Episode 550: [Day In The Life] How To Create Excessive High quality Content material With out Overthinking (better of the podcast)

On this better of the podcast episode I’m taking you behind the scenes of what a content material creation day appears to be like like for me. 

First I share an replace from my drive into the workplace, chatting via what I’ve deliberate by way of content material creation and the way I’m interested by approaching it so I can get it finished with out overthinking. And in my replace from the drive residence, I reveal one thing sudden that occurred once I began working and the sensible issues I did to get much more finished than I’d initially deliberate.

I hope this episode evokes you to have a productive day of making content material, prefer it did for me! And if you happen to’re able to discover ways to create constant content material with out perfectionism getting in the way in which, you should definitely be part of us inside Perfectionists Getting Shit Executed.

Enrollment now open: Be a part of Perfectionists Getting Shit Executed (aka PGSD) to discover ways to create constant content material with out burning out. Doorways are actually formally open till 11:59pm EDT on Friday, 25 July. To enroll right now and get prompt entry to every part inside, go to samlaurabrown.com/pgsd.

Pay attention To The Episode

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FULL EPISODE TRANSCRIPT

Introduction
Hello and welcome to a different episode of The Perfectionism Undertaking. A podcast filled with perfectionism recommendation for entrepreneurs. My title is Sam Laura Brown, I assist entrepreneurs launch their perfectionism handbrake, to allow them to get out of their very own means and construct a satisfying and worthwhile enterprise. I’m the founding father of the Perfectionists Getting Shit Executed group teaching program, which is in any other case often known as PGSD. And for much more perfectionism recommendation that can assist you with your corporation, you may comply with me on Instagram @perfectionismproject.

Sam Laura Brown (Customized intro)
Welcome to right now’s episode. So we’re proper now in open enrollment for Perfectionist Getting Shit Executed. And what I wished to do was curate a few of my favourite episodes of this podcast the place I’m educating on content material creation for perfectionists, in order that you possibly can have these episodes that can assist you and to simply get you excited in regards to the work that we’re going to be doing collectively inside Perfectionist Getting Shit Executed. So the episode that you just’re going to be listening to right now is definitely a behind the scenes have a look at what it appears to be like prefer to create top quality content material with out overthinking. So this was recorded earlier than I’d formally named the inventive cocoon course of and phrases like say visibility and spark content material and inventive overflow and having the content material creation rhythm and all these various things. However what you’ll hear me do on this episode is hear me strolling via precisely how was I, how was I, how I used to be utilized these rules in actual life.

So what it truly is is only a candid daily behind the scenes, uncooked and actual instance and stroll via of me the place I’m sharing how I deliberate out my content material creation day, what I did when resistance got here up, and the way I moved via that with self belief in order that I might create much more than I had initially deliberate. So if you happen to resonate with how I method content material creation, particularly if you happen to’re uninterested in ghosting your viewers, procrastinating on posting, burning your self out, attempting to get the proper content material, perhaps if you happen to’re caught in planning mode, in analysis mode, perhaps you will have loads of content material in drafts such as you’ve really accomplished it, however you’re having a tough time really publishing it out into the world. You’re having a very arduous time getting momentum along with your content material creation. You continually really feel such as you have been interested by it and dealing on it in your head.

However your work, your actuality of what you’re placing out into the world doesn’t really replicate how a lot time you spend interested by it that you just aren’t capable of but be constant with out burning out. I need to invite you into PGSD. That’s precisely what you’re going to have the ability to resolve for so as to present up constantly and have your corporation develop. That’s what we need to have you ever do. That’s what we actually show you how to do in PGSD, and particularly for perfectionists who’ve a concern of displaying up and placing themselves on the market, if you’re fearful about what family and friends may assume, if you’re fearful about doing issues which are actually cringy, if you’re fearful about simply displaying up on this planet as an actual you, perhaps you’re somebody who sees your self as being actually shy. You have a tendency to not be the one that is the focal point, and any of that we need to have you ever shift into being a content material creator, and what that truly means, since you don’t should be somebody that you just’re not. You don’t should abruptly be the focal point, this loud particular person that you just’re not. We need to have you ever creating content material in a means that feels so secure for you, that feels such as you, and that truly works.

In order that’s what we’re going to be doing. You’re going to have construction, you’re going to have help, you’re going to have like minded neighborhood. It’s actually, actually, actually highly effective to have help with this. To have a easy course of that works. I need to invite you inside, if you happen to relate to something that I’m sharing on content material creation, we’re actually doing it in a means that I haven’t seen anybody else educating it or implementing it. That is going to be the distinction. As soon as I figured this out for myself, it was the unlock for me, and I really need that for you, too. So samlaurabrown.com/pgsd, is the place you may go to join this system. That’s additionally the place you may go to seek out out extra, and if in case you have any questions, e-mail me at help@samlaurabrown.com, you may in any other case DM me on Instagram @perfectionismproject, I’ll personally reply to you. We need to get you inside so as to resolve the issue of not with the ability to create constant content material. That is the unlock. That is the subsequent step for you. So I hope to see you inside PGSD, and I hope you get pleasure from this behind the scenes episode of the way to create top quality content material with out overthinking.

Sam Laura Brown
Right this moment I’m going to report a little bit of a day in alife episode simply to share with you what a content material creation date appears to be like like for me, and in addition among the issues I’ve been interested by in the intervening time in relation to content material creation, and the way I’m working via them, and the selections I’m making and issues like that. And I hope it’ll be useful so that you can hear about in relation to creating content material on your personal enterprise on your personal advertising and marketing efforts. As a result of for many on-line companies, that’s a giant a part of the job is getting the phrase on the market and doing that by way of emails, social media posts, podcast episode, and issues like that.

So particularly for me right now, I’m clearly recording an episode proper now, although I’m technically, like that wasn’t deliberate, I simply felt like recording this on the motive force this morning. I’m driving into the workplace. So I’m planning to jot down a bunch of emails or discuss that extra particularly, then I’m having lunch with my good friend, Jen. After which I’ve my weekly one on one assembly with Daisy. After which I’ve a little bit bit extra time, about an hour and a half, earlier than I completed my day at 4. So I’ll be working from 9 until 4. After which most likely having lunch with Jen, my guesses for about an hour and a half, I might want to pump as effectively.

