Episode 547: [PART 4] Energy Publishing + Why It is The Secret To Persistently Posting Content material

In Half 4 of this 5-Half Constant Content material Collection, we’re speaking about Energy Publishing – the key to persistently getting your content material out into the world.

In the event you’re nice at creating content material however get caught when it’s time to hit publish, this episode will enable you to perceive why that’s occurring and transfer previous it. You’ll study what Energy Publishing is, create a system that helps constant visibility and why perfectionists want construction and ease to comply with via.

I additionally share how I’ve used Energy Publishing to develop my podcast to over 500 episodes and ship a each day electronic mail for 4 years straight. Trace: It wasn’t via willpower or working lengthy hours however by making publishing secure and sustainable.

The Constant Content material Collection will train you create constant content material with out burning out. Then be a part of us inside Perfectionists Getting Shit Accomplished (aka PGSD) to do that work with construction, help and a like-minded group. Doorways open on 18 July for one week solely. To seek out out extra about this system and join the waitlist, go to samlaurabrown.com/pgsd.

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FULL EPISODE TRANSCRIPT

Introduction
Hello and welcome to a different episode of The Perfectionism Mission. A podcast filled with perfectionism recommendation for entrepreneurs. My identify is Sam Laura Brown, I assist entrepreneurs launch their perfectionism handbrake, to allow them to get out of their very own approach and construct a satisfying and worthwhile enterprise. I’m the founding father of the Perfectionists Getting Shit Accomplished group teaching program, which is in any other case often known as PGSD. And for much more perfectionism recommendation that can assist you with your corporation, you possibly can comply with me on Instagram @perfectionismproject.

Sam Laura Brown
Okay, so welcome to half 4 of this constant content material collection we’re getting in the direction of the top of it. Up to now, I’ve talked concerning the significance of making secure visibility so you’re feeling secure to create content material that’s very, very, essential. We need to really feel secure to create it, secure to publish it. And that’s actually what’s going to have you ever creating constant content material with ease in a extremely efficient approach. I additionally talked about Spark content material. Your spark content material would possibly look very totally different to mine. However we need to have you ever determine for your self what that spark content material is, so to once more, actually simply and powerfully create constant content material. We need to have you ever out of the artistic spin the place you’re questioning your concepts, nitpicking them, judging them, the place it’s exhausting to create content material and you are feeling such as you’re on this treadmill that’s by no means ending. We need to have you ever go into artistic overflow.

So I talked about that partially three, concerning the distinction between these two issues, and the way we need to make that transition throughout. After which on this half, we’re speaking about publishing. As a result of a whole lot of perfectionists, they’ll have the concepts, they’ll create the content material, report the video, report the podcast episode, write the Instagram submit or the caption, however truly getting your self to publish it, and never simply as soon as as a as soon as off while you’re feeling motivated, however to persistently publish it’s the place a whole lot of perfectionists discover themselves with their handbrake on, getting in their very own approach and never having the ability to do the publishing, despite the fact that they’re capable of do the creating.

So it’s a vital a part of the method, and oftentimes as nicely, if you’re having bother creating content material or bother, sorry, publishing content material, creating constant content material, which is speaking about having that content material exit into the world, what I see quite a bit is the recommendation that’s given with constant content material is admittedly closely centered round content material creation, and right here’s have your totally different classes and all these types of issues, however not about what must occur to have the ability to have you ever printed. As a result of a whole lot of instances, particularly if somebody is instructing this matter, they usually don’t have any emotional resistance to publishing. They aren’t frightened of judgment. They aren’t frightened of family and friends seeing what they’re doing and laughing at them. They’re not judging themselves. In the event that they don’t have that, then, in fact, when you create it, you simply publish it and transfer on.

However if you’re a perfectionist and in case you relate to what I’m speaking about, then publishing can truly be very emotionally onerous. And so what we need to do, I’m going to speak about 3 ways on this episode that we’re going to do it. What we need to have you ever do is ready up a number of sensible issues in order that publishing turns into quite a bit simpler emotionally, and also you’re capable of do it persistently, even in case you’re in self doubt, even in case you’re not feeling motivated on that day, that you simply’re not having to depend on your self at all times feeling good in each second to have the ability to have that. So it’s actually necessary. And inside PGSD so for this enrollment, and I’m so enthusiastic about it, we’ve already been getting DMS from people who find themselves like, I’m inside and I can’t wait to get began and to get in.

When the doorways open like they’re simply, despite the fact that we have now an open enrollment, they’re already emotionally inside PGSD and able to go. And naturally, it’s a lifetime entry program, so these already actually inside will even have the ability to do that as nicely. However we’re doing a 3 month artistic cocoon expertise, is what I’m calling it, the place we’re creating the secure visibility, and I’m going to show you precisely how to try this, not simply from a mindset perspective, however virtually talking as nicely. We’re going to have you ever creating spark content material. We’re going to have you ever in artistic overflow, and we’re going that can assist you with energy publishing and making a system that actually works for you. In order that’s going to be within the second half, we’re going to give attention to publishing, and I need to speak about it on this half, so you understand precisely why it’s so necessary to actually get help on the publishing aspect of issues.

