine this out, and, like, navigating that.

In order that’s what I wished to speak about. I had no opinions or recommendation or something like that on it, however I simply felt this pull to do it. And so after about six months of listening to podcasts, I and, like, increase my perception I’d hear, I keep in mind it so clearly, like on the totally different rental properties that I lived in, like I’d be listening non cease. It simply crammed me with a lot perception to take heed to different individuals, as a result of I didn’t know anybody in my life who had a weblog, not to mention like I wasn’t telling anybody I used to be listening to private improvement podcasts or enterprise podcasts or like all of that. So I didn’t even know if there was somebody round me like that. I positively didn’t invite it in. I used to be too, too scared to do this and like, even reveal that I favored private improvement. Did that imply there was one thing improper with me that I favored that matter? Like, there was additionally that. So anyway, it crammed with sufficient perception to get began. I got here up with the identify, based mostly on Pat Flynn, who has Sensible Passive Revenue, which was one of many podcasts I listened to. He’s superb.

I used to be like, good 20s. I’ll make it good 20s. So I had the identify, after which I wrote one publish and revealed it and utterly ghosted it for 3 months. I finished listening to podcasts. I simply felt so embarrassed that I had even posted something. And after that, it was a journey, a large journey of attempting to determine the right way to really feel secure, publishing the right way to really feel secure, letting myself be seen, as a result of I used to be doing one thing that felt so like me, despite the fact that I’d by no means actually explored private improvement. As I stated, I didn’t know that teaching was a factor at that time. I didn’t get launched to it till a number of years later, after I was listening to a podcast and Brooke Castillo was on it, I used to be like, oh my god, that is, it is a factor like, you’ll be able to truly coach individuals, and that’s it. I simply felt like, Oh my God, that’s me. That’s what I naturally do, and that may be a profession like that. Was superb to have that epiphany. However after I actually began my weblog and began, like getting attempting to get myself on the market and be capable to publish one thing, even when it was simply sharing another person’s YouTube video or another person’s weblog publish and issues like that, I simply felt so embarrassed that, like, when individuals would say issues like, as in, individuals on-line, once more, I wasn’t speaking to anybody in my actual life about this, so I used to be listening simply to individuals on-line, when individuals speak about, like, simply really feel, really feel the worry and do it anyway. Cease caring what individuals suppose.

Or I’d simply hear all these success tales from individuals who, as I stated, have been like, oh, you already know. The primary one that learn my weblog, or, like, no matter was like my mother or my dad or my good friend, or I used to be like, No, oh my god, I can not inform anybody about this. That is so embarrassing. And so I actually needed to undergo it to determine, Okay, what’s happening. And after I began this as nicely, I didn’t even know I used to be a perfectionist. I didn’t know that perfectionism was one thing that, like was a part of my mindset, that that perfectionist, these tendencies, the all or nothing, pondering, the burning myself out, the like individuals pleasing, the worry of judgment, which is plenty of what we’re speaking about right here, the procrastination, like I had plenty of that come up throughout college and issues like that, but it surely by no means brought on actually huge issues for me till I began attempting to indicate up on this planet as myself and doing one thing that felt actually true to me. It felt a lot simpler to be unhealthy at college, despite the fact that I positively didn’t need to as somebody who self identifies then and now, as somebody who’s clever, I positively didn’t need to do unhealthy at that. Nevertheless it didn’t really feel like me to be doing regulation or me to be doing finance. I used to be serious about these issues. I selected to review these subjects.

I loved even studying about these issues. Nevertheless it wasn’t till I began my weblog and began studying about private improvement, I used to be like, This looks like me. And the perfectionism in Frank got here on in such an intense approach that I then needed to go about okay, like, what is that this? As a result of I believed it was a motivation concern. Like, and I used to do weblog posts about, like, how do I simply get myself to remain motivated? As a result of I couldn’t publish persistently to my weblog. So what occurred was, after I first did that publish, after which I ghosted for 3 months and simply was like, oh my god, that was so embarrassing that even tried, let’s try to, like, maintain that out of my thoughts. Then after that, I used to be like, Okay, what I must do, and I’ll be speaking sooner or later episodes about, like, a sensible strategy and, like, bringing all of it collectively. However I simply need to share my story with you so you already know the background, you already know, like, you’re not the one one which I used to be like, Okay, I’m simply gonna publish day by day and publish one thing. Doesn’t matter what doesn’t matter if it’s shit, I simply must actually publish one thing, as a result of I can inform me not posting something, as a result of as nicely, like, the extra time handed with out me posting, the extra stress there was for the subsequent factor I posted to be actually good.