And what I’m eager to do, significantly this morning, is to jot down the emails which are going to be a part of the welcome sequence that we’re establishing. So one thing that got here out of the latest launch of perfectionist getting shit finished was that we type of realized that we didn’t have as a lot visitors as we wanted to hit the objectives that we wished to be hitting, and in addition that we weren’t nurturing the individuals who we did have in our world in the way in which that we wished to, ie the worth that we need to present totally free to individuals who will finally change into purchasers that folks won’t ever change into consumer. That worth wasn’t on the state that we wish it to be. And there’s completely different causes for that.

I feel I prefer to summarize {that a} massive half was simply that my mindset was not in a spot the place I used to be actually valuing what I do and type of hadn’t realized that we had or I had via my content material creation, sowed seeds over lots of years, many people a few years, and that we had been harvesting that so to talk from all of the content material that I had been creating, significantly because it pertains to the podcast, but additionally e-mail, Instagram, and issues like that. And so once I initially stopped creating as a lot content material, and I used to be centered on constructing the enterprise in a means that may enable me to have time away from the enterprise in order that I might have youngsters, my daughter, Lydia, the twins, that I actually wasn’t pondering as a lot about thought management, creating new mental property, teaching instruments and issues like that I used to be actually simply extra so in a mindset of like, I would like to determine the way to have this enterprise gonna be depending on me.

And that was a major thought that has been informing the way in which that I’ve run the enterprise and made choices for the previous few years. So when it got here to actually like, I assume, this cut-off date and and that launch, and also you see that we had had all this content material that had created loads of worth and had folks involved in working with us. And that as I ended doing that there wasn’t actually an preliminary, like, influence of that, as a result of we have been nonetheless harvesting the seeds that I had beforehand sown. However over a interval of that taking place throughout three years, that it has meant that the quantity of individuals we have now in our world, and the worth that we’re offering to these folks has slowly decreased over time.

And actually, it’s about like not getting your head if you concentrate on oh my god, I’ve to create like, such excessive worth and every part needs to be new and unique and all of that. It’s actually extra so like, not being in that mindset of every part needs to be new. I nonetheless am such a believer in republishing issues that you’ve got beforehand printed as a result of not everybody even when they’ve been following you for a very long time. They haven’t remembered every part that you just’ve mentioned and most issues you must hear a number of instances to actually have the ability to get it so even when they already intellectually understand it. All they do know it’s all the time like your finest particular person, your buyer that you just need to be serving to is the type of one that is grateful for the reminder likes listening to that type of factor I get.

So in relation to this mindset, it’s not about like, every part needs to be new and unique and from scratch. It’s simply am I offering worth with this. And actually, for me at this level being 10 years into content material creation, simply saying that I’d had my, I hadn’t actually been creating content material in the way in which that I wished to be, and having the sensible recommendation and suggestions and issues like that it was nonetheless there. However it wasn’t on the quantity that I wished it to be. This isn’t about overwhelming pupils with homework and issues to do. However it’s actually simply, I assume, me having a way of what’s the most dear lesson that I present and never feeling like that has been what I’ve been creating, as a result of I haven’t been having a thought that may have me create that I’ve been interested by different issues and like issues like I must be an excellent chief, and all of this type of factor that has taken me out and doing my job.

And so this final lunch that we had actually simply confirmed me what my job is like, the place I do add worth to the enterprise. And I assume now as effectively does feeling secure to return to having the enterprise considerably rely on me. And never being this mindset of like extra, it’s not an actual enterprise until it could actually absolutely function with out me like No, it’s okay. For have nonetheless be in a interval the place it’s relied on me, it’s nonetheless comparatively younger enterprise, it’s a means {that a} youngster such as you’re not like, oh my god, they’re not good at it but, as a result of they’re 4 years previous. And it’s nonetheless depending on me like, in fact they’re.

So all of that to say that in relation to content material creation, I’m actually again in that mode. For the time being, it feels so good to be again in that mode. And actually, I’m spent, like, I’d say the final month I used to be taking a look at my energy planning yesterday. And I’ve coloration coded completely different classes of issues. And one factor I made a decision to do was actually have a definite coloration for once I’m planning. And type of similar to not really doing the factor, however I’m studying like excessive degree conversations, for instance, in regards to the advertising and marketing plan, after which a distinct coloration for once I’m creating the content material.

As a result of earlier than, I used to have a separate coloration for tremendous pondering and self teaching and that type of factor. However then, in my calendar, once I have a look at it, it will appear to be I had hung out creating content material, when actually I had hung out brainstorming content material concepts. And for me, I simply need to have the ability to make certain I’m like doing the content material creation and hitting publish. As a result of that’s the place I’m at in the intervening time, simply type of like discovering my toes once more with it getting again within the groove. And never being in a mindset of like, effectively, I’ve been at this for thus lengthy like ought to similar to all the time be on and all the time be able to go. And similar to effectively, I’m really simply getting again in my rhythm. Right here’s this massive arduous factor to do. But additionally I don’t must shoot throughout myself, and simply be like, Oh, I ought to already be working on the highest degree always, it doesn’t matter what’s happening in my life.

So in relation to just like the final month, it’s simply been loads of excessive degree planning. And I need to actually sooner or later have that take a lot much less time. And Renae, and I’ve simply been determining the advertising and marketing plan. And the brand new means that we need to do launches and have been some choices that gained’t must be made once more, we’ve simply type of like I assume, taken the ship, so to talk, and determined to love, steer it in a distinct course. This. That’s complicated. That’s not really what’s occurred. However all of that to say we’re going to do a number of foundational issues a little bit bit otherwise. However we’re going to be repeating these because the yr goes on subsequent yr, and having the launch be the identical format each quarter, in order that we’re not needing to make choices in regards to the launch format each quarter.

So what I’m doing right now is I’m writing emails for the welcome sequence. So we’re establishing a advertisements funnel, that’s going to have an advert clearly, that can take folks to an decide in web page. And other people will have the ability to decide in for the stay occasions that we’re going to be doing in December at this level that I’m recording this I don’t know if I’ve introduced that but or not however stay occasion after which the perfectionism quiz. And it’ll be getting a collection of emails which are going to be actually useful and sensible and the emails that I’m writing right now, so yesterday, I wrote the primary couple and I bought teaching from Renae just about as a result of I used to be like, very a lot had my perfectionism handbrake on and out the entire thing.