So I’m going to be speaking about three issues on this episode, as I stated, and what I’ve achieved all through this complete collection to actually come to grasp how I personally have created, say visibility for myself, and spark content material, and all of these items like that is all born from my very own expertise. After which I’ve coached so many PGSDers on all of this all through the years. So joyful to have the ability to now carry it collectively in the best way that I’m. And so in terms of content material creation, the place. I’ve been probably the most constant, probably the most prolific, probably the most in my spark has undoubtedly been my podcast. And so I’ve been learning my very own podcast, not listening again to issues, however similar to learning my expertise and fascinated with how I’ve thought of my podcast, that has allowed me, as somebody who initially began as I shared partially one, with a crippling worry of placing myself on the market and exhibiting to date have the ability to have a prime rated podcast, over 500 podcast episodes, I’ve revamped $2 million in my enterprise with the podcast actually being the primary gasoline for that, the primary engine for my enterprise development.

And I did that with out following the recommendation that individuals say it’s best to do for a podcast. You need to have a elaborate intro and an outro, and also you shouldn’t go on riffs and like, simply speak about no matter you need to speak about. You shouldn’t speak about your self. Try to be speaking about your viewers. Like I simply, I simply actually with the podcast found out, with out realizing on the time, create secure visibility, belief myself with how I wished to do the podcast, and not simply mindset smart, however virtually talking, set issues up in order that it was straightforward for Me to persistently publish podcast episodes, despite the fact that my mind after nearly each episode I recorded was like, nicely, that wasn’t good. Effectively, that wasn’t didn’t even make sense what you have been saying in that however I nonetheless was capable of get myself to publish it and share it and to create security for myself in that have.

So despite the fact that my mind didn’t love that I used to be publishing it, I nonetheless felt secure, I nonetheless felt supported on my own. I by no means felt like I used to be in an emotion that I couldn’t deal with because of publishing the podcast episodes. It was at all times one thing that felt despite the fact that it was uncomfortable, one thing that I may truly do. And that’s in fact, why I’ve been capable of do it sustainably, as a result of it didn’t create this huge emotional response in myself, and that’s due to the security I created, and due to the spark content material, the artistic overflow and the facility publishing. So in terms of the podcast, what I did, and I simply need to share the instance, after which I’ll break down as a result of I’ve utilized this on a whole lot of different platforms as nicely, however the podcast is simply the perfect instance of this. So in terms of publishing and publishing of the podcast, what I noticed very early on is that I would wish help with publishing the podcast, and I would wish that in a number of alternative ways.

I would wish a excessive frequency of episodes going out that if I did one episode per week, that felt more durable to me than doing two episodes per week, which could sound very counterintuitive, however doing two episodes, I simply knew okay, if this one’s shit, and that is actually the thought that constructed my podcast, if this episode is shit, which it most likely is. That’s what my mind was saying. One other episode is coming in three days or in 4 days. Like one other episode is coming very quickly. And so this episode isn’t simply gonna sit on the prime of my podcast feed for lengthy that in a short time, as a result of I’m making a excessive frequency, a excessive quantity of content material, that I’m going to have that episode be pushed down the feed, and due to this fact it felt emotionally quite a bit safer to have the ability to be seen.

I used to be getting my private want of security met so the enterprise may get its want of visibility met. That was capable of occur as a result of I virtually talking stated to myself, I truly must publish extra typically, in order that I’m much less treasured about every episode, so that every episode doesn’t really feel like such an enormous deal. And a whole lot of the recommendation on the market in terms of content material, whether or not it’s podcasts, YouTube, Instagram, no matter individuals are like, create much less however higher. And I already talked about once I was sharing in my different episodes about why a much less however higher method doesn’t work for perfectionists, as a result of what we do, and that is that artistic spin that we are able to find yourself in once we’re on this much less however higher mindset, we then go into, okay, nicely, if I’m creating much less, it actually must be excellent is a extremely massive deal.

All the things I put out on this planet has much more significance than in case you’re in artistic overflow, the place you’re creating a lot that there’s room for issues to be good and to be unhealthy and to be mediocre and in between, since you’re simply creating a lot that you simply’re capable of have like, say, for instance, in case you’re like, on this much less however higher method to issues, you is likely to be like, I’m going to submit twice per week on Instagram, however then there’s going to really feel like there’s extra stress on these posts to be good, as a result of they’re going to remain on the prime of your feed for longer. And I do know with podcasting, I simply talked about twice per week, however there’s totally different cadences. We’re going to speak about this inside PGSD. There’s totally different cadences, like frequencies, that I like to recommend for various platforms.

So with Instagram, the place it’s that type of platform or TikTok, for instance, if you’re creating twice per week, that’s going to place extra stress on every bit of content material. Then in case you, for instance, created each day, like, in case you had it doesn’t must create it each day, however each day one thing was printed. Then you possibly can have, for instance, in per week, you possibly can have 4 nice posts, two which might be mediocre and one which’s not so good. However in case you’re attempting to simply submit two, there’s a lot stress on and even in case you nail it, you’ve solely achieved two nice posts. However in case you submit each day, and also you permit some to be nice, some to be not so nice, and a few to be someplace in between, you find yourself general with extra nice posts. You find yourself general, and I talked about this partially three, with much more ability, with much more confidence, with much more engagement, and, in fact, with much more of a profitable enterprise due to that method. So what the recommendation tends to be is much less however higher, make it top quality. However our perfectionist brains don’t perceive, as I talked about within the episode on Spark content material.

