Episode 545: [PART 2] Spark Content material + Why It’s the Key to Constantly Creating Invaluable Content material

In Half 2 of this 5-Half Constant Content material Collection, I’m sharing what Spark Content material is and why it’s what you’ll want to be creating if you wish to simply create constant content material that’s useful.

If you happen to discover content material creation exhausting as an alternative of energising, let me present you a neater technique to do it. It’s all on this episode so hit play and prepare to listen to the simplest – and only – content material technique you’ve ever been taught. The Constant Content material Collection will educate you find out how to create constant content material with out burning out. Then be part of us inside Perfectionists Getting Shit Achieved (aka PGSD) to do that work with construction, assist and a like-minded group. Doorways open on 18 July for one week solely. To search out out extra about this system and join the waitlist, go to samlaurabrown.com/pgsd.

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FULL EPISODE TRANSCRIPT

Introduction
Hello and welcome to a different episode of The Perfectionism Mission. A podcast filled with perfectionism recommendation for entrepreneurs. My title is Sam Laura Brown, I assist entrepreneurs launch their perfectionism handbrake, to allow them to get out of their very own means and construct a satisfying and worthwhile enterprise. I’m the founding father of the Perfectionists Getting Shit Achieved group teaching program, which is in any other case referred to as PGSD. And for much more perfectionism recommendation that can assist you with your small business, you’ll be able to comply with me on Instagram @perfectionismproject.

Sam Laura Brown (Customized Introduction)
That is half two of my 5 half collection on constant content material creation. You would possibly hear little Liam within the background. He’s becoming a member of me in my workplace as I file this. However I simply wished to offer a fast intro. So this episode is all in regards to the creation facet of content material creation and sharing particularly what I like to recommend specializing in with regards to content material creation, we are able to get very caught up on making an attempt to create useful content material {and professional} content material. And whereas, after all, you will need to create issues which might be useful, generally within the pursuit of that, we truly find yourself creating issues that aren’t as useful as if we simply trusted ourselves and created content material that has spark. In order that’s what I’m sharing on this episode, all about Spark content material and the way it will make it easier to really feel alive in your small business, really feel linked to your self and develop your small business by content material creation. So I hope you loved this episode, and I need to ensure you know that on the 18th of July, for one week solely, we’re going to be opening enrollment for my program, perfectionist getting shit executed. And inside this system, we’re going to be doing this work collectively on creating constant content material.

So it’s a lifetime entry program, however for the primary three months after you be part of. So from August onwards, we’re going to be doing a inventive cocoon collectively as a group that can assist you belief your self to create content material with ease and construct your small business with that content material. So to get off that content material treadmill and having all the dread about what to submit and when to submit it, and I don’t know what to do, and all of that, and simply having that feeling of like I do know I might be posting, like my enterprise could be a lot extra profitable if I may simply present up persistently, however I can’t, regardless that I technically understand how to try this, however I can’t get myself to try this, at the least not sustainably, as a result of I burn out or exhaust myself or simply need to disguise, if that’s you come and be part of us inside PGSD, it will be unimaginable. You’re going to have construction. You’re going to have assist, you’re going to have a like minded group. It’s going to be unimaginable. So samlaurabrown.com/pgsd, is the place you’ll be able to go to seek out out extra about this system and be part of the wait checklist so that you could prepare to hitch us inside as quickly as doorways open. And I hope you take pleasure in half two of this 5 half collection on constant content material creation.

Sam Laura Brown
Okay, so that is half two of the constant content material collection. I’m simply on a stroll with Liam, child Liam and cotton, my canine. And I like that I get to only file this collection this fashion. It’s such an embodiment of what I’m speaking about that I can simply go on a stroll. It’s two o’clock within the afternoon, and I recorded half one this morning simply sitting in my workplace, and now I need to get my stroll in and simply chat to you about some actually necessary issues with regards to content material creation. So on this half, we’re going to be speaking about Spark content material and why. I’m going to make a case for why you need to be making spark content material as an alternative of getting skilled content material or useful content material. So I hope that is recording I’ve obtained, and I simply need to share this setup with you as properly, as a result of with regards to content material, we actually can, typically, as perfectionists, need it to be actually skilled and useful, and we’ve all kinds of concepts round what needs to be the case for that to occur, significantly simply to talk on podcasts for a second, that you’ll want to have an amazing mic. You have to be in a studio as a result of, after all, you must file it for YouTube, and naturally you must make it into reels as properly.

And that’s the one means so that you can have a authentic podcast. You must most likely be interviewing friends as properly. Like, that’s the way it ought to look. And I simply have a bit of lav mic, which is connected to my shirt. I obtained it from Amazon. I didn’t do an entire lot of analysis into it. I simply picked one. I’ve that, and that’s it. I don’t have any notes. I simply have my experience and a few self belief with the with it as properly. And I’m simply strolling alongside. I’m not recording it. I don’t need to movie it. I’m recording it. I imply, I’m not filming it. And it will get to be straightforward, it will get to be how I need it to be, and it will get to be actually efficient and play a very necessary function in my enterprise, with out it having to be actually, actually laborious for me. And sometimes, what I discovered is, the better it’s for me, the extra useful it’s for me. So I need to make the case for Spark content material. I’m going to be instructing you precisely find out how to determine for you what meaning, what spark content material is, as a result of it is likely to be very totally different to what it’s for me, which is what I’m doing proper now.