And I might inform that I did. And I’m glad that I chatted about it with Renae as a substitute of simply internalizing all of it. However I simply type of ended up on this mindset of like, these, like, I must type of in these 14 emails that we have now, like, seize, just like the core of what it’s that we discuss. And like, every part, it’s type of simply this concept, I talked about it earlier than about like protecting every part, once I’m on this mindset of like, I must cowl every part you must be actually strategic with what I’m speaking about. I don’t have a good time creating content material, and I don’t assume it’s the very best content material that I create. And it simply feels, I assume I’m similar to creating up, or like, reminding myself that I can belief myself to simply share what’s prime of thoughts for me. And that that will probably be useful to you. And that it’s going to all make sense.

Within the greater image of issues as a result of I’ve very a lot currently been in my head about like, I would like to ensure I’m protecting just like the core ideas and like, I can’t simply be not speaking in regards to the core issues I must, so as to add. It’s so humorous, as a result of we’re all the time speaking about perfectionism, which is in the end the core factor that I discuss, I weave it into every part. It’s talked about all at residence, however in my head, as a result of I’m not having the epiphanies about like, Oh, I’m a perfectionist issues like that, that I have a tendency to not share that type of factor. What I’m interested by what kind of thoughts for me, and particularly if I’m not doing that many teaching calls, and I simply actually relying by myself self teaching that I really feel like I’m not really speaking the important issues that somebody who’s new to our world who’s like simply having these first realizations, like I’m not mentioning about them, and simply assuming they already know them.

So I principally simply must get out of my head about that I nonetheless barely in that mindset, I can really feel that I’m I wrote out a listing of the ideas I used to be having yesterday, as a result of I used to be simply circling round in my mind. And I wished to simply get an excellent have a look at them. However it was like, I name it simply informed me about what’s prime of thoughts, I’ve to and it’s actually nice to do that train the place it’s like, I can’t I’ve to, I have to I would like to love type of filling within the blanks after that round a particular matter. And that can reveal thinkng that’s making it really feel like shit. So and creating loads of resistance. So for me, it was actually simply the last word one was I can’t simply say what I really feel like saying. Like, that’s not strategic sufficient that it’s not like, not even skilled, however like, if it’s if I’m doing my job, then I’m not simply interested by what I need to discuss interested by what could be useful so that you can hear about.

And in the end, I do know what I belief myself to say what must be mentioned. And like that, I’m simply gonna say that with out overthinking it, I do say like, I’m interested by the particular person on the opposite finish that I’m interested by the issues I must be interested by to create actually helpful issues. It’s simply so humorous like, that my mind is satisfied that not trusting myself is the reply to top quality content material. And trusting myself is simply going to steer me astray. And simply reconciling that once more. As a result of I’ve finished that many instances it similar to is in the end I feel the saying of it feels really easy. And it could actually’t be that straightforward. Prefer it means to be actually arduous. And the reality in addition to I get is difficult and loads of methods as a result of it feels susceptible to share a lot by way of this quantity of content material and prefer to share concepts and to have a stance on sure issues.

As a substitute of simply not creating many issues and having extra watered down opinions on what could be useful for somebody who’s perfectionist entrepreneur and what wouldn’t be useful issues like that, that it’s a lot safer to simply let or not it’s arduous so I don’t have to supply a excessive quantity so I don’t should threat the rejection, disgrace, success, all of that type of factor. And it’s similar to that’s the battle so to talk, that I see experiencing as soon as a day and within the morning I simply discovered myself like so in my head about Instagram stuff. And to me, that’s all the time fascinating. Like, why am I not interested by the precise factor that I’m centered on in the intervening time, which is writing the music, emails, like, my mind desires to be like, oh, let’s take into consideration Instagram.

However in the end, I need to be posting that constantly, once more, in the end know the way to try this. And you know the way to have or not it’s straightforward. And now I’m in my head about like, effectively, you must have this type of construction, like, what sort of posts I do it what, what sort of time like, Okay, do like a, a picture that can have like a type of only a one liner, just like the perfectionists energy ups that I learn, like that type of factor. And I’ll share that, after which I’ll have like, a little bit one minute video, and perhaps I’ll batch report these as a result of that’s what I comply with prior to now, in order that I don’t should on daily basis, and I work three days per week, sometimes, really 4 days, in clinics few weeks, however I’m not working on daily basis.

Additionally each workday. I don’t really feel like doing the story. Not that I must really feel like that. But when it was straightforward, I simply type of like once I’m in a chatty temper. I batch report and actually similar to have that exit on completely different days. Additionally with that I’ve been interested by how tales, clearly, it’s simply so fascinating like that this type of actual time really feel to tales, not that loads of it isn’t created in actual time. However once I’ve had the very best tales expertise, it’s been once I haven’t been portray in actual time. And I’d report like , seven infant minute issues I would like put a distinct shirt on or no matter.

And go in several areas of the home and issues like that. So it’s not trying the identical, however on the identical time with the Kardashians, for instance. Or any of these actuality exhibits the place they’ve, like, seen what they’re doing to say with the Kardashians, such as you’re seeing what like Kim and Chloe a dialogue they’re having. After which it has there like speaking head portion have been in like they’re speaking about it like current tense, as in the event that they don’t know what’s going to occur. And as in the event that they’re in that second, and for instance, like Chloe all the time has fully completely different hair, prefer it’s months later, it’s like six months later that they report speaking head half to Chloe has fully completely different hair, and all of that.

And but, it’s nonetheless like an excellent viewing expertise, regardless that they’re speaking in current tense, and , they already know precisely what’s going to occur, like your mind nonetheless is entertained by it. So anyway, all that to say, I really feel like, if in case you have been placing strain on your self that prefer it has to all the time be within the second and that type of factor, particularly with tales that it doesn’t, isn’t had lots of people do report loads of issues . After which like have it exit, as if it’s being recorded on daily basis. So simply be placing strain on your self that they will simply take that strain off.

However I all the time say in my head about tales, I don’t need to take a lot time. After which I’m like, What even is an issue with it taking time. Nonetheless type of on this like, entitled power that I felt like I had been in the previous few months, it’s like, effectively, I do know I can create helpful issues or individuals who like listening to it. So , we should always simply have folks join, we should always have the podcast nonetheless have good obtain numbers and like simply that entitlement and type of like counting on what previous me has finished or not taking a look at what current me is doing actually took me out of feeling empowered about it and doing my finest work.