They don’t perceive that if you’re creating in your stream, in your presents, if you’re doing that, it’s not truly going to really feel top quality to you, since you’re simply saying stuff that feels apparent to you or is regular to you, or is like in your zone of genius. In the event you’re doing one thing like very artistic and artsy or something like that, we are inclined to overvalue the issues that we discover onerous and undervalue the issues that we discover straightforward, despite the fact that, as a rule, the issues that we discover straightforward are literally probably the most precious issues that we have now to contribute. So in case you’re on this much less however higher method, bless you. Liam, in case you’re on this much less however higher method, the place you are attempting to create much less and have it’s top quality, we find yourself freezing, posting posting and ghosting, we find yourself getting so busy with the again finish of issues, or like procrasti-learning and procrasti-researching, and we need to as an alternative have a excessive quantity method. It’s essential.

So frequency is the very first thing, and inside PGSD, once we undergo the artistic cocoon collectively, what I’m going to do is lay out the frequencies that I like to recommend you possibly can adapt them, however I’m going to provide you very particular you very particular ones in order that you understand precisely what to intention for, so that you simply don’t must be on this like, nicely, what’s the finest for me? Like, I’m going to put out what I’ve seen for myself, after which teaching tons of of perfectionist entrepreneurs on these matters, what I like to recommend, and in addition my information of the totally different platforms and what is sensible the place, so to actually create in a being that artistic overflow, with out it being a ridiculous quantity of quantity that you simply’re anticipating your self to create.

So we need to simply have a excessive frequency, and as an alternative of that much less however higher method that individuals speak about, we need to have you’ve gotten room to create issues and have a few of them not be so good, however to nonetheless be placing out a whole lot of nice issues. It’s type of I used to be fascinated with this the opposite day. Musicians are such an amazing instance of this method that they’ll have an album. So say Beyonce, who not everybody loves Beyonce, however everybody can agree she is superb at what she does on this planet, and they’re going to have so a musician like Beyonce could have albums the place they’ve, let’s say, like 13 tracks. One or two of them might be an absolute banger. They’re, like, the most well-liked tune ever. After which a whole lot of these songs on the album you’ll by no means truly actually hear about. It’s solely the die onerous followers that can know each single tune on each single album, but when they have been going to say, I’m simply going to create one superb tune yearly, how a lot stress would that be in comparison with? I’m going to create 13 songs, and from that 13 I’m going to place them out into the world.

Publishing is essential. I’m going to place them out into the world, however I don’t count on all of them to be the primary hit. They don’t all must be the primary hit. It’s this physique of labor, and a few of it is going to get extra consideration than different bits of it is going to. However I’m going to current this physique of labor realizing that it’s not going to all really feel superb to my mind as nicely, like my mind could have its personal objections to the work that I’m placing out into the world and be like, Oh, may we actually do it like this or like that? However I’m going to place out a physique of labor. I’m going to know that not the whole lot I do needs to be the primary hit, however I’m nonetheless going to have that larger quantity of output. In order that’s what we need to do the equal of. And it’s very, very, essential to try this, as a result of it virtually creates a whole lot of security.

And I’m going to speak about have as a result of what we then go to is like, nicely, that’s going to take a lot time. However in case you’re creating spark content material, and in case you’re in artistic overflow, it takes approach much less time. Please hear me on this. It takes approach much less time to create seven spark content material posts for Instagram than it does to create one excellent submit for Instagram, and that one submit goes to carry out quite a bit worse as a result of a you’re not creating fairly often, so that you’re not practically as expert as within the different situation, additionally, you’re so in your individual head, you’re so sprucing and perfecting it that you simply submit. Most likely took out the very factor that individuals can be interested in you for, that you simply’ve taken out and polished out your individual humanity out of it, the you out of it. You’re attempting to do it like another person and have the fitting hook and the B roll and no matter else, as an alternative of simply doing it, the way you do it.

So it’s a lot simpler when you find yourself creating spark content material and while you’re in artistic overflow, to have that frequency be doable. And a part of it too, that I like about having a better frequency, a better quantity, is that while you do this, so say, for instance, with me and the podcast, and I additionally took an identical method to YouTube that I did like seven movies per week, I discovered a lot simpler than attempting to do like one video per week. For instance, you don’t must do seven in case you’re on YouTube. However for the type of video that I used to be doing and what I wished to do, it was truly approach simpler to say, Okay, I’m gonna if I used to be gonna put out a video each day, what would I’ve to do for that to be doable? Effectively, I’d must not over edit it. I’d have to simply belief myself to talk. I’d have to think about it in a approach the place I’m not, like, this can be a excellent summation of this complete matter and each thought I’ve ever had.

And it’s, you understand, the entire full model of it, of like, listed here are three issues that I’d say about this factor. Like, I simply needed to truly shift, as a result of I wished to make that top frequency, that top quantity, as a result of I understood how necessary that was, in order that I may publish that I truly was capable of remedy for okay, how may I make this very easy? After which I did make it very easy, after which it was a lot extra partaking than if I’d made it proper or excellent, or no matter our perfectionist mind thinks must occur for us to have the ability to achieve success. And I feel it’s such a fantastic factor that nearly at all times like what our perfectionist mind says is required for us to have the ability to achieve success isn’t truly the issues that can have us be probably the most profitable, and it’s undoubtedly not the issues that can have us feeling profitable.