And once more, that pulls on that perfectionism handbrake, and I used to be similar to, discovering it even tougher to determine what to say and to really say, despite the fact that, once more, actually nobody in my life knew about this weblog. I used to be figuring out after I was meant to be in any other case finding out and in addition I hadn’t actually, like promoted it on-line, like I wasn’t. There have been no advertisements to it, like there was nothing, like there was nobody studying it. However even then, even in having nobody learn it, and particularly nobody I knew studying it, it felt so embarrassing nonetheless to be even doing it, so like there was so many layers of this that I needed to overcome. So I used to be like, Okay, I’m gonna publish one thing each single day for the month of January. This might have been January 2014 and I simply must, like, get into this rhythm of, like, letting myself put so I began over time to, like, determine, okay, if I publish extra typically, and I give myself, like, right here’s after I’m going to publish, and I make myself help myself, however actually, then there was, like, plenty of drive, like, I make myself publish that day by day, then that feels simpler than attempting to do, like, one good publish per week.

It feels simpler to really let myself do seven unhealthy posts in per week, and to not have all this time and area, as a result of if I needed to do seven in per week, or like, one each single day, I didn’t have the time and area. I used to be full time finding out. I used to be additionally working, additionally had family and friends. I used to be courting Steve, then we’re now married, however we have been courting then, like, I had a full life outdoors of this as nicely, and so I didn’t have all this time. Like, I simply was like, Okay, I simply need to put one thing collectively and put it on the market into the world and similar to, get the ball rolling. And I discovered that actually useful. However then after that was achieved, that month, then I simply went again into, okay, nicely, now I must, like, now that I’ve achieved that, now I would like to actually determine, like, a very good factor to speak about, and issues like that. And I simply discovered that what I used to be doing was like, I’d publish, and it could take me so lengthy, so lengthy to place collectively a publish. I’d publish it. I’d edit it after it was revealed, after which I’d go into, like China, mainly like with every publish that I had on my weblog, attempting to have it’s both if it was a sure matter, this like excellent summation of that. However like, as soon as I began truly being like, possibly I may truly share issues, as a result of I began studying lots, possibly I may share issues of like, right here’s what I’m noticing, like, placing collectively my ideas.

In order that’s what I used to be doing in 2014 as I used to be figuring that out and, like, discovering my voice. And I’m so grateful now to have had a interval with nobody watching, as a result of that’s actually after I found out plenty of my voice over like these three, first three years, significantly the primary two years, 2014 and 2015 was after I actually began studying, okay, if I discuss in first individual, which you’ll discover I’m doing proper now, I nonetheless do that. If I discuss in first individual, it’s approach simpler. Saying right here’s what I did, is it useful for you, hopefully, versus right here’s what you must do. Anytime I attempted to say, like, right here’s what you must do. My perfectionism handbrake got here up, as a result of my mind was like, nicely, a it’s very easy for individuals to criticize that form of content material. If I’m speaking about my very own private expertise, like, that’s my expertise, they will’t say, nicely, that’s not true. I imply, they may, however they’re much less prone to. But when I’m saying, nicely, you must do that while you’re creating content material, or you must do that, I wasn’t speaking about creating content material then.