And so I can nonetheless really feel that that taste of entitlement of like, I shouldn’t should spend time doing this as a bit actually that like that’s such a giant a part of my job. Like, it’s like if once I was in accounting, like I shouldn’t should spend my time doing accounting, like doing this report back to collectors or no matter it’s like effectively, but, like that’s your job. So it’s a giant a part of it. So yeah, we ought to be spending a while doing that. And so I feel I simply have had this bizarre view of the place my time ought to be going. And actually undervaluing the worth that I do create with the content material and that in some ways that’s the engine for the enterprise. If the enterprise a automotive like that’s the engine. And yeah, I simply nonetheless have this mindset of like I shouldn’t have it take a lot time which is fascinating interested by that now due to what I wished to speak about with about these emails that I’m gonna be writing right now.

So what we’ve finished for our launch challenge, is we have now it in Asana, that’s a challenge administration instrument that we use Um, there are others I click on up and issues like that, we use a Asana. And that’s how we have now, like challenge handle what must be finished and when for various staff members not having to e-mail forwards and backwards about issues or slack like we have now a spot for conversations about issues. So in the intervening time, we’re establishing the challenge in Asana, and wanting to determine what our capability is the staff and ensure we’re not placing an excessive amount of on our plate, particularly since we have now the tendency as perfectionist to be very optimistic, aka, count on loads of ourselves be actually arduous on ourselves. And assume that every part ought to take just like the shortest period of time, it’s nearly just like the visitors equal of if you estimate how lengthy it is going to take to get someplace.

And also you think about that it’s just like the nighttime, there’s no visitors, versus if you’re really going and there is likely to be faculty visitors, and also you’re stopping and beginning, like, that’s an actual estimate of how lengthy it takes to get there. However then we have now this kind of magical interested by, effectively, , I might need a very nice run at visitors lights and no visitors in any respect. So it’s only a 15 minute drive, not 25. So the alerts that we’re estimating how lengthy issues are going to be taking. And in relation to the emails, I’ve estimated 45 minutes per e-mail. And that, yeah, 45 minutes for e-mail. And that, for instance, with emails, a few of them I can write in 10 minutes, and even 5 minutes, if I’m simply actually in gradual.

However some emails, if I’m writing about one thing that I haven’t written about earlier than, like I’m type of utilizing that e-mail to helped me articulate an idea, then it would take 45 minutes prior to now, like, the place my perfectionism handbrake has been like, on two hours, three hours, 4 hours to jot down an e-mail. So if you happen to’re that I simply know, like working in your perfectionism, after which actually like utilizing energy planning, and issues like that makes such a giant distinction. So you may see if you find yourself overthinking, and you are able to do the self teaching, and all of that type of factor. However in the intervening time, 45 minutes is type of my like, secure guess period of time.

And sometimes it is going to take half an hour or shorter. However what I used to be taking a look at this morning was I didn’t have I wished to have or not it’s loads of a faster expertise. But when I need to, like might I spend a while determining and figuring out how I get into circulate and the way I might write extra successfully. In order that it doesn’t take 45 minutes, as a result of in the intervening time my writing course of is I’ll wait into it nearly like I’ll have a little bit of an concept of what I’m going to say and like the important thing factor to say. However then I’ll simply begin on the prime. And I’ll write after which oftentimes, like I’ll write a number of sentences. After which I’ll edit the primary one once more, after which I’ll learn all of it collectively. After which I’ll write a pair extra sentences. After which I’m type of similar to modifying and writing on the identical time. And I do know, intellectually, from what I’ve discovered about writing, that having your writing hat on and your modifying caught on on the identical time is just not the simplest method to do it.

You’re type of like process switching, regardless that it’s the identical process of writing your process switching. And likewise, it’s very arduous to have nice concepts, when that a fantastic concept goes to instantly be judged and never type of left a little bit room to breathe into air out and to show into one thing else that it simply needs to be like a fantastic concept proper from the start of a fantastic sentence or phrase as a result of editor you is like trying over your shoulder respiration down your neck being like, effectively, that’s not ok, we have to change that we have to high-quality tune it when actually, I do know that once I write in that means of modifying and writing on the identical time, that what I’ll do is I’ll good this sentence that finally ends up getting lower simply because it doesn’t make sense to the larger image.

However as a result of I haven’t bought that first draft out in that greater image view, then I’m treating each sentence as a sentence that will probably be stored in. After which like discovering the proper phrase. After which generally I’m like, okay, that entire sentence isn’t for this e-mail or isn’t related right here. And so take away it. So what I used to be doing the break up once I was preparing was watching a few YouTube movies that I come throughout a few months in the past is about the way to write higher, I’ll hyperlink them up within the present notes if you happen to’re . One was about thoughts mapping. I haven’t watched the complete factor but however the different one was nearly the way to write in a means that’s like the primary draft. After which if you write the primary draft you actually just like the intention is simply to get the primary draft full. And if there are any issues you must construct up, you simply put a little bit placeholder that such as you’re not going away to search for a quote, or to seek out any data you might be.

So say for instance, once I’m writing, I is likely to be wanting to incorporate particular examples of what say overthinking would appear to be. So say that is likely to be that it takes you want 60 minutes, proper Instagram caption is taking quarter-hour that I’ve loads of examples on the highest of my head for that type of factor. However then generally I don’t have an instance. However I need to make certain I’m being particular. So as a substitute of getting to simply sit there and give it some thought, I would like simply write xx, xx, xx, and I do know that I’m going to return again and write one thing extra particular that or simply write the imprecise factor in brackets. So I can come again and make that imprecise factor extra particular, in order that I can similar to get it out. So that you do this first draft, then the second draft that you just do, is including in no matter must be put in these placeholders. So if you happen to do must go and search for a date, or a quote, or a fax, all you do want so as to add extra particular language, issues like that, that you just do this if you must add headings, subheadings, and issues like that, you go and do this then. And ultimately, he was saying it’s actually about discount, such as you’re subtracting issues.