And so in terms of frequency and having content material exit, we need to have you ever in that larger frequency, as a result of it helps create security. It helps take away a whole lot of preciousness across the content material so to simply present up and share. That’s what we need to have you ever doing, exhibiting up and sharing, it doesn’t matter what type of enterprise you’ve gotten. We need to have you ever in that power the place you’re in a position to try this as an alternative of like, nicely, right here I’m exhibiting up on this this video I create, must be an entire illustration of the whole lot that I take into consideration on this matter, I’ve to say it completely. Oh my god. It’s so exhausting to try this, and really unengaging for the individual on the opposite finish of that, due to how tense you can be, if that’s the stress that you’re creating in your individual thoughts. So we need to have that frequency, that larger quantity, essential. We don’t need to be aiming for a much less however higher method that’s going to show your perfectionism handbrake on.

Earlier than I’m going into quantity two, I simply need to shortly speak concerning the significance of publishing. I really feel like I skimmed over that, however it’s essential to publish your work. So what I’ll see a whole lot of perfectionists do is they’ll say, Okay, I need to be creating constant content material, significantly if somebody hasn’t created a whole lot of content material earlier than. I need to create constant content material. And so what I’m going to do is I’m simply going to be practising. I’m going to apply doing tales and like, speaking to digicam. I’m going to apply doing a podcast episode. I’m simply going to, like, create it, however I’m not going to really share it out into the world. After which what occurs if we take that method is that we then don’t truly get the true world suggestions that our the stuff that we’re doing. So for instance, for me, I wanted to get the true world suggestions that the podcast episodes that I believed have been shit have been truly actually good for the individual that I used to be recording them for, and those that I felt have been actually good. It was primarily simply me pondering I sounded actually sensible. I sounded actually articulate. I really feel like I obtained my level throughout. That doesn’t essentially make a superb episode. I simply felt like I used to be getting it proper.

So I believed the content material was top quality. However truly, once I’m simply doing what I’m doing now, which is simply exhibiting up and sharing, despite the fact that concurrently recording any episode like this, my mind is like, Oh my God. This makes my set like, I’ve this different dialog occurring whereas I’m recording that’s saying, This doesn’t make sense. This isn’t any good. You need to cease recording. I’ve allowed that voice to be there, and I’ve printed out into the world. It didn’t must be to household and associates when that didn’t but really feel secure for me, not due to them being like, attacking me or something, however I used to be simply in a lot self judgment that it felt too susceptible to produce other individuals have the ability to come throughout it and ask me questions on it, and even give me help about it that felt approach too onerous.

However having the ability to publish it even to an viewers that I didn’t truly know, I used to be capable of begin getting that actually necessary suggestions from my mind of like, oh, truly, the issues that you simply suppose are much less precious as a result of they’re straightforward for you, they’re truly probably the most precious to me. I obtained that suggestions from my viewers. After which the issues that I believed have been probably the most precious as a result of they have been probably the most extremely polished or perfected, or I felt probably the most articulate or sensible within the creation course of, these issues weren’t as precious as me simply exhibiting up and sharing. And so whether or not for you, your spark content material, once more, is much like mine or not in pgsd, I’ll information you thru a course of to know precisely what that appears like for you, as a result of I don’t need you to be like, Effectively, Sam simply reveals up and doesn’t have notes, so I shouldn’t both you would possibly must script, and that is likely to be a really supportive factor so that you can do.

So we’ll undergo that, as a result of I don’t need you to simply take what I do and be like I’ve to do precisely how Sam does it, or it’s unsuitable, or it’s not spark content material, or no matter. We could have you determine particularly for you what that spark content material is. However we have to have you ever publishing that spark content material in pgsd. We’ll speak about whether or not to publish it in entrance of household and associates or not, and like, virtually talking, various things you are able to do so that you simply actually really feel secure about who’s having the ability to obtain what you’re sharing. However we have to have you ever publish it, in any other case we simply find yourself and I’ve once more, seen it with so many perfectionists, associates, household, so many consumers which have been on this place of simply, like, I’m simply gonna apply it for me, however then, since you’re not placing it out, it then turns into this, like, Okay, nicely, I must get a bit higher at this, or I must get a bit higher and, like, it’s how lengthy is a bit of string, we simply find yourself then proving to ourselves that we’re not able to share it but. There’s much more stress to get it proper, and oftentimes that is a very powerful factor.

The issues that we find yourself perfecting have been a waste of effort to excellent, that we waste our time sprucing issues that didn’t want sprucing, and actually, are worse once they’re polished, not higher. And so you could have that means, emotionally and virtually talking, to publish what you have been doing. It doesn’t must be in entrance of your entire close to and pricey individuals, if that’s scary for you, however you do must do it like for my weblog once I first began, didn’t inform a soul about it in my actual life, however I did have it exit publicly in order that different individuals on this planet may have interaction with it, and in order that I may then start to see, oh, like once I submit like this, I get these type of feedback. I began again when blogs a was nonetheless a well-liked factor and B, you possibly can touch upon blogs, in order that once I shared this sort of factor, that I believed like nobody else would suppose like this, or nobody else would suppose that is precious. They stated, Oh, my God, inform me extra about this. Or what do you consider this?

So I used to be capable of have that suggestions occurring, even in case you publish it and nobody else has seen it, there’s only a distinction that occurs when you find yourself truly publishing it on a platform versus when it simply lives in a Google Drive folder or in your iPhone or in your pc. If you truly put it collectively and publish it and also you ship it, there’s a sure momentum that comes with that. So we need to have you ever ship it. We need to have, ideally, different individuals have the ability to work together with it, even in case you simply share it inside pgsd, and you understand, that’s a really supportive place to share it, and that different individuals are additionally going via that very same course of, that you’ll be able to have it both simply shared in entrance of PGSDers, or in entrance of PGSDers plus individuals that you simply don’t know, or possibly not even in entrance of PGSDers, in case you actually don’t need to, it’s completely as much as you, what you do.