I used to be speaking about, like, simply private life, private improvement, and similar to, totally different concepts about, like the right way to keep motivated and the right way to create a behavior and issues like that, that each time I attempted to strategy it from this, like, You need to do this sort of angle. Or, like, right here’s an exhaustive my view on like, say, if it was habits, like, right here’s all the pieces that you must find out about it. Once I tried to create like that, oh my god, handbrake got here on massively. Nevertheless it was like, listed here are three issues which have helped me create habits which were good, that was a lot simpler to create. So I actually had to determine through the years. And it did take me years when individuals, I’ve heard so many individuals, be like, you already know, I used to be creating content material for 5 entire months earlier than I had, like, my first 10 km like, Oh, my God. That’s not, that’s not my story. It took me three years to have the ability to make my first greenback, and never as a result of I wasn’t able to doing that. Bodily, emotionally, I wasn’t succesful but till 2016 in September, when it was three years after I’d began, and I used to be working so arduous on this weblog throughout like my job, as a result of I then graduated in 2015 and so I’d work on it. I used to be working as an accountant as nicely, so I’d work on it on the prepare. I’d take my laptop computer on the prepare and be like, writing a weblog publish, like I used to be working so arduous to get my weblog off the bottom.

I keep in mind a 12 months earlier than, I believe it was a couple of 12 months earlier than I graduated, I used to be like, I actually need to have the ability to have this weblog full time help me in order that after I graduate, as a result of I do know I don’t actually need to be a lawyer, in case you’ll be able to’t inform, I don’t actually like arguing with individuals and like all of that form of factor. I simply didn’t need to have that career, despite the fact that I did discover it very attention-grabbing, I used to be like, Okay, I’ll go down the finance route, as a result of I discover that actually attention-grabbing and like extra suited to me than regulation. However I used to be like, finally, I do know what I need to do, despite the fact that to love, I’d say to individuals, I do not know what I need to do. I did know. I used to be simply maintaining the information from myself that I knew what I wished to do. I wished to have the ability to have a weblog that supported me full time. I wished to have the ability to speak about private improvement as a factor that I did, as a job, as one thing that might help me financially. However I used to be like, I need to be have a full time earnings from that by the point I graduate in mid 2015 I had not made a cent by that time due to the perfectionism, as a result of I used to be attempting so arduous to use recommendation that didn’t work for my perfectionist mind when it got here to perfectionism, or simply didn’t even acknowledge the actual fact about how actual my worry of visibility and my worry of placing myself on the market, which is perfectionism.

Not one of the recommendation acknowledged. Like, right here’s what to do while you’re fearful of telling individuals in your life about your weblog prefer it was simply, like, simply, like, simply, in fact, publish it to your private Fb web page. Like, once more, no approach I’m doing that. I keep in mind the day. I actually keep in mind it so clearly the day that I had my sorry. I had my Instagram account. I positively didn’t inform any of my associates about it. I had my Instagram account, and I noticed considered one of my associates from major faculty who I wasn’t even associates with anymore. She favored considered one of my posts, so mainly it was like my secret had gotten out, and I felt so panicked, like I used to be being like I simply felt in my physique so panicked that somebody I knew may see what I used to be doing with my enterprise like that. It was no longer simply this, like personal factor, that over that point interval, I had developed the arrogance to touch upon different individuals’s weblog posts and be like, hey, listed here are my ideas on this. Come try my weblog so there have been increasingly individuals beginning to observe my weblog. Undoubtedly not avalent. Of individuals, but it surely was extra than simply me studying the weblog and to have it truly, like, go into it being my private life, and somebody from my private life, despite the fact that it was somebody I wasn’t involved with anymore, not for any unhealthy purpose.

We similar to, weren’t in contact anymore. I used to be like, oh my god, like this. I I similar to, I wasn’t prepared. And likewise I’m glad that occurred in hindsight, as a result of it actually then helped me to be like, Oh, okay, like this factor I’m feeling a lot, which is individuals not wanting to hang around with me anymore, not loving me anymore. That didn’t truly occur. It was actually nice simply to get some proof of that. However I used to be simply so afraid of that I’ve this simply Yeah. So plenty of, plenty of what I’m going to be sharing is, and also you would possibly relate to this, however not be within the thick of this anymore, however I simply need to share like, that is the backstory of content material creation for me. And so it took me till 2016 to really be capable to not simply be sharing issues, however to have one thing on the market, which for me was an internet course that I made about habits that I had found out the right way to have a constant fitness center behavior and work out and a constant meditation behavior. And so it’s simply so humorous to me that my mind, till so just lately, has been like consistency, like constant content material. You couldn’t truly educate that when, actually, I’ve truly been instructing that consistency since 2016 however anyway, I like how our perfectionist brains similar to, ignore what’s truly true.