So as a result of that first after you’ve simply written in a extra like, slowly, nearly type of means, then the subsequent half is de facto about, like what’s related and like, the is that this sentence vital. And I like to recommend as effectively like, relying the place you’re at with writing issues like at first, you simply want to love write, hit publish, write, hit publish, after which as you go, you may high-quality tune the bits the place like, does this sentence, add one thing. As a result of if you happen to spend so lengthy in your head about it, and also you’re not publishing, the publishing, it makes all of the distinction, fairly than like creating quite a bit in non-public, after which wait till it’s ok. Like simply having your concepts meet actuality. It’s so highly effective. So I need to have you ever doing that. I need to be doing that. I’m doing that.

So just a bit reminder, sidenote on that. To only be aware of the place you’re at. And, yeah, so that you’re taking a look at every sentence and ask your self like, Is that this vital, and that like entire concept, I assume, killing your darlings that you just might need, like, that’s what I discover arduous to identify. While you write like, that is like the very best concept or the very best sentence or like one thing that like turning phrase, like I like phrase smithing. And like, doing that type of factor. I’m the individual that if somebody’s like, I must attempt a resume like mentioned, like, I’ll write it, I’ll write your resume, I’ll write a canopy letter, like, I like writing that like, particularly in the event that they’ve already bought a draft, like I’ll do expend. I’ve finished loads of these in my spare time over time.

So I actually get pleasure from wordsmithing. Or like, if Steve’s like, I’ve this e-mail I must ship as much as the builders about no matter, no matter it’s. I’m like, okay, yep, I’ll like, take a look at it and simply type of articulate it extra. And I like doing that. So generally you’d should delete a sentence that you just love. And that’s arduous. However in the end, if you’re pondering not about how good you look or good you sound or your self, however interested by the particular person on the opposite finish, that sentence you like is likely to be complicated or overwhelming, or simply not vital. So yeah, doing that. After which with the third cross, it’s similar to, taking a look via a motorbike, , is there any means I may very well be extra particular or like at a distinct in a distinct instance, however like, similar to that ultimate test over after which publish. And I like how he was like, I do go over it thrice. Like there’s first drafts, second cross, third cross, publish, and having that mentality about it.

In order that’s what I’m going to be experimenting with right now. And as I mentioned, I’ve budgeted in my energy planning 45 minutes for every e-mail. And meaning I feel on the time I’ve, it’s about 4 emails that I’d have written. And I already know one of many emails I wrote yesterday that it felt so good writing once more. However one of many emails that I wrote that I would like to love I need to simply return in and like, make it make extra sense as a result of I didn’t wrap up the concept. It’s type of similar to left hanging. And it wants like two extra sentences, however I’m going to try this on the finish and never like go in and simply type of be sharpening that one’s and however what I’m eager to do is have that first cross, second cross, third cross method and and have half-hour per e-mail. And so from 9 until noon, that may be six emails.

So that’s have a writing block. And I imply, you concentrate on that 3d meal up three hours is a good period of time to be centered and doing that work. However I really feel like I do have that capability, like I’ve developed that. And I say it like that, as a result of I’ve quote, some PGSDers on, like, what’s affordable to count on of your self in relation to focus and deep work and the way lengthy you are able to do that type of work for. And it’s one thing that you just develop over time. And so if you happen to’re not being productive proper now, and you then’re like, Okay, effectively, I’ll have a 4 hour chunk of extremely productive deep work, the place I’m actually centered, and within the zone, after which I’ve an hour break, after which I’ll have one other 4 hour session, like, that’s quite a bit. And even for people who find themselves very skilled with all of it, that’s quite a bit, most of us simply type of can have one major deep work session, there is likely to be two, however it, I feel it takes some stamina to try this and follow. To try this, you possibly can positively develop it over time, however to not count on that from the get go.

That’s not life like or affordable. In order that’s my plan, let’s have that three hour block to supply six emails in that point, I’ve a sense, I’ll really have the ability to do some greater than that. However I feel what I’m going to do is simply say, six emails. And if I end it earlier, than I end it earlier, fairly than Okay, perhaps I can write some further the subsequent week some extra in. So I can do this on the finish of the day, write some extra, however perhaps I’ll simply replicate on what labored about that course of. It didn’t actually work at determine, why will we not like what was useful about that didn’t get and transfer on to one thing else that I’ve. Or simply have a minute. In order that’s my plan. I’m about to park and it’d be actually good to meet up with Jen as effectively. And each time I talked to her, it’s all the time bubbly. And I additionally all the time have the very best enterprise concept. So that may simply be a pleasant method to spend my lunch and sit up for that. So yeah, I provides you with an replace when I’m driving residence about how that each one went. And yeah, I’ll speak to you later.

Okay, so I’m driving residence from work and eager to let you know the way the day ended up going as a result of it didn’t go as deliberate, it went even higher. And so I feel it’s such a fantastic matter to speak about is when to alter your plans, and being open to new and higher prospects about the way to accomplish a consequence. However nonetheless having the plans in place, so that you just don’t begin the day feeling overwhelmed and like you haven’t any concept what to do or the place to begin. And generally we will be on this mindset of like, I don’t know precisely what’s concerned, or perhaps there will probably be a greater method to do it as soon as I begin, so I can’t actually plan. And I’m simply such a giant believer in having a plan, as finest you may. After which having loads of work capability and suppleness, and room and charm with that plan. To be able to actually be your most inventive, you may actually have the construction and the flexibleness, you want to have the ability to do your finest work.

And so once I went into right now, as I consider I informed you, that I had deliberate to jot down six emails, and to comply with that format I’d talked about about with modifying of getting three passes via. And so once I set to work, once I bought to the workplace, I initially, created a number of issues for Instagram tales. And I’ve simply actually been eager to be sure that I’m similar to, displaying up and and kind of rethinking it, particularly since that’s what we assist folks do and meet us actually dwelling that and being an instance of that’s such a robust factor. So I simply created a number of issues, I let or not it’s straightforward. I posted on tales. After which I sat down to jot down the emails as deliberate.

And when it got here to this, I used to be writing these emails for the welcome sequence I had, I arrange a timer for half-hour for that first e-mail that I used to be going to be writing, which was the third within the sequence. I’ve written the opposite two yesterday. And as I used to be writing, I used to be interested by the content material that I’ve already created prior to now emails that I’ve already written, that wouldn’t be speaking what I wished to speak, as a result of I’ve been at this for a very long time. And I’ve been speaking about the identical matter. And so in relation to particularly a welcome sequence, I’m going to be saying comparable issues are the same introductory issues that I say when somebody enters my world about like, Okay, right here’s why productiveness issues. Right here’s what it means to be perfectionist and like what you must learn about that and that type of factor. Like, right here’s who I’m.