We are going to design for you particularly what feels most secure to you, however it must be printed, and never simply you then getting in your individual head, since you haven’t printed something, and also you’re simply at all times on the brink of get able to publish. Need to simply have you ever publish to see. It’s not such an enormous deal, however to do it in a secure approach with that secure visibility, quantity two is readability over precisely when you find yourself posting. So that is actually that can assist you with publishing and having your work exit into the world. So what typically occurs is individuals go, I’ll do two episodes per week, or seven posts per week, or one submit per week, or no matter it’s, and it simply stays this sort of imprecise factor. And this would possibly simply appear to be a really apparent factor, however I’ve simply seen in areas the place I’ve been extremely constant, just like the podcast, after which on different platforms the place, as a result of I didn’t have the techniques in place, exhibiting up persistently, was more durable for me.

Like Instagram, I simply I it took me so lengthy to comprehend it wasn’t this psychological drama that I had. It was truly only a techniques situation that I had with Instagram that I simply didn’t have the identical system so Instagram, there was a lot reliance on me being motivated or feeling impressed to really submit one thing, or being bothered with all of the admin required to place the submit in and replica this in and replica that in and no matter. Whereas with the podcast, it wasn’t truly depending on me for that, so it is likely to be, in case you’ve had a tough time exhibiting up on a platform, for instance, Instagram, and you retain posting and ghosting, it’s actually simply this half. And I actually need to invite you into pgsd if that is you, as a result of I’m going to be instructing so many truly highly effective issues on this, and plenty of sensible examples to get you with a system in place that works.

It’s actually easy and never over difficult, and like all of that, as a result of with techniques, we perfectionists can then go into this like attempting to construct out this excellent system that covers each scenario I can simply I’ve developed some actually easy techniques for me utilizing air desk, I’ll present you precisely how that appears, however some actually easy techniques to make publishing very easy to do, and on Instagram, I didn’t have these techniques arrange, however I did with the podcast, and I’ve with electronic mail, and that’s been an enormous a part of why I’ve been capable of be so in line with our perfectionist energy up electronic mail publication that goes out, and so in line with the podcast, as a result of one of many causes is that there’s specificity round precisely once I’m going to be sharing. So with Instagram, it was simply this imprecise X variety of instances per week. And with the podcast, it was 5am Australian Jap Commonplace Time on Monday and Thursday. That was my schedule.

That was the precise particular time, not simply oh, someday on Monday, however there’s a lot energy in having the ability to say, that is the precise time that it’s going to occur. Bless you, Liam, that is the precise time that it’s going to occur, so to plan accordingly. It’s simply principally like doing that indicators to your self that you’re taking it critically and that that’s a dedication you’re making. It’s a lot simpler to resolve for a transparent dedication than a imprecise one. If it’s similar to, I’ll submit 3 times per week once I really feel prefer it, or Monday, Wednesday, Friday, a lot more durable, and I do know this would possibly sound actually primary, however a lot more durable than having the ability to say I’m going to submit Monday, Wednesday, Friday, at 5am or at 12pm or it doesn’t matter what time, what issues is {that a} time is chosen.

In order that’s a extremely necessary a part of energy publishing, and one thing that’s very easy to miss, as a result of it’d appear to be, nicely, what’s the distinction? However you could have that specificity so your mind can remedy for it, and it simply removes a whole lot of drama round it, and actually makes it a lot simpler to really get the posting occurring. And the third factor that we need to do, and that is what I’m actually excited to be instructing. I imply, all of this, I’m so, so joyful to be lastly instructing this in a correct approach, and never simply via all of the teaching calls on PGSD and all of that. However this specifically is one thing that I’ve actually achieved a whole lot of work on behind the scenes in my enterprise that I haven’t actually talked about very a lot, and I’m actually excited to have the ability to train it. I’m very techniques minded.

I’m nice at creating this method, simplifying issues into techniques. I simply suppose in techniques. And what’s actually necessary is that we have now an precise system for you to have the ability to get your content material printed and and I’m going to information you thru this in pgsd, once we do the artistic cocoon collectively, is that you simply won’t be the perfect individual to really be publishing your content material your self, like being the one to hit publish. In order I talked about I studied my podcast after which different platforms the place I’ve proven up. And for instance, once I was on YouTube, I used to be extremely in line with I did a each day collection, and I did like 140 movies in a row that I used to be the one publishing that, that I did all the admin aspect of that. So if you wish to be the one doing the admin aspect of it, you are able to do that. And in addition you don’t must, and there’s a really inexpensive approach to have the ability to have another person publish it for you so that you simply solely must do the bit that you simply need to do.

So for the podcast, I wished to have two episodes per week, and with each episode, there was about an hour or so, and expertise has modified since 2017 once I began my podcast, however on the time, there was about an hour or so of again finish admin that was required to get the podcast. This was even with out enhancing. So one of many selections I made was that I wasn’t going to have any enhancing of the podcast. I used to be simply going to talk and have it exit, as a result of the enhancing was going to take too lengthy to do, and it made me get in my very own head and all of that. So that actually supported me once more, with the secure visibility. And it’s very counterintuitive, since you’d suppose, nicely, it will really feel safer to have a script, however what truly felt safer to me was to develop the ability and the flexibility to simply have the ability to speak and to belief that me simply speaking like as in case you have been right here in individual is enough that I don’t truly must do a script.