However I had that course, after which I used to be mainly like, Okay, nicely, I’m going to be set as soon as I’ve this course, then all I must do is market it, and like, creating that course, that was a complete curler coaster journey, however that’s for that’s a subject for one more day. That’s extra round self, belief, promoting, however actually then being like, okay, now I simply must, like, create constant content material to have the ability to promote this. And I simply, once more, the handbrake was on a lot, as a result of now it felt like there was a lot extra at stake. And like, the worry of being salesy and all that I simply had, I needed to actually determine, like, what’s going on right here? As a result of, as I stated, I didn’t know that I used to be a perfectionist after I first began my weblog. So initially it was like, Is that this a motivation factor, like self-discipline, like what’s occurring right here, after which with the ability to study from individuals like Brene Brown, Dr. Carol Dweck, and simply beginning to peace to go, like, Okay, I believe despite the fact that I don’t relate with the phrase perfectionist, as a result of I don’t suppose I’m excellent sufficient to be one, and I’m not like the one who does all the pieces completely, like I’d drive round for a complete 12 months with stuff within the boot of my automobile or the trunk of my automobile that wanted to simply be taken inside, and I wouldn’t take it inside like that may’t be a perfectionist. Can it? Sure, it could possibly.

However that, for me was similar to, I don’t establish as a perfectionist, as a result of a perfectionist would take it inside and set up it and never have this concern after they then are someplace and must put issues within the boot of their automobile, they usually can’t, as a result of it’s stuffed with similar to random bits and items that have to be taken inside, and that might take 5 minutes to do. So I don’t try this anymore. I found out the right way to clear up for that, however I actually didn’t establish with being a perfectionist. However then was like, oh shit, that’s truly what’s occurring. That is like, it’s not that I’m attempting to do all the pieces completely, however I’m so afraid of being seen as imperfect that I’m getting in my very own approach in all kinds of various methods. And it’s actually painful, prefer it was painful after I was a pupil, and I’d burn myself out and this stuff to the final minute and all that, however there was an exterior deadline. In order that meant that, like, push would come to shove in some unspecified time in the future. However with my enterprise, there was no exterior deadline. There was nobody saying, like, this weblog publish is due on today. It was, there was a lot extra in enterprise, a lot extra self accountability required to do it.

And likewise, once more, it felt a lot like me to be doing the issues that I used to be doing that that felt so weak and dangerous, and it felt simpler to if I used to be having perfectionism come up in my accounting job when it meant like I had a report that I wanted to do, after which I additionally had a really strict time restrict that I used to be allowed to need to do it in, And that might then pull on that perfectionism handbrake, however like, I didn’t have this sturdy id round, like, I need to be a extremely good accountant, so it wasn’t as painful for me. However when it got here to my enterprise and my weblog and all of that, like I actually I felt like me and somebody a few years in the past requested me if with my enterprise, like, as a result of lots of people speak about, like, wanting time, freedom with their enterprise, and like, location, independence and like, Positive, these issues are good. I take pleasure in having that. However that was by no means why I began my enterprise. The liberty that I wished was the liberty to be myself. And the liberty to be myself, not simply in personal after I’m listening to a podcast on my own, not simply when I’m in my very own little world.

And as an introvert, that’s one thing I like doing, however I wished to have the liberty of being publicly myself, of being seen as who I see myself to be, and that included, for me, feeling as if I used to be somebody who was naturally good at teaching at seeing different, at seeing issues and like mentioning patterns and issues like that that different individuals couldn’t see, that I felt all the time like that was one thing I used to be naturally good at. And naturally, something, any space the place we really feel naturally good. So in PGSD, we now have artists and musicians, and we now have different individuals like me who’re coaches, or they could be a graphic designer, or, like, usually, plenty of artistic entrepreneurs, the place they’re both creating with like artwork and that form of visible creation, or they’re creating connection and doing it in the way in which that I do it, not within the precise approach, however you already know what I imply, like doing extra of this sort of creating, the place I’m not, like doing the piece of artwork, however like, in some methods, I’m only a extra verbal approach. However anyway, so all of that to say, any space that we are likely to really feel naturally good at, we really feel actually energized by we are likely to have plenty of perfectionism come up round that. As a result of there’s this worry after we’re on this perfectionist mindset.

