The hole between desirous to be productive and truly beginning can really feel like an enormous wall when you have got ADHD.
We’ve all been there, scrolling via 51 pastime concepts at 9:30 AM whereas our “Huge Rock” duties sit untouched.
Sara Joelle, the self-proclaimed Spokesperson of the Squirrels, joined us to interrupt down the science of the “spherical quantity lure” and share the signature methodology she’s used to construct her copywriting enterprise whereas managing a neuro-spicy mind.
For those who’re able to cease making excuses and begin making momentum, it’s time to speak Tiny Duties ‘Til Ten.
Meet the “Spokesperson of the Squirrels”


Earlier than we dive into the strategy, we’ve to speak in regards to the lady behind the time period.
Sara Joelle—copywriter, advertising mentor, and unapologetic ADHDer—has constructed a complete model across the idea of “Squirreling.”
For Sara, a “Squirrel” isn’t only a cute metaphor; it’s a lifestyle for the neurodivergent mind. It represents that frenetic, high-energy, easily-distracted state the place you’re “squirreling throughout city” working 60 hours per week however in some way nonetheless feeling like nothing is getting completed.
After being identified at 26, Sara stopped preventing her mind and began constructing methods that truly labored for it. Immediately, she helps fellow squirrels cease utilizing their ADHD as an excuse and begin utilizing it as their best aggressive benefit.
Need to hear it straight from Sara?
We sat down with Sara Joelle on the Life Objectives in Progress podcast to speak about all of this — how she obtained identified, what life regarded like earlier than the methods, and the way she constructed a goal-setting strategy that truly works for her mind. She will get into Tiny Duties ‘Til 10, themed days, and the distinction between utilizing ADHD as an excuse versus an evidence.
Hit play above or go hearken to the Sara Joelle interview on Apple Podcasts and be taught extra about Sara at Between The Strains Copy.
The 9:16 AM Paralysis
For those who’ve ever been identified with ADHD (or, as Sara places it, you observed a “household of squirrels is making a nest in your mind”) you might be intimately conversant in the Spherical Quantity Entice.
It goes like this: You end your espresso, drop the children at college, or shut the tabs from final night time’s doom-scrolling. You take a look at the clock. It’s 9:16 AM.
Your mind, in its infinite, neuro-spicy knowledge, decides that 9:16 is an “unlawful” time to begin work. You possibly can’t begin a challenge at 9:16; that will be chaos. You determine, with the perfect of intentions, that you’ll begin your “actual” work at 10:00 AM sharp.
However then, the “Hole” occurs. Between 9:16 and 10:00, you spend forty-four minutes squirreling. You test the fridge. You scroll via Threads. You take a look at 51 completely different pastime concepts.
By the point 10:00 AM really rolls round, you’ve used up your restricted provide of morning concentrate on nothing, and the “Huge Rock” process in your to-do record feels extra daunting than ever.
Enter the signature technique Sara Joelle has been utilizing for 4 years: Tiny Duties ‘Til Ten.


The Science: Why We Hunt for Dopamine
For the squirrel mind, the battle isn’t an absence of ambition; it’s a dopamine deficiency. As Sara defined throughout our chat, every little thing the neuro-spicy mind does is actually a seek for a success of dopamine. It’s why you crave sugar, why you’re a “one-take surprise” when a challenge is thrilling, however why you’ll be able to’t appear to open a spreadsheet if it feels “boring.”
Normal productiveness recommendation tells us to “Eat the Frog,” to do the toughest, most soul-crushing process very first thing within the morning. For a neuro-typical particular person, which may work.
For us? It’s a recipe for speedy burnout and avoidance.
Tiny Duties ‘Til Ten flips the script.
As an alternative of consuming the frog, you’re feeding the squirrels. By spending the primary hour of your day on “Fast Wins,” you might be successfully drugging your mind with the dopamine it must operate. You aren’t “procrastinating” on the large stuff; you might be warming up the engine.
I really feel like the larger battle for me was serving to different individuals perceive what was occurring with me… not making it sound like I used to be making an excuse on a regular basis. I’m doing what works for my very own mind. — Sara Joelle
What Qualifies as a “Tiny Activity”?
A Tiny Activity is any administrative or private “nag” that takes lower than 10 minutes to finish. These are the tiny ghosts that normally hang-out the periphery of your mind whilst you’re attempting to do deep, artistic work.
Your Tiny Duties ‘Til Ten Menu may embrace:
- Unloading the dishwasher whereas the espresso brews
- Sending that one-sentence “checking in” e mail to a shopper
- Posting a pre-made graphic to your Instagram Tales
- Paying that one invoice that’s been sitting in your counter for weeks
- Responding to a Slack message you “learn” three days in the past
- Archive 10 previous emails or unsubscribe from 3 newsletters you now not learn
- Reply to five DMs or feedback in your newest put up
- Schedule a dentist or hair appointment
- Water the vegetation that look just a little thirsty
The Energy of the Exhausting Cease
The brilliance of Sara’s technique is extra in regards to the reduce off.
At 10:00 AM, the window slams shut. That is the “Exhausting Cease” that forestalls the tiny duties from changing into the solely factor you do all day. You probably have twenty tiny duties and also you solely get via 5, the opposite fifteen are lifeless to you till tomorrow morning.
This creates a psychological boundary. In the course of the Tiny Activity block, you have got permission to be “productively distracted.” You possibly can soar from the dishwasher to an e mail to a social media put up with complete freedom.
However as soon as that spherical quantity hits, the ten:00 AM you had been ready for, the momentum you constructed permits you to pivot into full GO mode. You’ve confirmed to your mind that you may end issues. You’ve cleared the psychological litter.
Now, you’re able to lock in.


3 Steps to Implement Tiny Duties ‘Til Ten Tomorrow
Construct Your “Squirrel Listing”
All through the day, when a tiny, annoying process pops into your head, don’t do it. Write it down on a devoted Tiny Activity record.
Ignore the “Huge Rocks“
From the second you sit down till 10:00 AM, the large initiatives don’t exist. Your solely job is to be a crossing-off machine.
Respect the Pivot
When the clock hits 10:00, shift to your Themed Schedule. Since you’ve already “gained” the morning, the friction of beginning the large challenge might be considerably decrease.
From the Episode:
It’s a dopamine driver. You get to cross off your tiny little duties… they gained’t be haunting you all through your day as a result of you have got a devoted time block to do them. — Sara Joelle
The Verdict: Momentum Over Perfection
If you’re ready for the “good” time to begin, or when you’re always pissed off that you may’t “Eat the Frog” at 8:00 AM, give your self permission to attempt a distinct approach.
Tiny Duties ‘Til Ten goes to do extra for you than simply checking extra off an inventory. It permits you to get out of your head, and provides your self momentum with out power.
What’s the one tiny process that’s been haunting your mind this week? Put it in your Tiny Activity record for tomorrow morning, and tell us the way it felt to lastly cross it off.
-> DM us on Instagram @LifeGoalsMag and tell us when you do this ADHD-approved technique for getting issues completed.
-> Take heed to the Life Objectives in Progress podcast accessible on Spotify and Apple Podcasts.





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