[Unfreeze Yourself Series] Why You’re Not Taking Motion

In Half 1 of the Unfreeze Your self sequence, I’m sharing why understanding what to do isn’t sufficient and the actual cause so many perfectionist entrepreneurs battle to take constant motion to construct their enterprise.

If you happen to’ve ever felt annoyed as a result of precisely what you need to be doing in what you are promoting however simply can’t appear to get your self to get your self to do it persistently, this episode is for you.

Perfectionists Getting Shit Finished (PGSD) is opening for enrollment on 17 June 2026 for one week solely. This enrollment is your closing alternative to safe lifetime entry to PGSD if you join. To seek out out extra about PGSD and be the primary to know when doorways open, join the waitlist right this moment at samlaurabrown.com/pgsd.

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FULL EPISODE TRANSCRIPT

Introduction
That is the Perfectionism Challenge, the one podcast created particularly for perfectionists who’re constructing companies. I’m your host, Sam Laura Brown, perfectionism skilled and entrepreneur. I train perfectionists learn how to plan correctly, persistently comply with by means of and relaxation with out guilt to allow them to construct worthwhile and fulfilling companies with out burning out.

I’ve helped over a thousand perfectionist entrepreneurs do precisely that inside my program, Perfectionist Getting Shit Finished. If you happen to’re bored with procrastinating, overthinking and half ending your concepts, you’re in the best place. Now, let’s dive in.

Sam Laura Brown
Welcome to half one of many 5 half Unfreeze Your self sequence. I’m so excited to be sharing this sequence with you. So on this sequence, we’re going to get began with speaking about why it’s that what it’s essential do, however you’re not truly doing it.

After we don’t perceive this, we attempt to power ourselves to comply with by means of on our plans. We attempt to encourage ourselves. Perhaps you try to go to a restaurant, otherwise you purchase some new gear, or a brand new planner, such as you’re making an attempt to get your self to do stuff.

You’re succesful, you’re profitable in different areas of your life. And but with regards to enterprise, you aren’t capable of persistently full the issues that may develop what you are promoting, full the duty, full the tasks, transfer it ahead. You’re not in a position to try this.

And it’s actually, actually, actually necessary that you simply perceive precisely why and what to do about it. Nobody else has ever informed you this. Nobody else goes to ever inform you this.

That is one thing I actually had to determine the laborious manner. However now after teaching over a thousand perfectionist entrepreneurs, and in addition being a perfectionist entrepreneur myself, and having the struggles of understanding what to do, however not doing it, having that at such a deep degree, for therefore a few years, after which overcoming that, I’m the perfect particular person to be instructing this. I’m so pleased that I can train it to you, so that you could get out of your personal manner too, and do the issues that it’s essential do, so that you could cease feeling behind, so that you could cease feeling like there’s something unsuitable with you, as a result of there isn’t.

So this sequence is a five-part sequence, and there’s going to be an episode launched each different day. After which on the fifth day, we’re going to be opening enrollment for my program, Perfectionist Getting Shit Finished. It’s a enterprise program for perfectionists, that’s going to show you learn how to construct what you are promoting in a manner that works in your perfectionist mind.

So in case you love this sequence, I’m additionally going to be inviting you to work with me inside this system. Regardless, you’re going to get a lot from this sequence, all about learn how to unfreeze your self, and go from somebody who’s stopping and beginning, who has objectives and plans, however can’t persistently comply with by means of, to somebody who’s constant, somebody who takes motion, somebody who exhibits up absolutely, and as a substitute of getting a pastime enterprise, they’ve an actual enterprise. So let’s begin by speaking about why it’s that you simply aren’t doing what it’s essential do.

So I wish to inform you slightly story about me as a plant mother. In order you would possibly already know, I’m a mother of youngsters. I’ve 4 underneath 5.

However earlier than I had my youngsters, I cherished taking care of indoor crops. And I nonetheless do, but it surely wasn’t at all times that manner. I was the one that couldn’t hold a plant alive to save lots of my life.

That’s actually what I’d inform different folks. And you’d go searching my home and see dying crops. And it was so, so irritating, as a result of I actually wished to have stunning indoor crops.

And it simply wasn’t occurring. I’d get excited, I’d go and purchase a plant, I’d come dwelling, I’d water it slightly bit, I’d cease serious about it, it could begin wanting prefer it was dying. Then I’d begin watering it once more, but it surely was too late.