There’s this worry of, like, if I actually had a go, like, actually attempt my greatest on the factor I really feel naturally good at and I failed, like, that might be so painful. Like, in case you are somebody who you’re an artist, and individuals are all the time like, Oh my God, you’re so naturally good at artwork, however then it looks like a really weak act to promote your artwork, to advertise your artwork. The identical with writing, the identical with teaching. Prefer it was for me, prefer it took me two years as soon as I had that on-line course, I wished to do teaching as nicely, however I used to be like, there is no such thing as a approach I can try this. I’ve to do that course, I had this entire like, listed here are all of the issues I must do earlier than I be prepared for that. All sounded very logical and sensible, however I used to be simply so scared to search out out nobody wished to be my shopper, that if I did have somebody as my shopper, that they might suppose, Oh, my God, that is so unhealthy, after which I they might desire a refund. They’d be indignant at me. It wasn’t even about any of the cash. It was like they might be indignant at me for pondering that I used to be truly good at it, like these fears have been what was happening and what was stopping me from creating constant content material and with the ability to construct my enterprise and get it off the bottom.

I needed to do. I needed to actually accomplish that a lot work, and never that that is a lot work, however to me, it was as a result of I didn’t have somebody like me now with the ability to say, Oh, hey, that’s what that is, and right here’s what to virtually do to have the ability to clear up for it. And so what I need to introduce you to with this sequence, and that is me instructing as now somebody who not simply may be very according to content material, like I’ve over 500 podcast episodes I’ve had. I did a YouTube sequence a few years in the past now the place I did a video day by day for 100 and one thing days, we now have an e-mail known as the perfectionist energy up. That’s an e-mail that goes out 5 instances per week. It’s just a bit motivational few sentences. We’ve despatched that out now for about 4 years. So in terms of this matter, as I stated, like, I’ve been a full journey, like, I can now simply simply go and discuss on Instagram Tales, there’s no like, huge emotional response that comes up for me. I used to be in a position to get very snug with that. I get I’m snug proper now simply sharing and speaking and like understanding that 1000s of individuals will take heed to this, and in addition that I’m like, I’m in a position to simply be me in my content material. I’m in a position to do it persistently.

And likewise there’s only a quite simple course of to have the ability to do that, but it surely doesn’t relate to and this is sort of a totally different strategy, as I discussed, I’m not simply going to be sharing, like, right here’s the right way to be constant in the way in which you’ve heard it earlier than. What I need to do is have your focus go from creating constant content material, which that’s going to be what occurs. You’re going to get what you need, however to shift the main focus from creating constant content material to having the main focus in stated be creating secure visibility and secure self expression. That’s what we need to have you ever accomplish that while you really feel secure, being seen, and while you really feel secure not simply being seen, and while you’ve acquired the right, polished publish, particularly when you’re somebody that has a tough time hitting publish. Like, you might have plenty of concepts you, oh, my God. You may have so many concepts for stuff you need to share, however then you definitely maintain stopping your self, you don’t create it. Or when you do create it, you get caught modifying. Or when you do edit it, you don’t publish it. Otherwise you like, return to the drafting board.

We need to have you ever feeling. Writing, and I’ve a course of for it that I’ll be guiding you thru. Have you ever feeling secure, not simply with the right, polished content material, the place you might have an incredible hook and the right graphic and each phrase is completely proper. That is very exhausting, and naturally, it’s arduous to be constant when that’s your strategy to content material, as a result of it’s so time consuming, and also you’re judging your self so harshly for all of that point that you just’re creating, after which on a regular basis while you’re getting low engagements. In fact, the entire thing is basically disheartening. You resent advertising and marketing. You don’t need to be doing it. We need to have you might have a content material creation expertise the place despite the fact that there could be some fears that come up and a few doubts, and I’ll educate you what to do with those who you’ll be able to really feel such as you. So it’s not simply secure visibility as somebody who’s excellent and has their shit collectively, however secure visibility that you just really feel secure to be you. The irony being that after we create in that approach, you truly create the very best high quality content material you might presumably create, whether or not, like, you might have a enterprise much like me or not, that you’re in a position as a result of that stress is off and also you’re not judging your self, you’ll be able to simply do what must be achieved, and also you would possibly nonetheless be having graphics which are lovely and all of these various things, however there’s a lot much less drama.