That is spark content material, however you’re a special particular person. It would look totally different. So I’ll be guiding you thru inside pgsd, a course of for find out how to determine for you what that spark content material would appear to be or sound like or really feel like. However I need to discuss what we’re not desirous to do, which is to create useful content material or skilled content material, and I do know that as perfectionists, we wish it to be useful {and professional}, however right here’s why we don’t need to concentrate on these issues. The attractive factor about Spark content material, although, is once you do it, it comes throughout as skilled and it comes throughout as very, very useful, which is an important factor we get hung up on, like I don’t really feel authentic. So I need different folks to assume I’m so I’ve to have a enterprise card and all of this, when actually what’s most necessary is it’s useful. And I’ll begin with that one, as a result of with content material creation, what’s generally mentioned is that you just need to create actually useful content material.

I’ve heard my purchasers say this. I’ve heard a whole lot of content material academics discuss this, and it’s true you do need to create useful content material, however when it’s mentioned that means, what a perfectionist hears is just not okay. So let your pure presents come forth. Simply create, freely, share it with the world. What we hear is that it must be good. It must be and that is the place the curse of information is available in, significantly for those who’re talking about or speaking about creating, about one thing that feels very easy to you, that you just undervalue what comes straightforward to you as a result of it comes simply, and due to this fact you don’t truly see essentially the most useful factor that you could possibly be doing. You don’t see that as useful as a result of it doesn’t really feel useful to you, and you’re projecting that onto your viewers, and as an alternative of occupied with what you’re truly good at, what you need to do, what you’re feeling pulled in the direction of, what you’re feeling referred to as in the direction of, as an alternative you end up occupied with what does what do folks need?

This normal like folks, what do they need? After which that is the place we are likely to get into as properly, like, all of the area of interest drama and like, or if it’s like, you may have a bodily product, like, product drama, like, what so many individuals are doing this factor? Or, like, I want to seek out the hole available in the market. I have to, you recognize, determine what folks need. Which like folks, there are billions of individuals, they don’t all need the identical factor. So we get so caught with like, properly, folks don’t need to spend cash on this, or folks don’t like content material on that. Like, truly, there’s a number of totally different varieties of individuals, and that’s one other necessary factor, that your content material isn’t for everybody. And also you’ve most likely heard that mentioned earlier than, and but you continue to assume on this phrases of, like, what do folks need? Which is you making an attempt to create for everybody? So with regards to this query of worth, and what’s truly useful so that you can create, due to the curse of information, due to perfectionism, that has us actually not truly acknowledging ourselves, giving ourselves credit score, we predict if we don’t know each single factor on a subject, then we all know nothing a couple of matter.

That’s that imposter syndrome that we then don’t truly actually do the factor the place we’re finest at doing. And I’ve seen this with so many individuals, that from the skin, it’s very apparent what they might be wonderful at doing, as a result of it comes so simply to them that they don’t let themselves do it as a result of, properly, if it was that straightforward, everybody could be doing it. Nicely, it’s not that straightforward for everybody, is it? It’s simply that straightforward for you, and since we then overvalue the issues that we discover laborious. So whether or not that’s having an Instagram reel the place every thing’s edited to perfection with all this B roll and the proper hook. If you happen to discover that arduous, then you definately would possibly assume that’s extra useful than you simply speaking and sharing one thing that you recognize, and that’s actually necessary to begin to perceive why it’s not that we don’t need to belief our perfectionist brains view on worth, however after we take into consideration worth in a sure means, it might make us truly create the least useful content material.

So one other instance of this with what I do and what I share, a lot of the stuff that I share that I get wonderful suggestions on and other people saying that modified my life endlessly. It’s me sharing the ideas that really feel apparent. It’s me sharing insights that really feel like everybody has had that perception earlier than. It’s me speaking about issues that I feel different folks will most likely discover boring, like what issues. Like behind the scenes once I’m going by a launch or various things like that, that, like, if I used to be pondering, the one content material that’s useful is content material that’s extremely ready. It’s totally scripted, it’s completely polished, it has the suitable hooks. It’s ticking all of the containers. Then what I’d create in your expertise would truly be much less useful than me sharing what’s simply straightforward to me which may not really feel useful to me as a result of it’s straightforward, however it’s useful. So in case you have been occupied with, properly, how do I create useful content material, after which making an attempt to perhaps even use AI. And I like AI, I like chatgpt and in pgsf, and on this collection as properly, I’ll discuss like, the place I consider AI suits in with content material creation, and the place it isn’t wanted or may be could make it more durable to create, however we need to have you ever truly be capable to not be like, Okay, I have to have AI determine.

Listed below are all of the issues that you recognize for those who’re speaking about this sure matter or you may have this sure product, listed here are all of the issues you have to be doing in your content material. Or listed here are all of the matters that you could possibly discuss. After which in case you have, like, I used to be watching this video the opposite day, that was like, this software program, and it seemed unimaginable, however I felt so overwhelmed simply watching them, like, Okay, pull in all these content material creators that you just like what they create, so we are able to have that be in there after which, like, all of the totally different hooks and no matter, and it simply generates all these items for you, and that’s nice, however finally, you’re most likely not going to really feel very happy whereas creating that form of content material, and an enormous a part of what we need to have you ever do is really feel secure, not simply being seen, however truly being seen as you and everybody doesn’t need to have that form of enterprise, however that’s the form of enterprise that I need to have, and that I need to assist different folks have as properly, the place their enterprise is a part of their self expression.