And in addition, that is simply me personally. Once more, you is likely to be very totally different to this. I didn’t take heed to any podcasts in any respect that had scripted episodes. I simply didn’t resonate with that format of content material. That wasn’t why I wished to take heed to podcasts. I wasn’t listening. I didn’t need to have one thing scripted. I preferred listening to individuals who talked like I’m speaking, the place they’re simply sharing what’s on their thoughts. And so I wished to create that for myself. And so even with me saying, Okay, we’re not going to edit something. If I’m coughing or no matter, like, it’s not this, like, all or nothing factor, however I’m not going to be right here saying the identical sentence many times to get it proper. As you possibly can inform from this episode, I simply maintain rolling with it, and that’s how I’ve achieved it, in order that it wouldn’t take ages to edit it. I then didn’t must have this like we you understand, we evaluation it.

Nearly all of my episodes, they exit with out me having reviewed it. So I report it. I. After which if I needed to evaluation it, I’ll hear again in, like, one and a half pace or two pace, to simply hear it with out, like, listening to it a bit quicker made it simpler for me to not nitpick it. So sometimes I’d do this. It was like, that was a extremely shit one, however I’d not not have a evaluation in my course of and all of that, in order that I may truly simply get it out into the world that was so necessary to do, from a constructing confidence perspective, from a constructing ability perspective, if I’m doing two episodes per week, I’m going to enhance twice as shortly as somebody who’s doing one episode per week. So simply all of that. So when it got here to the podcast creation all this to say, I’ve given a whole lot of background as I’m going. All this to say there’s about an hour of again finish work that I simply didn’t need to do. And I did the primary 30 episodes myself.

Throughout that point, I truly additionally had a tech situation that I got here up towards that I needed to attain out to somebody to get assist with, and that individual particularly was like, you understand, you understand, you possibly can be doing so significantly better with this podcast, like you could have this sort of intro and outro. I used to be similar to, Nope, I I do know what I like in a podcast, as a result of I’m such a fan, and I’m gonna follow that. And thanks in your recommendation, and I simply need your assist fixing this tech situation that I’ve that meant issues couldn’t get printed. So repair that. Keep true to my weapons. Keep true to what felt true to me. Although I used to be not an knowledgeable. I had little or no expertise, however I had created a secure visibility and self belief. And so excited to show you do the identical in terms of content material, so that you simply’re capable of not simply do what you need to do, however have the ability to stand by it, even when another person is like, I don’t know that is sensible. If it is sensible to you, it will probably work.

And so we have to have you ever in self belief about that, and I like having the ability to train that, so I didn’t need to do that hour of admin work that got here with doing the episode. And what I seen is that once I was the one required to publish the episode, that my need to report episodes decreased and I wanted to really feel much more motivated to report an episode, as a result of I needed to inspire myself not simply to report the episode, which felt emotionally extra dangerous and susceptible. I’m simply exhibiting up and I’m simply chatting, however now I’ve to do that complete hour of click on this button and that button, and like, I simply didn’t need to do this on the time. I used to be additionally nonetheless working in a component time job. I wasn’t but full time in my enterprise. I left my accounting job earlier that 12 months, however I didn’t have countless quantities of time to need to do issues and however actually, I simply didn’t have the will, and it decreased my need to do the factor that solely I may do, and that is I used to be not making some huge cash from the enterprise.

I wasn’t in a spot the place I used to be like, Oh, look, I’ve all this cash. The place do I make investments it? Like, how do I make investments it again within the enterprise? I used to be actually like, I used to be for my enterprise. I at all times simply took the cash from my job, and that’s what I invested in my enterprise. And I needed to be resourceful. I needed to be scrappy. I needed to determine it out. And that was such a present in so some ways, and I like that. Then I gave myself permission, despite the fact that I may technically publish it myself, as I had with my YouTube channel, which is what birthed the podcast. I initially by no means thought I may have a podcast ever. One in every of my weblog readers was like, You need to have podcasts. Like, there’s no approach in hell. I similar to, shut the thought down utterly. That was a couple of 12 months earlier than I launched it.

Then I had the thought to do a YouTube channel. I began doing that, after which I used to be like, it’s simply a lot simpler if I simply dropped the video. I nonetheless don’t report video for my podcast episodes. You don’t have to try this, however that’s why I ended up having a podcast, and I wished to simply have the ability to communicate, despite the fact that I may do that is for perfectionism. I’m like, nicely, if I can, I ought to. If I could be the one to publish it myself, then I ought to do this. However what I used to be capable of see, and I’m so glad I gave myself this reward of hiring somebody very affordably, very, very, very affordably. I need to say, like, what was the precise quantity I used to be paying? Possibly it was, like, 20 or $30 an episode. I principally, and I’m going via the method inside pgsd, however I had, I employed somebody to just do what I used to be doing, and having that so it meant all I wanted to do was report the episode, put it in a Google Drive folder, and I saved writing the present notes myself as nicely.

So I did that, after which off it will go, and another person would add it, create the weblog submit for it, like do all these various things, have the transcript created. I didn’t must do any of that, and that actually helped with that consistency, as a result of then I may actually simply keep within the spark content material with as little admin work as doable. And since for the podcast, then we developed out a system that actually had that, once more, I already had the amount in place, however having that specificity and readability after which having this method meaning I actually can simply hand over to the one who produces my podcast. I don’t must have this forwards and backwards instruction each time. It’s a quite simple system. I don’t even must actually message anybody about it. So I’m going to show you in pgsd very merely set that up for your self.