There a lot much less drama, a lot extra self help. And even when you get low engagement at first, as a result of that’s an inevitable part. In case you are beginning one thing new, like individuals aren’t going to be engaged with it since you haven’t been engaged with it sufficient. You might want to have that construct up and to have your expectations round how lengthy it takes to get engagement. It’s not like, nicely, I posted persistently for per week. The place’s my huge following? I, as I stated, I liked I didn’t, I didn’t have that have of, like, prompt success. It took me a very long time as a result of I wanted this artistic cocoon, and we’re going to be speaking about that as nicely. I wanted this artistic cocoon to create this like, mainly, to create the security for me to have the ability to create issues and publish them after which create issues. And a few issues didn’t get revealed. Loads of issues did get revealed, I may simply truly mess around with issues. I didn’t need to have all the pieces I created be excellent, as a result of it was okay if I didn’t use it, however I truly nonetheless revealed it in public. So I then didn’t get into this mode the place I’ve seen plenty of perfectionists get caught on this of like, I’m simply gonna create, like, only for me, I’m not gonna publish it in any respect.

After which, since you don’t even have any like, it’s not going out, you find yourself with having such harsh self judgment of like, nicely, now I’ve been training like. Now I’m simply going to attend until I get this excellent one, after which I can put it on the market till I’ve this like runway of a month’s price of content material. After which I’m going to place it on the market of like, you truly have to be creating and publishing, creating and publishing in a approach that feels actually secure. You may create, as I talked a couple of artistic cocoon. I’ll inform you extra about what that’s. Am I going to be doing that inside PGSD collectively. So I’m actually excited for that. However you need to have this like artistic cocoon for your self that features publishing issues publicly to keep away from the like nitpicking and like all of that, you need to have the ability to have that so that you’re truly in a position to actually have your personal again as you create, to really feel linked to your self as you create, to have the ability to create what you need, and to not have this prompt stress of like, as quickly as I publish one thing, I ought to make a sale from it.

When you do have one thing on the market, when you don’t but have something on the market that possibly you’re focusing extra on engagement, followers, likes, saves no matter that’s, relying on what platform it’s, downloads, views that when there’s that stress there, with out this help from your self to search out your voice, to have it take a minute to mess around with various things, to really benefit from the course of. And we as perfectionists typically like, I don’t care if I take pleasure in I simply need the end result, as a result of that may validate me, that I’m truly lovable, as a result of my deepest worry is that I’m not lovable, and that’s why I’m saying that humorous lovable, that I’m not lovable, and that nobody desires to be round me after I’m truly being my true self. In order that’s why I must individuals, please. That’s why I must, like, water myself down, or, like, fake I don’t truly need to have this enterprise when that’s like, my deepest need, and it retains bugging me, and like wanting me to behave upon it, however I’m not truly doing that, and we need to simply have you might have an expertise. It’s so essential.

And that is one thing I don’t hear individuals speak about, as a result of plenty of the individuals who educate on this matter are individuals who’ve by no means struggled with the worry of visibility and placing themselves on the market. And so they can say, like, who cares what individuals suppose? As a result of they didn’t care what individuals suppose, as a substitute of right here’s what you are able to do, virtually talking, to really feel secure, to place your self on the market. And right here’s virtually talking, what to do with among the fears and doubts that may nonetheless come alongside for the journey. Right here’s the right way to have them not be this large drawback that makes you freeze or makes you simply polish and polish and polish and polish and polish and exhaust your self with all of the making ready and the over making ready, the analysis, the on the point of have you ever simply be capable to launch that into the world as your self to really feel secure doing so to really feel secure when there isn’t a complete lot of engagement, and to maintain doing that. Like, that’s how I used to be in a position to construct my podcast. However earlier than my podcast, like, when you return and take heed to episode one in 2017 earlier than that, I did a YouTube channel. As I discussed I used to be doing. I did a sequence known as one year of private development on YouTube. And I noticed, like, with that, what I did, as a result of I wished to indicate up persistently.