So, as I used to be writing, I used to be like, Oh, I might repurpose, and was so fascinating that this morning, I used to be saying that I’m actually eager to be like content material creation mode, not eager to repurpose issues. And if there’s a time and a spot for that, I’m actually eager to create like that, like a few of these subsequent scenes, so to talk. And it was simply so fascinating this morning, once I was doing the emails, and I feel simply actually feeling like in a spot of self belief. And I feel a part of that was simply from recording the episode this morning. And the primary a part of this episode, and similar to letting myself discuss what was prime of thoughts to me like not being in my head about or like getting getting out of my means about it, that that spurred me on to be extra self trusting.

And so once I was doing as I name, it doesn’t actually make sense to jot down these emails from scratch once I’ve already written them earlier than. And we additionally like these emails that anybody on our e-mail listing who joined within the final two years, or not less than the final yr, wouldn’t have seen any of those emails. They’re ones that have been from 2021. And that apart, just like the emails, accomplish, what must be completed. And likewise with the launch and with the opposite issues that we’re engaged on, and me feeling like I don’t have sufficient time to do what we need to do. Whereas I do have sufficient time if I work out a distinct method to do it. And for this reason I like with energy planning and like being particular about what the end result of that point is. To be able to assist your self discover higher methods to get that if that’s obtainable to you.

So for instance with this I get my energy planning was the variety of the e-mail after which written and so I’d understand it’s not simply me like write emails. I had half an hour for I name it WS for welcome sequence dot after which the variety of the e-mail. And we quantity issues like this on the again finish in order that as a staff, we have been speaking, as a substitute of claiming, oh, , the e-mail I despatched out on this present day that had this topic line, we are able to simply say, Okay, did e-mail, Ws 9 get scheduled sure or no or no matter. Like, it simply makes communication looking for an e-mail, like every part a lot simpler as soon as we began doing that.

So I had as a substitute of like, how, if you happen to had time blocking, you’ll write, like, e-mail, write emails, for instance, simply having or not it’s half-hour or damaged down into the person emails, for like WS dot three, written WS dot 4 written to that means, as I’m going, I can replace my energy planning with my little tweaks that I’m doing to replicate roughly how lengthy it took me, I did a little bit test mark emoji. So I get like that dopamine hit of getting take one thing off. And by the top of that, I understand how lengthy it takes me to jot down an e-mail. And due to this fact going again like this, how I can decide how lengthy it takes me to jot down an e-mail is as a result of I’ve information about how lengthy it takes me. And I do know what overthinking appears to be like like for me in my energy planning. And within the second, I do know what it appears to be like like, to not be overthinking. And all of that simply from the info I’ve from my energy planning and having that follow.

So when it got here to writing my emails, and like having, as I discussed that three hour block of time, I feel ultimately, I ended up writing for like two hours 55 like engaged on it in whole. Then I caught up with Jen for a bit. She’s out of my workplace right now, which was very nice. Subsequent to me. So we had a chat for a little bit bit. However in any other case, I used to be writing the emails. And what I used to be capable of do, as a substitute of writing these six emails in that point, after which needing on Saturday, my subsequent work day to be writing six plus two, I would wish to jot down six extra emails. So that may take me three extra hours on the weekend, that I used to be capable of write the remainder of the sequence. So I wrote from e-mail three to e-mail 14, fairly than e-mail three to e-mail, six, and really ended up writing an additional e-mail as effectively, simply from having that self belief, that flexibility, workability, and actually simply with the ability to be resourceful.

And clearly, there are occasions the place, like, you do must create one thing new. However it’s simply so fascinating that if you find yourself in self belief, it’s so a lot clearer, like okay, effectively it is sensible to, , use one thing already created right here, or it is sensible to do the brand new factor right here. Versus once I’m not in self belief about it, I will be extra inflexible with it. Like I do know, I ought to repurpose every part or I shouldn’t repurpose something and like very a lot in that each one or nothing mindset about it. So it was enjoyable to simply expertise that and be like, Okay, I can like, just like the teaching Renae was giving yesterday prefer it, there’s nothing actually flawed that you possibly can say like, it’s simply every e-mail, as a substitute of pondering of it, like, , you must cowl every part and like, have this stuff being a sure on it, similar to you’re simply creating a little bit mindset shifts for them. And like trusting your self that like you know the way to try this, you may really do this. So similar to, do your factor.

So with that in thoughts, I used to be similar to, Okay, effectively, I can simply have this previous e-mail, and I edit this bit, or that bit like a few of them, I up to date fairly a bit as a means that I’ve mentioned sure ideas, chain has, like, evolves over time, with extra expertise and training extra folks. However loads of it was nonetheless, like good as was. And I simply barely wanted to edit it in any respect. And I simply trusted myself to know, when do I replace it? When do I hold it the identical? And extra. So I feel what helped me be within the self belief was simply interested by the particular person on the opposite finish of those emails, and significantly, once I’m interested by the one that’s by no means heard from me earlier than, by no means, like doesn’t know something about me. They’re somebody who’s new, that it’s like, effectively, why would I simply rewrite one thing? I’m going to be saying it nearly precisely the identical means. I really feel prefer it’s completely different to the e-mail they wrote yesterday the place I’m articulating one thing in a brand new means.

And like creating the message that I share and like iterating upon it, versus like there are some issues like what it means to be a perfectionist and like what that’s about that I’ve up to date that time prior to now as I’ve discovered extra about it, however at this level, like I don’t have any main updates on that core philosophy round it. So I can simply share it in the way in which I’ve already shared it earlier than and never must spend my time rewriting it. Simply because I feel and it ought to be new, or it’s higher for I just lately wrote it or issues like that. In order I mentioned, in that point, I ended up writing these emails and throwing an additional one in there. So when Renae is taking a look at it, she might select, like, have type of a little bit of flexibility on her finish, if one of many e-mail like I didn’t need to have that one in there. So anyway, I simply added that further one, as a result of was really easy to do.

After which I pumped and really, once I was pumping, I repair a difficulty with my laptop computer. And that has been plaguing me for months. And thanks to my dad for serving to me with it. He’s most likely listening. So thanks a lot. However with and I wished to say this, as a result of our PGSDers as effectively, I feel it was Erica talked about just lately about like having he simply have little tech points, or I feel for her display, like her monitor, there was a difficulty with our pc, and it was hurting her eyes. However she didn’t repair it for ages, and he or she was getting complications, after which it was like, principally, you type of get thus far of like, I ought to have already mounted it. So then it’s actually embarrassing, I haven’t finished it sooner and all of that.