We will get actually we are able to actually over complicate this sort of factor and try to work out, like, probably the most optimum, excellent technique to do it, or like, take a look at all in case you, in case you go on YouTube and also you search for like content material creation system, you will note among the most stunning and extremely overwhelming notion setups, like all of that. I simply need it. I need it to be so easy so I truly use the system, and so I may adapt the system, as a result of that’s a vital piece, whether or not you’re the one who’s pushing publish or another person. We would like to have the ability to have publishing not be a factor that if you’re then not feeling motivated, you cease your self from doing it, then in case you’re the one publishing, you possibly can simply put in your employee hat of being actually, like, there’s a content material creator who has given me this to publish out into the world, and you will get your self to simply comply with the steps and do it. And it’s very clear, and it’s very straightforward. You’re not like, oh my god, now I’ve to go and scroll via my cellphone and discover a picture of this, and now the place did I save that file to go?

Like, all of that’s simply going to create a lot friction. What we’re eager to do is to scale back the friction as a lot as we probably can, and have you ever together with your spark content material in artistic overflow. Then you definately construct up that spark content material financial institution, after which we have now you energy publishing that. We’ve got you having the excessive quantity. We’ve got you having you do this simply. It’s not it’s going to take much less time you’ve been spending on content material creation. I guarantee you, in case you have been in artistic spin, what I’m proposing to have you ever create constant content material that you simply love, that feels such as you, that’s sustainable, that builds your corporation, it is going to take you much less time than what you’ve gotten been spending on content material creation due to the best way your perfectionism handbrake might be launched when you find yourself doing it this fashion due to the security you’ll have.

Even when it’s nonetheless scary, it’s to not the diploma that you simply then freeze. So we need to have you ever having that top quantity, that artistic overflow. We would like you to have readability on precisely while you’re publishing. We would like you to have a system in place in order that publishing occurs it doesn’t matter what your emotion occurs to be in that day, and even no matter that, possibly you’re feeling tremendous motivated to submit, however then it’s this complete like, nicely, now I’ve to go discover this file or this folder, or, like, The place was that once more? Like, we simply need you to have a extremely easy system, and I haven’t actually shared a lot about that in any respect, however I’m going to be instructing that and strolling you thru my again finish setups as nicely in pgsd, but in addition instructing you set it up for your self, do it in a quite simple, free or very, very, very inexpensive technique to do it as nicely, as a result of a whole lot of our PGSDer, they aren’t but making the cash they need to be making from their enterprise. That’s why they be a part of pgsd, to get on monitor for his or her monetary targets, and to be exhibiting up and taking motion and placing themselves on the market.

So they could have earnings coming in from a component time job, a full time job, they is likely to be having a partner, an inheritance, all these various things. And so I do know that you simply need to take an method that’s actually going to be not simply sustainable, however is sensible from a monetary perspective as nicely. And in addition I simply don’t need you to over make investments the place you don’t truly have to be. And I’ve simply seen lots of people as nicely, in terms of techniques and issues like that, that it may be a spot that we have a tendency to love underneath spend money on our mindset and essential issues like that, after which we over spend money on having issues be arrange on this like polished, excellent approach that then it truly doesn’t get used. So I actually need to have you ever simply have a extremely easy system that works, that will get used, and permits you to do this energy publishing. So your work’s going out into the world. You’re getting the suggestions loop in a extremely supportive, constructive approach as nicely that lets you maintain going. It’s simply going to be it’s simply going to make such a distinction.

As a result of once I actually research the podcast, in comparison with different platforms, with the podcast and with electronic mail, the place I’ve been very sturdy within the consistency aspect of issues, having the publishing aspect, what I’ve talked about on this episode, significantly the system having that in place has made consistency a lot simpler than Instagram, the place I’m capable of create spark content material simply, I’m capable of do artistic overflow, however I simply haven’t had as sturdy as techniques in these areas, and I’m growing them out in the mean time. However I hadn’t even realized. Took me a very long time to comprehend, solely not too long ago, I used to be like, huh, I don’t even have Instagram drama. I actually simply don’t have a system for publishing that I do within the different platforms. So I’m getting that in place in the mean time. And even the straightforward issues I’ve been doing with which have been actually highly effective. And in addition, I then additionally get to stroll you thru those I’ve solely not too long ago arrange as nicely. Placing all this into apply, so it’s nonetheless all very recent in my thoughts, and I’ll stroll you thru what I initially arrange as nicely and issues like that.

So I’m once more, so excited to welcome these in to pgsd who already know they’re going to be inside. I need to invite you in as nicely in order that we are able to get you not simply with the spark content material and exhibiting up and feeling secure to do it, however that may exit persistently into the world, as a result of if you wish to construct your corporation, you do want to point out up persistently, however that doesn’t imply that you could be creating each day. And that is one other a part of having an influence publishing system, is that my podcast episodes have gone out very persistently, however there are occasions I’ve gone greater than three months with out recording a podcast episode. However having the facility publishing system in place meant that I used to be capable of and due to artistic overflow and spark content material, I used to be capable of batch create in a approach that was actually aligned for me to take action, after which have that exit in a really constant approach, in order that to you, it will appear to be I’m exhibiting up every week and recording an episode, however in my expertise, I’ve a burst. I report fairly a number of episodes, after which I don’t report something for some time, after which once I really feel like talking up once more, I report some episodes and like, that’s my rhythm on the again finish.