So what I suggest, and that is how I’ve constructed my enterprise, and I’ve revamped $2 million from the content material that I’ve created by speaking about enterprise and perfectionism and productiveness and people totally different matters that it actually isn’t a useful query to be asking your self, what will be useful. However as an alternative, and this is likely to be controversial, however as an alternative, to consider your self and so typically, and I discovered this actually laborious, particularly at first, folks would say issues like, properly, you recognize, I simply knew if my content material helped only one particular person, then it will be price it. That was not true for me. I used to be so fearful of placing myself on the market that it will not be price it. I didn’t really feel secure sufficient to try this, and so if it helped one particular person, it was for positive not going to be price it. To not sound impolite about it, however I simply truly, I wasn’t in a spot the place I may assume like that. I truly wished to love as a lot as I do care about folks, about my purchasers, 100% I care a lot that I need to assist folks.

And in addition, once I was on this mindset of, like, I’ve to consider what different folks need from me, after which meet that. It turns into very worrying to try to get it proper. And that is after we get into this, like, making an attempt to say the suitable factor and making an attempt to look proper and sound correct. And it takes us out of making essentially the most useful issues that we are able to truly create. And so for me, what actually helped me to launch my perfectionism handbrake when it got here to creating content material and to create this secure self expression and secure visibility was to say I’m allowed to not take into consideration my viewers. I’m allowed to not be the one that is like I you recognize, it’s price it, if my content material helps this one particular person I’m allowed to really be like this content material must serve a sure function for me, and that’s okay, and for me, that was I simply wished to have the ability to present up and share issues that I personally discovered fascinating, that I wished to speak to, and I trusted that if I did that, and never identical to if I did that for per week, but when I did that for an extended time frame, that I’d naturally appeal to different individuals who resonated with me and had been fascinated by the identical issues as me, and since I’m speaking in first particular person, just like the quantity of people that have mentioned to me, I really feel such as you’re in my mind.

It’s not as a result of I’m telling you ways you assume. It’s as a result of I’m sharing with you ways I feel, and that’s resonating, and that’s insanely useful. So I observed this with my purchasers as properly, and with myself anytime I attempt to consider what could be actually. Invaluable. My perfectionism handbrake comes on. I’m making an attempt to tick all these containers and meet all these standards and be good and be higher. And once I take into consideration what do I need to share, and I’ve content material that has Spark, then that’s when my content material truly turns into efficient. It truly turns into participating. It truly turns into inviting. Once I’m occupied with making an attempt to be useful and regardless of the hell meaning, I then go a lot flatter. I’m a lot extra stiff and inflexible and in my head and out of my physique and simply not in move. And so I simply need to suggest that naturally, if you’re creating spark content material, the place you may have self belief, the place you’re permitting your self to be and to create and to place it out into the world, that you’ll create extra useful content material than If you’re immediately making an attempt to create useful content material or making an attempt to fulfill. If somebody says, right here’s what useful content material appears like, there’s a hook, and there’s the primary paragraph, after which there’s this, after which there’s a CTA and no matter. Oh, my God, nothing turns my perfectionism handbrake on like that form of standards I’ve simply discovered for me and for therefore a lot of my purchasers.

Construction may be very useful and supportive. I like it, however when it’s executed in a means of that is the suitable means and the one technique to do it, it seems, perfectionism, handbrake on. So spark content material, which is what I do, is I’m simply right here, exhibiting up and sharing. That’s what I’m doing. That appears totally different for everybody. Once more, in PGSD, I’m going to stroll you thru a course of to determine precisely what that’s for you and to essentially create security round that. As a result of once more, after we’re advised, like all these tales of in a single day success with content material, of I simply created, you recognize, just a few movies, and on the seventh one, I obtained 1,000,000 views. When we’ve that, then we get disheartened, when truly we’ve created one thing insanely useful, however there simply must be a sure quantity of it earlier than it might truly discover its proper viewers, and earlier than you’ll be able to develop your voice sufficient so it’s a present that it’s not going to get immediately so many views, since you then have this time period to essentially create and to discover and to seek out your voice with out the stress of individuals trying on.

I do know that we are able to assume when different persons are watching like if I had 10,000 followers, or 100,000 followers, or 1,000,000 greenback enterprise, or no matter that’s for you, then I’d be a lot extra motivated to create content material, then it will be a lot simpler to remain constant, then it will be a lot simpler to consider that what I do is effective. However truly, that’s not what occurs, and that is why so many content material creators, for those who watch anybody on YouTube or comply with anybody on platforms like Instagram, there are such a lot of content material creators taking sabbaticals and saying that they’re burned out. And that’s as a result of once you get an enormous following, you don’t simply magically begin believing in your self and magically begin seeing your personal worth. As a substitute, it turns into this worry of discovering out of different folks, discovering out that you just don’t know what you’re doing, and it then goes into this like over functioning, performing, perfecting, sharpening, extra stress slightly than the much less that we predict we may have.