And I seen with YouTube after I tried to do a video on like, as a result of I’d began determining some issues about perfectionism, I wished to do a video on like, the all or nothing mindset, and I wished to say it completely. I can’t keep in mind if I scripted it or not, however I wished to say each line good, and I stated the identical line like over and over, to the purpose the place I didn’t even know what I used to be saying anymore. And it took me hours to create a 15 minute video, after which, oh my god, the dread round modifying it, as a result of I had so many goes at attempting to say it, I used to be getting extra pissed off with each time I attempted to say it, it acquired tougher to say it. After which what got here out was a video the place I’m way more stilted, way more like, tense, not similar to flowy, how I’m proper now after I’m talking that, I used to be like, Okay, I need to be exhibiting up on YouTube, and since earlier than that, I’ve been speaking on Snapchat. So like, I simply need to point out with my first podcast episode, that’s not my first time speaking like this. And so when you take heed to that, like, that’s how Sam began, it’s not that is me telling you, just like the backstory.

So there was a YouTube channel. I used to be like, Okay, I would like to determine a technique to, once more, have a format that looks like me, that’s straightforward for me. And so what I did with this sequence is like, I need to do like day by day, speaking about my very own private development once more, speaking in first individual, I need to speak about my very own private development, and what I need to do is have it’s tied to one thing I’m already doing, which was doing my make-up. I’m positively not a make-up artist, like somebody on YouTube who may educate make-up, however I do my make-up day by day. So I’m simply going to report myself on my telephone, chatting, no modifying. I’m simply gonna, like, discuss and, like, say issues and publish it. And I even did this as nicely earlier than that, with simply regular, like, the right way to form of movies, it was a lot tougher for me to create one video than it was to create seven. So I simply found out, and I’ll be instructing this, I found out a system that meant it was straightforward to create seven movies, and that I did that suddenly. I’d like, sit within the room and alter my prime between every one and similar to, let myself discuss, no modifying, and put it out into the world. And like, I used to be working a full time job, so I’d simply batch create it.

And I used to be in a position to then, like, apply being myself and exhibiting up and talking and like, as a lot as for a perfectionist, it may give us nerves to be like you’ll discuss with out modifying. That for me was one thing that was very releasing. Of like, Okay, nicely, if I’m not going to edit it, I’m simply going to say it and maintain going as if it’s an actual dialog. So once more, lots of people don’t educate this sort of strategy to content material. They’re like, you must say it proper? You need to say probably the most compelling factor. Take into consideration what your viewers desires. Suppose, take into consideration the hole out there. Like, I simply needed to truly take into consideration what am I desirous to share, and the way can I share it in first individual, in order that I can truly get it out into the world? And the way can I share it at excessive quantity, in order that there isn’t all this stress on every bit of content material? Like, the extra I create, the extra simply I create. And so I need to have a system as nicely round that, as a result of I wanted to have some form of system in order that it was straightforward to create a excessive quantity of content material and have this artistic overflow, which I’ll be speaking about later on this sequence.

To have this artistic overflow to not need to publish each single factor I create. I need to have the liberty to create and never publish one thing, however I don’t need to not publish something, as a result of then the nitpicking and the self judgment and like, then it makes it so arduous to ever really feel prepared. And plenty of instances I simply see perfectionist after they try this, after which like, oh my god, I had this concept for one more enterprise and issues like that. Or possibly I ought to do a very totally different platform. This different individual stated this. Or, like, I noticed this individual on this factor doing that, and so I ought to try this too. We need to have you ever feeling secure to be self expressed. Really feel secure to be seen, to offer your self a artistic cocoon, in order that you’ll be able to discover your toes, discover your voice, after which as soon as you might be persistently and once more, the byproduct of that is constant content material, but it surely’s constant content material with out drive and with out burning your self out. So we need to have you ever be capable to try this.