So we additionally need to this can be a actually necessary a part of secure visibility. It feels much less secure in case you really feel like you must be on on a regular basis. It’s a must to be like, each day with one thing to say. Like, if that was required, I wouldn’t have the ability to be constant, as a result of a whole lot of time I’m like, I’ve nothing to say, I’ve nothing to share. I’ve no insights. I’ve like, there’s nothing I really feel referred to as to say at this time, however there are occasions the place I’ve a lot to say, and so this energy publishing system permits me to unfold that out. As an alternative of getting to, like, retain that and maintain on to that, I’m capable of specific it to be in that overflow. After which the facility publishing system catches that overflow and distributes it. And in addition, I don’t must publish the whole lot I create, which supplies me a lot freedom as nicely to simply say issues and be like, nicely, if I don’t need to, if I don’t need to share that I don’t must.

And I share, I create a lot that it’s okay if that occurs as nicely, and it’s it’s straightforward for me to create, and I simply create quite a bit via me creating, I then study extra about what I need to create. I then study extra about different issues that I may say and issues like that. By way of the creation course of. I need to have you ever in that artistic overflow, in that cycle, in order that you’ll be able to develop your self as a content material creator and never simply be on this mentality of, like, I must submit much less, however higher have it’s this excellent submit. If it’s not excellent, if there’s only one unhealthy submit, it says perfectionist, all or nothing, pondering, if there’s simply this one unhealthy submit, like, I’ll flip away my complete viewers. We need to have you ever in self belief, in security, with an influence publishing system to actually help you with that. So I need to invite you in samlaurabrown.com/pgsd is the place you possibly can go to seek out out extra and join the wait checklist, and that’s the place you possibly can go to affix us as soon as the doorways are open, in case you have any questions on it, in case you go to help@samlaurabrown.com

E-mail me there, I’ll personally reply again to you. In the event you go to my Instagram, which is @perfectionismproject, and also you DM me, I’ll reply again to you there. So in case you have any questions, get them answered now. We’re opening doorways to pgsd at 6am Jap Time, so New York time on the 18th of July. So on the time that half 5 releases, that’s when pgsd goes to be opening for enrollment. So that you need to get your self inside, in case you can relate to what I speak about on this episode on this collection, in case you have been spinning your wheels, we need to simply take a look at the three months of the artistic cocoon will go anyway.

And in case you have been spinning your wheels most definitely for longer than that, you possibly can both have that three month interval the place you’re simply attempting more durable, attempting to be extra motivated, attempting to do extra market analysis, attempting to apply extra like all these various things, attempting to get it to be polished sufficient and adequate and all of that. Get the fitting content material calendar the place you’re going to finish up, as a result of it’s that artistic spin. You’re going to be on this place three months from now, most likely feeling extra defeated than you do proper now and feeling much less succesful than you do proper now, since you’ve had even three extra months and it didn’t make a distinction. Or you will get into artistic overflow and be posting and exhibiting up persistently on the finish of that three months, feeling secure, to point out up as your self, to be feeling secure, to have your spark exit into the world, and to have a system that helps you to try this, that doesn’t require you to be motivated. It doesn’t require you to be out there all of the on a regular basis, on each single day, to have the ability to work on your corporation. So I’m very excited for that.

So samlaurabrown.com/pgsd, be a part of us contained in the artistic cocoon. I’ll let you know extra about it partially 5, however it is going to be getting began in August. PGSD is a lifetime entry program, although, so you possibly can at all times work at your individual tempo via the whole lot, however we’re getting began collectively in August to have you’ve gotten three months, and there’s going to be buffer time inside it, since you’re most likely going to have trip or issues like that in these three months, life will at all times be laughing. So we similar to, take that under consideration, as an alternative of being like, nicely, you understand, after getting three months with nothing occurring, then be a part of us like, that’s by no means going to occur. So you could get inside so to begin exhibiting up persistently and getting that momentum in your corporation. So I’m actually, actually, actually honored and privileged to have the ability to be instructing this and to have the ability to invite you into this system so you possibly can go to the present notes. That’s the hyperlink to go and discover out extra. DM me. E-mail me in case you have any questions, and I’ll speak to you partially 5 of the collection, and hopefully see you inside pgsd when doorways open.

Outro
In the event you can relate to what I share on this episode, then I need you to know that that is the precise work that we’re going to be doing inside my program, Perfectionist Getting Shit Accomplished, aka PGSD. So from July 18, which could be very quickly, from July 18, for one week solely, PGSD goes to be open for enrollment, and through this opening, those that be a part of and people who are already inside might be going via a artistic cocoon expertise collectively, which is a 3 month course of the place you’re going to rebuild your relationship with content material. Cease ghosting your self, cease ghosting your followers. You’re going to be lastly capable of present up persistently in a approach that feels pure and aligned and sustainable, you’re not going to burn out. That is the reply in case you’ve been spinning your wheels, in case you have been feeling so responsible on a regular basis that you simply aren’t exhibiting up persistently, despite the fact that you have to be doing that, despite the fact that you technically know do it, that you simply simply can’t get your self to do it. This expertise inside PGSD, the artistic cocoon, it’s precisely what you’ve gotten been lacking. We’re going to have you ever creating secure visibility and secure self expression so to present up the best way you need and have it create the outcomes that you understand it will probably. So I need to invite you inside samlaurabrown.com/pgsd, is the place to go to seek out out extra about this system and be a part of the wait checklist so you possibly can be a part of us inside as quickly as doorways open on July 18.