So I used to be type of in all of that, who proved this that. For the final, I don’t know, 4 or 5 months, there was some replace I made to my pc sooner or later and zoom stopped working. And I attempted a number of various things to repair it. That didn’t work. Very mounted minded tech stuff generally. And similar to, it’s too arduous, I’d fairly similar to create a workaround, even when it’s inconvenient, fairly than similar to fixing it, or like getting somebody to assist me repair it. So being in that mounted mindset about it, I didn’t even assume like, I would simply inform dad about it. And he loves tech stuff and like is glad to assist and may similar to assist me repair this difficulty.

So as a substitute, I simply was like, I’ll use my previous laptop computer for zoom, which we use for teaching calls we use for staff conferences, principally each work day, I’m needing to be on zoom sooner or later. And so as a substitute, I wanted to both like go on my cellphone, which is de facto annoying, and like, it’s inconvenient in comparison with being on the pc and with the ability to share your display and factor, or happening my previous laptop computer, which can also be annoying, for numerous causes, as a result of I’d like sharing the display and that it hasn’t bought every part and no matter. So I’ve for months been like utilizing my Zoom laptop computer and I discussed it to Renae a few weeks in the past. And I can’t keep in mind what she mentioned, however principally was like, like, what are you speaking about, why don’t you simply repair it, like work out like, , you possibly can have a tech particular person come out and , they arrive out to all of the individuals who need assistance, certainly you could find somebody to get this repair. And I used to be okay.

I really feel saying I would like them to love do one thing about it. After which due to that, I ended up mentioning it to dad who was like, Okay, right here’s what you are able to do and being tremendous useful and like googling issues, and no matter. After which I didn’t do something with the recommendation he gave me for a few week. It was simply in my thoughts of like, I would like to try this factor. However I actually, prefer it appears difficult in life. So humorous anyway, it’s actually like, however no, I ought to, I ought to have the ability to do this myself and like so simply that that line of pondering of like I ought to shouldn’t have the ability to do it. Like stops you from doing it and getting the show you how to want. So anyway, once I talked to dad yesterday, I used to be like, Ah, simply actually procrastinating on on fixing this zoom difficulty. Can he come over and assist? And he was similar to, effectively, you possibly can simply do it. Like, as in like, let me simply stroll you thru it once more. It’s fairly easy.

And in order that was actually nice to get that little little bit of teaching. And so while I attempted it, it didn’t work. Message dad, hey, right here’s a scenario then he replied with like, Okay, do that. After which right now once I was pumping, I used to be like, Okay, I’m gonna attempt the zoom factor and get it mounted. And I attempted it and it labored. And the reduction of that but additionally the like that perfectionist like, why ought to I’ve finished 4 months in the past 5 months in the past, and never being in my very own means about it, however that doesn’t assist me to be in that mindset. So I’m simply specializing in the, the great feeling of with the ability to use Zoom usually once more, to not have to hold round my previous laptop computer or have my Zoom laptop computer however anyway, if you happen to’re in that scenario the place there’s like I prefer to name it a pebble however there’s there’s one thing that has been like niggling at you want a little bit inconvenience that you just’ve set to work round for thus it’s not so dangerous. However in the end, such as you’re not being who you need to be by not fixing the issue.

Prefer it felt incongruent to me to have this zoom laptop computer difficulty, no matter, that I wasn’t fixing. And simply letting myself be inconvenience regularly. So it simply feels so good to have that repair into have similar to, finished it. Prefer it simply didn’t really feel good to be procrastinating on it and having that behind my thoughts. And so even like, in my, my non work time, I actually been simply looking out for, like, why are these little pebbles and inconveniences that I’m coping with that I might similar to, take the identical psychological power and time required to do the work round and simply really resolve the issue and really additionally remind myself via that have that I’m resourceful. And I don’t must similar to it’s not on this mindset about type of self pity. And I Oh, it’s such a giant ebb and I don’t have time. Like, why do and I should have this mounted. And if it was another person, I’d make certain that they had it mounted. So like, I’m not gonna hold letting myself should cope with that. In order that’s only a aspect word. However her palmed and I had that finished. After which I messaged Renae, to rejoice, after which had lunch with Jen. And we went to a Vietnamese place close to the workplace and had it about like content material creation methods.

And like, that was very nice to simply have a chat about all of that, and listen to about how processes, and methods and but all of that type of factor. So we had lunch for an hour and a half ish Oh, no, really, it was simply over an hour by the point I completed pumping. And I’ve my weekly name with Daisy, which was actually good. After which I had a name with Renae. And we talked in regards to the asana challenge, and the emails that I had written. And likewise simply with that, as effectively like simply to share that, as a staff in the intervening time we’re engaged on. Like our communication with one another within the sense of like really speaking actual time as a result of for some time, particularly with me, like having the children and like not being as obtainable as I had been beforehand, that we have been actually in a mode of like working asynchronously, as in like every part was via Asana.

And there wouldn’t be actually any actual time conversations or calls with one another, that it was all via looms, which is sort of a video that you just report, and somebody can watch later and watch it at double velocity, and many others. However you’re type of speaking to folks, however you’re not likely having that interplay. And so I feel from that, and from like, a number of years of doing that, that as a staff, we’ve been in a mindset of like, type of like why we’re all working solo, however like alongside one another. However , if we’re fighting one thing like as a substitute of like, if you happen to’re in an workplace bodily, to love, Hey, can we like, chat about this for a minute, I’m getting caught right here, we simply type of not talked about it to one another, or simply attempt to resolve it ourselves or, like, make assumptions about like, Nicely, I’m certain they’ve considered this factor. And like not figuring out one another thought processor, I’m certain they’ve thought via why, , it wouldn’t be higher to arrange on this different means. They usually’ve determined to not. So I’m not going to say it as a result of I’m certain they’ve considered that, when really that hadn’t been considered.