We need to have you ever be capable to try this, and to have that secure self expression and secure visibility, so as to create and create I’m going to be speaking about within the subsequent half about Spark content material, so as to create spark content material that actually feels such as you and can convert and interact an viewers, however not since you’re attempting to consider what does the viewers need? You’re fascinated by what brings out that spark in me. So I’ll speak about that within the subsequent episode. You’ll be able to have actually, simply, total, a sensible strategy, as a result of I didn’t see anybody instructing content material creation the way in which it wanted to be taught for me. In order that’s what that is. That’s what I’m instructing. I’m so excited for this to be coming into PGSD I’ve coached for thus lengthy on content material creation, however haven’t actually owned till so just lately that, like, that is one thing I’ve plenty of knowledge round that family and friends ask me for recommendation on this matter lots. However due to my perfectionist mind, I used to be like, Effectively, no, I’m not completely constant on Instagram, in order that doesn’t depend when, like, I’m superb at consistency after I need to be and after I really feel secure to be. And for me, Instagram was the place I felt much less secure, but in addition I didn’t even have a publishing system.

So I’m going to be speaking to partially 4 about having a easy publishing system. We’re going to be calling it energy publishing, as a result of it’s very highly effective to do that. Having a system like I had a unique system with the podcast and with Instagram, and the system with the podcast actually supported me with consistency, whereas I didn’t arrange a system like that with Instagram, and so it was a lot tougher for me to really feel secure, to indicate up, to create that artistic overflow, with out burning myself out and with out then having to be so harsh on myself, like I used to be simply with Instagram, extra like, far more judgmental of what acquired posted. It felt extra visible, and subsequently like much less secure, as a result of different individuals I knew have been watching it, the podcast felt extra secure to me.

So anyway, I’m going to be sharing extra about all of this on this sequence, and on the 18th of July, we’re going to be opening the doorways to PGSD so as to be invited in to be guided via my easy course of for creating constant content material by specializing in creating secure visibility and self expression. It’s going to be very sensible. It’s not this like, listed here are some concepts for you to consider. I’m going to be telling you precisely what to do, as with something like, as with energy planning, there may be construction and adaptability baked into that construction so it could possibly work precisely for you. So I’m very enthusiastic about that. And for we’ve had messages from people who find themselves like, I’m already going to be becoming a member of for this enrollment. So I’m so excited for these individuals. I’m so excited for our PGSDers, and I actually need to invite you in, if content material creation, if this has been your battle, or it hasn’t been your battle since you’ve had such a tough time even getting your self to get began with it and like truly getting going, then I actually need to invite you in. I actually need to have you ever inside PGSD so as to have the help to create secure visibility and create constant content material.

Outro
When you can relate to what I share on this episode, then I would like you to know that that is the precise work that we’re going to be doing inside my program, Perfectionist Getting Shit Accomplished, aka PGSD. So from July 18, which may be very quickly, from July 18, for one week solely, PGSD goes to be open for enrollment, and through this opening, those that be a part of and those that are already inside might be going via a artistic cocoon expertise collectively, which is a 3 month course of the place you’re going to rebuild your relationship with content material. Cease ghosting your self, cease ghosting your followers. You’re going to be lastly in a position to present up persistently in a approach that feels pure and aligned and sustainable, you’re not going to burn out. That is the reply when you’ve been spinning your wheels, if in case you have been feeling so responsible on a regular basis that you just aren’t exhibiting up persistently, despite the fact that you need to be doing that, despite the fact that you technically know the right way to do it, that you just simply can’t get your self to do it. This expertise inside PGSD, the artistic cocoon, it’s precisely what you might have been lacking. We’re going to have you ever creating secure visibility and secure self expression so as to present up the way in which you need and have it create the outcomes that you already know it could possibly. So I need to invite you inside samlaurabrown.com/pgsd, is the place to go to search out out extra about this system and be a part of the wait checklist so you’ll be able to be a part of us inside as quickly as doorways open on July 18.