There’s extra stress now as a result of there are folks watching on and since you’re making an attempt to please all of those totally different folks. And so we need to have you ever actually discover your spark along with your content material, and to know that that’s not solely what does create success, but in addition what may have you feeling profitable. As a result of that’s a very necessary factor to me and to my purchasers as properly, is to really feel profitable as you construct your small business, not simply outwardly obtain success. And so we need to have you ever having that spark in your content material, having you in your content material, having your humanness in your content material, particularly with AI create, with the ability to create a lot content material, particularly like data content material the world wants and needs people that human contact to issues, and so it is a time greater than ever, to have spark in your content material, to have it not be polished and excellent, and have all your personal little quirks and every thing edited out, as a result of AI can try this a lot faster than you and a lot better than you.

However what it might’t do is actually have that spark, have that connection, have that realness, and it doesn’t imply you must do the form of content material I’m doing, the place I’m sharing my very own tales with how I’m constructing my enterprise and my mindset and issues like that, it doesn’t matter what you do, having that spark that connection like you’ll be able to inform simply the following time you’re scrolling by Instagram or Tiktok or for those who’re listening to a podcast or watching a YouTube video, you’ll be able to inform and simply ask your self, does this have a spark or not? And what you’ll find is that the folks you’re keen on watching and simply need to watch or take heed to every thing they create, different creators who’ve Spark, different creators who deliver their humanness and their very own individuality into what they create. And that’s magnetic. That’s what folks need. That’s what you need. And different folks need that from you. They don’t need the polish skilled model that you just assume they need. They really need you in your presents, you in your move, you sharing the issues that solely you’ll be able to share that really feel so apparent and boring to you to share, however to others, it isn’t apparent and boring in any respect.

And I do know that this might all sound very properly and good, however okay, how will I even have a profitable enterprise? Like, isn’t that too good to be true? I may simply present up how I need and it work. To start with, we talked about, sure, once you’re in that mind-set, you’re rather more relaxed, you’re rather more magnetic, your content material is rather more participating than once you’re making an attempt to get it proper. You’re in your head. You’re desirous to be good {and professional}. However I additionally simply need to share a narrative about Spark content material from my very own enterprise. There are such a lot of to select from, however this, particularly, for me, was such an enormous one, and it additionally pertains to this podcast collection too. So in 2020 properly, the tip of 2021, so simply after I had my daughter Lydia, I used to be desirous to do a launch for PGSD. So PGSD I’ve been working since 2019 we’ve executed many launches, and I attempted alternative ways of launching.

So we’re speaking about content material that sells proper now. That’s what we’re speaking about. And we may be on this mindset of, I’ve to do, and that is, in case you have the form of enterprise that I’ve, it may be straightforward to be in. We’ll have to do that webinar. I’ve to do that good presentation, or have this like, lovely gross sales web page. Like, it doesn’t matter what form of enterprise you may have, you may have some form of standards in your head for the way polished {and professional} and proper content material needs to be to have the ability to create a sale. However what I discovered was, on the finish of 2021, I had tried a number of various things, they usually had labored to a point or different. I used to be profitable in my enterprise at that time, however I didn’t actually really feel like me doing them. There was a lot stress, there was a lot dread round it, and the belief I used to be in a position to have was, oh, something can work if I belief it. And so why don’t I truly do the launch in a format that’s tremendous straightforward for me, as an alternative of making an attempt to have this good webinar? And like I, through the years, have developed the talents and the emotional capability to have the ability to discuss to digicam and have that be very easy and flowy.

So I’ve developed that originally, I positively was not that particular person, however I’ve been in a position to turn into that particular person by the work that I’m speaking about right here. But in addition there was nonetheless this, like, you recognize, right here’s what it is best to have on the primary slide, and like all of those guidelines round it, and it simply felt like a check, a check of, was I ok? Did anybody like me? Was anybody gonna purchase it was all very worrying. And so what I did was I mentioned, Okay, what’s the best factor for me to do? Like, what if it was straightforward? One among my favourite questions from Tim Ferriss, what would this appear to be if it was straightforward? And my reply to that was I’d file a 5 half podcast collection, very like this one, and I’d discuss one thing that I actually wished to speak about. So for that collection, it was energy planning. You’ll study that in PGSD, however that was the planning technique I developed after years of making an attempt to determine find out how to be productive as a perfectionist and desirous to have a calendar, however then discovering myself with time blocking, not with the ability to persist with it, and I like to do lists, however they weren’t working for me as a result of I’d simply be so overwhelmed.

So I’d discovered about planning. I had been doing it at that time for fairly some time, so I used to be like, I actually simply need to educate about this. Like I had that want. I need to educate about this, and we educate it inside PGSD, however I need to do an entire collection simply on that. I’m going to belief myself with that. I’m not going to over put together all this good content material. I’m not going to have a script, as a result of how I create finest for me is once I simply have just a few dot factors, and I belief myself to riff, and I let myself try this, and I don’t then get in my head about it and nitpick it and edit out all of the issues, however I simply let myself be me. And so I did the 5 half collection after I recorded it, and I’ve documented all this on the podcast. I can return and hear, however after I recorded it, my mind. Was like, Oh my god. That was so dangerous. That was so dangerous, like I had this, like vulnerability hangover, primarily from simply exhibiting up in such an actual means as myself, and in addition in my experience, however as myself, being in my experience, not being this polish skilled, and nonetheless, I launched episodes, and we had the largest launch we’ve ever had.