After which I’d go and get a distinct plant. And what I actually need you to know is that enterprise is easy, similar to maintaining a plant alive is easy. To go from somebody who couldn’t hold a plant alive to somebody that might, all I did was change one factor.

I went from not persistently watering the plant to persistently watering the plant. I bought actually clear about once I want to try this. I made it very easy for myself.

I discovered learn how to comply with by means of on that. And I now have stunning indoor crops that at any time when anybody comes over, they’re at all times commenting on how wonderful the crops are at our home. And it’s so easy.

Each time they are saying, how do you do? I say, I water them. That’s actually what I say. I water them as soon as per week.

Enterprise is similar. It isn’t sophisticated to construct a enterprise. However our perfectionist brains assume it’s due to one downside.

That downside is that you’re constructing what you are promoting in a manner that doesn’t work together with your perfectionist mind, which is why it feels so sophisticated. And such an amazing instance of that is one in all our PGSDers who now has a profitable enterprise that pays her over six figures per 12 months. When she got here to PGSD, she had a YouTube channel and he or she’d had it for about eight years.

She had what she would say in her phrases was a pastime enterprise the place she posted, she was actually serious about it on a regular basis. She was making an attempt to get it to succeed, however she posted very sporadically on YouTube, although she had a video that had 1.2 million views, she was posting inconsistently. After which additionally on Instagram, she was posting inconsistently.

She felt actually unclear about what to do and when to do it. And in the end, she simply felt like, why isn’t this enterprise rising? It felt actually laborious and it felt actually sophisticated, however in the end she knew that she had a follow-through downside. She knew what to do, which was put up on Instagram, put up on YouTube, promote her companies that she supplied, however she wasn’t truly doing it.

And for ages, she thought that it was as a result of one thing was unsuitable along with her, however truly it was simply because she was constructing her enterprise in a manner that didn’t work along with her mind. So I wish to speak to you about three totally different areas that we’re going to be masking on this sequence. So primary is enterprise selections.

That is the primary place the place perfectionist entrepreneurs get caught and freeze. So I’m going to be sharing with you partly two, learn how to make enterprise selections in a manner that works together with your perfectionist mind as a substitute of towards it. So you’ll be able to truly make these selections and construct what you are promoting.

In order that’s issues like your area of interest, your pricing, what you’re promoting, which platforms you’re advertising on. These are the issues that you simply wish to be crystal clear about. However in case you try to make these selections in a manner that works towards your perfectionist mind, as a substitute of with it, you’ll have such a tough time making any selections.

And it’d take weeks or months and even years to have the ability to make selections that you simply’re pleased with. Quantity two that I’m going to be speaking about partly three is about planning and the way you set your self up for the week. How are you organizing your self? As a result of with regards to what you are promoting, you might be your personal boss.

It’s essential self-manage. And this isn’t a ability that we’re taught at school or if you’re working for another person, since you don’t should understand it then. The professors and the lecturers hold you organized.

Your boss retains you organized. They inform you when to work. They inform you what to work on.

With regards to enterprise, it’s totally different. So it’s essential have a construction in your week. It’s essential have a plan in your week that works together with your perfectionist mind as a substitute of towards it, so you’ll be able to truly comply with by means of on that plan.

One thing that comes up so typically, I’m serious about a PGSDer that just lately joined. And once I was speaking to her, she was saying that earlier than PGSD, she would really feel good and plan. However then when the day got here to truly comply with by means of with the plan, she wouldn’t comply with by means of with it.

Though she knew that that factor she had on her plan wanted to be performed and he or she wished to have the ability to be the one that might do it. She simply merely wasn’t capable of get herself to do it. And it had been like that for years.

And it was so laborious for her as a result of she is somebody who is basically succesful, has had success previously and was similar to, what’s going on? As a result of I was the one that might comply with by means of. And now I’m not. And a part of the explanation I’m so excited for this Unfreeze Your self sequence and the Unfreeze Your self course that’s going to be getting added to PGSD, I’m instructing it dwell in July, is as a result of I’ve had not solely at first experiences of being caught and frozen in my enterprise, but additionally after I’d already had success in my enterprise, after I’d made $600,000 in a 12 months in my enterprise, I additionally had a interval of being caught, of being frozen.

So I do know what it’s wish to be caught earlier than you’ve been profitable. And I do know what it’s wish to get caught after you’ve been profitable. The method to get unstuck is similar.