After which two individuals are coping with a system that doesn’t actually work for both by way of issues like asana and air desk and setting issues up. So we’re similar to, engaged on bringing again in, just like the stay interplay and remembering that we are able to message one another and we are able to soar on calls. And that’s a part of the job. And it’s not like, we have to all the time be type of simply working by ourselves. So Renae, and I ended up having a name right now, which we hadn’t deliberate to have on Saturday, however it made extra sense to have it right now. So I simply shuffled round my energy planning and what I had deliberate in order that we might do this this afternoon. So I had that decision with Renae. After which I wrapped up and it was similar to, I really feel like in loads of methods an ideal workday for me of like chatting to different folks like getting to speak to Jen and Daisy and Renae and us like in every of these conversations. I assume Jen’s was barely completely different however nonetheless on the identical time I had epiphany is about various things however shifting issues ahead and simply feeling that like empowered feeling of getting a plan for the way to get one thing finished after which discovering an excellent higher means which then freed up time for future me and like.

Simply all of that type of feeling. After which ending on time, driving residence as deliberate. And simply feeling like, I assume, yeah, a number of cups, so to talk, or fill by way of like, creating after which connecting with different folks. And, yeah, I simply really feel actually nice. So I really feel like that’s all I actually need to share with the remainder of this. However only a reminder that like to offer your self the chance to overachieve on one thing. And if you happen to had it in your thoughts that it wanted to look a sure means, like particularly how this morning I used to be like, Okay, I’m going to attempt like, writing with this, like, , first draft, and many others, I ended up not doing that, as a result of it didn’t make sense. As soon as I already had the primary…. The draft that like, I assume I primarily did it within the sense that I edited it, with out overthinking it. However I didn’t do it the way in which I had deliberate, however I let the concept of evolve.

And I didn’t change into hooked up to all that is what I mentioned I’d do. So I’ve to do it that means. And I simply assume perfectionist, we are able to simply come unstuck. And we both assume like I’ve to do the plan precisely as I had mentioned it will be or if I can’t, there’s no level even planning as a result of a plan may change that and large a part of being productive as a perfectionist, is de facto permitting your self to create a plan, after which change the plan as required. And I simply love as effectively with the way in which that we do energy planning that one of the best ways to see your perfectionism arising is thru your actions, and having a instrument that permits you to do this.

And likewise I like and I assume what I skilled right now in the end, is having a instrument that permits me to see once I’m out of my very own means, and actually see that I’m discovering a greater means and being development minded about it and being self trusting about it. And similar to that, actually like that, seeing it proper in entrance of me in my calendar, right here’s how lengthy I assumed it will take if I used to be out of my very own means. And truly it took half of that point or like in that point credit score and twice as a lot, as a result of I found out a method to get much more out of my very own means with it. So it’s simply actually reaffirming, to see that and to have that. And I feel as effectively like a part of enterprise. Such a giant a part of it’s that it’s an extended sport.

And that if we’re pondering in issues in a really brief time type of means that like if we , write an e-mail right now, we should always get us up from it tomorrow type of factor that we don’t really, like get to attain the long run objectives as a result of we’re so centered on the brief time period and due to this fact so simply disheartened when issues don’t immediately work. However in relation to having, such as you obtain these long run objectives, or me obtain my long run objectives, you must have issues alongside the way in which and like a system that helps you retain going that can assist you see the progress you’re making. And actually really feel that accomplishment fairly than feeling such as you’re working from this countless to do lists, or there’s over scheduling calendar that you possibly can by no means even keep on with, even if you happen to’re a robotic, since you’ve simply been so optimistic about how lengthy every part would take.

And that you may even have a lot extra motivation to maintain going and to maintain displaying up and doing the amount of labor wanted and doing it for lengthy sufficient like an extended sufficient time interval. That it does really work as a result of you will have your energy planning like your significantly as effectively like your persistence log and your weekly evaluation and like all of that there to indicate you that you’re making progress even when it’s not but mirrored in your income, or mirrored in your follower account, or mirrored in all of these metrics that we need to enhance immediately. So I like that like right now, I simply actually felt that sense of accomplishment, even once I don’t really get to see the advantage of that work but that I get to have that.

That sense of satisfaction in my work that sense of completion. Like I’m not ending right now for the like, oh however there’s nonetheless all this stuff on my to do listing like in my energy planning like. I solely had in there what I’d have time for what I didn’t have time for. Like I had talked about that assembly with Renae and I modified my energy planning I’ve moved it to a different day. So I do know okay, that’s approaching Saturday. So it’s like, it’s on my psychological load. I’m not driving residence pondering like, oh, when are we going to try this factor? And I ought to have finished it right now and like, No, I simply I do know what I’m going to do it I do know there’s sufficient time to do it. As I’m going residence I simply know I will be so current with my household, like when Steve and the children and simply, yeah, I’m not having to marvel about when issues will get finished, and I can simply belief that I’ll comply with the plan that I’ve.

And if issues change, I’ll replace the plan and have conversations that must have an all of that in order that we are able to do in the end what must and if issues must be deleted altogether, that we’ll work out what that’s and have that deleted. As a result of generally, all of us put in duties in our calendar that don’t really must get finished, and really feel important. And after we begin working, or we have now that greater image perspective, we realized that that isn’t wanted, or it’s not wanted but. So yeah, with all that mentioned, right now, it was a fantastic day. And I hope you’ve loved this episode and simply listening to about how my day went and the way it all performed out. And I hope it’s impressed you as effectively to simply let your self do issues otherwise and know that that’s not ease, like being dangerous for not following your plan or no matter. Like that’s actually for my part, what productiveness is, is having that plan after which having the knowledge to alter it and there’s a greater means or when one thing else comes up. I hope you having a fantastic day and I’ll speak to you within the subsequent episode.

Outro
The doorways to my program are formally open. PGSD, Perfectionist Getting Shit Executed. Is open for enrollment proper now, however enrollment gained’t be open for lengthy. Doorways are closing at 11:59pm, Japanese Time on Friday, the twenty fifth of July. 2025 so if you wish to change into somebody who can create constant content material with no need a number of time for content material creation, with out having to be somebody you’re not, with out burning your self out and continually being on the wagon then off once more, then I need to invite you inside this system so as to discover ways to create secure visibility, overcome your visibility fears and confidently put your self on the market in order that your corporation can develop. So samlaurabrown.com/pgsd, is the place you may go to seek out out extra about this system and join right now. It’s a lifetime entry program. You get prompt entry to every part as quickly as you get inside, I can’t wait to see you in there.