At that time, we had, it was over a six determine launch. We had 50 folks join PGSD, and that was after so lengthy, making an attempt to determine what one of the simplest ways to launch it will be. And once I obtained out of that query of, like, what’s one of the best content material, what’s the suitable content material, and obtained into like, what could be very easy for me, and what if I trusted that might work, as a result of there are such a lot of methods it really works. Or what if I simply trusted the way in which that’s straightforward for me, it may be efficient. I then was in a position to have that be my actuality. And now I do these 5 half podcast collection. They’re very straightforward for me. I nonetheless have feelings round them, and it’s so necessary to acknowledge that, as a result of I feel you could possibly take heed to this and be like, Oh, after all, like, you’re most likely trying ahead to recording it, I used to be, and in addition my mind is like, however you will get judged and like, it may not work, and like, all of that chatter that’s nonetheless there, nevertheless it’s not loud, and I don’t react to it, and that’s simply from having a very deep stage of self belief that I’ve developed, and in addition simply figuring out that finally, for me, and I talked about this partially one, for me, a profitable enterprise is, sure, profitable by, you recognize, exterior metrics and income and issues like that, however I need to really feel profitable, and I really feel most profitable once I’m self expressed, not once I’m repressing myself, not once I’m making an attempt to suit myself right into a field and be good, as a result of even then, after we get the validation from different folks, like for those who create a chunk of content material, however you didn’t really feel such as you in any respect whereas creating it, as a result of It simply isn’t what you need to be doing. It’s not such as you need to be doing it, however you simply haven’t obtained the talents.

You actually don’t need to be doing that. After which folks say, oh my god, that was wonderful. Then it’s like, okay, nice. You’ve simply gotten all this validation for one thing you’re not and that doesn’t really feel proper. That basically doesn’t make it easier to really feel extra secure. It truly makes you’re feeling much less secure to be your self since you not being you get a lot validation. So that is once more, about secure visibility, secure self expression, and figuring out that you are able to do that and have a very extremely profitable enterprise. And for those who take a look at as properly, like YouTube’s such an amazing instance. I like podcasts. I’m additionally a large fan of YouTube. And a whole lot of the youtubers that obtained actually large, particularly earlier than YouTube was monetized, had been individuals who had been simply exhibiting up and sharing. There actually wasn’t any form of profit by way of enterprise and income available from YouTube. It was like, actually this people who find themselves like, I need to discuss how I do my make-up and ship a video to my buddies, and right here’s me doing it that has spark that works, after which a whole lot of instances, as soon as it turns into profitable. And I’ve positively made this error of changing into profitable with Spark content material after which being like, Okay, properly, that obtained me right here, however that may’t get me there, as an alternative of like, truly, that’s the engine. The spark content material is the engine of every thing.

And regardless that it feels straightforward to me, and naturally, it feels straightforward to me, regardless that generally it’s emotionally laborious, however I like doing it, even with the hardness of it. That, after all, that’s the factor I have to hold doing and double down on. Is one thing like, properly, now I must be this polished particular person with a script who’s a lot extra articulate, like that isn’t the reply, and I feel it’s fairly straightforward to see that from the skin. And also you may need adopted individuals who used to essentially resonate with what they do, after which they misplaced their spark. They didn’t have that spark of their content material anymore. Possibly they professionalized it a lot that it misplaced to them. And I simply need to wrap up by speaking about having skilled content material, as a result of it is a large entice for perfectionists. Fortunately, I used to be in a position to sidestep this for essentially the most half, however I’ve seen so many perfectionists get caught in wanting it to be skilled, however then both they don’t have the funds for the skilled setup, or there’s simply so many tech choices.

So if we’re speaking about with a podcast, for instance, or YouTube, you’ll want to have this studio, you’ll want to have good audio, good lighting, you’ll want to have one of the best digicam, you’ll want to have the script. You have to have a enterprise card. You have to have one of the best enterprise title that you just need to have endlessly, like all of this sort of professionalizing. We’re doing that to try to create security for ourselves. So what we need to do as an alternative, and once more, that is what we’re doing in PGSD with the inventive cocoon. What we need to be doing as an alternative. Is creating security in a way more direct means, in order that after we do need to professionalize something, we’re doing it from a spot of need, not from a spot of insecurity, not from a spot of feeling insufficient, and due to this fact making an attempt to look skilled. So hopefully nobody else realizes that we’re insufficient. So with regards to skilled content material. And once more, I feel the YouTube instance is one of the best one among this. For this that so many YouTube creators who had Spark, then tried to get very, very skilled about issues, and it misplaced the spark, after which they needed to undergo this entire journey.

So a lot of them that I adopted have been by this that they then had to return by discovering their spark, and that is what I needed to undergo not too long ago as properly. So simply need to share about that, after which I’ll wrap up this half about why spark content material is what you need to be centered on creating not useful content material, although, your spark content material is insanely useful, however not content material that you just’re making an attempt to assume is effective or assume is skilled, however your spark content material, that’s the base, that’s what we need to have you ever doing. That’s the place you’re going to really feel secure and profitable and be capable to construct a enterprise. So we’re going to be doing that in PGSD, so it might look not identical to the way it does for me, however the way it does uniquely for you. However what my expertise was with dropping my spark, and I truly recorded an episode on this a few months truly, perhaps not even that way back, like a month in the past, about my PGSD launch and the way after my launch debrief, what I noticed was lacking from the launch was my spark, and so it has been for me, and that is why it’s been so necessary, and that is why it’s what I actually need to get throughout to you, and like what I actually want my previous self had identified is that that spark is so useful. So right here’s what occurred with let me simply assume the place to start out this story from.