And so simply understanding for me how painful it was, particularly after being somebody who might comply with by means of after which discovering myself not following by means of and having to do the work to get myself unstuck, which is basically easy, I’m going to stroll you thru it. Having to try this simply actually taught me why this work is so necessary for perfectionist entrepreneurs and that it’s not about what revenue degree you’re at. This skillset of with the ability to get your self unstuck and unfreeze your self issues at completely each degree of enterprise.

The opposite factor I’m going to be speaking about, that is going to be half 4 of the sequence, is I’m going to be sharing with you about comply with by means of and the ability of comply with by means of. As a result of what occurs for us perfectionists is we attempt to comply with by means of by forcing ourselves to do issues, pushing by means of, typically to burn out, making an attempt to maintain ourselves always motivated, and that merely doesn’t work. So I’m going to be sharing with you learn how to truly comply with by means of in a manner that works together with your perfectionist mind as a substitute of towards it, so that you could get shit performed in what you are promoting and truly construct it with out burning your self out and with out sacrificing the issues that matter most to you.

And partly 5 of this sequence, I’m going to be telling you all about what it’s like inside perfectionist getting shit performed and the total course of that you simply be taught inside PGSD to have the ability to go from caught and spinning your wheels to having a full-time enterprise and one that’s truly fulfilling.

So whether or not that’s one thing that you simply obtain inside 12 months or if it takes you longer, depends upon if you’re beginning, it is possible for you to to get your self unstuck following the method that I’m going to be sharing with you partly 5 and construct a enterprise that may truly change the revenue that you’ve got or means you don’t should be residing off your financial savings or a partner supporting you or an inheritance or nevertheless you’re financially supporting your self proper now. I assist perfectionist entrepreneurs construct fulfilling companies that they love with out burning out and I wish to train you ways to try this too.

So partly 5, I’m going to be laying out the total course of and I additionally need you to know a few necessary issues. Primary, so Perfectionist Getting Shit Finished aka PGSD, is my teaching program. It’s a enterprise program for perfectionists.

This enrollment that shall be beginning on the seventeenth of June for one week solely is the final time that it is possible for you to to get lifetime entry to this system if you join. So if you wish to safe lifetime entry to PGSD, which incorporates weekly group teaching, on the time of this recording, I’m the one main all of the teaching calls. I’m the one doing the entire written teaching personally.

So if you wish to work carefully with me and also you additionally wish to have lifetime entry to PGSD, that is completely the perfect time to enroll and never solely have a course of to comply with that may take you from being frozen and inconsistent and stopping and beginning to being somebody who’s exhibiting up and truly constructing their enterprise, however you should have lifetime entry to every part that’s inside this system.

The opposite factor I wish to be sure you know is that in July, I shall be instructing a course referred to as Unfreeze Your self. And in that course, I’m going to show you step-by-step and we’re going to help you each manner we all know how to have the ability to go from being frozen to unfreezing your self as a result of that may occur in little methods, it may well occur in large methods.

And I’ve discovered so deeply learn how to discover once I’m frozen after which get unfrozen. And I actually wish to train that to you. And I’ve so much to say on that, it’s not going to suit on the podcast, it must go inside perfectionist getting shit performed.

So I’m actually excited to be including that to this system. So that you wish to be part of us throughout this enrollment to not solely safe lifetime entry earlier than it’s not out there to new PGSDers, however to additionally be capable to be there dwell or watch the replays for the Unfreeze Your self course that I’m going to be instructing. So that’s all for half one in all this sequence.

The rationale that you simply haven’t been capable of construct what you are promoting isn’t since you’re not good sufficient. It’s not since you don’t have sufficient information. It’s not since you’re not adequate or that you simply’re not lower out for enterprise.

It’s merely since you haven’t discovered learn how to create a enterprise technique in a manner that works in your perfectionist mind. You haven’t discovered learn how to plan your week and set up your week in a manner that works in your perfectionist mind. And also you haven’t discovered learn how to comply with by means of and hold your self moving into a manner that works in your perfectionist mind so you will get shit performed with out burning out.

Outro
If this episode resonated with you, you wish to be inside Perfectionist Getting Shit Finished, aka PGSD. PGSD is the enterprise program for perfectionists, and inside you’ll be taught enterprise technique, weekly planning, and learn how to comply with by means of together with your plans in a manner that works in your perfectionist mind, which suggests you’ll be capable to construct a satisfying full-time enterprise with out burning your self out. The doorways are opening on the seventeenth of June for one week solely, and that is your closing alternative to affix PGSD with lifetime entry.

To affix the waitlist and discover out extra, go to samlaurabrown.com/pgsd.