So after that launch that I advised you about in 2022 then I used to be form of like on the like, higher limits of the place I felt secure to be by way of success. And I’m undecided for those who’re aware of Homosexual Hendricks and discuss in regards to the higher restrict drawback, however all of us have this quantity of success that we really feel is secure, after which as soon as we get above that, we then begin to really feel unsafe. We begin feeling like the opposite shoe goes to drop. We begin feeling like different folks aren’t going to like us anymore. And so we all the time try to identical to achieve success, however not too profitable. And so with that launch, and with that 12 months, we ended up making 600k I used to be on the higher restrict of the place I felt secure to be. I used to be about to have twins. So we’ve 4 little ones now, however I used to be about to have my twin sons. I had a toddler. I didn’t really feel like I may hold holding the success that I had created. And so I made just a few actually necessary selections that in hindsight, had been selections that I made to decelerate the success I used to be having. So what I did was I made a decision to shut PGSD for enrollment, regardless that that was the way in which that I had created success, is having a very useful program that individuals get nice ends in, that I like speaking about.

I ended having that being open, and I mentioned, I don’t know after we’re going to launch it once more. It’s at the moment closed. We’re going to have one thing new. So then that needed to be busy with that the ability planning course, which can also be an incredible course, so there’s a number of nice byproducts from this, however then we’re additionally going to have this new factor to determine promoting. And I additionally employed a advertising and marketing supervisor, and that is the place the spark is available in, that I with out realizing it, as a result of I didn’t understand how necessary spark was. I then took myself out of being the chief of selling, after which I then made it so much more durable for myself, as a result of now I needed to create with another person having their voice in it as properly, and having that collaboration, and like needing to have them have one thing to do with their full time hours, that it was so much more durable for me to create spark content material. And it wasn’t something to do with my advertising and marketing supervisor.

It was to do with me stopping trusting myself to do it on the finish of 2022 proper earlier than all of that occurred, I made these selections as a result of I mentioned to myself, and for those who return and take heed to previous episodes the place I discuss this, you’ll actually hear me say it, that I felt like my perception was I had gotten us so far as I may get us, by way of the enterprise, like, nice. We’re right here. We’re at 600k That’s wonderful. However I and I hadn’t even hit the 600k but then, however I may simply really feel the trajectory I used to be on. I may really feel the momentum. I didn’t have security across the momentum, and so I made a decision that I used to be. Wasn’t going primarily, I wasn’t going to let myself hold creating content material in such a simple means for myself, as a result of that 12 months, particularly, I had the simplest 12 months I’d had in enterprise. I like that. It was such a profitable 12 months, and it was really easy. It was a very necessary lesson. However I used to be simply recording podcast episodes like this, a whole lot of behind the scenes stuff, I used to be actually identical to exhibiting up on Instagram and sharing. There wasn’t a whole lot of stress on myself to need to have it’s good, or for me to need to say it higher.

And I then determined that’s not going to work anymore. It must be extra skilled. I want somebody who truly is aware of what they’re doing to be in command of the messaging, to be in command of the promoting, to be in command of the advertising and marketing, as a result of I can’t be that particular person anymore. I’m not ok at it, completely disregarding my very own experience, my very own spark, and so then after that, the content material, and it’s prefer it’s not an evening or day factor. It’s identical to over time, with me feeling much less and fewer trusting in myself, with me getting increasingly in my very own means, and that perfectionism handbrake approaching from me saying I’m not ok to do that anymore. I can’t get us any additional. I’ve large targets and massive desires, and I’m not the one to take us there. Then my content material misplaced my spark, and I’ve talked about this on the podcast. In case you don’t take heed to this typically, I doc a whole lot of the behind the scenes. And so there was a time, this was in the direction of the tip of 2023, so I had twins who at the moment, my reminiscences, this was in November that so my twins would have been 9 months previous.

I even have a toddler, and I employed a babysitter in order that I may file a podcast episode on a day that Steve was working, and usually, once I’m in self belief, once I’m in my spark, that episode would take me, nevertheless lengthy the episode is, plus about 10 minutes in complete, to get it executed. So if it’s an hour episode, it will take me an hour 10 or if it’s a 30 minute episode, then it will take me 40 minutes, 10 minutes to jot down some factors, after which the remainder of the time to file it. So it takes 10 minutes for me to stipulate it, after which the remainder of the time to file it. And what occurred on this present day, and it was so irritating was I used to be making an attempt to create useful skilled content material. So I had advised myself, I need to be extra articulate. I have to not ramble and never riff and, like, not primarily let myself be me. I want to really be extra articulate and extra collectively and clear with my concepts that I’m sharing. And principally, I have to not do it like me. And in addition I want to essentially simply current this, like, normal overview of the subject.

So I did an episode. You may return and hear. I did an episode on the expansion mindset, and, like a perfectionist information to creating the expansion mindset. It’s a subject I may educate you in my sleep, nevertheless it took me. It was so irritating. I didn’t even get it executed on the day that I deliberate to do it as a result of I recorded I obtained like, quarter-hour in, after which I obtained so in my very own head that I ended it. I restarted and I used to be like, you recognize, perhaps I want to stipulate it once more. I feel as properly, I went to a restaurant. It took me, like, an hour and a half to stipulate the entire thing. I used to be identical to, so disconnected from my very own spark and so annoyed that I couldn’t even see myself and like what I’ve to supply that I used to be like, No, I have to do it, not like me. After which, after all, that’s means more durable.

And naturally, that episode is a lot much less useful, not solely as a result of I’m instructing perfectionists find out how to self belief and I’m not in that whereas recording it, but in addition as a result of I don’t need to be completely in self belief to have the ability to educate you that, but in addition it’s much less useful if I’m having such a tough time recording an episode and I’m so in my head and I’m so disconnected, I’m not gonna say the like facet tender. That might have been the precise factor that you just wanted to listen to. I’m not gonna say that as a result of that wouldn’t be the skilled factor to do, no matter meaning. I must be extra articulate. I have to not ramble or, like, go on a facet tangent, and particularly with the podcast I’ve so I’ve over 3 million downloads. I’ve evaluations which might be optimistic and adverse evaluations as properly. And I feel I’d executed underneath this guise of, like, I have to create a extra useful and extra skilled podcast as an alternative of the truth was, I have to get me simply doing my factor in entrance of extra folks. I don’t must be higher. I simply want extra folks to see me that. What truly occurred was that I despatched out survey to podcast listeners.

If you happen to’re listening, then you definately would possibly keep in mind it being like, give me suggestions, as a result of I need to be higher. And so. And it’s not simply sufficient to get suggestions, however the thought driving that had me not truly do one thing useful with the suggestions that did come. So it was nice in a whole lot of methods. Lots of people being like, oh my god, obsessed. Like it. Each episode, you are able to do no flawed. Different folks being like, Oh properly, you recognize you’re going so many facet tendons. And might you simply, like, summarize it on the finish and like, perhaps you’ll want to have a voice coach or a talking coach and like, so from the place of mine, I used to be in I learn that I used to be like, oh my god, I like. The difficulty is I’m not and the difficulty was I wasn’t in my spark. However I assumed the difficulty is that I’m too in my spark, and that I have to button it up, be extra skilled, articulate, no matter. And in order that episode, the expansion mindset, one, I recorded it. I attempted to file it that day. I didn’t get a knowledge. I then needed to have one other go at it the following day.

After which we had been happening a vacation on the coast, and I used to be prefer to see, let’s, can we take heed to it within the automotive? Like this episode, and I usually don’t do that, this, to me, was like a purple flag that I’m not trusting myself is having another person who’s not my perfect listener making an attempt to offer me suggestions and asking for it in a very obscure, what do you assume form of means. So Steve was like, Oh yeah, it’s nice, however this bit and this bit might be improved. Anyway, I that it was such it was so laborious, such an effort, to get that episode executed, when actually I may have recorded a way more compelling, a way more alive, a way more linked episode on that matter, as a result of I once more, I may educate it in my sleep, about making a progress mindset as a perfectionist. And but it turned so laborious for me as a result of I used to be making an attempt to make it useful {and professional}, as an alternative of trusting myself being in my spark, regardless that, to me, that makes my expertise of that is I’m saying issues that most likely don’t make sense.

I really feel like and as properly, as a result of I’m strolling, I really feel like I’m speaking quick as a result of I’m a bit extra puffed and all of this that I’m like, my expertise isn’t like, Oh my god. That is wonderful. Sometimes, once I’m within the creation of my spark content material, generally it feels flowy and like, Oh, that’s actually good. A number of instances it doesn’t really feel like that. And so that is why, partially 4, we’re going to be speaking about publishing that is why publishing your work, publishing your creations, is such an necessary a part of this, as a result of for those who simply create in a vacuum, you don’t truly get to see what your spark is. You don’t truly get to essentially create in a means the place you’re going to have others obtain it. So we are likely to create in another way. However an important factor is, through the years of following the method that I’m going to be instructing you inside PGSD, through the years of doing that, I got here to see the episodes like just like this one, my expertise with this, the episodes the place I felt like, oh my god, that makes zero sense. I ought to most likely re file that like my perfectionist mind is having a conniption about it, as a result of it feels so susceptible to share one thing that feels so imperfect to me.

I do know by the act of publishing and making a means for it to really feel secure, for me to publish. By doing that, I’ve been in a position to see the episodes the place I discuss like this are essentially the most liked episodes. They’re the episodes that get shared. They’re the episodes which have somebody be like, Oh my God, I really feel so seen by what you’re saying. The episodes that I’ve recorded through the years, those the place I haven’t been in my spark, I haven’t been in self belief. As a substitute, I’ve been making an attempt to get it proper, say the suitable factor, hit the hit the suitable line on the proper time, or no matter that when I’ve been in that these are so hardly ever the episodes the place folks give the suggestions of like that was wonderful for me, so hardly ever, regardless that, in that creation course of, I felt good, as a result of that is the important thing factor, after which I’ll wrap it up, as a result of I felt like I used to be getting it proper, however I do know that I wasn’t truly getting it proper for me, as a result of I didn’t really feel like myself in that course of. And I can nonetheless be myself and be scared.

I can nonetheless be myself and be uncertain, however I’m so prepared, even in the meanwhile, I’ve been writing these handwritten quotes, like taking the perfectionist energy ups we’ve despatched out through the years that I’ve written and writing them handwritten and posting them on Instagram, and they’re getting a whole lot of engagement, and I do know that it’s the proper factor to do, and that it’s going to result in one thing actually unimaginable for my enterprise. I don’t know but precisely what that may appear to be, however I’ve the protection to say, even with a big following, even with an already profitable enterprise, I’m prepared to experiment with this, and regardless that it’s not profitable by way of engagement or no matter, I really feel profitable within the doing of it, and I do know to maintain doing that, and it’ll evolve. That’s how I did my podcast. That’s how this podcast got here to be identified. Was listening at first, and it wasn’t like and I did three episodes, after which the listeners got here like I did so much, so much, a whole lot of episodes, and I already had an viewers as properly, however I had for me to have the ability to maintain it and do it persistently. It needed to really feel like me. It needed to have that spark.

In any other case, for those who create content material that’s useful {and professional} however doesn’t have the spark, then once you get low engagement, and that may inevitably occur once you’re doing something new for longer than you need it to as properly. Then for those who aren’t creating spark content material, that suggestions from the world of low engagement, low downloads, no matter that appears like for no matter platform you’re on turns into so disheartening. However when it’s Spark content material, when it’s you creating as you it’s so a lot simpler to get by that inevitable dip and to get to the purpose on the opposite facet, which does come, however not as quickly as you need it to, nevertheless it does come. It’s so a lot simpler to get there and have it’s constant and have it’s sustainable when you’re creating spark content material. So in PGSD, after we undergo the inventive cocoon collectively, which I’ll share extra about that partially 5, like what that’s going to appear to be and the way that may work.

However in PGSD, Perfectionist Getting Shit Achieved. You can be in a inventive cocoon, and I’ll information you thru find out how to determine for you, what spark content material appears like, the way you would possibly create it, what platform it’s on. We’ll even be trying as properly, as a result of we need to create secure visibility. There’s going to be fairly just a few necessary issues that I simply don’t have time to speak about on this collection. I’m making an attempt to offer you all that I can, however we’re going to be speaking about issues like, Do you share in your private profile along with your family and friends, or do you may have a separate enterprise account? Like, all these totally different questions, virtually talking, that have a tendency to return up with regards to spark content material, ought to I be listening to the algorithm in any respect, or just a bit bit? Or, like, in no way. Like, what’s that? So we’re going to be answering all these questions. And have you may have the spark content material plan that feels such as you that’s sustainable for you, that you just’re like, oh my god, I’d truly be profitable the lottery.

Like, that will be my expertise of profitable the lottery expertise if I may have a profitable enterprise by creating content material in that means, prefer it feels too good to be true, that’s what we need to have. You may have the expertise of along with your spark content material, and create security round that so that you then don’t try to professionalize it, as a result of whereas it feels too good to be true, that I may simply go on a stroll with my eight week previous child and my canine and file a podcast episode and have a very profitable enterprise. However I hope that by me actually doing that, it helps your mind to additionally see like, properly, if Sam may do it, and is doing it, and if she is somebody who had a lot worry of visibility, of placing herself on the market like I used to be not the assured out of the gates particular person by way of enterprise, like I’m simply going to create it and share I talked about that extra partially one. That was not my story in anyway. And so with the ability to do self belief advertising and marketing is actually what we’re speaking about right here, it’s with the ability to have that spark content material. Within the subsequent components, we’re going to speak about modifying and we’re going to speak about publishing, after which we’re going to speak in regards to the inventive cocoon expertise inside PGSD. However spark content material is the place you need to be centered. So I’ll discuss to you within the subsequent half, the place we’re going to get speaking about modifying and find out how to not get caught within the modifying part of content material creation.

Outro
If you happen to can relate to what I share on this episode, then I need you to know that that is the precise work that we’re going to be doing inside my program, Perfectionist Getting Shit Achieved, aka PGSD. So from July 18, which may be very quickly, from July 18, for one week solely, PGSD goes to be open for enrollment, and through this opening, those that be part of and people who are already inside can be going by a inventive cocoon expertise collectively, which is a 3 month course of the place you’re going to rebuild your relationship with content material. Cease ghosting your self, cease ghosting your followers. You’re going to be lastly in a position to present up persistently in a means that feels pure and aligned and sustainable, you’re not going to burn out. That is the reply for those who’ve been spinning your wheels, in case you have been feeling so responsible on a regular basis that you just aren’t exhibiting up persistently, regardless that you have to be doing that, regardless that you technically know find out how to do it, that you just simply can’t get your self to do it. This expertise inside PGSD, the inventive cocoon, it’s precisely what you may have been lacking. We’re going to have you ever creating secure visibility and secure self expression so that you could present up the way in which you need and have it create the outcomes that you recognize it might. So I need to invite you inside samlaurabrown.com/pgsd, is the place to go to seek out out extra about this system and be part of the wait checklist so you’ll be able to be part of us inside as quickly as doorways open on July 18.